--- title: "Bayleys vs Tall Poppy: Which is searched more in New Zealand?" description: "Is Bayleys or Tall Poppy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies/compare/bayleys-vs-tall-poppy" publisher: "Brandwave" --- # Bayleys vs Tall Poppy: Which is searched more in New Zealand? Is Bayleys or Tall Poppy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Tall Poppy - **Competitive set**: Wellington real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bayleys Share of Search**: 12% - **Tall Poppy Share of Search**: 11.7% ## Is Bayleys or Tall Poppy more popular in search? - In September 2026, Bayleys and Tall Poppy were level in searches among Wellington real estate agencies in New Zealand, with an estimated 400 versus 390 branded searches, at 12% and 11.7% of the total. - The lead changed hands 2 times in the 12 months ending September 2026: Tall Poppy took it in May 2026, Bayleys took it in July 2026. - Across the 12 months ending September 2026, Bayleys’ share of searches among Wellington real estate agencies in New Zealand moved from 10.9% to 12%, and its estimated monthly branded searches moved from 440 to 400. - Across the 12 months ending September 2026, Tall Poppy’s share of searches among Wellington real estate agencies in New Zealand moved from 9.6% to 11.7%, and its estimated monthly branded searches held steady at 390. ## Top Wellington real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Bayleys was mentioned in one out of three: in one of the three ChatGPT answers. Tall Poppy did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Tommy’s Real Estate | 1st | 3 of 3 | 3 of 3 | | Lowe & Co | 2nd | 3 of 3 | 3 of 3 | | Harcourts | 3rd | 2 of 3 | 2 of 3 | | Bayleys | 4th | 1 of 3 | 1 of 3 | | Ray White | Not ranked | 0 of 3 | 0 of 3 | | Tall Poppy | Not ranked | 0 of 3 | 0 of 3 | | New Zealand Sotheby’s International Realty | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Wellington, New Zealand?": 1. Tommy’s Real Estate, 2. Lowe & Co - Asked ChatGPT "What are the best real estate agencies in Wellington, New Zealand?": 1. Tommy’s Real Estate, 2. Lowe & Co, 3. Harcourts, 4. Bayleys - Asked ChatGPT "What's the best real estate agency in Wellington, New Zealand for selling a house?": 1. Lowe & Co, 2. Tommy’s Real Estate, 3. Harcourts Not named in any answer: Ray White, Tall Poppy and New Zealand Sotheby’s International Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington real estate agencies in September 2026? - In September 2026, Tall Poppy gained share of searches among Wellington real estate agencies in New Zealand, from 9.8% to 11.7%. - In September 2026, Bayleys lost share of searches among Wellington real estate agencies in New Zealand, from 12.6% to 12%. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Tall Poppy estimated searches | Tall Poppy Share of Search | Tall Poppy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 440 | 10.9% | 5 | 390 | 9.6% | 6 | | Nov 2025 | 490 | 11.6% | 4 | 320 | 7.5% | 6 | | Dec 2025 | 410 | 15.5% | 4 | 320 | 12.1% | 5 | | Jan 2026 | 400 | 9.1% | 5 | 320 | 7.3% | 6 | | Feb 2026 | 440 | 10.3% | 5 | 320 | 7.5% | 6 | | Mar 2026 | 540 | 12.6% | 5 | 390 | 9.1% | 6 | | Apr 2026 | 440 | 12.1% | 5 | 390 | 10.7% | 6 | | May 2026 | 330 | 9.7% | 6 | 480 | 14.1% | 4 | | Jun 2026 | 370 | 12.1% | 6 | 480 | 15.6% | 3 | | Jul 2026 | 330 | 11% | 5 | 320 | 10.6% | 6 | | Aug 2026 | 410 | 12.6% | 5 | 320 | 9.8% | 6 | | Sep 2026 | 400 | 12% | 5 | 390 | 11.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Tall Poppy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys property management”, “bayleys real estate”, “bayleys realestate” and “bayleys rentals”, summed into one figure. - **Tall Poppy**: Measured on the search term “tall poppy”. - [Bayleys profile](/demand/nz/brands/bayleys) - [Tall Poppy profile](/demand/nz/brands/tall-poppy) - [All Wellington real estate agencies in New Zealand](/demand/nz/locations/wellington/real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bayleys or Tall Poppy more popular in search? In September 2026, Bayleys and Tall Poppy were level in searches among Wellington real estate agencies in New Zealand, with an estimated 400 versus 390 branded searches, at 12% and 11.7% of the total. ## Cite this page Brandwave. "Bayleys vs Tall Poppy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies/compare/bayleys-vs-tall-poppy This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies/compare/bayleys-vs-tall-poppy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.