---
title: "Tauranga electrical contractors in New Zealand: Which brands are most popular in search?"
description: "Compare Tauranga electrical contractors using branded searches made in Tauranga. Share of Search among Guild & Spence, Hiko Electrical, K&M Electrical and AD Electrical, the tauranga electrical contractors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/tauranga/electrical-contractors"
publisher: "Brandwave"
---

# Tauranga electrical contractors in New Zealand: Which brands are most popular in search?

Compare Tauranga electrical contractors using branded searches made in Tauranga. Share of Search among Guild & Spence, Hiko Electrical, K&M Electrical and AD Electrical, the tauranga electrical contractors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tauranga electrical contractors
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Guild & Spence, 41.4%

## Which brand is most popular in search among tauranga electrical contractors in New Zealand?

- In August 2026, Guild & Spence was the most searched among tauranga electrical contractors in New Zealand, with an estimated 290 branded searches and 41.4% estimated Share of Search within this set.
- Hiko Electrical is in 2nd place, 2.9 percentage points behind at 38.6% Share of Search.
- Across the 11 months ending August 2026, Guild & Spence’s estimated Share of Search among tauranga electrical contractors in New Zealand increased from 31.4% to 41.4%.
- Across the 11 months ending August 2026, Hiko Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand decreased from 43.1% to 38.6%.
- Across the 11 months ending August 2026, K&M Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand decreased from 21.6% to 17.1%.
- Across the 11 months ending August 2026, AD Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand decreased from 3.9% to 2.9%.
- Across the 11 months ending August 2026, Guild & Spence’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 44.3% in April 2026 and was lowest at 31.4% in October 2025.
- Across the 11 months ending August 2026, Hiko Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 43.5% in November 2025 and was lowest at 28.6% in April 2026.
- Across the 11 months ending August 2026, K&M Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 28% in July 2026 and was lowest at 13.7% in December 2025.
- Across the 11 months ending August 2026, AD Electrical’s estimated Share of Search among tauranga electrical contractors in New Zealand peaked at 3.9% in October 2025 and was lowest at 1.3% in July 2026.
- Across the 11 months ending August 2026, Guild & Spence rose from 2nd to 1st among tauranga electrical contractors in New Zealand.
- Across the 11 months ending August 2026, Hiko Electrical fell from 1st to 2nd among tauranga electrical contractors in New Zealand.

## Compare search popularity between leading brands

- [Guild & Spence vs Hiko Electrical: compare search popularity](/demand/nz/compare/guild-spence-vs-hiko-electrical): 41.4% against 38.6% Share of Search.
- [Guild & Spence vs K&M Electrical: compare search popularity](/demand/nz/compare/guild-spence-vs-k-m-electrical): 41.4% against 17.1% Share of Search.
- [Guild & Spence vs AD Electrical: compare search popularity](/demand/nz/compare/ad-electrical-vs-guild-spence): 41.4% against 2.9% Share of Search.
- [Hiko Electrical vs K&M Electrical: compare search popularity](/demand/nz/compare/hiko-electrical-vs-k-m-electrical): 38.6% against 17.1% Share of Search.
- [Hiko Electrical vs AD Electrical: compare search popularity](/demand/nz/compare/ad-electrical-vs-hiko-electrical): 38.6% against 2.9% Share of Search.
- [K&M Electrical vs AD Electrical: compare search popularity](/demand/nz/compare/ad-electrical-vs-k-m-electrical): 17.1% against 2.9% Share of Search.

