--- title: "Wellington japanese restaurants in New Zealand: Which brands are most popular in search?" description: "Compare Japanese restaurants in Wellington, New Zealand. Share of Search among Tatsushi, Origami and Kazaguruma, the wellington japanese restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/wellington/japanese-restaurants" publisher: "Brandwave" --- # Wellington japanese restaurants in New Zealand: Which brands are most popular in search? Compare Japanese restaurants in Wellington, New Zealand. Share of Search among Tatsushi, Origami and Kazaguruma, the wellington japanese restaurants Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Wellington Japanese restaurants - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Tatsushi, 63.8% ## Which brand is most popular in search among wellington japanese restaurants in New Zealand? - In August 2026, Tatsushi was the most searched among wellington japanese restaurants in New Zealand, with an estimated 3K branded searches and 63.8% estimated Share of Search within this set. - Origami is in 2nd place, 29 percentage points behind at 34.8% Share of Search. - Across the 11 months ending August 2026, Tatsushi’s estimated Share of Search among wellington japanese restaurants in New Zealand increased from 61.7% to 63.8%. - Across the 11 months ending August 2026, Origami’s estimated Share of Search among wellington japanese restaurants in New Zealand decreased from 36.8% to 34.8%. - Across the 11 months ending August 2026, Tatsushi’s estimated Share of Search among wellington japanese restaurants in New Zealand peaked at 63.8% in August 2026 and was lowest at 55.1% in December 2025. - Across the 11 months ending August 2026, Origami’s estimated Share of Search among wellington japanese restaurants in New Zealand peaked at 42.9% in June 2026 and was lowest at 34.8% in August 2026. - Across the 11 months ending August 2026, Kazaguruma’s estimated Share of Search among wellington japanese restaurants in New Zealand peaked at 2.3% in January 2026 and was lowest at 0.6% in July 2026. - Across the 11 months ending August 2026, Kazaguruma held steady: its estimated Share of Search among wellington japanese restaurants in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Tatsushi vs Origami: compare search popularity](/demand/nz/compare/origami-vs-tatsushi): 63.8% against 34.8% Share of Search. ## How did search popularity change for New Zealand wellington japanese restaurants in August 2026? - In August 2026, Tatsushi gained estimated Share of Search among wellington japanese restaurants in New Zealand, from 60% to 63.8%. - In August 2026, Kazaguruma gained estimated Share of Search among wellington japanese restaurants in New Zealand, from 0.6% to 1.5%. - In August 2026, Origami lost estimated Share of Search among wellington japanese restaurants in New Zealand, from 39.4% to 34.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Tatsushi | 63.8% | 3K | -0.7% | Tatsushi | | 2 | Origami | 34.8% | 1.6K | -17.7% | Origami | | 3 | Kazaguruma | 1.5% | 70 | +133.3% | Kazaguruma | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tatsushi | 4.5K | 61.7% | 1 | | Oct 2025 | Origami | 2.7K | 36.8% | 2 | | Oct 2025 | Kazaguruma | 110 | 1.5% | 3 | | Nov 2025 | Tatsushi | 3.7K | 59.6% | 1 | | Nov 2025 | Origami | 2.4K | 38.2% | 2 | | Nov 2025 | Kazaguruma | 140 | 2.2% | 3 | | Dec 2025 | Tatsushi | 3K | 55.1% | 1 | | Dec 2025 | Origami | 2.3K | 42.9% | 2 | | Dec 2025 | Kazaguruma | 110 | 2% | 3 | | Jan 2026 | Tatsushi | 4.5K | 61.2% | 1 | | Jan 2026 | Origami | 2.7K | 36.5% | 2 | | Jan 2026 | Kazaguruma | 170 | 2.3% | 3 | | Feb 2026 | Tatsushi | 3.7K | 60.5% | 1 | | Feb 2026 | Origami | 2.3K | 37.2% | 2 | | Feb 2026 | Kazaguruma | 140 | 2.3% | 3 | | Mar 2026 | Tatsushi | 3.7K | 60.6% | 1 | | Mar 2026 | Origami | 2.4K | 38.6% | 2 | | Mar 2026 | Kazaguruma | 50 | 0.81% | 3 | | Apr 2026 | Tatsushi | 3.7K | 61.1% | 1 | | Apr 2026 | Origami | 2.3K | 38.1% | 2 | | Apr 2026 | Kazaguruma | 50 | 0.82% | 3 | | May 2026 | Tatsushi | 3.7K | 60.8% | 1 | | May 2026 | Origami | 2.3K | 38% | 2 | | May 2026 | Kazaguruma | 70 | 1.1% | 3 | | Jun 2026 | Tatsushi | 3K | 55.8% | 1 | | Jun 2026 | Origami | 2.3K | 42.9% | 2 | | Jun 2026 | Kazaguruma | 70 | 1.3% | 3 | | Jul 2026 | Tatsushi | 3K | 60% | 1 | | Jul 2026 | Origami | 2K | 39.4% | 2 | | Jul 2026 | Kazaguruma | 30 | 0.6% | 3 | | Aug 2026 | Tatsushi | 3K | 63.8% | 1 | | Aug 2026 | Origami | 1.6K | 34.8% | 2 | | Aug 2026 | Kazaguruma | 70 | 1.5% | 3 | | Sep 2026 | Kazaguruma | — | — | — | | Sep 2026 | Origami | — | — | — | | Sep 2026 | Tatsushi | — | — | — | ## What is being compared - **Kazaguruma**: Measured on the search term “kazaguruma wellington”. - **Origami**: Measured on the search terms “menu origami”, “origami cafe”, “origami cuba street”, “origami japanese & korean restaurant”, “origami japanese restaurant”, “origami menu”, “origami ramen menu”, “origami restaurant”, “origami restaurant menu”, “origami restaurant near me”, “origami sushi restaurant”, “origami wellington”, “origami wellington menu” and “restaurant origami”, summed into one figure. - **Tatsushi**: Measured on the search terms “tatsushi” and “tatsushi menu”, summed into one figure. - [Kazaguruma](/demand/nz/brands/kazaguruma) - [Origami](/demand/nz/brands/origami) - [Tatsushi](/demand/nz/brands/tatsushi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among wellington japanese restaurants in New Zealand? In August 2026, Tatsushi was the most searched among wellington japanese restaurants in New Zealand, with an estimated 3K branded searches and 63.8% estimated Share of Search within this set. ## Cite this page Brandwave. "Wellington japanese restaurants in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/wellington/japanese-restaurants This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/wellington/japanese-restaurants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.