---
title: "Taupo real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Taupo real estate agencies using branded searches made in Taupō. Share of Search among Ray White, Harcourts, Tremains, New Zealand Sotheby’s International Realty and LJ Hooker, the taupo real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/taupo/real-estate-agencies"
publisher: "Brandwave"
---

# Taupo real estate agencies in New Zealand: Which brands are most popular in search?

Compare Taupo real estate agencies using branded searches made in Taupō. Share of Search among Ray White, Harcourts, Tremains, New Zealand Sotheby’s International Realty and LJ Hooker, the taupo real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Taupo real estate agencies
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ray White, 43.2%

## Which brand is most popular in search among taupo real estate agencies in New Zealand?

- In August 2026, Ray White was the most searched among taupo real estate agencies in New Zealand, with an estimated 730 branded searches and 43.2% estimated Share of Search within this set.
- Harcourts is in 2nd place, 10.1 percentage points behind at 33.1% Share of Search.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among taupo real estate agencies in New Zealand decreased from 44.2% to 43.2%.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among taupo real estate agencies in New Zealand increased from 30.2% to 33.1%.
- Across the 11 months ending August 2026, Tremains’ estimated Share of Search among taupo real estate agencies in New Zealand decreased from 20.9% to 19.5%.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among taupo real estate agencies in New Zealand increased from 1.7% to 2.4%.
- Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among taupo real estate agencies in New Zealand decreased from 2.9% to 1.8%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among taupo real estate agencies in New Zealand peaked at 48.8% in January 2026 and was lowest at 38.2% in December 2025.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among taupo real estate agencies in New Zealand peaked at 41.6% in December 2025 and was lowest at 28.8% in June 2026.
- Across the 11 months ending August 2026, Tremains’ estimated Share of Search among taupo real estate agencies in New Zealand peaked at 21.1% in February 2026 and was lowest at 15.3% in January 2026.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among taupo real estate agencies in New Zealand peaked at 2.4% in August 2026 and was lowest at 0.97% in March 2026.
- Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among taupo real estate agencies in New Zealand peaked at 3.9% in March 2026 and was lowest at 1.8% in August 2026.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty rose from 5th to 4th among taupo real estate agencies in New Zealand.
- Across the 11 months ending August 2026, LJ Hooker fell from 4th to 5th among taupo real estate agencies in New Zealand.

## Compare search popularity between leading brands

- [Ray White vs Harcourts: compare search popularity](/demand/nz/compare/harcourts-vs-ray-white): 43.2% against 33.1% Share of Search.
- [Ray White vs Tremains: compare search popularity](/demand/nz/compare/ray-white-vs-tremains-real-estate): 43.2% against 19.5% Share of Search.
- [Ray White vs New Zealand Sotheby’s International Realty: compare search popularity](/demand/nz/compare/new-zealand-sothebys-international-realty-vs-ray-white): 43.2% against 2.4% Share of Search.
- [Harcourts vs Tremains: compare search popularity](/demand/nz/compare/harcourts-vs-tremains-real-estate): 33.1% against 19.5% Share of Search.
- [Harcourts vs New Zealand Sotheby’s International Realty: compare search popularity](/demand/nz/compare/harcourts-vs-new-zealand-sothebys-international-realty): 33.1% against 2.4% Share of Search.
- [Tremains vs New Zealand Sotheby’s International Realty: compare search popularity](/demand/nz/compare/new-zealand-sothebys-international-realty-vs-tremains-real-estate): 19.5% against 2.4% Share of Search.

