---
title: "Wellington real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Wellington real estate agencies using branded searches made in Wellington. Share of Search among Ray White, Harcourts, Lowe & Co, Tommy’s Real Estate, Bayleys, New Zealand Sotheby’s International Realty and Tall Poppy, the wellington real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies"
publisher: "Brandwave"
---

# Wellington real estate agencies in New Zealand: Which brands are most popular in search?

Compare Wellington real estate agencies using branded searches made in Wellington. Share of Search among Ray White, Harcourts, Lowe & Co, Tommy’s Real Estate, Bayleys, New Zealand Sotheby’s International Realty and Tall Poppy, the wellington real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington real estate agencies
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ray White, 33.8%

## Which brand is most popular in search among wellington real estate agencies in New Zealand?

- In August 2026, Ray White was the most searched among wellington real estate agencies in New Zealand, with an estimated 2.3K branded searches and 33.8% estimated Share of Search within this set.
- Harcourts is in 2nd place, 16.8 percentage points behind at 17% Share of Search.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among wellington real estate agencies in New Zealand decreased from 37.4% to 33.8%.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among wellington real estate agencies in New Zealand increased from 16% to 17%.
- Across the 11 months ending August 2026, Tommy’s Real Estate’s estimated Share of Search among wellington real estate agencies in New Zealand decreased from 13.8% to 13.1%.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among wellington real estate agencies in New Zealand increased from 12.2% to 12.8%.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among wellington real estate agencies in New Zealand increased from 2.3% to 4.8%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among wellington real estate agencies in New Zealand peaked at 40.2% in June 2026 and was lowest at 33.8% in August 2026.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among wellington real estate agencies in New Zealand peaked at 19.3% in December 2025 and was lowest at 14.1% in April 2026.
- Across the 11 months ending August 2026, Lowe & Co’s estimated Share of Search among wellington real estate agencies in New Zealand peaked at 23.3% in January 2026 and was lowest at 13.5% in December 2025.
- Across the 11 months ending August 2026, Tommy’s Real Estate’s estimated Share of Search among wellington real estate agencies in New Zealand peaked at 13.8% in October 2025 and was lowest at 9.4% in January 2026.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among wellington real estate agencies in New Zealand peaked at 15.8% in December 2025 and was lowest at 10.4% in January 2026.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among wellington real estate agencies in New Zealand peaked at 5.5% in March 2026 and was lowest at 2.3% in October 2025.
- Across the 11 months ending August 2026, Harcourts rose from 3rd to 2nd among wellington real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Lowe & Co fell from 2nd to 3rd among wellington real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Tall Poppy held steady: its estimated Share of Search among wellington real estate agencies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ray White vs Harcourts: compare search popularity](/demand/nz/compare/harcourts-vs-ray-white): 33.8% against 17% Share of Search.
- [Ray White vs Lowe & Co: compare search popularity](/demand/nz/compare/lowe-and-co-vs-ray-white): 33.8% against 17% Share of Search.
- [Ray White vs Tommy’s Real Estate: compare search popularity](/demand/nz/compare/ray-white-vs-tommys-real-estate): 33.8% against 13.1% Share of Search.
- [Ray White vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-ray-white): 33.8% against 12.8% Share of Search.
- [Harcourts vs Lowe & Co: compare search popularity](/demand/nz/compare/harcourts-vs-lowe-and-co): 17% Share of Search each.
- [Harcourts vs Tommy’s Real Estate: compare search popularity](/demand/nz/compare/harcourts-vs-tommys-real-estate): 17% against 13.1% Share of Search.
- [Harcourts vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-harcourts): 17% against 12.8% Share of Search.
- [Lowe & Co vs Tommy’s Real Estate: compare search popularity](/demand/nz/compare/lowe-and-co-vs-tommys-real-estate): 17% against 13.1% Share of Search.
- [Lowe & Co vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-lowe-and-co): 17% against 12.8% Share of Search.
- [Tommy’s Real Estate vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-tommys-real-estate): 13.1% against 12.8% Share of Search.

