--- title: "Harcourts vs Tall Poppy: Which is searched more in New Zealand?" description: "Is Harcourts or Tall Poppy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies/compare/harcourts-vs-tall-poppy" publisher: "Brandwave" --- # Harcourts vs Tall Poppy: Which is searched more in New Zealand? Is Harcourts or Tall Poppy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harcourts and Tall Poppy - **Competitive set**: Wellington real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Harcourts Share of Search**: 15.9% - **Tall Poppy Share of Search**: 11.7% ## Is Harcourts or Tall Poppy more popular in search? - In September 2026, Harcourts had more branded searches than Tall Poppy among Wellington real estate agencies in New Zealand. Harcourts had about 530 branded searches, while Tall Poppy had 390. Harcourts made up 15.9% of all Wellington real estate agency searches we track, and Tall Poppy accounted for 11.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Tall Poppy took it in June 2026, Harcourts took it in July 2026. - Across the 12 months ending September 2026, Harcourts’ share of searches among Wellington real estate agencies in New Zealand moved from 16% to 15.9%, and its estimated monthly branded searches moved from 650 to 530. - Across the 12 months ending September 2026, Tall Poppy’s share of searches among Wellington real estate agencies in New Zealand moved from 9.6% to 11.7%, and its estimated monthly branded searches held steady at 390. ## Top Wellington real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Harcourts was mentioned in two out of three: in two of the three ChatGPT answers. Tall Poppy did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Tommy’s Real Estate | 1st | 3 of 3 | 3 of 3 | | Lowe & Co | 2nd | 3 of 3 | 3 of 3 | | Harcourts | 3rd | 2 of 3 | 2 of 3 | | Bayleys | 4th | 1 of 3 | 1 of 3 | | Ray White | Not ranked | 0 of 3 | 0 of 3 | | Tall Poppy | Not ranked | 0 of 3 | 0 of 3 | | New Zealand Sotheby’s International Realty | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Wellington, New Zealand?": 1. Tommy’s Real Estate, 2. Lowe & Co - Asked ChatGPT "What are the best real estate agencies in Wellington, New Zealand?": 1. Tommy’s Real Estate, 2. Lowe & Co, 3. Harcourts, 4. Bayleys - Asked ChatGPT "What's the best real estate agency in Wellington, New Zealand for selling a house?": 1. Lowe & Co, 2. Tommy’s Real Estate, 3. Harcourts Not named in any answer: Ray White, Tall Poppy and New Zealand Sotheby’s International Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington real estate agencies in September 2026? - In September 2026, Tommy’s Real Estate overtook Harcourts and Ray White to rank 2nd among Wellington real estate agencies in New Zealand, with 17.7% of the searches. - In September 2026, Tall Poppy gained share of searches among Wellington real estate agencies in New Zealand, from 9.8% to 11.7%. - In September 2026, Harcourts lost share of searches among Wellington real estate agencies in New Zealand, from 16.9% to 15.9%. ## Month by month | Month | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | Tall Poppy estimated searches | Tall Poppy Share of Search | Tall Poppy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 650 | 16% | 3 | 390 | 9.6% | 6 | | Nov 2025 | 670 | 15.8% | 3 | 320 | 7.5% | 6 | | Dec 2025 | 540 | 20.4% | 2 | 320 | 12.1% | 5 | | Jan 2026 | 660 | 15% | 3 | 320 | 7.3% | 6 | | Feb 2026 | 650 | 15.2% | 3 | 320 | 7.5% | 6 | | Mar 2026 | 640 | 15% | 3 | 390 | 9.1% | 6 | | Apr 2026 | 540 | 14.8% | 3 | 390 | 10.7% | 6 | | May 2026 | 520 | 15.3% | 3 | 480 | 14.1% | 4 | | Jun 2026 | 440 | 14.3% | 4 | 480 | 15.6% | 3 | | Jul 2026 | 430 | 14.3% | 3 | 320 | 10.6% | 6 | | Aug 2026 | 550 | 16.9% | 2 | 320 | 9.8% | 6 | | Sep 2026 | 530 | 15.9% | 3 | 390 | 11.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Harcourts’ and Tall Poppy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts nz”, “harcourts property management”, “harcourts real estate” and “harcourts rentals”, summed into one figure. - **Tall Poppy**: Measured on the search term “tall poppy”. - [Harcourts profile](/demand/nz/brands/harcourts) - [Tall Poppy profile](/demand/nz/brands/tall-poppy) - [All Wellington real estate agencies in New Zealand](/demand/nz/locations/wellington/real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harcourts or Tall Poppy more popular in search? In September 2026, Harcourts had more branded searches than Tall Poppy among Wellington real estate agencies in New Zealand. Harcourts had about 530 branded searches, while Tall Poppy had 390. Harcourts made up 15.9% of all Wellington real estate agency searches we track, and Tall Poppy accounted for 11.7%. ## Cite this page Brandwave. "Harcourts vs Tall Poppy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies/compare/harcourts-vs-tall-poppy This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies/compare/harcourts-vs-tall-poppy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.