---
title: "Wellington electrical contractors in New Zealand: Which brands are most popular in search?"
description: "Compare Wellington electrical contractors using branded searches made in Wellington. Share of Search among Millars Electrical, Seven Electrical, Weka Electrical and GT Electrical, the wellington electrical contractors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/wellington/electrical-contractors"
publisher: "Brandwave"
---

# Wellington electrical contractors in New Zealand: Which brands are most popular in search?

Compare Wellington electrical contractors using branded searches made in Wellington. Share of Search among Millars Electrical, Seven Electrical, Weka Electrical and GT Electrical, the wellington electrical contractors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington electrical contractors
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Millars Electrical, 42.1%

## Which brand is most popular in search among wellington electrical contractors in New Zealand?

- Millars Electrical and Seven Electrical share the highest estimated Share of Search among wellington electrical contractors in New Zealand, at 42.1% in August 2026.
- Across the 11 months ending August 2026, Weka Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand increased from 8.3% to 10.5%.
- Across the 11 months ending August 2026, GT Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand decreased from 8.3% to 5.3%.
- Across the 11 months ending August 2026, Millars Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand peaked at 60% in November 2025 and was lowest at 21.4% in July 2026.
- Across the 11 months ending August 2026, Seven Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand peaked at 53.3% in January 2026 and was lowest at 30% in November 2025.
- Across the 11 months ending August 2026, Weka Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand peaked at 17.6% in June 2026 and was lowest at 5% in November 2025.
- Across the 11 months ending August 2026, GT Electrical’s estimated Share of Search among wellington electrical contractors in New Zealand peaked at 14.3% in December 2025 and was lowest at 5% in November 2025.
- Across the 11 months ending August 2026, Weka Electrical rose from 4th to 3rd among wellington electrical contractors in New Zealand.
- Across the 11 months ending August 2026, GT Electrical fell from 3rd to 4th among wellington electrical contractors in New Zealand.
- Across the 11 months ending August 2026, Millars Electrical and Seven Electrical held steady: their estimated Share of Search among wellington electrical contractors in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Millars Electrical vs Seven Electrical: compare search popularity](/demand/nz/compare/millars-electrical-vs-seven-electrical): 42.1% Share of Search each.
- [Millars Electrical vs Weka Electrical: compare search popularity](/demand/nz/compare/millars-electrical-vs-weka-electrical): 42.1% against 10.5% Share of Search.
- [Millars Electrical vs GT Electrical: compare search popularity](/demand/nz/compare/gt-electrical-vs-millars-electrical): 42.1% against 5.3% Share of Search.
- [Seven Electrical vs Weka Electrical: compare search popularity](/demand/nz/compare/seven-electrical-vs-weka-electrical): 42.1% against 10.5% Share of Search.
- [Seven Electrical vs GT Electrical: compare search popularity](/demand/nz/compare/gt-electrical-vs-seven-electrical): 42.1% against 5.3% Share of Search.
- [Weka Electrical vs GT Electrical: compare search popularity](/demand/nz/compare/gt-electrical-vs-weka-electrical): 10.5% against 5.3% Share of Search.