## How did search popularity change for New Zealand taupo real estate agencies in August 2026?

- In August 2026, New Zealand Sotheby’s International Realty overtook LJ Hooker to rank 4th among taupo real estate agencies in New Zealand, at 2.4%.
- In August 2026, Tremains gained estimated Share of Search among taupo real estate agencies in New Zealand, from 18.6% to 19.5%.
- In August 2026, Ray White lost estimated Share of Search among taupo real estate agencies in New Zealand, from 44.3% to 43.2%.
- In August 2026, Harcourts lost estimated Share of Search among taupo real estate agencies in New Zealand, from 34.1% to 33.1%.
- Estimated monthly branded searches for LJ Hooker in New Zealand fell 40% over 11 measured months, from 50 to 30 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ray White | 43.2% | 730 | -1.4% | Ray White New Zealand |
| 2 | Harcourts | 33.1% | 560 | -1.8% | Harcourts New Zealand |
| 3 | Tremains | 19.5% | 330 | +6.5% | Tremains Real Estate |
| 4 | New Zealand Sotheby’s International Realty | 2.4% | 40 | +100.0% | New Zealand Sotheby’s International Realty |
| 5 | LJ Hooker | 1.8% | 30 | 0.0% | LJ Hooker Group New Zealand |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ray White | 760 | 44.2% | 1 |
| Oct 2025 | Harcourts | 520 | 30.2% | 2 |
| Oct 2025 | Tremains | 360 | 20.9% | 3 |
| Oct 2025 | LJ Hooker | 50 | 2.9% | 4 |
| Oct 2025 | New Zealand Sotheby’s International Realty | 30 | 1.7% | 5 |
| Nov 2025 | Ray White | 890 | 47.1% | 1 |
| Nov 2025 | Harcourts | 640 | 33.9% | 2 |
| Nov 2025 | Tremains | 290 | 15.3% | 3 |
| Nov 2025 | LJ Hooker | 40 | 2.1% | 4 |
| Nov 2025 | New Zealand Sotheby’s International Realty | 30 | 1.6% | 5 |
| Dec 2025 | Harcourts | 740 | 41.6% | 1 |
| Dec 2025 | Ray White | 680 | 38.2% | 2 |
| Dec 2025 | Tremains | 300 | 16.9% | 3 |
| Dec 2025 | LJ Hooker | 40 | 2.2% | 4 |
| Dec 2025 | New Zealand Sotheby’s International Realty | 20 | 1.1% | 5 |
| Jan 2026 | Ray White | 990 | 48.8% | 1 |
| Jan 2026 | Harcourts | 630 | 31% | 2 |
| Jan 2026 | Tremains | 310 | 15.3% | 3 |
| Jan 2026 | LJ Hooker | 60 | 3% | 4 |
| Jan 2026 | New Zealand Sotheby’s International Realty | 40 | 2% | 5 |
| Feb 2026 | Ray White | 750 | 43.9% | 1 |
| Feb 2026 | Harcourts | 520 | 30.4% | 2 |
| Feb 2026 | Tremains | 360 | 21.1% | 3 |
| Feb 2026 | LJ Hooker | 50 | 2.9% | 4 |
| Feb 2026 | New Zealand Sotheby’s International Realty | 30 | 1.8% | 5 |
| Mar 2026 | Ray White | 850 | 41.1% | 1 |
| Mar 2026 | Harcourts | 760 | 36.7% | 2 |
| Mar 2026 | Tremains | 360 | 17.4% | 3 |
| Mar 2026 | LJ Hooker | 80 | 3.9% | 4 |
| Mar 2026 | New Zealand Sotheby’s International Realty | 20 | 0.97% | 5 |
| Apr 2026 | Ray White | 620 | 39.2% | 1 |
| Apr 2026 | Harcourts | 600 | 38% | 2 |
| Apr 2026 | Tremains | 300 | 19% | 3 |
| Apr 2026 | LJ Hooker | 30 | 1.9% | 4 |
| Apr 2026 | New Zealand Sotheby’s International Realty | 30 | 1.9% | 5 |
| May 2026 | Ray White | 710 | 44.4% | 1 |
| May 2026 | Harcourts | 500 | 31.3% | 2 |
| May 2026 | Tremains | 320 | 20% | 3 |
| May 2026 | LJ Hooker | 50 | 3.1% | 4 |
| May 2026 | New Zealand Sotheby’s International Realty | 20 | 1.3% | 5 |
| Jun 2026 | Ray White | 760 | 46.6% | 1 |
| Jun 2026 | Harcourts | 470 | 28.8% | 2 |
| Jun 2026 | Tremains | 320 | 19.6% | 3 |
| Jun 2026 | LJ Hooker | 60 | 3.7% | 4 |
| Jun 2026 | New Zealand Sotheby’s International Realty | 20 | 1.2% | 5 |
| Jul 2026 | Ray White | 740 | 44.3% | 1 |
| Jul 2026 | Harcourts | 570 | 34.1% | 2 |
| Jul 2026 | Tremains | 310 | 18.6% | 3 |
| Jul 2026 | LJ Hooker | 30 | 1.8% | 4 |
| Jul 2026 | New Zealand Sotheby’s International Realty | 20 | 1.2% | 5 |
| Aug 2026 | Ray White | 730 | 43.2% | 1 |
| Aug 2026 | Harcourts | 560 | 33.1% | 2 |
| Aug 2026 | Tremains | 330 | 19.5% | 3 |
| Aug 2026 | New Zealand Sotheby’s International Realty | 40 | 2.4% | 4 |
| Aug 2026 | LJ Hooker | 30 | 1.8% | 5 |
| Sep 2026 | Harcourts | — | — | — |
| Sep 2026 | LJ Hooker | — | — | — |
| Sep 2026 | New Zealand Sotheby’s International Realty | — | — | — |
| Sep 2026 | Ray White | — | — | — |
| Sep 2026 | Tremains | — | — | — |

## What is being compared

- **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure.
- **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker cambridge”, “lj hooker hamilton”, “lj hooker houses for sale”, “lj hooker marketing”, “lj hooker near me”, “lj hooker new zealand”, “lj hooker nz”, “lj hooker property management”, “lj hooker real estate”, “lj hooker real estate agents”, “lj hooker rentals”, “lj hooker rotorua”, “lj hooker taupo”, “lj hooker timaru” and “ljhooker”, summed into one figure.
- **New Zealand Sotheby’s International Realty**: Measured on the search terms “new zealand sotheby's”, “new zealand sotheby's international realty”, “new zealand sotheby's international realty cambridge”, “new zealand sothebys”, “nz sotheby's”, “nz sotheby's real estate”, “nz sothebys”, “nzsir”, “nzsothebysrealty.com”, “sotheby's auckland”, “sotheby's wellington”, “sothebys auckland” and “sothebys wellington”, summed into one figure.
- **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure.
- **Tremains**: Measured on the search terms “tremains”, “tremains co nz”, “tremains hastings”, “tremains masterton”, “tremains nz”, “tremains property management”, “tremains real estate”, “tremains real estate hastings”, “tremains real estate taupo”, “tremains realestate”, “tremains rentals”, “tremains taupo” and “tremains.co.nz”, summed into one figure.

- [Harcourts](/demand/nz/brands/harcourts)
- [LJ Hooker](/demand/nz/brands/lj-hooker)
- [New Zealand Sotheby’s International Realty](/demand/nz/brands/new-zealand-sothebys-international-realty)
- [Ray White](/demand/nz/brands/ray-white)
- [Tremains](/demand/nz/brands/tremains-real-estate)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among taupo real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among taupo real estate agencies in New Zealand, with an estimated 730 branded searches and 43.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Taupo real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/taupo/real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/taupo/real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.