--- title: "Tauranga optometrists in New Zealand: Which brands are most popular in search?" description: "Compare Tauranga optometrists using branded searches made in Tauranga. Share of Search among Bay Eye Care and Paterson Burn, the tauranga optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/tauranga/optometrists" publisher: "Brandwave" --- # Tauranga optometrists in New Zealand: Which brands are most popular in search? Compare Tauranga optometrists using branded searches made in Tauranga. Share of Search among Bay Eye Care and Paterson Burn, the tauranga optometrists Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tauranga optometrists - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Aug 2026 - **Highest Share of Search**: Bay Eye Care, 74.3% ## Which brand is most popular in search among tauranga optometrists in New Zealand? - In August 2026, Bay Eye Care was the most searched among tauranga optometrists in New Zealand, with an estimated 260 branded searches and 74.3% estimated Share of Search within this set. - Paterson Burn is in 2nd place, 48.6 percentage points behind at 25.7% Share of Search. - Across the 11 months ending August 2026, Bay Eye Care’s estimated Share of Search among tauranga optometrists in New Zealand decreased from 77.5% to 74.3%. - Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among tauranga optometrists in New Zealand increased from 22.5% to 25.7%. - Across the 11 months ending August 2026, Bay Eye Care’s estimated Share of Search among tauranga optometrists in New Zealand peaked at 78.6% in June 2026 and was lowest at 68.9% in January 2026. - Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among tauranga optometrists in New Zealand peaked at 31.1% in January 2026 and was lowest at 21.4% in June 2026. ## Compare search popularity between leading brands - [Bay Eye Care vs Paterson Burn: compare search popularity](/demand/nz/compare/bay-eye-care-vs-paterson-burn): 74.3% against 25.7% Share of Search. ## How did search popularity change for New Zealand tauranga optometrists in August 2026? - In August 2026, Paterson Burn gained estimated Share of Search among tauranga optometrists in New Zealand, from 23.3% to 25.7%. - In August 2026, Bay Eye Care lost estimated Share of Search among tauranga optometrists in New Zealand, from 76.7% to 74.3%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bay Eye Care | 74.3% | 260 | -21.2% | Bay Eye Care | | 2 | Paterson Burn | 25.7% | 90 | -10.0% | Paterson Burn | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bay Eye Care | 310 | 77.5% | 1 | | Oct 2025 | Paterson Burn | 90 | 22.5% | 2 | | Nov 2025 | Bay Eye Care | 290 | 78.4% | 1 | | Nov 2025 | Paterson Burn | 80 | 21.6% | 2 | | Dec 2025 | Bay Eye Care | 230 | 76.7% | 1 | | Dec 2025 | Paterson Burn | 70 | 23.3% | 2 | | Jan 2026 | Bay Eye Care | 310 | 68.9% | 1 | | Jan 2026 | Paterson Burn | 140 | 31.1% | 2 | | Feb 2026 | Bay Eye Care | 290 | 72.5% | 1 | | Feb 2026 | Paterson Burn | 110 | 27.5% | 2 | | Mar 2026 | Bay Eye Care | 230 | 74.2% | 1 | | Mar 2026 | Paterson Burn | 80 | 25.8% | 2 | | Apr 2026 | Bay Eye Care | 240 | 75% | 1 | | Apr 2026 | Paterson Burn | 80 | 25% | 2 | | May 2026 | Bay Eye Care | 280 | 73.7% | 1 | | May 2026 | Paterson Burn | 100 | 26.3% | 2 | | Jun 2026 | Bay Eye Care | 330 | 78.6% | 1 | | Jun 2026 | Paterson Burn | 90 | 21.4% | 2 | | Jul 2026 | Bay Eye Care | 330 | 76.7% | 1 | | Jul 2026 | Paterson Burn | 100 | 23.3% | 2 | | Aug 2026 | Bay Eye Care | 260 | 74.3% | 1 | | Aug 2026 | Paterson Burn | 90 | 25.7% | 2 | | Sep 2026 | Bay Eye Care | — | — | — | | Sep 2026 | Paterson Burn | — | — | — | ## What is being compared - **Bay Eye Care**: Measured on the search terms “bay eye care”, “bay eye care doctors” and “bay eye care tauranga”, summed into one figure. - **Paterson Burn**: Measured on the search terms “paterson burn”, “paterson burn cambridge”, “paterson burn cambridge nz”, “paterson burn chartwell”, “paterson burn fraser street”, “paterson burn hamilton”, “paterson burn optometrist”, “paterson burn optometrists cambridge”, “paterson burn optometrists hamilton”, “paterson burn optometrists hamilton cbd”, “paterson burn optometrists te awamutu”, “paterson burn optometrists thames”, “paterson burn optometrists tokoroa”, “paterson burn optometrists waiuku”, “paterson burn tauranga”, “paterson burn te awamutu”, “paterson burn thames”, “paterson burn tokoroa”, “paterson burn waiuku” and “patersonburn”, summed into one figure. - [Bay Eye Care](/demand/nz/brands/bay-eye-care) - [Paterson Burn](/demand/nz/brands/paterson-burn) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tauranga optometrists in New Zealand? In August 2026, Bay Eye Care was the most searched among tauranga optometrists in New Zealand, with an estimated 260 branded searches and 74.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Tauranga optometrists in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/tauranga/optometrists This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/tauranga/optometrists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.