---
title: "Wellington orthodontic clinics in New Zealand: Which brands are most popular in search?"
description: "Compare Wellington orthodontic clinics using branded searches made in Wellington. Share of Search among Courtenay Orthodontics, Matt Barker Orthodontist, Ministry of Smile and Thorndon Orthodontics, the wellington orthodontic clinics Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/wellington/orthodontic-clinics"
publisher: "Brandwave"
---

# Wellington orthodontic clinics in New Zealand: Which brands are most popular in search?

Compare Wellington orthodontic clinics using branded searches made in Wellington. Share of Search among Courtenay Orthodontics, Matt Barker Orthodontist, Ministry of Smile and Thorndon Orthodontics, the wellington orthodontic clinics Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington orthodontic clinics
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Courtenay Orthodontics, 54.1%

## Which brand is most popular in search among wellington orthodontic clinics in New Zealand?

- In August 2026, Courtenay Orthodontics was the most searched among wellington orthodontic clinics in New Zealand, with an estimated 400 branded searches and 54.1% estimated Share of Search within this set.
- Matt Barker Orthodontist is in 2nd place, 29.7 percentage points behind at 24.3% Share of Search.
- Across the 11 months ending August 2026, Courtenay Orthodontics’ estimated Share of Search among wellington orthodontic clinics in New Zealand increased from 45.8% to 54.1%.
- Across the 11 months ending August 2026, Matt Barker Orthodontist’s estimated Share of Search among wellington orthodontic clinics in New Zealand increased from 23.7% to 24.3%.
- Across the 11 months ending August 2026, Ministry of Smile’s estimated Share of Search among wellington orthodontic clinics in New Zealand increased from 15.3% to 20.3%.
- Across the 11 months ending August 2026, Thorndon Orthodontics’ estimated Share of Search among wellington orthodontic clinics in New Zealand decreased from 15.3% to 1.4%.
- Across the 11 months ending August 2026, Courtenay Orthodontics’ estimated Share of Search among wellington orthodontic clinics in New Zealand peaked at 62.5% in July 2026 and was lowest at 44.3% in December 2025.
- Across the 11 months ending August 2026, Matt Barker Orthodontist’s estimated Share of Search among wellington orthodontic clinics in New Zealand peaked at 31.5% in May 2026 and was lowest at 20% in April 2026.
- Across the 11 months ending August 2026, Ministry of Smile’s estimated Share of Search among wellington orthodontic clinics in New Zealand peaked at 21.7% in June 2026 and was lowest at 11% in May 2026.
- Across the 11 months ending August 2026, Thorndon Orthodontics’ estimated Share of Search among wellington orthodontic clinics in New Zealand peaked at 18% in December 2025 and was lowest at 1.4% in August 2026.

## Compare search popularity between leading brands

- [Courtenay Orthodontics vs Matt Barker Orthodontist: compare search popularity](/demand/nz/compare/courtenay-orthodontics-vs-matt-barker-orthodontist): 54.1% against 24.3% Share of Search.
- [Courtenay Orthodontics vs Ministry of Smile: compare search popularity](/demand/nz/compare/courtenay-orthodontics-vs-ministry-of-smile): 54.1% against 20.3% Share of Search.
- [Matt Barker Orthodontist vs Ministry of Smile: compare search popularity](/demand/nz/compare/matt-barker-orthodontist-vs-ministry-of-smile): 24.3% against 20.3% Share of Search.

