--- title: "Cooney Lees Morgan vs Holland Beckett: Which is searched more in New Zealand?" description: "Is Cooney Lees Morgan or Holland Beckett more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/tauranga/law-firms/compare/cooney-lees-morgan-vs-holland-beckett" publisher: "Brandwave" --- # Cooney Lees Morgan vs Holland Beckett: Which is searched more in New Zealand? Is Cooney Lees Morgan or Holland Beckett more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cooney Lees Morgan and Holland Beckett - **Competitive set**: Tauranga law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Cooney Lees Morgan Share of Search**: 27.9% - **Holland Beckett Share of Search**: 43.6% ## Is Cooney Lees Morgan or Holland Beckett more popular in search? - In September 2026, Holland Beckett had more branded searches than Cooney Lees Morgan among Tauranga law firms in New Zealand. Holland Beckett had about 610 branded searches, while Cooney Lees Morgan had 390. Holland Beckett made up 43.6% of all Tauranga law firm searches we track, and Cooney Lees Morgan accounted for 27.9%. - Holland Beckett was ahead of Cooney Lees Morgan in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cooney Lees Morgan’s share of searches among Tauranga law firms in New Zealand moved from 31% to 27.9%, and its estimated monthly branded searches moved from 480 to 390. - Across the 12 months ending September 2026, Holland Beckett’s share of searches among Tauranga law firms in New Zealand moved from 40.6% to 43.6%, and its estimated monthly branded searches moved from 630 to 610. ## Top Tauranga law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Holland Beckett was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Cooney Lees Morgan was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Holland Beckett was listed before Cooney Lees Morgan in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sharp Tudhope | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Holland Beckett | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Cooney Lees Morgan | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Burley Castle Hawkins | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about Tauranga law firms - Asked ChatGPT "Which law firm should I hire in Tauranga, New Zealand?": 1. Sharp Tudhope, 2. Cooney Lees Morgan, 3. Holland Beckett - Asked ChatGPT "What are the best law firms in Tauranga, New Zealand?": 1. Holland Beckett, 2. Sharp Tudhope, 3. Cooney Lees Morgan, 4. Burley Castle Hawkins - Asked ChatGPT "What's the best law firm in Tauranga, New Zealand for legal advice?": 1. Sharp Tudhope, 2. Holland Beckett, 3. Burley Castle Hawkins - Searched Google, AI Overview "family lawyer tauranga": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Tauranga law firms in September 2026? - In September 2026, Holland Beckett gained share of searches among Tauranga law firms in New Zealand, from 38.4% to 43.6%. - In September 2026, Cooney Lees Morgan lost share of searches among Tauranga law firms in New Zealand, from 30.2% to 27.9%. ## Month by month | Month | Cooney Lees Morgan estimated searches | Cooney Lees Morgan Share of Search | Cooney Lees Morgan rank | Holland Beckett estimated searches | Holland Beckett Share of Search | Holland Beckett rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 480 | 31% | 2 | 630 | 40.6% | 1 | | Nov 2025 | 720 | 37.7% | 2 | 750 | 39.3% | 1 | | Dec 2025 | 480 | 32.4% | 2 | 610 | 41.2% | 1 | | Jan 2026 | 480 | 35.6% | 2 | 500 | 37% | 1 | | Feb 2026 | 480 | 28.6% | 2 | 760 | 45.2% | 1 | | Mar 2026 | 720 | 36.7% | 2 | 750 | 38.3% | 1 | | Apr 2026 | 480 | 31.6% | 2 | 610 | 40.1% | 1 | | May 2026 | 480 | 32% | 2 | 610 | 40.7% | 1 | | Jun 2026 | 590 | 33.3% | 2 | 780 | 44.1% | 1 | | Jul 2026 | 590 | 35.5% | 2 | 640 | 38.6% | 1 | | Aug 2026 | 480 | 30.2% | 2 | 610 | 38.4% | 1 | | Sep 2026 | 390 | 27.9% | 2 | 610 | 43.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Cooney Lees Morgan’s and Holland Beckett’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cooney Lees Morgan**: Measured on the search terms “cooney lees morgan”, “cooney lees morgan lawyers”, “cooney lees morgan tauranga” and “cooneyleesmorgan”, summed into one figure. - **Holland Beckett**: Measured on the search terms “Holland Beckett”, “holland beckett law”, “holland beckett lawyers” and “holland beckett whakatane”, summed into one figure. - [Cooney Lees Morgan profile](/demand/nz/brands/cooney-lees-morgan) - [Holland Beckett profile](/demand/nz/brands/holland-beckett) - [All Tauranga law firms in New Zealand](/demand/nz/locations/tauranga/law-firms): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cooney Lees Morgan or Holland Beckett more popular in search? In September 2026, Holland Beckett had more branded searches than Cooney Lees Morgan among Tauranga law firms in New Zealand. Holland Beckett had about 610 branded searches, while Cooney Lees Morgan had 390. Holland Beckett made up 43.6% of all Tauranga law firm searches we track, and Cooney Lees Morgan accounted for 27.9%. ## Cite this page Brandwave. "Cooney Lees Morgan vs Holland Beckett: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/tauranga/law-firms/compare/cooney-lees-morgan-vs-holland-beckett This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/tauranga/law-firms/compare/cooney-lees-morgan-vs-holland-beckett. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.