--- title: "Tauranga renovation builders in New Zealand: Which brands are most popular in search?" description: "Compare Tauranga renovation builders using branded searches made in Tauranga. Share of Search among Refresh Renovations, Smith & Sons and Bespoke Construct, the tauranga renovation builders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/tauranga/renovation-builders" publisher: "Brandwave" --- # Tauranga renovation builders in New Zealand: Which brands are most popular in search? Compare Tauranga renovation builders using branded searches made in Tauranga. Share of Search among Refresh Renovations, Smith & Sons and Bespoke Construct, the tauranga renovation builders Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tauranga renovation builders - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Refresh Renovations, 44.4% ## Which brand is most popular in search among tauranga renovation builders in New Zealand? - In August 2026, Refresh Renovations was the most searched among tauranga renovation builders in New Zealand, with an estimated 40 branded searches and 44.4% estimated Share of Search within this set. - Smith & Sons is in 2nd place, 11.1 percentage points behind at 33.3% Share of Search. - Across the 11 months ending August 2026, Refresh Renovations’ estimated Share of Search among tauranga renovation builders in New Zealand decreased from 60% to 44.4%. - Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among tauranga renovation builders in New Zealand increased from 20% to 33.3%. - Across the 11 months ending August 2026, Bespoke Construct’s estimated Share of Search among tauranga renovation builders in New Zealand increased from 20% to 22.2%. - Across the 11 months ending August 2026, Refresh Renovations’ estimated Share of Search among tauranga renovation builders in New Zealand peaked at 60% in October 2025 and was lowest at 28.6% in June 2026. - Across the 11 months ending August 2026, Smith & Sons’ estimated Share of Search among tauranga renovation builders in New Zealand peaked at 42.9% in June 2026 and was lowest at 20% in October 2025. - Across the 11 months ending August 2026, Bespoke Construct’s estimated Share of Search among tauranga renovation builders in New Zealand peaked at 33.3% in December 2025 and was lowest at 11.1% in November 2025. - Across the 11 months ending August 2026, Smith & Sons rose from 3rd to 2nd among tauranga renovation builders in New Zealand. - Across the 11 months ending August 2026, Bespoke Construct fell from 2nd to 3rd among tauranga renovation builders in New Zealand. ## Compare search popularity between leading brands - [Refresh Renovations vs Smith & Sons: compare search popularity](/demand/nz/compare/refresh-renovations-vs-smith-sons): 44.4% against 33.3% Share of Search. - [Refresh Renovations vs Bespoke Construct: compare search popularity](/demand/nz/compare/bespoke-construct-vs-refresh-renovations): 44.4% against 22.2% Share of Search. - [Smith & Sons vs Bespoke Construct: compare search popularity](/demand/nz/compare/bespoke-construct-vs-smith-sons): 33.3% against 22.2% Share of Search. ## How did search popularity change for New Zealand tauranga renovation builders in August 2026? - In August 2026, Refresh Renovations overtook Bespoke Construct to take the highest estimated Share of Search among tauranga renovation builders in New Zealand, at 44.4%. - In August 2026, Smith & Sons lost estimated Share of Search among tauranga renovation builders in New Zealand, from 42.9% to 33.3%. - In August 2026, Bespoke Construct lost estimated Share of Search among tauranga renovation builders in New Zealand, from 28.6% to 