---
title: "Tauranga insurance brokers in New Zealand: Which brands are most popular in search?"
description: "Compare Tauranga insurance brokers using branded searches made in Tauranga. Share of Search among Gallagher Insurance, Greenlight Insurance Brokers and PIC Insurance Brokers, the tauranga insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/tauranga/insurance-brokers"
publisher: "Brandwave"
---

# Tauranga insurance brokers in New Zealand: Which brands are most popular in search?

Compare Tauranga insurance brokers using branded searches made in Tauranga. Share of Search among Gallagher Insurance, Greenlight Insurance Brokers and PIC Insurance Brokers, the tauranga insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tauranga insurance brokers
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gallagher Insurance, 94.9%

## Which brand is most popular in search among tauranga insurance brokers in New Zealand?

- In August 2026, Gallagher Insurance was the most searched among tauranga insurance brokers in New Zealand, with an estimated 370 branded searches and 94.9% estimated Share of Search within this set.
- Greenlight Insurance Brokers is in 2nd place, 92.3 percentage points behind at 2.6% Share of Search.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among tauranga insurance brokers in New Zealand increased from 89.6% to 94.9%.
- Across the 11 months ending August 2026, Greenlight Insurance Brokers’ estimated Share of Search among tauranga insurance brokers in New Zealand decreased from 4.2% to 2.6%.
- Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among tauranga insurance brokers in New Zealand decreased from 6.3% to 2.6%.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among tauranga insurance brokers in New Zealand peaked at 94.9% in August 2026 and was lowest at 88.1% in April 2026.
- Across the 11 months ending August 2026, Greenlight Insurance Brokers’ estimated Share of Search among tauranga insurance brokers in New Zealand peaked at 7.4% in February 2026 and was lowest at 2% in July 2026.
- Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among tauranga insurance brokers in New Zealand peaked at 6.3% in October 2025 and was lowest at 1.9% in February 2026.
- Across the 11 months ending August 2026, Greenlight Insurance Brokers rose from 3rd to 2nd among tauranga insurance brokers in New Zealand.
- Across the 11 months ending August 2026, PIC Insurance Brokers fell from 2nd to 3rd among tauranga insurance brokers in New Zealand.

## Compare search popularity between leading brands

- [Gallagher Insurance vs Greenlight Insurance Brokers: compare search popularity](/demand/nz/compare/gallagher-insurance-vs-greenlight-insurance-brokers): 94.9% against 2.6% Share of Search.
- [Gallagher Insurance vs PIC Insurance Brokers: compare search popularity](/demand/nz/compare/gallagher-insurance-vs-pic-insurance-brokers): 94.9% against 2.6% Share of Search.
- [Greenlight Insurance Brokers vs PIC Insurance Brokers: compare search popularity](/demand/nz/compare/greenlight-insurance-brokers-vs-pic-insurance-brokers): 2.6% Share of Search each.

