---
title: "Wellington law firms in New Zealand: Which brands are most popular in search?"
description: "Compare Wellington law firms using branded searches made in Wellington. Share of Search among JB Morrison, Macalister Mazengarb, Gault Mitchell Law and Cameron Lawyers, the wellington law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/wellington/law-firms"
publisher: "Brandwave"
---

# Wellington law firms in New Zealand: Which brands are most popular in search?

Compare Wellington law firms using branded searches made in Wellington. Share of Search among JB Morrison, Macalister Mazengarb, Gault Mitchell Law and Cameron Lawyers, the wellington law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington law firms
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: JB Morrison, 37.6%

## Which brand is most popular in search among wellington law firms in New Zealand?

- In August 2026, JB Morrison was the most searched among wellington law firms in New Zealand, with an estimated 350 branded searches and 37.6% estimated Share of Search within this set.
- Macalister Mazengarb is in 2nd place, 6.5 percentage points behind at 31.2% Share of Search.
- Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand increased from 30.1% to 37.6%.
- Across the 11 months ending August 2026, Macalister Mazengarb’s estimated Share of Search among wellington law firms in New Zealand increased from 16.5% to 31.2%.
- Across the 11 months ending August 2026, Gault Mitchell Law’s estimated Share of Search among wellington law firms in New Zealand decreased from 41.7% to 24.7%.
- Across the 11 months ending August 2026, Cameron Lawyers’ estimated Share of Search among wellington law firms in New Zealand decreased from 11.7% to 6.5%.
- Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand peaked at 39.1% in March 2026 and was lowest at 25.6% in May 2026.
- Across the 11 months ending August 2026, Gault Mitchell Law’s estimated Share of Search among wellington law firms in New Zealand peaked at 45.3% in May 2026 and was lowest at 24.7% in August 2026.
- Across the 11 months ending August 2026, Cameron Lawyers’ estimated Share of Search among wellington law firms in New Zealand peaked at 14.8% in December 2025 and was lowest at 6.5% in August 2026.
- Across the 11 months ending August 2026, JB Morrison rose from 2nd to 1st among wellington law firms in New Zealand.
- Across the 11 months ending August 2026, Macalister Mazengarb rose from 3rd to 2nd among wellington law firms in New Zealand.
- Across the 11 months ending August 2026, Gault Mitchell Law fell from 1st to 3rd among wellington law firms in New Zealand.

## Compare search popularity between leading brands

- [JB Morrison vs Macalister Mazengarb: compare search popularity](/demand/nz/compare/jb-morrison-vs-macalister-mazengarb): 37.6% against 31.2% Share of Search.
- [JB Morrison vs Gault Mitchell Law: compare search popularity](/demand/nz/compare/gault-mitchell-law-vs-jb-morrison): 37.6% against 24.7% Share of Search.
- [JB Morrison vs Cameron Lawyers: compare search popularity](/demand/nz/compare/cameron-lawyers-vs-jb-morrison): 37.6% against 6.5% Share of Search.
- [Macalister Mazengarb vs Gault Mitchell Law: compare search popularity](/demand/nz/compare/gault-mitchell-law-vs-macalister-mazengarb): 31.2% against 24.7% Share of Search.
- [Macalister Mazengarb vs Cameron Lawyers: compare search popularity](/demand/nz/compare/cameron-lawyers-vs-macalister-mazengarb): 31.2% against 6.5% Share of Search.
- [Gault Mitchell Law vs Cameron Lawyers: compare search popularity](/demand/nz/compare/cameron-lawyers-vs-gault-mitchell-law): 24.7% against 6.5% Share of Search.

