--- title: "LJ Hooker vs New Zealand Sotheby’s International Realty: Which is searched more in New Zealand?" description: "Is LJ Hooker or New Zealand Sotheby’s International Realty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Taupo real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/taupo/real-estate-agencies/compare/lj-hooker-vs-new-zealand-sothebys-international-realty" publisher: "Brandwave" --- # LJ Hooker vs New Zealand Sotheby’s International Realty: Which is searched more in New Zealand? Is LJ Hooker or New Zealand Sotheby’s International Realty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Taupo real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LJ Hooker and New Zealand Sotheby’s International Realty - **Competitive set**: Taupo real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **LJ Hooker Share of Search**: 2.4% - **New Zealand Sotheby’s International Realty Share of Search**: 0.6% ## Is LJ Hooker or New Zealand Sotheby’s International Realty more popular in search? - In September 2026, LJ Hooker had more branded searches than New Zealand Sotheby’s International Realty among taupo real estate agencies in New Zealand. LJ Hooker had about 40 branded searches, while New Zealand Sotheby’s International Realty had 10. LJ Hooker made up 2.4% of all taupo real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 0.6%. - The lead changed hands 2 times in the 12 months ending September 2026: New Zealand Sotheby’s International Realty took it in August 2026, LJ Hooker took it in September 2026. - Across the 12 months ending September 2026, LJ Hooker’s share of searches among taupo real estate agencies in New Zealand moved from 2.1% to 2.4%, and its estimated monthly branded searches held steady at 40. - Across the 12 months ending September 2026, New Zealand Sotheby’s International Realty’s share of searches among taupo real estate agencies in New Zealand moved from 1.1% to 0.6%, and its estimated monthly branded searches moved from 20 to 10. ## Top taupo real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, New Zealand Sotheby’s International Realty appeared in all four answers. LJ Hooker did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bayleys Taupō | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | New Zealand Sotheby’s International Realty | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Harcourts | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Ray White | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tremains | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | LJ Hooker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about taupo real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Taupō, New Zealand?": 1. Bayleys Taupō, 2. New Zealand Sotheby’s International Realty, 3. Harcourts - Asked ChatGPT "What are the best real estate agencies in Taupō, New Zealand?": 1. Bayleys Taupō, 2. Harcourts, 3. Ray White, 4. Tremains, 5. New Zealand Sotheby’s International Realty - Asked ChatGPT "What's the best real estate agency in Taupō, New Zealand for a house sale?": 1. Bayleys Taupō, 2. New Zealand Sotheby’s International Realty, 3. Ray White, 4. Tremains - Searched Google, AI Overview "taupo real estate": 1. Harcourts, 2. Bayleys Taupō, 3. Tremains, 4. New Zealand Sotheby’s International Realty Not named in any answer: LJ Hooker. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand taupo real estate agencies in September 2026? - In September 2026, LJ Hooker overtook New Zealand Sotheby’s International Realty to rank 5th among taupo real estate agencies in New Zealand, with 2.4% of the searches. - In September 2026, New Zealand Sotheby’s International Realty lost share of searches among taupo real estate agencies in New Zealand, from 1.7% to 0.6%. ## Month by month | Month | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | New Zealand Sotheby’s International Realty estimated searches | New Zealand Sotheby’s International Realty Share of Search | New Zealand Sotheby’s International Realty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 2.1% | 5 | 20 | 1.1% | 6 | | Nov 2025 | 40 | 2% | 5 | 10 | 0.51% | 6 | | Dec 2025 | 40 | 2.1% | 5 | 10 | 0.53% | 6 | | Jan 2026 | 60 | 2.7% | 5 | 30 | 1.4% | 6 | | Feb 2026 | 40 | 2% | 5 | 20 | 1% | 6 | | Mar 2026 | 50 | 2.2% | 5 | 10 | 0.45% | 6 | | Apr 2026 | 20 | 1.2% | 5 | 20 | 1.2% | 6 | | May 2026 | 20 | 1.2% | 5 | 10 | 0.61% | 6 | | Jun 2026 | 30 | 1.8% | 5 | 10 | 0.61% | 6 | | Jul 2026 | 20 | 1.2% | 5 | 10 | 0.61% | 6 | | Aug 2026 | 10 | 0.57% | 6 | 30 | 1.7% | 5 | | Sep 2026 | 40 | 2.4% | 5 | 10 | 0.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using LJ Hooker’s and New Zealand Sotheby’s International Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker marketing”, “lj hooker rentals”, “lj hooker taupo” and “ljhooker”, summed into one figure. - **New Zealand Sotheby’s International Realty**: Measured on the search terms “new zealand sotheby's”, “new zealand sotheby's international realty”, “new zealand sothebys” and “nzsir”, summed into one figure. - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [New Zealand Sotheby’s International Realty profile](/demand/nz/brands/new-zealand-sothebys-international-realty) - [All taupo real estate agencies in New Zealand](/demand/nz/locations/taupo/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LJ Hooker or New Zealand Sotheby’s International Realty more popular in search? In September 2026, LJ Hooker had more branded searches than New Zealand Sotheby’s International Realty among taupo real estate agencies in New Zealand. LJ Hooker had about 40 branded searches, while New Zealand Sotheby’s International Realty had 10. LJ Hooker made up 2.4% of all taupo real estate agency searches we track, and New Zealand Sotheby’s International Realty accounted for 0.6%. ## Cite this page Brandwave. "LJ Hooker vs New Zealand Sotheby’s International Realty: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/taupo/real-estate-agencies/compare/lj-hooker-vs-new-zealand-sothebys-international-realty This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/taupo/real-estate-agencies/compare/lj-hooker-vs-new-zealand-sothebys-international-realty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.