## How did search popularity change for New Zealand tauranga insurance brokers in August 2026?

- In August 2026, Greenlight Insurance Brokers overtook PIC Insurance Brokers to rank 2nd among tauranga insurance brokers in New Zealand, at 2.6%.
- In August 2026, Gallagher Insurance gained estimated Share of Search among tauranga insurance brokers in New Zealand, from 92% to 94.9%.
- In August 2026, PIC Insurance Brokers lost estimated Share of Search among tauranga insurance brokers in New Zealand, from 6% to 2.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gallagher Insurance | 94.9% | 370 | -19.6% | Gallagher Insurance |
| 2 | Greenlight Insurance Brokers | 2.6% | 10 | 0.0% | Greenlight Insurance Brokers |
| 3 | PIC Insurance Brokers | 2.6% | 10 | -66.7% | PIC Insurance Brokers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gallagher Insurance | 430 | 89.6% | 1 |
| Oct 2025 | PIC Insurance Brokers | 30 | 6.3% | 2 |
| Oct 2025 | Greenlight Insurance Brokers | 20 | 4.2% | 3 |
| Nov 2025 | Gallagher Insurance | 380 | 88.4% | 1 |
| Nov 2025 | Greenlight Insurance Brokers | 30 | 7% | 2 |
| Nov 2025 | PIC Insurance Brokers | 20 | 4.7% | 3 |
| Dec 2025 | Gallagher Insurance | 300 | 88.2% | 1 |
| Dec 2025 | Greenlight Insurance Brokers | 20 | 5.9% | 2 |
| Dec 2025 | PIC Insurance Brokers | 20 | 5.9% | 3 |
| Jan 2026 | Gallagher Insurance | 400 | 90.9% | 1 |
| Jan 2026 | Greenlight Insurance Brokers | 20 | 4.5% | 2 |
| Jan 2026 | PIC Insurance Brokers | 20 | 4.5% | 3 |
| Feb 2026 | Gallagher Insurance | 490 | 90.7% | 1 |
| Feb 2026 | Greenlight Insurance Brokers | 40 | 7.4% | 2 |
| Feb 2026 | PIC Insurance Brokers | 10 | 1.9% | 3 |
| Mar 2026 | Gallagher Insurance | 450 | 90% | 1 |
| Mar 2026 | PIC Insurance Brokers | 30 | 6% | 2 |
| Mar 2026 | Greenlight Insurance Brokers | 20 | 4% | 3 |
| Apr 2026 | Gallagher Insurance | 370 | 88.1% | 1 |
| Apr 2026 | Greenlight Insurance Brokers | 30 | 7.1% | 2 |
| Apr 2026 | PIC Insurance Brokers | 20 | 4.8% | 3 |
| May 2026 | Gallagher Insurance | 360 | 90% | 1 |
| May 2026 | Greenlight Insurance Brokers | 20 | 5% | 2 |
| May 2026 | PIC Insurance Brokers | 20 | 5% | 3 |
| Jun 2026 | Gallagher Insurance | 380 | 90.5% | 1 |
| Jun 2026 | Greenlight Insurance Brokers | 20 | 4.8% | 2 |
| Jun 2026 | PIC Insurance Brokers | 20 | 4.8% | 3 |
| Jul 2026 | Gallagher Insurance | 460 | 92% | 1 |
| Jul 2026 | PIC Insurance Brokers | 30 | 6% | 2 |
| Jul 2026 | Greenlight Insurance Brokers | 10 | 2% | 3 |
| Aug 2026 | Gallagher Insurance | 370 | 94.9% | 1 |
| Aug 2026 | Greenlight Insurance Brokers | 10 | 2.6% | 2 |
| Aug 2026 | PIC Insurance Brokers | 10 | 2.6% | 3 |
| Sep 2026 | Gallagher Insurance | — | — | — |
| Sep 2026 | Greenlight Insurance Brokers | — | — | — |
| Sep 2026 | PIC Insurance Brokers | — | — | — |

## What is being compared

- **Gallagher Insurance**: Measured on the search terms “aj gallagher insurance”, “aj gallagher insurance brokers”, “ajg co nz”, “ajg insurance”, “ajg insurance agency”, “ajg insurance broker”, “ajg nz”, “ajg.co.nz”, “arthur g gallagher insurance”, “arthur gallagher insurance”, “arthur gallagher insurance brokers”, “arthur gallagher insurance company”, “arthur j gallagher insurance”, “arthur j gallagher insurance agency”, “arthur j gallagher insurance brokers”, “arthur j gallagher insurance company”, “gallagher boat insurance”, “gallagher car insurance”, “gallagher health insurance”, “gallagher home insurance”, “gallagher insurance”, “gallagher insurance agency”, “gallagher insurance and risk management”, “gallagher insurance ashburton”, “gallagher insurance auckland”, “gallagher insurance blenheim”, “gallagher insurance broker”, “gallagher insurance christchurch”, “gallagher insurance company”, “gallagher insurance dunedin”, “gallagher insurance hamilton”, “gallagher insurance invercargill”, “gallagher insurance kaitaia”, “gallagher insurance napier”, “gallagher insurance nelson”, “gallagher insurance new plymouth”, “gallagher insurance new zealand”, “gallagher insurance nz”, “gallagher insurance palmerston north”, “gallagher insurance quote”, “gallagher insurance risk management”, “gallagher insurance services”, “gallagher insurance taupo”, “gallagher insurance tauranga”, “gallagher insurance timaru”, “gallagher insurance wanaka”, “gallagher insurance wellington”, “gallagher insurance whangarei”, “gallagher landlord insurance”, “gallagher life insurance”, “gallagher pet insurance”, “gallagher travel insurance” and “gallagherinsurance”, summed into one figure.
- **Greenlight Insurance Brokers**: Measured on the search terms “greenlight insurance brokers”, “greenlight insurance brokers nz” and “greenlight insurance brokers rotorua”, summed into one figure.
- **PIC Insurance Brokers**: Measured on the search terms “pic insurance brokers”, “pic insurance brokers auckland”, “pic insurance brokers new zealand”, “pic insurance brokers nz” and “pic.co.nz”, summed into one figure.

- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance)
- [Greenlight Insurance Brokers](/demand/nz/brands/greenlight-insurance-brokers)
- [PIC Insurance Brokers](/demand/nz/brands/pic-insurance-brokers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tauranga insurance brokers in New Zealand?

In August 2026, Gallagher Insurance was the most searched among tauranga insurance brokers in New Zealand, with an estimated 370 branded searches and 94.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tauranga insurance brokers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/tauranga/insurance-brokers

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/tauranga/insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.