---
title: "Taupo mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Taupo mortgage advisers using branded searches made in Taupō. Share of Search among Zest Brokers, Mortgage Link and NZHL, the taupo mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/taupo/mortgage-advisers"
publisher: "Brandwave"
---

# Taupo mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Taupo mortgage advisers using branded searches made in Taupō. Share of Search among Zest Brokers, Mortgage Link and NZHL, the taupo mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Taupo mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Aug 2026
- **Highest Share of Search**: Zest Brokers, 61.5%

## Which brand is most popular in search among taupo mortgage advisers in New Zealand?

- In August 2026, Zest Brokers was the most searched among taupo mortgage advisers in New Zealand, with an estimated 160 branded searches and 61.5% estimated Share of Search within this set.
- Mortgage Link is in 2nd place, 42.3 percentage points behind at 19.2% Share of Search.
- Across the 11 months ending August 2026, Zest Brokers’ estimated Share of Search among taupo mortgage advisers in New Zealand increased from 50% to 61.5%.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among taupo mortgage advisers in New Zealand decreased from 22.2% to 19.2%.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among taupo mortgage advisers in New Zealand decreased from 27.8% to 19.2%.
- Across the 11 months ending August 2026, Zest Brokers’ estimated Share of Search among taupo mortgage advisers in New Zealand peaked at 61.5% in August 2026 and was lowest at 33.3% in December 2025.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among taupo mortgage advisers in New Zealand peaked at 44.4% in December 2025 and was lowest at 12.5% in June 2026.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among taupo mortgage advisers in New Zealand peaked at 50% in February 2026 and was lowest at 19.2% in August 2026.
- Across the 11 months ending August 2026, Mortgage Link rose from 3rd to 2nd among taupo mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, NZHL fell from 2nd to 3rd among taupo mortgage advisers in New Zealand.

## Compare search popularity between leading brands

- [Zest Brokers vs Mortgage Link: compare search popularity](/demand/nz/compare/mortgage-link-vs-zest-brokers): 61.5% against 19.2% Share of Search.
- [Zest Brokers vs NZHL: compare search popularity](/demand/nz/compare/nzhl-vs-zest-brokers): 61.5% against 19.2% Share of Search.
- [Mortgage Link vs NZHL: compare search popularity](/demand/nz/compare/mortgage-link-vs-nzhl): 19.2% Share of Search each.