## How did search popularity change for New Zealand wellington real estate agencies in August 2026?

- In August 2026, Harcourts overtook Lowe & Co to rank 2nd among wellington real estate agencies in New Zealand, at 17%.
- In August 2026, Bayleys gained estimated Share of Search among wellington real estate agencies in New Zealand, from 11.2% to 12.8%.
- In August 2026, Tommy’s Real Estate gained estimated Share of Search among wellington real estate agencies in New Zealand, from 11.7% to 13.1%.
- In August 2026, New Zealand Sotheby’s International Realty gained estimated Share of Search among wellington real estate agencies in New Zealand, from 4.2% to 4.8%.
- In August 2026, Ray White lost estimated Share of Search among wellington real estate agencies in New Zealand, from 38.9% to 33.8%.
- In August 2026, Lowe & Co lost estimated Share of Search among wellington real estate agencies in New Zealand, from 17.6% to 17%.
- Estimated monthly branded searches for Tall Poppy in New Zealand rose 10% over 11 measured months, from 100 to 110 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ray White | 33.8% | 2.3K | -4.1% | Ray White New Zealand |
| 2 | Harcourts | 17% | 1.2K | +25.8% | Harcourts New Zealand |
| 3 | Lowe & Co | 17% | 1.2K | +6.4% | Lowe & Co Realty |
| 4 | Tommy’s Real Estate | 13.1% | 900 | +23.3% | Tommy’s Real Estate |
| 5 | Bayleys | 12.8% | 880 | +25.7% | Bayleys Real Estate |
| 6 | New Zealand Sotheby’s International Realty | 4.8% | 330 | +26.9% | New Zealand Sotheby’s International Realty |
| 7 | Tall Poppy | 1.6% | 110 | +22.2% | Tall Poppy Real Estate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ray White | 3K | 37.4% | 1 |
| Oct 2025 | Lowe & Co | 1.4K | 17.1% | 2 |
| Oct 2025 | Harcourts | 1.3K | 16% | 3 |
| Oct 2025 | Tommy’s Real Estate | 1.1K | 13.8% | 4 |
| Oct 2025 | Bayleys | 960 | 12.2% | 5 |
| Oct 2025 | New Zealand Sotheby’s International Realty | 180 | 2.3% | 6 |
| Oct 2025 | Tall Poppy | 100 | 1.3% | 7 |
| Nov 2025 | Ray White | 2.9K | 34.9% | 1 |
| Nov 2025 | Lowe & Co | 1.6K | 20% | 2 |
| Nov 2025 | Harcourts | 1.4K | 16.3% | 3 |
| Nov 2025 | Bayleys | 1.1K | 13.8% | 4 |
| Nov 2025 | Tommy’s Real Estate | 900 | 10.9% | 5 |
| Nov 2025 | New Zealand Sotheby’s International Realty | 200 | 2.4% | 6 |
| Nov 2025 | Tall Poppy | 140 | 1.7% | 7 |
| Dec 2025 | Ray White | 2.1K | 37.1% | 1 |
| Dec 2025 | Harcourts | 1.1K | 19.3% | 2 |
| Dec 2025 | Bayleys | 900 | 15.8% | 3 |
| Dec 2025 | Lowe & Co | 770 | 13.5% | 4 |
| Dec 2025 | Tommy’s Real Estate | 560 | 9.8% | 5 |
| Dec 2025 | New Zealand Sotheby’s International Realty | 160 | 2.8% | 6 |
| Dec 2025 | Tall Poppy | 100 | 1.8% | 7 |
| Jan 2026 | Ray White | 3.1K | 35.9% | 1 |
| Jan 2026 | Lowe & Co | 2K | 23.3% | 2 |
| Jan 2026 | Harcourts | 1.3K | 14.9% | 3 |
| Jan 2026 | Bayleys | 900 | 10.4% | 4 |
