--- title: "Timaru funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare Timaru funeral directors using branded searches made in Timaru. Share of Search among Betts Funeral Services, Aoraki Funeral Services and Mainland Funerals, the timaru funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/timaru/funeral-directors" publisher: "Brandwave" --- # Timaru funeral directors in New Zealand: Which brands are most popular in search? Compare Timaru funeral directors using branded searches made in Timaru. Share of Search among Betts Funeral Services, Aoraki Funeral Services and Mainland Funerals, the timaru funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Timaru funeral directors - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Betts Funeral Services, 68.8% ## Which brand is most popular in search among timaru funeral directors in New Zealand? - In August 2026, Betts Funeral Services was the most searched among timaru funeral directors in New Zealand, with an estimated 330 branded searches and 68.8% estimated Share of Search within this set. - Aoraki Funeral Services is in 2nd place, 47.9 percentage points behind at 20.8% Share of Search. - Across the 11 months ending August 2026, Betts Funeral Services’ estimated Share of Search among timaru funeral directors in New Zealand increased from 45.7% to 68.8%. - Across the 11 months ending August 2026, Aoraki Funeral Services’ estimated Share of Search among timaru funeral directors in New Zealand decreased from 47.8% to 20.8%. - Across the 11 months ending August 2026, Mainland Funerals’ estimated Share of Search among timaru funeral directors in New Zealand increased from 6.5% to 10.4%. - Across the 11 months ending August 2026, Betts Funeral Services’ estimated Share of Search among timaru funeral directors in New Zealand peaked at 75.6% in June 2026 and was lowest at 45.7% in October 2025. - Across the 11 months ending August 2026, Aoraki Funeral Services’ estimated Share of Search among timaru funeral directors in New Zealand peaked at 47.8% in October 2025 and was lowest at 19.5% in June 2026. - Across the 11 months ending August 2026, Mainland Funerals’ estimated Share of Search among timaru funeral directors in New Zealand peaked at 14.7% in December 2025 and was lowest at 4.2% in January 2026. - Across the 11 months ending August 2026, Betts Funeral Services rose from 2nd to 1st among timaru funeral directors in New Zealand. - Across the 11 months ending August 2026, Aoraki Funeral Services fell from 1st to 2nd among timaru funeral directors in New Zealand. ## Compare search popularity between leading brands - [Betts Funeral Services vs Aoraki Funeral Services: compare search popularity](/demand/nz/compare/aoraki-funeral-services-vs-betts-funeral-services): 68.8% against 20.8% Share of Search. - [Betts Funeral Services vs Mainland Funerals: compare search popularity](/demand/nz/compare/betts-funeral-services-vs-mainland-funerals): 68.8% against 10.4% Share of Search. - [Aoraki Funeral Services vs Mainland Funerals: compare search popularity](/demand/nz/compare/aoraki-funeral-services-vs-mainland-funerals): 20.8% against 10.4% Share of Search. ## How did search popularity change for New Zealand timaru funeral directors in August 2026? - In August 2026, Betts Funeral Services gained estimated Share of Search among timaru funeral directors in New Zealand, from 62.3% to 68.8%. - In August 2026, Mainland Funerals gained estimated Share of Search among timaru funeral directors in New Zealand, from 9.4% to 10.4%. - In August 2026, Aoraki Funeral Services lost estimated Share of Search among timaru funeral directors in New Zealand, from 28.3% to 20.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Betts Funeral Services | 68.8% | 330 | 0.0% | Betts Funeral Services | | 2 | Aoraki Funeral Services | 20.8% | 100 | -33.3% | Aoraki Funeral Services | | 3 | Mainland Funerals | 10.4% | 50 | 0.0% | Mainland Funerals | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Aoraki Funeral Services | 220 | 47.8% | 1 | | Oct 2025 | Betts Funeral Services | 210 | 45.7% | 2 | | Oct 2025 | Mainland Funerals | 30 | 6.5% | 3 | | Nov 2025 | Betts Funeral Services | 270 | 60% | 1 | | Nov 2025 | Aoraki Funeral Services | 150 | 33.3% | 2 | | Nov 2025 | Mainland Funerals | 30 | 6.7% | 3 | | Dec 2025 | Betts Funeral Services | 190 | 55.9% | 1 | | Dec 2025 | Aoraki Funeral Services | 100 | 29.4% | 2 | | Dec 2025 | Mainland Funerals | 50 | 14.7% | 3 | | Jan 2026 | Betts Funeral Services | 330 | 68.8% | 1 | | Jan 2026 | Aoraki Funeral Services | 130 | 27.1% | 2 | | Jan 2026 | Mainland Funerals | 20 | 4.2% | 3 | | Feb 2026 | Betts Funeral Services | 230 | 65.7% | 1 | | Feb 2026 | Aoraki Funeral Services | 100 | 28.6% | 2 | | Feb 2026 | Mainland Funerals | 20 | 5.7% | 3 | | Mar 2026 | Betts Funeral Services | 210 | 61.8% | 1 | | Mar 2026 | Aoraki Funeral Services | 110 | 32.4% | 2 | | Mar 2026 | Mainland Funerals | 20 | 5.9% | 3 | | Apr 2026 | Betts Funeral Services | 360 | 69.2% | 1 | | Apr 2026 | Aoraki Funeral Services | 120 | 23.1% | 2 | | Apr 2026 | Mainland Funerals | 40 | 7.7% | 3 | | May 2026 | Betts Funeral Services | 290 | 74.4% | 1 | | May 2026 | Aoraki Funeral Services | 80 | 20.5% | 2 | | May 2026 | Mainland Funerals | 20 | 5.1% | 3 | | Jun 2026 | Betts Funeral Services | 310 | 75.6% | 1 | | Jun 2026 | Aoraki Funeral Services | 80 | 19.5% | 2 | | Jun 2026 | Mainland Funerals | 20 | 4.9% | 3 | | Jul 2026 | Betts Funeral Services | 330 | 62.3% | 1 | | Jul 2026 | Aoraki Funeral Services | 150 | 28.3% | 2 | | Jul 2026 | Mainland Funerals | 50 | 9.4% | 3 | | Aug 2026 | Betts Funeral Services | 330 | 68.8% | 1 | | Aug 2026 | Aoraki Funeral Services | 100 | 20.8% | 2 | | Aug 2026 | Mainland Funerals | 50 | 10.4% | 3 | | Sep 2026 | Aoraki Funeral Services | — | — | — | | Sep 2026 | Betts Funeral Services | — | — | — | | Sep 2026 | Mainland Funerals | — | — | — | ## What is being compared - **Aoraki Funeral Services**: Measured on the search terms “aoraki funeral services” and “aoraki funeral services timaru”, summed into one figure. - **Betts Funeral Services**: Measured on the search terms “betts funeral services”, “betts funeral services timaru” and “betts timaru”, summed into one figure. - **Mainland Funerals**: Measured on the search terms “mainland funerals” and “mainland funerals timaru”, summed into one figure. - [Aoraki Funeral Services](/demand/nz/brands/aoraki-funeral-services) - [Betts Funeral Services](/demand/nz/brands/betts-funeral-services) - [Mainland Funerals](/demand/nz/brands/mainland-funerals) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among timaru funeral directors in New Zealand? In August 2026, Betts Funeral Services was the most searched among timaru funeral directors in New Zealand, with an estimated 330 branded searches and 68.8% estimated Share of Search within this set. ## Cite this page Brandwave. "Timaru funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/timaru/funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/timaru/funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.