## How did search popularity change for New Zealand wellington law firms in August 2026?

- In August 2026, JB Morrison overtook Gault Mitchell Law to take the highest estimated Share of Search among wellington law firms in New Zealand, at 37.6%.
- In August 2026, Macalister Mazengarb overtook Gault Mitchell Law to rank 2nd among wellington law firms in New Zealand, at 31.2%.
- In August 2026, Gault Mitchell Law lost estimated Share of Search among wellington law firms in New Zealand, from 34.9% to 24.7%.
- In August 2026, Cameron Lawyers lost estimated Share of Search among wellington law firms in New Zealand, from 8.4% to 6.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JB Morrison | 37.6% | 350 | +25.0% | JB Morrison |
| 2 | Macalister Mazengarb | 31.2% | 290 | +52.6% | Macalister Mazengarb |
| 3 | Gault Mitchell Law | 24.7% | 230 | -20.7% | Gault Mitchell Law |
| 4 | Cameron Lawyers | 6.5% | 60 | -14.3% | Cameron Lawyers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gault Mitchell Law | 430 | 41.7% | 1 |
| Oct 2025 | JB Morrison | 310 | 30.1% | 2 |
| Oct 2025 | Macalister Mazengarb | 170 | 16.5% | 3 |
| Oct 2025 | Cameron Lawyers | 120 | 11.7% | 4 |
| Nov 2025 | Gault Mitchell Law | 350 | 35.4% | 1 |
| Nov 2025 | JB Morrison | 290 | 29.3% | 2 |
| Nov 2025 | Macalister Mazengarb | 250 | 25.3% | 3 |
| Nov 2025 | Cameron Lawyers | 100 | 10.1% | 4 |
| Dec 2025 | Gault Mitchell Law | 290 | 35.8% | 1 |
| Dec 2025 | JB Morrison | 230 | 28.4% | 2 |
| Dec 2025 | Macalister Mazengarb | 170 | 21% | 3 |
| Dec 2025 | Cameron Lawyers | 120 | 14.8% | 4 |
| Jan 2026 | Gault Mitchell Law | 290 | 39.7% | 1 |
| Jan 2026 | JB Morrison | 240 | 32.9% | 2 |
| Jan 2026 | Macalister Mazengarb | 130 | 17.8% | 3 |
| Jan 2026 | Cameron Lawyers | 70 | 9.6% | 4 |
| Feb 2026 | Gault Mitchell Law | 350 | 37.6% | 1 |
| Feb 2026 | JB Morrison | 290 | 31.2% | 2 |
| Feb 2026 | Macalister Mazengarb | 200 | 21.5% | 3 |
| Feb 2026 | Cameron Lawyers | 90 | 9.7% | 4 |
| Mar 2026 | JB Morrison | 430 | 39.1% | 1 |
| Mar 2026 | Gault Mitchell Law | 350 | 31.8% | 2 |
| Mar 2026 | Macalister Mazengarb | 200 | 18.2% | 3 |
| Mar 2026 | Cameron Lawyers | 120 | 10.9% | 4 |
| Apr 2026 | JB Morrison | 340 | 35.4% | 1 |
| Apr 2026 | Gault Mitchell Law | 290 | 30.2% | 2 |
| Apr 2026 | Macalister Mazengarb | 210 | 21.9% | 3 |
| Apr 2026 | Cameron Lawyers | 120 | 12.5% | 4 |
| May 2026 | Gault Mitchell Law | 530 | 45.3% | 1 |
| May 2026 | JB Morrison | 300 | 25.6% | 2 |
| May 2026 | Macalister Mazengarb | 240 | 20.5% | 3 |
| May 2026 | Cameron Lawyers | 100 | 8.5% | 4 |
| Jun 2026 | JB Morrison | 290 | 34.1% | 1 |
| Jun 2026 | Macalister Mazengarb | 240 | 28.2% | 2 |
| Jun 2026 | Gault Mitchell Law | 230 | 27.1% | 3 |
| Jun 2026 | Cameron Lawyers | 90 | 10.6% | 4 |
| Jul 2026 | Gault Mitchell Law | 290 | 34.9% | 1 |
| Jul 2026 | JB Morrison | 280 | 33.7% | 2 |
| Jul 2026 | Macalister Mazengarb | 190 | 22.9% | 3 |
| Jul 2026 | Cameron Lawyers | 70 | 8.4% | 4 |
| Aug 2026 | JB Morrison | 350 | 37.6% | 1 |
| Aug 2026 | Macalister Mazengarb | 290 | 31.2% | 2 |
| Aug 2026 | Gault Mitchell Law | 230 | 24.7% | 3 |
| Aug 2026 | Cameron Lawyers | 60 | 6.5% | 4 |
| Sep 2026 | Cameron Lawyers | — | — | — |
| Sep 2026 | Gault Mitchell Law | — | — | — |
| Sep 2026 | JB Morrison | — | — | — |
| Sep 2026 | Macalister Mazengarb | — | — | — |

## What is being compared

- **Cameron Lawyers**: Measured on the search terms “cameron lawyers”, “cameron lawyers wellington” and “cameron-lawyers”, summed into one figure.
- **Gault Mitchell Law**: Measured on the search terms “gault mitchell”, “gault mitchell law”, “gault mitchell law wellington”, “gault mitchell lawyers” and “gaultmitchell”, summed into one figure.
- **JB Morrison**: Measured on the search terms “jb morrison”, “jb morrison lawyers”, “jb morrison rotorua” and “jb morrison wellington”, summed into one figure.
- **Macalister Mazengarb**: Measured on the search terms “macalister mazengarb”, “macalister mazengarb solicitors”, “macalister mazengarb wellington” and “macmaz”, summed into one figure.

- [Cameron Lawyers](/demand/nz/brands/cameron-lawyers)
- [Gault Mitchell Law](/demand/nz/brands/gault-mitchell-law)
- [JB Morrison](/demand/nz/brands/jb-morrison)
- [Macalister Mazengarb](/demand/nz/brands/macalister-mazengarb)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington law firms in New Zealand?

In August 2026, JB Morrison was the most searched among wellington law firms in New Zealand, with an estimated 350 branded searches and 37.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/wellington/law-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/wellington/law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.