| Jan 2026 | Tommy’s Real Estate | 810 | 9.4% | 5 |
| Jan 2026 | New Zealand Sotheby’s International Realty | 390 | 4.5% | 6 |
| Jan 2026 | Tall Poppy | 130 | 1.5% | 7 |
| Feb 2026 | Ray White | 3.1K | 35.2% | 1 |
| Feb 2026 | Lowe & Co | 1.6K | 18.9% | 2 |
| Feb 2026 | Harcourts | 1.4K | 16.2% | 3 |
| Feb 2026 | Tommy’s Real Estate | 1.1K | 12.8% | 4 |
| Feb 2026 | Bayleys | 950 | 10.9% | 5 |
| Feb 2026 | New Zealand Sotheby’s International Realty | 400 | 4.6% | 6 |
| Feb 2026 | Tall Poppy | 130 | 1.5% | 7 |
| Mar 2026 | Ray White | 3.3K | 36.2% | 1 |
| Mar 2026 | Lowe & Co | 1.6K | 18.2% | 2 |
| Mar 2026 | Harcourts | 1.3K | 14.4% | 3 |
| Mar 2026 | Bayleys | 1.2K | 13.1% | 4 |
| Mar 2026 | Tommy’s Real Estate | 1K | 11.2% | 5 |
| Mar 2026 | New Zealand Sotheby’s International Realty | 500 | 5.5% | 6 |
| Mar 2026 | Tall Poppy | 120 | 1.3% | 7 |
| Apr 2026 | Ray White | 3K | 40% | 1 |
| Apr 2026 | Lowe & Co | 1.2K | 16.1% | 2 |
| Apr 2026 | Harcourts | 1.1K | 14.1% | 3 |
| Apr 2026 | Bayleys | 940 | 12.4% | 4 |
| Apr 2026 | Tommy’s Real Estate | 890 | 11.8% | 5 |
| Apr 2026 | New Zealand Sotheby’s International Realty | 310 | 4.1% | 6 |
| Apr 2026 | Tall Poppy | 110 | 1.5% | 7 |
| May 2026 | Ray White | 2.7K | 38.4% | 1 |
| May 2026 | Lowe & Co | 1.2K | 17.3% | 2 |
| May 2026 | Harcourts | 1.1K | 15.2% | 3 |
| May 2026 | Bayleys | 850 | 12% | 4 |
| May 2026 | Tommy’s Real Estate | 810 | 11.5% | 5 |
| May 2026 | New Zealand Sotheby’s International Realty | 290 | 4.1% | 6 |
| May 2026 | Tall Poppy | 110 | 1.6% | 7 |
| Jun 2026 | Ray White | 2.4K | 40.2% | 1 |
| Jun 2026 | Harcourts | 930 | 15.3% | 2 |
| Jun 2026 | Lowe & Co | 900 | 14.8% | 3 |
| Jun 2026 | Bayleys | 760 | 12.5% | 4 |
| Jun 2026 | Tommy’s Real Estate | 730 | 12% | 5 |
| Jun 2026 | New Zealand Sotheby’s International Realty | 240 | 4% | 6 |
| Jun 2026 | Tall Poppy | 70 | 1.2% | 7 |
| Jul 2026 | Ray White | 2.4K | 38.9% | 1 |
| Jul 2026 | Lowe & Co | 1.1K | 17.6% | 2 |
| Jul 2026 | Harcourts | 930 | 14.9% | 3 |
| Jul 2026 | Tommy’s Real Estate | 730 | 11.7% | 4 |
| Jul 2026 | Bayleys | 700 | 11.2% | 5 |
| Jul 2026 | New Zealand Sotheby’s International Realty | 260 | 4.2% | 6 |
| Jul 2026 | Tall Poppy | 90 | 1.4% | 7 |
| Aug 2026 | Ray White | 2.3K | 33.8% | 1 |
| Aug 2026 | Harcourts | 1.2K | 17% | 2 |
| Aug 2026 | Lowe & Co | 1.2K | 17% | 3 |
| Aug 2026 | Tommy’s Real Estate | 900 | 13.1% | 4 |
| Aug 2026 | Bayleys | 880 | 12.8% | 5 |
| Aug 2026 | New Zealand Sotheby’s International Realty | 330 | 4.8% | 6 |
| Aug 2026 | Tall Poppy | 110 | 1.6% | 7 |
| Sep 2026 | Bayleys | — | — | — |
| Sep 2026 | Harcourts | — | — | — |
| Sep 2026 | Lowe & Co | — | — | — |
| Sep 2026 | New Zealand Sotheby’s International Realty | — | — | — |
| Sep 2026 | Ray White | — | — | — |
| Sep 2026 | Tall Poppy | — | — | — |
| Sep 2026 | Tommy’s Real Estate | — | — | — |

