---
title: "Wellington dental clinics in New Zealand: Which brands are most popular in search?"
description: "Compare Wellington dental clinics using branded searches made in Wellington. Share of Search among Lumino The Dentists, Capital Dental, Gentle Dental and Thorndon Dental, the wellington dental clinics Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/wellington/dental-clinics"
publisher: "Brandwave"
---

# Wellington dental clinics in New Zealand: Which brands are most popular in search?

Compare Wellington dental clinics using branded searches made in Wellington. Share of Search among Lumino The Dentists, Capital Dental, Gentle Dental and Thorndon Dental, the wellington dental clinics Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Wellington dental clinics
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Lumino The Dentists, 58.4%

## Which brand is most popular in search among wellington dental clinics in New Zealand?

- In August 2026, Lumino The Dentists was the most searched among wellington dental clinics in New Zealand, with an estimated 4K branded searches and 58.4% estimated Share of Search within this set.
- Capital Dental is in 2nd place, 35.1 percentage points behind at 23.3% Share of Search.
- Across the 11 months ending August 2026, Thorndon Dental’s estimated Share of Search among wellington dental clinics in New Zealand increased from 5.7% to 6.3%.
- Across the 11 months ending August 2026, Lumino The Dentists’ estimated Share of Search among wellington dental clinics in New Zealand peaked at 59.2% in December 2025 and was lowest at 54.2% in February 2026.
- Across the 11 months ending August 2026, Capital Dental’s estimated Share of Search among wellington dental clinics in New Zealand peaked at 25.7% in March 2026 and was lowest at 21.8% in November 2025.
- Across the 11 months ending August 2026, Gentle Dental’s estimated Share of Search among wellington dental clinics in New Zealand peaked at 13.8% in May 2026 and was lowest at 10.5% in December 2025.
- Across the 11 months ending August 2026, Thorndon Dental’s estimated Share of Search among wellington dental clinics in New Zealand peaked at 7.1% in February 2026 and was lowest at 4.9% in May 2026.
- Across the 11 months ending August 2026, Lumino The Dentists, Capital Dental and Gentle Dental held steady: their estimated Share of Search among wellington dental clinics in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Lumino The Dentists vs Capital Dental: compare search popularity](/demand/nz/compare/capital-dental-vs-lumino-the-dentists): 58.4% against 23.3% Share of Search.
- [Lumino The Dentists vs Gentle Dental: compare search popularity](/demand/nz/compare/gentle-dental-vs-lumino-the-dentists): 58.4% against 12.1% Share of Search.
- [Lumino The Dentists vs Thorndon Dental: compare search popularity](/demand/nz/compare/lumino-the-dentists-vs-thorndon-dental): 58.4% against 6.3% Share of Search.
- [Capital Dental vs Gentle Dental: compare search popularity](/demand/nz/compare/capital-dental-vs-gentle-dental): 23.3% against 12.1% Share of Search.
- [Capital Dental vs Thorndon Dental: compare search popularity](/demand/nz/compare/capital-dental-vs-thorndon-dental): 23.3% against 6.3% Share of Search.
- [Gentle Dental vs Thorndon Dental: compare search popularity](/demand/nz/compare/gentle-dental-vs-thorndon-dental): 12.1% against 6.3% Share of Search.

