--- title: "Harcourts vs LJ Hooker: Which is searched more in New Zealand?" description: "Is Harcourts or LJ Hooker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Taupo real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/taupo/real-estate-agencies/compare/harcourts-vs-lj-hooker" publisher: "Brandwave" --- # Harcourts vs LJ Hooker: Which is searched more in New Zealand? Is Harcourts or LJ Hooker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Taupo real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Harcourts and LJ Hooker - **Competitive set**: Taupo real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Harcourts Share of Search**: 19.3% - **LJ Hooker Share of Search**: 2.4% ## Is Harcourts or LJ Hooker more popular in search? - In September 2026, Harcourts had more branded searches than LJ Hooker among taupo real estate agencies in New Zealand. Harcourts had about 320 branded searches, while LJ Hooker had 40. Harcourts made up 19.3% of all taupo real estate agency searches we track, and LJ Hooker accounted for 2.4%. - Harcourts was ahead of LJ Hooker in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Harcourts’ share of searches among taupo real estate agencies in New Zealand moved from 21.7% to 19.3%, and its estimated monthly branded searches moved from 410 to 320. - Across the 12 months ending September 2026, LJ Hooker’s share of searches among taupo real estate agencies in New Zealand moved from 2.1% to 2.4%, and its estimated monthly branded searches held steady at 40. ## Top taupo real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Harcourts was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. LJ Hooker did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bayleys Taupō | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | New Zealand Sotheby’s International Realty | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Harcourts | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Ray White | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Tremains | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | LJ Hooker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about taupo real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Taupō, New Zealand?": 1. Bayleys Taupō, 2. New Zealand Sotheby’s International Realty, 3. Harcourts - Asked ChatGPT "What are the best real estate agencies in Taupō, New Zealand?": 1. Bayleys Taupō, 2. Harcourts, 3. Ray White, 4. Tremains, 5. New Zealand Sotheby’s International Realty - Asked ChatGPT "What's the best real estate agency in Taupō, New Zealand for a house sale?": 1. Bayleys Taupō, 2. New Zealand Sotheby’s International Realty, 3. Ray White, 4. Tremains - Searched Google, AI Overview "taupo real estate": 1. Harcourts, 2. Bayleys Taupō, 3. Tremains, 4. New Zealand Sotheby’s International Realty Not named in any answer: LJ Hooker. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand taupo real estate agencies in September 2026? - In September 2026, Bayleys Taupō overtook Harcourts to rank 2nd among taupo real estate agencies in New Zealand, with 23.5% of the searches. - In September 2026, LJ Hooker overtook New Zealand Sotheby’s International Realty to rank 5th among taupo real estate agencies in New Zealand, with 2.4% of the searches. - In September 2026, Harcourts lost share of searches among taupo real estate agencies in New Zealand, from 24.4% to 19.3%. ## Month by month | Month | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 410 | 21.7% | 3 | 40 | 2.1% | 5 | | Nov 2025 | 440 | 22.4% | 3 | 40 | 2% | 5 | | Dec 2025 | 540 | 28.4% | 2 | 40 | 2.1% | 5 | | Jan 2026 | 450 | 20.3% | 3 | 60 | 2.7% | 5 | | Feb 2026 | 390 | 19.5% | 3 | 40 | 2% | 5 | | Mar 2026 | 570 | 25.4% | 3 | 50 | 2.2% | 5 | | Apr 2026 | 460 | 27.5% | 2 | 20 | 1.2% | 5 | | May 2026 | 380 | 23.2% | 3 | 20 | 1.2% | 5 | | Jun 2026 | 330 | 20% | 3 | 30 | 1.8% | 5 | | Jul 2026 | 420 | 25.5% | 2 | 20 | 1.2% | 5 | | Aug 2026 | 430 | 24.4% | 2 | 10 | 0.57% | 6 | | Sep 2026 | 320 | 19.3% | 3 | 40 | 2.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Harcourts’ and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts nz”, “harcourts property management”, “harcourts real estate”, “harcourts rentals”, “harcourts taupo”, “harcourts whangarei”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure. - **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker marketing”, “lj hooker rentals”, “lj hooker taupo” and “ljhooker”, summed into one figure. - [Harcourts profile](/demand/nz/brands/harcourts) - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [All taupo real estate agencies in New Zealand](/demand/nz/locations/taupo/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Harcourts or LJ Hooker more popular in search? In September 2026, Harcourts had more branded searches than LJ Hooker among taupo real estate agencies in New Zealand. Harcourts had about 320 branded searches, while LJ Hooker had 40. Harcourts made up 19.3% of all taupo real estate agency searches we track, and LJ Hooker accounted for 2.4%. ## Cite this page Brandwave. "Harcourts vs LJ Hooker: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/taupo/real-estate-agencies/compare/harcourts-vs-lj-hooker This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/taupo/real-estate-agencies/compare/harcourts-vs-lj-hooker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.