## How did search popularity change for New Zealand taupo mortgage advisers in August 2026?

- In August 2026, Mortgage Link overtook NZHL to rank 2nd among taupo mortgage advisers in New Zealand, at 19.2%.
- In August 2026, Zest Brokers gained estimated Share of Search among taupo mortgage advisers in New Zealand, from 55.6% to 61.5%.
- In August 2026, NZHL lost estimated Share of Search among taupo mortgage advisers in New Zealand, from 25.9% to 19.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Zest Brokers | 61.5% | 160 | +6.7% | Zest Brokers |
| 2 | Mortgage Link | 19.2% | 50 | 0.0% | Mortgage Link |
| 3 | NZHL | 19.2% | 50 | -28.6% | NZHL |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zest Brokers | 90 | 50% | 1 |
| Oct 2025 | NZHL | 50 | 27.8% | 2 |
| Oct 2025 | Mortgage Link | 40 | 22.2% | 3 |
| Nov 2025 | Zest Brokers | 70 | 50% | 1 |
| Nov 2025 | NZHL | 40 | 28.6% | 2 |
| Nov 2025 | Mortgage Link | 30 | 21.4% | 3 |
| Dec 2025 | Mortgage Link | 40 | 44.4% | 1 |
| Dec 2025 | Zest Brokers | 30 | 33.3% | 2 |
| Dec 2025 | NZHL | 20 | 22.2% | 3 |
| Jan 2026 | Zest Brokers | 50 | 41.7% | 1 |
| Jan 2026 | NZHL | 40 | 33.3% | 2 |
| Jan 2026 | Mortgage Link | 30 | 25% | 3 |
| Feb 2026 | NZHL | 70 | 50% | 1 |
| Feb 2026 | Zest Brokers | 50 | 35.7% | 2 |
| Feb 2026 | Mortgage Link | 20 | 14.3% | 3 |
| Mar 2026 | Zest Brokers | 90 | 42.9% | 1 |
| Mar 2026 | NZHL | 80 | 38.1% | 2 |
| Mar 2026 | Mortgage Link | 40 | 19% | 3 |
| Apr 2026 | Zest Brokers | 80 | 50% | 1 |
| Apr 2026 | Mortgage Link | 40 | 25% | 2 |
| Apr 2026 | NZHL | 40 | 25% | 3 |
| May 2026 | Zest Brokers | 90 | 60% | 1 |
| May 2026 | NZHL | 40 | 26.7% | 2 |
| May 2026 | Mortgage Link | 20 | 13.3% | 3 |
| Jun 2026 | Zest Brokers | 80 | 50% | 1 |
| Jun 2026 | NZHL | 60 | 37.5% | 2 |
| Jun 2026 | Mortgage Link | 20 | 12.5% | 3 |
| Jul 2026 | Zest Brokers | 150 | 55.6% | 1 |
| Jul 2026 | NZHL | 70 | 25.9% | 2 |
| Jul 2026 | Mortgage Link | 50 | 18.5% | 3 |
| Aug 2026 | Zest Brokers | 160 | 61.5% | 1 |
| Aug 2026 | Mortgage Link | 50 | 19.2% | 2 |
| Aug 2026 | NZHL | 50 | 19.2% | 3 |
| Sep 2026 | Mortgage Link | — | — | — |
| Sep 2026 | NZHL | — | — | — |
| Sep 2026 | Zest Brokers | — | — | — |

## What is being compared

- **Mortgage Link**: Measured on the search terms “mortgage link”, “mortgage link dunedin”, “mortgage link feilding”, “mortgage link kapiti”, “mortgage link manawatu”, “mortgage link nz”, “mortgage link otago”, “mortgage link palmerston north”, “mortgage link taupo” and “mortgagelink”, summed into one figure.
- **NZHL**: Measured on the search terms “new zealand home loans”, “new zealand home loans blenheim”, “new zealand home loans near me”, “new zealand home loans whakatane”, “nz home loans”, “nz home loans blenheim”, “nz home loans christchurch”, “nz home loans gisborne”, “nz home loans hamilton”, “nz home loans hawkes bay”, “nz home loans nelson”, “nz home loans papamoa”, “nz home loans pukekohe”, “nz home loans rotorua”, “nz home loans takapuna”, “nz home loans tauranga”, “nz home loans wellington”, “nz home loans whakatane”, “nz home loans whangarei”, “nzhl”, “nzhl blenheim”, “nzhl cambridge”, “nzhl canterbury metro”, “nzhl christchurch”, “nzhl co nz”, “nzhl gisborne”, “nzhl hamilton”, “nzhl hawkes bay”, “nzhl home loans”, “nzhl karaka”, “nzhl kiwibank”, “nzhl mortgage”, “nzhl nelson”, “nzhl nz”, “nzhl ormiston”, “nzhl papamoa”, “nzhl papanui”, “nzhl pukekohe”, “nzhl rotorua”, “nzhl takapuna”, “nzhl tauranga”, “nzhl te awamutu”, “nzhl wellington”, “nzhl whakatane”, “nzhl whangarei”, “nzhl whitmore” and “nzhl.co.nz”, summed into one figure.
- **Zest Brokers**: Measured on the search terms “zest brokers”, “zest brokers taupo” and “zest brokers whangarei”, summed into one figure.

- [Mortgage Link](/demand/nz/brands/mortgage-link)
- [NZHL](/demand/nz/brands/nzhl)
- [Zest Brokers](/demand/nz/brands/zest-brokers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among taupo mortgage advisers in New Zealand?

In August 2026, Zest Brokers was the most searched among taupo mortgage advisers in New Zealand, with an estimated 160 branded searches and 61.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Taupo mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/taupo/mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/taupo/mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.