---
title: "Wellington IT service providers in New Zealand: Which brands are most popular in search?"
description: "Compare Wellington IT service providers using branded searches made in Wellington. Share of Search among CodeBlue, First Focus, IT Works and ThinkConcepts, the wellington IT service providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/wellington/it-service-providers"
publisher: "Brandwave"
---

# Wellington IT service providers in New Zealand: Which brands are most popular in search?

Compare Wellington IT service providers using branded searches made in Wellington. Share of Search among CodeBlue, First Focus, IT Works and ThinkConcepts, the wellington IT service providers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington IT service providers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: CodeBlue, 43.8%

## Which brand is most popular in search among wellington IT service providers in New Zealand?

- In August 2026, CodeBlue was the most searched among wellington IT service providers in New Zealand, with an estimated 70 branded searches and 43.8% estimated Share of Search within this set.
- First Focus is in 2nd place, 12.5 percentage points behind at 31.3% Share of Search.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among wellington IT service providers in New Zealand increased from 33.3% to 43.8%.
- Across the 11 months ending August 2026, First Focus’ estimated Share of Search among wellington IT service providers in New Zealand increased from 8.3% to 31.3%.
- Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand decreased from 41.7% to 18.8%.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand decreased from 16.7% to 6.3%.
- Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among wellington IT service providers in New Zealand peaked at 58.3% in November 2025 and was lowest at 30% in February 2026.
- Across the 11 months ending August 2026, First Focus’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 31.3% in August 2026 and was lowest at 7.7% in December 2025.
- Across the 11 months ending August 2026, IT Works’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 41.7% in October 2025 and was lowest at 16.7% in November 2025.
- Across the 11 months ending August 2026, ThinkConcepts’ estimated Share of Search among wellington IT service providers in New Zealand peaked at 30% in February 2026 and was lowest at 6.3% in August 2026.
- Across the 11 months ending August 2026, CodeBlue rose from 2nd to 1st among wellington IT service providers in New Zealand.
- Across the 11 months ending August 2026, First Focus rose from 4th to 2nd among wellington IT service providers in New Zealand.
- Across the 11 months ending August 2026, IT Works fell from 1st to 3rd among wellington IT service providers in New Zealand.
- Across the 11 months ending August 2026, ThinkConcepts fell from 3rd to 4th among wellington IT service providers in New Zealand.

## Compare search popularity between leading brands

- [CodeBlue vs First Focus: compare search popularity](/demand/nz/compare/codeblue-vs-first-focus): 43.8% against 31.3% Share of Search.
- [CodeBlue vs IT Works: compare search popularity](/demand/nz/compare/codeblue-vs-it-works): 43.8% against 18.8% Share of Search.
- [CodeBlue vs ThinkConcepts: compare search popularity](/demand/nz/compare/codeblue-vs-thinkconcepts): 43.8% against 6.3% Share of Search.
- [First Focus vs IT Works: compare search popularity](/demand/nz/compare/first-focus-vs-it-works): 31.3% against 18.8% Share of Search.
- [First Focus vs ThinkConcepts: compare search popularity](/demand/nz/compare/first-focus-vs-thinkconcepts): 31.3% against 6.3% Share of Search.
- [IT Works vs ThinkConcepts: compare search popularity](/demand/nz/compare/it-works-vs-thinkconcepts): 18.8% against 6.3% Share of Search.