## How did search popularity change for New Zealand tauranga electrical contractors in August 2026?

- In August 2026, Hiko Electrical gained estimated Share of Search among tauranga electrical contractors in New Zealand, from 30.7% to 38.6%.
- In August 2026, AD Electrical gained estimated Share of Search among tauranga electrical contractors in New Zealand, from 1.3% to 2.9%.
- In August 2026, Guild & Spence gained estimated Share of Search among tauranga electrical contractors in New Zealand, from 40% to 41.4%.
- In August 2026, K&M Electrical lost estimated Share of Search among tauranga electrical contractors in New Zealand, from 28% to 17.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Guild & Spence | 41.4% | 290 | -3.3% | Guild & Spence |
| 2 | Hiko Electrical | 38.6% | 270 | +17.4% | Hiko Electrical |
| 3 | K&M Electrical | 17.1% | 120 | -42.9% | K&M Electrical |
| 4 | AD Electrical | 2.9% | 20 | +100.0% | AD Electrical |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hiko Electrical | 220 | 43.1% | 1 |
| Oct 2025 | Guild & Spence | 160 | 31.4% | 2 |
| Oct 2025 | K&M Electrical | 110 | 21.6% | 3 |
| Oct 2025 | AD Electrical | 20 | 3.9% | 4 |
| Nov 2025 | Hiko Electrical | 270 | 43.5% | 1 |
| Nov 2025 | Guild & Spence | 240 | 38.7% | 2 |
| Nov 2025 | K&M Electrical | 90 | 14.5% | 3 |
| Nov 2025 | AD Electrical | 20 | 3.2% | 4 |
| Dec 2025 | Hiko Electrical | 220 | 43.1% | 1 |
| Dec 2025 | Guild & Spence | 200 | 39.2% | 2 |
| Dec 2025 | K&M Electrical | 70 | 13.7% | 3 |
| Dec 2025 | AD Electrical | 20 | 3.9% | 4 |
| Jan 2026 | Hiko Electrical | 220 | 40% | 1 |
| Jan 2026 | Guild & Spence | 190 | 34.5% | 2 |
| Jan 2026 | K&M Electrical | 120 | 21.8% | 3 |
| Jan 2026 | AD Electrical | 20 | 3.6% | 4 |
| Feb 2026 | Guild & Spence | 240 | 40.7% | 1 |
| Feb 2026 | Hiko Electrical | 180 | 30.5% | 2 |
| Feb 2026 | K&M Electrical | 150 | 25.4% | 3 |
| Feb 2026 | AD Electrical | 20 | 3.4% | 4 |
| Mar 2026 | Guild & Spence | 240 | 40% | 1 |
| Mar 2026 | Hiko Electrical | 220 | 36.7% | 2 |
| Mar 2026 | K&M Electrical | 120 | 20% | 3 |
| Mar 2026 | AD Electrical | 20 | 3.3% | 4 |
| Apr 2026 | Guild & Spence | 310 | 44.3% | 1 |
| Apr 2026 | Hiko Electrical | 200 | 28.6% | 2 |
| Apr 2026 | K&M Electrical | 170 | 24.3% | 3 |
| Apr 2026 | AD Electrical | 20 | 2.9% | 4 |
| May 2026 | Guild & Spence | 210 | 39.6% | 1 |
| May 2026 | Hiko Electrical | 180 | 34% | 2 |
| May 2026 | K&M Electrical | 120 | 22.6% | 3 |
| May 2026 | AD Electrical | 20 | 3.8% | 4 |
| Jun 2026 | Guild & Spence | 200 | 35.7% | 1 |
| Jun 2026 | Hiko Electrical | 190 | 33.9% | 2 |
| Jun 2026 | K&M Electrical | 150 | 26.8% | 3 |
| Jun 2026 | AD Electrical | 20 | 3.6% | 4 |
| Jul 2026 | Guild & Spence | 300 | 40% | 1 |
| Jul 2026 | Hiko Electrical | 230 | 30.7% | 2 |
| Jul 2026 | K&M Electrical | 210 | 28% | 3 |
| Jul 2026 | AD Electrical | 10 | 1.3% | 4 |
| Aug 2026 | Guild & Spence | 290 | 41.4% | 1 |
| Aug 2026 | Hiko Electrical | 270 | 38.6% | 2 |
| Aug 2026 | K&M Electrical | 120 | 17.1% | 3 |
| Aug 2026 | AD Electrical | 20 | 2.9% | 4 |
| Sep 2026 | AD Electrical | — | — | — |
| Sep 2026 | Guild & Spence | — | — | — |
| Sep 2026 | Hiko Electrical | — | — | — |
| Sep 2026 | K&M Electrical | — | — | — |

## What is being compared

- **AD Electrical**: Measured on the search terms “ad electrical”, “ad electrical services” and “ad electrical tauranga”, summed into one figure.
- **Guild & Spence**: Measured on the search terms “guild & spence”, “guild & spence tauranga”, “guild and spence”, “guild and spence electrical” and “guild and spence electrical tauranga”, summed into one figure.
- **Hiko Electrical**: Measured on the search terms “hiko electrical” and “hiko electrical tauranga”, summed into one figure.
- **K&M Electrical**: Measured on the search terms “k and m electrical”, “k&m electrical” and “km electrical”, summed into one figure.

- [AD Electrical](/demand/nz/brands/ad-electrical)
- [Guild & Spence](/demand/nz/brands/guild-spence)
- [Hiko Electrical](/demand/nz/brands/hiko-electrical)
- [K&M Electrical](/demand/nz/brands/k-m-electrical)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tauranga electrical contractors in New Zealand?

In August 2026, Guild & Spence was the most searched among tauranga electrical contractors in New Zealand, with an estimated 290 branded searches and 41.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Tauranga electrical contractors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/tauranga/electrical-contractors

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/tauranga/electrical-contractors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.