## How did search popularity change for New Zealand wellington dental clinics in August 2026?

- In August 2026, Lumino The Dentists gained estimated Share of Search among wellington dental clinics in New Zealand, from 56.5% to 58.4%.
- In August 2026, Capital Dental lost estimated Share of Search among wellington dental clinics in New Zealand, from 25.3% to 23.3%.
- Thorndon Dental’s estimated Share of Search among wellington dental clinics in New Zealand has gained ground for 3 months in a row, from 4.9% to 6.3% in August 2026.
- Gentle Dental’s estimated Share of Search among wellington dental clinics in New Zealand has lost ground for 3 months in a row, from 13.8% to 12.1% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lumino The Dentists | 58.4% | 4K | +1.5% | Lumino The Dentists |
| 2 | Capital Dental | 23.3% | 1.6K | -9.6% | Capital Dental |
| 3 | Gentle Dental | 12.1% | 830 | -3.5% | Gentle Dental |
| 4 | Thorndon Dental | 6.3% | 430 | +4.9% | Thorndon Dental |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lumino The Dentists | 3.7K | 58.4% | 1 |
| Oct 2025 | Capital Dental | 1.5K | 23.4% | 2 |
| Oct 2025 | Gentle Dental | 780 | 12.4% | 3 |
| Oct 2025 | Thorndon Dental | 360 | 5.7% | 4 |
| Nov 2025 | Lumino The Dentists | 4K | 59.1% | 1 |
| Nov 2025 | Capital Dental | 1.5K | 21.8% | 2 |
| Nov 2025 | Gentle Dental | 830 | 12.3% | 3 |
| Nov 2025 | Thorndon Dental | 450 | 6.7% | 4 |
| Dec 2025 | Lumino The Dentists | 3.2K | 59.2% | 1 |
| Dec 2025 | Capital Dental | 1.4K | 24.9% | 2 |
| Dec 2025 | Gentle Dental | 570 | 10.5% | 3 |
| Dec 2025 | Thorndon Dental | 290 | 5.4% | 4 |
| Jan 2026 | Lumino The Dentists | 4K | 57.2% | 1 |
| Jan 2026 | Capital Dental | 1.7K | 24.1% | 2 |
| Jan 2026 | Gentle Dental | 910 | 13.2% | 3 |
| Jan 2026 | Thorndon Dental | 380 | 5.5% | 4 |
| Feb 2026 | Lumino The Dentists | 3.8K | 54.2% | 1 |
| Feb 2026 | Capital Dental | 1.8K | 25% | 2 |
| Feb 2026 | Gentle Dental | 980 | 13.8% | 3 |
| Feb 2026 | Thorndon Dental | 500 | 7.1% | 4 |
| Mar 2026 | Lumino The Dentists | 4.6K | 56% | 1 |
| Mar 2026 | Capital Dental | 2.1K | 25.7% | 2 |
| Mar 2026 | Gentle Dental | 1K | 12.3% | 3 |
| Mar 2026 | Thorndon Dental | 500 | 6% | 4 |
| Apr 2026 | Lumino The Dentists | 4K | 56.6% | 1 |
| Apr 2026 | Capital Dental | 1.7K | 24.2% | 2 |
| Apr 2026 | Gentle Dental | 920 | 13% | 3 |
| Apr 2026 | Thorndon Dental | 440 | 6.2% | 4 |
| May 2026 | Lumino The Dentists | 4K | 56.5% | 1 |
| May 2026 | Capital Dental | 1.8K | 24.7% | 2 |
| May 2026 | Gentle Dental | 980 | 13.8% | 3 |
| May 2026 | Thorndon Dental | 350 | 4.9% | 4 |
| Jun 2026 | Lumino The Dentists | 4.5K | 57.8% | 1 |
| Jun 2026 | Capital Dental | 1.9K | 24.2% | 2 |
| Jun 2026 | Gentle Dental | 980 | 12.5% | 3 |
| Jun 2026 | Thorndon Dental | 430 | 5.5% | 4 |
| Jul 2026 | Lumino The Dentists | 4K | 56.5% | 1 |
| Jul 2026 | Capital Dental | 1.8K | 25.3% | 2 |
| Jul 2026 | Gentle Dental | 860 | 12.3% | 3 |
| Jul 2026 | Thorndon Dental | 410 | 5.9% | 4 |
| Aug 2026 | Lumino The Dentists | 4K | 58.4% | 1 |
| Aug 2026 | Capital Dental | 1.6K | 23.3% | 2 |
| Aug 2026 | Gentle Dental | 830 | 12.1% | 3 |
| Aug 2026 | Thorndon Dental | 430 | 6.3% | 4 |
| Sep 2026 | Capital Dental | — | — | — |
| Sep 2026 | Gentle Dental | — | — | — |
| Sep 2026 | Lumino The Dentists | — | — | — |
| Sep 2026 | Thorndon Dental | — | — | — |