## How did search popularity change for New Zealand wellington electrical contractors in August 2026?

- In August 2026, Millars Electrical overtook Seven Electrical to take the highest estimated Share of Search among wellington electrical contractors in New Zealand, at 42.1%.
- In August 2026, GT Electrical lost estimated Share of Search among wellington electrical contractors in New Zealand, from 14.3% to 5.3%.
- In August 2026, Seven Electrical lost estimated Share of Search among wellington electrical contractors in New Zealand, from 50% to 42.1%.
- In August 2026, Weka Electrical lost estimated Share of Search among wellington electrical contractors in New Zealand, from 14.3% to 10.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Millars Electrical | 42.1% | 80 | +166.7% | Millars Electrical |
| 2 | Seven Electrical | 42.1% | 80 | +14.3% | Seven Electrical |
| 3 | Weka Electrical | 10.5% | 20 | 0.0% | Weka Electrical |
| 4 | GT Electrical | 5.3% | 10 | -50.0% | GT Electrical |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Millars Electrical | 50 | 41.7% | 1 |
| Oct 2025 | Seven Electrical | 50 | 41.7% | 2 |
| Oct 2025 | GT Electrical | 10 | 8.3% | 3 |
| Oct 2025 | Weka Electrical | 10 | 8.3% | 4 |
| Nov 2025 | Millars Electrical | 120 | 60% | 1 |
| Nov 2025 | Seven Electrical | 60 | 30% | 2 |
| Nov 2025 | GT Electrical | 10 | 5% | 3 |
| Nov 2025 | Weka Electrical | 10 | 5% | 4 |
| Dec 2025 | Millars Electrical | 60 | 42.9% | 1 |
| Dec 2025 | Seven Electrical | 50 | 35.7% | 2 |
| Dec 2025 | GT Electrical | 20 | 14.3% | 3 |
| Dec 2025 | Weka Electrical | 10 | 7.1% | 4 |
| Jan 2026 | Seven Electrical | 80 | 53.3% | 1 |
| Jan 2026 | Millars Electrical | 50 | 33.3% | 2 |
| Jan 2026 | GT Electrical | 10 | 6.7% | 3 |
| Jan 2026 | Weka Electrical | 10 | 6.7% | 4 |
| Feb 2026 | Millars Electrical | 60 | 46.2% | 1 |
| Feb 2026 | Seven Electrical | 50 | 38.5% | 2 |
| Feb 2026 | GT Electrical | 10 | 7.7% | 3 |
| Feb 2026 | Weka Electrical | 10 | 7.7% | 4 |
| Mar 2026 | Millars Electrical | 80 | 44.4% | 1 |
| Mar 2026 | Seven Electrical | 60 | 33.3% | 2 |
| Mar 2026 | GT Electrical | 20 | 11.1% | 3 |
| Mar 2026 | Weka Electrical | 20 | 11.1% | 4 |
| Apr 2026 | Seven Electrical | 60 | 40% | 1 |
| Apr 2026 | Millars Electrical | 50 | 33.3% | 2 |
| Apr 2026 | GT Electrical | 20 | 13.3% | 3 |
| Apr 2026 | Weka Electrical | 20 | 13.3% | 4 |
| May 2026 | Millars Electrical | 80 | 44.4% | 1 |
| May 2026 | Seven Electrical | 80 | 44.4% | 2 |
| May 2026 | GT Electrical | 10 | 5.6% | 3 |
| May 2026 | Weka Electrical | 10 | 5.6% | 4 |
| Jun 2026 | Millars Electrical | 60 | 35.3% | 1 |
| Jun 2026 | Seven Electrical | 60 | 35.3% | 2 |
| Jun 2026 | Weka Electrical | 30 | 17.6% | 3 |
| Jun 2026 | GT Electrical | 20 | 11.8% | 4 |
| Jul 2026 | Seven Electrical | 70 | 50% | 1 |
| Jul 2026 | Millars Electrical | 30 | 21.4% | 2 |
| Jul 2026 | GT Electrical | 20 | 14.3% | 3 |
| Jul 2026 | Weka Electrical | 20 | 14.3% | 4 |
| Aug 2026 | Millars Electrical | 80 | 42.1% | 1 |
| Aug 2026 | Seven Electrical | 80 | 42.1% | 2 |
| Aug 2026 | Weka Electrical | 20 | 10.5% | 3 |
| Aug 2026 | GT Electrical | 10 | 5.3% | 4 |
| Sep 2026 | GT Electrical | — | — | — |
| Sep 2026 | Millars Electrical | — | — | — |
| Sep 2026 | Seven Electrical | — | — | — |
| Sep 2026 | Weka Electrical | — | — | — |

## What is being compared

- **GT Electrical**: Measured on the search terms “gt electrical”, “gt electrical services” and “gt electrical wellington”, summed into one figure.
- **Millars Electrical**: Measured on the search terms “millars electrical” and “millars electrical wellington”, summed into one figure.
- **Seven Electrical**: Measured on the search terms “seven electrical” and “seven electrical wellington”, summed into one figure.
- **Weka Electrical**: Measured on the search term “weka electrical”.

- [GT Electrical](/demand/nz/brands/gt-electrical)
- [Millars Electrical](/demand/nz/brands/millars-electrical)
- [Seven Electrical](/demand/nz/brands/seven-electrical)
- [Weka Electrical](/demand/nz/brands/weka-electrical)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington electrical contractors in New Zealand?

Millars Electrical and Seven Electrical share the highest estimated Share of Search among wellington electrical contractors in New Zealand, at 42.1% in August 2026.

## Cite this page

Brandwave. "Wellington electrical contractors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/wellington/electrical-contractors

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/wellington/electrical-contractors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.