22.2%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Refresh Renovations | 44.4% | 40 | +100.0% | Refresh Renovations | | 2 | Smith & Sons | 33.3% | 30 | 0.0% | Smith & Sons | | 3 | Bespoke Construct | 22.2% | 20 | 0.0% | Bespoke Construct | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Refresh Renovations | 60 | 60% | 1 | | Oct 2025 | Bespoke Construct | 20 | 20% | 2 | | Oct 2025 | Smith & Sons | 20 | 20% | 3 | | Nov 2025 | Refresh Renovations | 50 | 55.6% | 1 | | Nov 2025 | Smith & Sons | 30 | 33.3% | 2 | | Nov 2025 | Bespoke Construct | 10 | 11.1% | 3 | | Dec 2025 | Bespoke Construct | 20 | 33.3% | 1 | | Dec 2025 | Refresh Renovations | 20 | 33.3% | 2 | | Dec 2025 | Smith & Sons | 20 | 33.3% | 3 | | Jan 2026 | Refresh Renovations | 50 | 55.6% | 1 | | Jan 2026 | Bespoke Construct | 20 | 22.2% | 2 | | Jan 2026 | Smith & Sons | 20 | 22.2% | 3 | | Feb 2026 | Refresh Renovations | 30 | 42.9% | 1 | | Feb 2026 | Bespoke Construct | 20 | 28.6% | 2 | | Feb 2026 | Smith & Sons | 20 | 28.6% | 3 | | Mar 2026 | Refresh Renovations | 40 | 44.4% | 1 | | Mar 2026 | Smith & Sons | 30 | 33.3% | 2 | | Mar 2026 | Bespoke Construct | 20 | 22.2% | 3 | | Apr 2026 | Refresh Renovations | 40 | 50% | 1 | | Apr 2026 | Bespoke Construct | 20 | 25% | 2 | | Apr 2026 | Smith & Sons | 20 | 25% | 3 | | May 2026 | Refresh Renovations | 30 | 37.5% | 1 | | May 2026 | Smith & Sons | 30 | 37.5% | 2 | | May 2026 | Bespoke Construct | 20 | 25% | 3 | | Jun 2026 | Smith & Sons | 30 | 42.9% | 1 | | Jun 2026 | Bespoke Construct | 20 | 28.6% | 2 | | Jun 2026 | Refresh Renovations | 20 | 28.6% | 3 | | Jul 2026 | Smith & Sons | 30 | 42.9% | 1 | | Jul 2026 | Bespoke Construct | 20 | 28.6% | 2 | | Jul 2026 | Refresh Renovations | 20 | 28.6% | 3 | | Aug 2026 | Refresh Renovations | 40 | 44.4% | 1 | | Aug 2026 | Smith & Sons | 30 | 33.3% | 2 | | Aug 2026 | Bespoke Construct | 20 | 22.2% | 3 | | Sep 2026 | Bespoke Construct | — | — | — | | Sep 2026 | Refresh Renovations | — | — | — | | Sep 2026 | Smith & Sons | — | — | — | ## What is being compared - **Bespoke Construct**: Measured on the search terms “bespoke construct” and “bespoke construct tauranga”, summed into one figure. - **Refresh Renovations**: Measured on the search terms “refresh renovations”, “refresh renovations auckland”, “refresh renovations christchurch”, “refresh renovations dunedin”, “refresh renovations franklin”, “refresh renovations hawkes bay”, “refresh renovations manawatu”, “refresh renovations nelson”, “refresh renovations north shore”, “refresh renovations rodney”, “refresh renovations tauranga”, “refresh renovations waikato”, “refresh renovations wellington” and “refreshrenovations”, summed into one figure. - **Smith & Sons**: Measured on the search terms “smith & sons”, “smith & sons dunedin”, “smith & sons tauranga”, “smith and sons”, “smith and sons nz”, “smith and sons renovations”, “smith sons renovations”, “smith&sons”, “smithandsons” and “smithandsons.co.nz”, summed into one figure. - [Bespoke Construct](/demand/nz/brands/bespoke-construct) - [Refresh Renovations](/demand/nz/brands/refresh-renovations) - [Smith & Sons](/demand/nz/brands/smith-sons) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tauranga renovation builders in New Zealand? In August 2026, Refresh Renovations was the most searched among tauranga renovation builders in New Zealand, with an estimated 40 branded searches and 44.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Tauranga renovation builders in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/tauranga/renovation-builders This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/tauranga/renovation-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.