## How did search popularity change for New Zealand wellington orthodontic clinics in August 2026?

- In August 2026, Ministry of Smile gained estimated Share of Search among wellington orthodontic clinics in New Zealand, from 15.6% to 20.3%.
- In August 2026, Matt Barker Orthodontist gained estimated Share of Search among wellington orthodontic clinics in New Zealand, from 20.3% to 24.3%.
- In August 2026, Courtenay Orthodontics lost estimated Share of Search among wellington orthodontic clinics in New Zealand, from 62.5% to 54.1%.
- Estimated monthly branded searches for Thorndon Orthodontics in New Zealand fell 88.9% over 11 measured months, from 90 to 10 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Courtenay Orthodontics | 54.1% | 400 | 0.0% | Courtenay Orthodontics |
| 2 | Matt Barker Orthodontist | 24.3% | 180 | +38.5% | Matt Barker Orthodontist |
| 3 | Ministry of Smile | 20.3% | 150 | +50.0% | Ministry of Smile |
| 4 | Thorndon Orthodontics | 1.4% | 10 | 0.0% | Thorndon Orthodontics |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Courtenay Orthodontics | 270 | 45.8% | 1 |
| Oct 2025 | Matt Barker Orthodontist | 140 | 23.7% | 2 |
| Oct 2025 | Ministry of Smile | 90 | 15.3% | 3 |
| Oct 2025 | Thorndon Orthodontics | 90 | 15.3% | 4 |
| Nov 2025 | Courtenay Orthodontics | 330 | 46.5% | 1 |
| Nov 2025 | Matt Barker Orthodontist | 180 | 25.4% | 2 |
| Nov 2025 | Thorndon Orthodontics | 110 | 15.5% | 3 |
| Nov 2025 | Ministry of Smile | 90 | 12.7% | 4 |
| Dec 2025 | Courtenay Orthodontics | 270 | 44.3% | 1 |
| Dec 2025 | Matt Barker Orthodontist | 150 | 24.6% | 2 |
| Dec 2025 | Thorndon Orthodontics | 110 | 18% | 3 |
| Dec 2025 | Ministry of Smile | 80 | 13.1% | 4 |
| Jan 2026 | Courtenay Orthodontics | 330 | 55% | 1 |
| Jan 2026 | Matt Barker Orthodontist | 160 | 26.7% | 2 |
| Jan 2026 | Ministry of Smile | 100 | 16.7% | 3 |
| Jan 2026 | Thorndon Orthodontics | 10 | 1.7% | 4 |
| Feb 2026 | Courtenay Orthodontics | 330 | 54.1% | 1 |
| Feb 2026 | Matt Barker Orthodontist | 150 | 24.6% | 2 |
| Feb 2026 | Ministry of Smile | 120 | 19.7% | 3 |
| Feb 2026 | Thorndon Orthodontics | 10 | 1.6% | 4 |
| Mar 2026 | Courtenay Orthodontics | 400 | 57.1% | 1 |
| Mar 2026 | Matt Barker Orthodontist | 170 | 24.3% | 2 |
| Mar 2026 | Ministry of Smile | 120 | 17.1% | 3 |
| Mar 2026 | Thorndon Orthodontics | 10 | 1.4% | 4 |
| Apr 2026 | Courtenay Orthodontics | 400 | 61.5% | 1 |
| Apr 2026 | Matt Barker Orthodontist | 130 | 20% | 2 |
| Apr 2026 | Ministry of Smile | 110 | 16.9% | 3 |
| Apr 2026 | Thorndon Orthodontics | 10 | 1.5% | 4 |
| May 2026 | Courtenay Orthodontics | 400 | 54.8% | 1 |
| May 2026 | Matt Barker Orthodontist | 230 | 31.5% | 2 |
| May 2026 | Ministry of Smile | 80 | 11% | 3 |
| May 2026 | Thorndon Orthodontics | 20 | 2.7% | 4 |
| Jun 2026 | Courtenay Orthodontics | 330 | 47.8% | 1 |
| Jun 2026 | Matt Barker Orthodontist | 190 | 27.5% | 2 |
| Jun 2026 | Ministry of Smile | 150 | 21.7% | 3 |
| Jun 2026 | Thorndon Orthodontics | 20 | 2.9% | 4 |
| Jul 2026 | Courtenay Orthodontics | 400 | 62.5% | 1 |
| Jul 2026 | Matt Barker Orthodontist | 130 | 20.3% | 2 |
| Jul 2026 | Ministry of Smile | 100 | 15.6% | 3 |
| Jul 2026 | Thorndon Orthodontics | 10 | 1.6% | 4 |
| Aug 2026 | Courtenay Orthodontics | 400 | 54.1% | 1 |
| Aug 2026 | Matt Barker Orthodontist | 180 | 24.3% | 2 |
| Aug 2026 | Ministry of Smile | 150 | 20.3% | 3 |
| Aug 2026 | Thorndon Orthodontics | 10 | 1.4% | 4 |
| Sep 2026 | Courtenay Orthodontics | — | — | — |
| Sep 2026 | Matt Barker Orthodontist | — | — | — |
| Sep 2026 | Ministry of Smile | — | — | — |
| Sep 2026 | Thorndon Orthodontics | — | — | — |

## What is being compared

- **Courtenay Orthodontics**: Measured on the search terms “courtenay orthodontics” and “courtenay orthodontics wellington”, summed into one figure.
- **Matt Barker Orthodontist**: Measured on the search terms “matt barker orthodontist”, “mb ortho” and “mbortho”, summed into one figure.
- **Ministry of Smile**: Measured on the search terms “ministry of smile” and “ministry of smile wellington”, summed into one figure.
- **Thorndon Orthodontics**: Measured on the search term “thorndon orthodontist”.

- [Courtenay Orthodontics](/demand/nz/brands/courtenay-orthodontics)
- [Matt Barker Orthodontist](/demand/nz/brands/matt-barker-orthodontist)
- [Ministry of Smile](/demand/nz/brands/ministry-of-smile)
- [Thorndon Orthodontics](/demand/nz/brands/thorndon-orthodontics)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington orthodontic clinics in New Zealand?

In August 2026, Courtenay Orthodontics was the most searched among wellington orthodontic clinics in New Zealand, with an estimated 400 branded searches and 54.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington orthodontic clinics in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/wellington/orthodontic-clinics

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/wellington/orthodontic-clinics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.