## How did search popularity change for New Zealand wellington IT service providers in August 2026?

- In August 2026, First Focus gained estimated Share of Search among wellington IT service providers in New Zealand, from 25% to 31.3%.
- In August 2026, IT Works gained estimated Share of Search among wellington IT service providers in New Zealand, from 16.7% to 18.8%.
- In August 2026, CodeBlue lost estimated Share of Search among wellington IT service providers in New Zealand, from 50% to 43.8%.
- In August 2026, ThinkConcepts lost estimated Share of Search among wellington IT service providers in New Zealand, from 8.3% to 6.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CodeBlue | 43.8% | 70 | +16.7% | CodeBlue |
| 2 | First Focus | 31.3% | 50 | +66.7% | First Focus |
| 3 | IT Works | 18.8% | 30 | +50.0% | IT Works |
| 4 | ThinkConcepts | 6.3% | 10 | 0.0% | ThinkConcepts |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | IT Works | 50 | 41.7% | 1 |
| Oct 2025 | CodeBlue | 40 | 33.3% | 2 |
| Oct 2025 | ThinkConcepts | 20 | 16.7% | 3 |
| Oct 2025 | First Focus | 10 | 8.3% | 4 |
| Nov 2025 | CodeBlue | 70 | 58.3% | 1 |
| Nov 2025 | IT Works | 20 | 16.7% | 2 |
| Nov 2025 | ThinkConcepts | 20 | 16.7% | 3 |
| Nov 2025 | First Focus | 10 | 8.3% | 4 |
| Dec 2025 | CodeBlue | 60 | 46.2% | 1 |
| Dec 2025 | IT Works | 30 | 23.1% | 2 |
| Dec 2025 | ThinkConcepts | 30 | 23.1% | 3 |
| Dec 2025 | First Focus | 10 | 7.7% | 4 |
| Jan 2026 | CodeBlue | 50 | 45.5% | 1 |
| Jan 2026 | IT Works | 30 | 27.3% | 2 |
| Jan 2026 | ThinkConcepts | 20 | 18.2% | 3 |
| Jan 2026 | First Focus | 10 | 9.1% | 4 |
| Feb 2026 | CodeBlue | 30 | 30% | 1 |
| Feb 2026 | IT Works | 30 | 30% | 2 |
| Feb 2026 | ThinkConcepts | 30 | 30% | 3 |
| Feb 2026 | First Focus | 10 | 10% | 4 |
| Mar 2026 | CodeBlue | 70 | 58.3% | 1 |
| Mar 2026 | First Focus | 20 | 16.7% | 2 |
| Mar 2026 | IT Works | 20 | 16.7% | 3 |
| Mar 2026 | ThinkConcepts | 10 | 8.3% | 4 |
| Apr 2026 | CodeBlue | 70 | 58.3% | 1 |
| Apr 2026 | IT Works | 30 | 25% | 2 |
| Apr 2026 | First Focus | 10 | 8.3% | 3 |
| Apr 2026 | ThinkConcepts | 10 | 8.3% | 4 |
| May 2026 | CodeBlue | 70 | 46.7% | 1 |
| May 2026 | First Focus | 40 | 26.7% | 2 |
| May 2026 | IT Works | 30 | 20% | 3 |
| May 2026 | ThinkConcepts | 10 | 6.7% | 4 |
| Jun 2026 | CodeBlue | 60 | 40% | 1 |
| Jun 2026 | First Focus | 40 | 26.7% | 2 |
| Jun 2026 | IT Works | 30 | 20% | 3 |
| Jun 2026 | ThinkConcepts | 20 | 13.3% | 4 |
| Jul 2026 | CodeBlue | 60 | 50% | 1 |
| Jul 2026 | First Focus | 30 | 25% | 2 |
| Jul 2026 | IT Works | 20 | 16.7% | 3 |
| Jul 2026 | ThinkConcepts | 10 | 8.3% | 4 |
| Aug 2026 | CodeBlue | 70 | 43.8% | 1 |
| Aug 2026 | First Focus | 50 | 31.3% | 2 |
| Aug 2026 | IT Works | 30 | 18.8% | 3 |
| Aug 2026 | ThinkConcepts | 10 | 6.3% | 4 |
| Sep 2026 | CodeBlue | — | — | — |
| Sep 2026 | First Focus | — | — | — |
| Sep 2026 | IT Works | — | — | — |
| Sep 2026 | ThinkConcepts | — | — | — |

## What is being compared

- **CodeBlue**: Measured on the search terms “code blue it”, “code blue it services”, “codeblue auckland”, “codeblue christchurch”, “codeblue fujifilm”, “codeblue hamilton”, “codeblue it”, “codeblue managed services”, “codeblue new zealand”, “codeblue nz”, “codeblue wellington” and “codeblue.co.nz”, summed into one figure.
- **First Focus**: Measured on the search terms “first focus”, “first focus auckland”, “first focus christchurch”, “first focus core”, “first focus it”, “first focus new zealand”, “first focus nz” and “firstfocus”, summed into one figure.
- **IT Works**: Measured on the search terms “it works new zealand”, “it works nz” and “it works wellington”, summed into one figure.
- **ThinkConcepts**: Measured on the search terms “think concepts” and “thinking.co.nz”, summed into one figure.

- [CodeBlue](/demand/nz/brands/codeblue)
- [First Focus](/demand/nz/brands/first-focus)
- [IT Works](/demand/nz/brands/it-works)
- [ThinkConcepts](/demand/nz/brands/thinkconcepts)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington IT service providers in New Zealand?

In August 2026, CodeBlue was the most searched among wellington IT service providers in New Zealand, with an estimated 70 branded searches and 43.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington IT service providers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/wellington/it-service-providers

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/wellington/it-service-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.