## What is being compared

- **Capital Dental**: Measured on the search terms “capital dental”, “capital dental centre”, “capital dental clinic”, “capital dental featherston street”, “capital dental lower hutt”, “capital dental near me”, “capital dental newtown wellington”, “capital dental petone”, “capital dental prices”, “capital dental terrace”, “capital dental the terrace”, “capital dental thorndon”, “capital dental upper hutt”, “capital dental wellington”, “capital dental wellington terrace” and “capitaldental”, summed into one figure.
- **Gentle Dental**: Measured on the search terms “gentle dental centre ghuznee street te aro wellington”, “gentle dental centre lower hutt”, “gentle dental lambton”, “gentle dental lower hutt”, “gentle dental upper hutt” and “gentle dental wellington”, summed into one figure.
- **Lumino The Dentists**: Measured on the search terms “bethlehem lumino”, “botany lumino”, “chartwell lumino”, “coastlands lumino”, “glenfield dental north shore lumino the dentists”, “glenfield lumino”, “harris dental lumino”, “kidz teeth meadowbank lumino the dentists”, “knox dental lumino”, “knox lumino”, “lumino”, “lumino 5 cross roads”, “lumino auckland cbd”, “lumino auckland city”, “lumino bank st whangarei”, “lumino bealey”, “lumino bealey ave”, “lumino blenheim nz”, “lumino broadway”, “lumino broadway palmerston north”, “lumino cbd auckland”, “lumino central”, “lumino central auckland”, “lumino chartwell”, “lumino chch”, “lumino check up price”, “lumino city centre”, “lumino city dental”, “lumino co”, “lumino co nz”, “lumino coastlands”, “lumino como street”, “lumino costs”, “lumino courtenay”, “lumino courtenay dental”, “lumino courtenay place”, “lumino deals”, “lumino dent street”, “lumino dental”, “lumino dental care”, “lumino dental hygienist cost”, “lumino dental implants”, “lumino dental miramar”, “lumino dental new zealand”, “lumino dental nz”, “lumino dental on the shore”, “lumino dental plan”, “lumino dental plan price”, “lumino dental practice”, “lumino dental rangiora”, “lumino dental shirley”, “lumino dentist 5 cross roads”, “lumino dentist auckland cbd”, “lumino dentist auckland central”, “lumino dentist bealey ave”, “lumino dentist bethlehem”, “lumino dentist botany”, “lumino dentist cbd”, “lumino dentist chch”, “lumino dentist cost”, “lumino dentist courtenay place”, “lumino dentist dannevirke”, “lumino dentist everglade”, “lumino dentist five cross roads”, “lumino dentist garden place”, “lumino dentist kaitaia”, “lumino dentist karori”, “lumino dentist locations”, “lumino dentist lower hutt”, “lumino dentist manukau”, “lumino dentist masterton”, “lumino dentist milton”, “lumino dentist near me”, “lumino dentist north avon”, “lumino dentist otaki”, “lumino dentist palmerston north”, “lumino dentist panama street”, “lumino dentist paraparaumu”, “lumino dentist pitt street”, “lumino dentist porirua”, “lumino dentist price list”, “lumino dentist prices”, “lumino dentist southern cross discount”, “lumino dentist teeth whitening”, “lumino dentist three kings”, “lumino dentist upper hutt”, “lumino dentist waiuku”, “lumino dentist wanaka nz”, “lumino dentist whangarei”, “lumino dentists auckland”, “lumino everglade”, “lumino five cross roads”, “lumino garden place”, “lumino gore dental”, “lumino harris dental”, “lumino hygienist”, “lumino hygienist cost”, “lumino implants”, “lumino incity dental”, “lumino karori”, “lumino knox”, “lumino lower hutt”, “lumino lower hutt dentist”, “lumino manawatu dental lumino the dentists”, “lumino manukau”, “lumino masterton”, “lumino medford house”, “lumino merivale”, “lumino milton”, “lumino murray orr”, “lumino near me”, “lumino nelson prosthodontics”, “lumino new lynn”, “lumino new patient deal”, “lumino new zealand”, “lumino north avon”, “lumino nz”, “lumino oamaru”, “lumino ormiston dental”, “lumino otaki”, “lumino palmerston north”, “lumino paraparaumu”, “lumino pearl dental”, “lumino pitt street”, “lumino porirua”, “lumino price list”, “lumino prices”, “lumino proudmouth”, “lumino queens drive”, “lumino queenstown”, “lumino rangiora”, “lumino redwoods”, “lumino rotorua”, “lumino rototuna”, “lumino sanctuary botany”, “lumino sanctuary dental”, “lumino silverstream dental”, “lumino smiles”, “lumino southern cross”, “lumino symes de silva”, “lumino takapuna”, “lumino tauranga”, “lumino te puke”, “lumino teeth”, “lumino teeth whitening”, “lumino teeth whitening cost”, “lumino teeth whitening price”, “lumino the dentist botany”, “lumino the dentist mt eden”, “lumino the dentist new plymouth”, “lumino the dentist ponsonby”, “lumino the dentist prices”, “lumino the dentist red beach”, “lumino the dentist rotorua”, “lumino the dentist tauranga”, “lumino the dentists”, “lumino the dentists bank street whangarei whangarei”, “lumino the dentists new zealand”, “lumino the dentists teeth whitening”, “lumino the dentists wellington”, “lumino the terrace”, “lumino upper hutt”, “lumino viva dental”, “lumino wairakei”, “lumino wairau park”, “lumino wairau park nz”, “lumino waiuku”, “lumino wanaka”, “lumino wanganui”, “lumino wellington”, “lumino whanganui”, “lumino whangarei”, “lumino white smile”, “lumino whitianga”, “lumino.co.nz”, “mt eden dentist lumino”, “north avon lumino”, “ormiston lumino”, “ponsonby lumino”, “remuera lumino”, “shirley lumino”, “southern cross lumino”, “teeth whitening lumino”, “wairau lumino”, “www lumino” and “www lumino co nz”, summed into one figure.
- **Thorndon Dental**: Measured on the search terms “thorndon dental”, “thorndon dental clinic” and “thorndon dental wellington”, summed into one figure.

- [Capital Dental](/demand/nz/brands/capital-dental)
- [Gentle Dental](/demand/nz/brands/gentle-dental)
- [Lumino The Dentists](/demand/nz/brands/lumino-the-dentists)
- [Thorndon Dental](/demand/nz/brands/thorndon-dental)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among wellington dental clinics in New Zealand?

In August 2026, Lumino The Dentists was the most searched among wellington dental clinics in New Zealand, with an estimated 4K branded searches and 58.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Wellington dental clinics in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/wellington/dental-clinics

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/wellington/dental-clinics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.