## What is being compared

- **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys auckland”, “bayleys blenheim”, “bayleys blenheim nz”, “bayleys cambridge”, “bayleys co nz”, “bayleys gisborne”, “bayleys gisborne rentals”, “bayleys hamilton”, “bayleys hastings”, “bayleys houses for sale”, “bayleys kapiti”, “bayleys masterton”, “bayleys new zealand”, “bayleys nz”, “bayleys paraparaumu”, “bayleys property management”, “bayleys property management whanganui”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate ashburton”, “bayleys real estate ashburton nz”, “bayleys real estate auckland”, “bayleys real estate blenheim”, “bayleys real estate blenheim nz”, “bayleys real estate hastings”, “bayleys real estate hastings nz”, “bayleys real estate kapiti”, “bayleys real estate masterton”, “bayleys real estate new zealand”, “bayleys real estate nz”, “bayleys real estate paraparaumu”, “bayleys real estate properties for sale”, “bayleys real estate queenstown”, “bayleys real estate rentals”, “bayleys real estate whakatane”, “bayleys real estate whanganui”, “bayleys realestate”, “bayleys rentals”, “bayleys rentals blenheim”, “bayleys rentals nz”, “bayleys timaru”, “bayleys wellington”, “bayleys whakatane”, “bayleys whanganui”, “bayleys whangarei” and “bayleys.co.nz”, summed into one figure.
- **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure.
- **Lowe & Co**: Measured on the search terms “lowe & co”, “lowe and co”, “lowe and co property management” and “lowe and co wellington”, summed into one figure.
- **New Zealand Sotheby’s International Realty**: Measured on the search terms “new zealand sotheby's”, “new zealand sotheby's international realty”, “new zealand sotheby's international realty cambridge”, “new zealand sothebys”, “nz sotheby's”, “nz sotheby's real estate”, “nz sothebys”, “nzsir”, “nzsothebysrealty.com”, “sotheby's auckland”, “sotheby's wellington”, “sothebys auckland” and “sothebys wellington”, summed into one figure.
- **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure.
- **Tall Poppy**: Measured on the search terms “tall poppy lower hutt”, “tall poppy nz”, “tall poppy real estate”, “tall poppy real estate new plymouth”, “tall poppy richmond” and “tall poppy wellington”, summed into one figure.
- **Tommy’s Real Estate**: Measured on the search terms “tommy's real estate”, “tommy's real estate kapiti”, “tommy's real estate new zealand”, “tommy's real estate nz”, “tommy's wellington”, “tommys real estate”, “tommys real estate kapiti”, “tommys wellington” and “tommys.co.nz”, summed into one figure.

- [Bayleys](/demand/nz/brands/bayleys)
- [Harcourts](/demand/nz/brands/harcourts)
- [Lowe & Co](/demand/nz/brands/lowe-and-co)
- [New Zealand Sotheby’s International Realty](/demand/nz/brands/new-zealand-sothebys-international-realty)
- [Ray White](/demand/nz/brands/ray-white)
- [Tall Poppy](/demand/nz/brands/tall-poppy)
- [Tommy’s Real Estate](/demand/nz/brands/tommys-real-estate)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among wellington real estate agencies in New Zealand, with an estimated 2.3K branded searches and 33.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/wellington/real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.