---
title: "Taupo law firms in New Zealand: Which brands are most popular in search?"
description: "Compare Taupo law firms using branded searches made in Taupō. Share of Search among Grantham Law, MMC Law, Holland Beckett, Jensen Waymouth Lawyers, Cargill Stent Clarke Law and Lake Taupō Law, the taupo law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/taupo/law-firms"
publisher: "Brandwave"
---

# Taupo law firms in New Zealand: Which brands are most popular in search?

Compare Taupo law firms using branded searches made in Taupō. Share of Search among Grantham Law, MMC Law, Holland Beckett, Jensen Waymouth Lawyers, Cargill Stent Clarke Law and Lake Taupō Law, the taupo law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Taupo law firms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Grantham Law, 45%

## Which brand is most popular in search among taupo law firms in New Zealand?

- In August 2026, Grantham Law was the most searched among taupo law firms in New Zealand, with an estimated 180 branded searches and 45% estimated Share of Search within this set.
- MMC Law is in 2nd place, 10 percentage points behind at 35% Share of Search.
- Across the 11 months ending August 2026, Grantham Law’s estimated Share of Search among taupo law firms in New Zealand increased from 28.6% to 45%.
- Across the 11 months ending August 2026, MMC Law’s estimated Share of Search among taupo law firms in New Zealand decreased from 45.2% to 35%.
- Across the 11 months ending August 2026, Holland Beckett’s estimated Share of Search among taupo law firms in New Zealand decreased from 11.9% to 10%.
- Across the 11 months ending August 2026, Jensen Waymouth Lawyers’ estimated Share of Search among taupo law firms in New Zealand decreased from 14.3% to 5%.
- Across the 11 months ending August 2026, Cargill Stent Clarke Law’s estimated Share of Search among taupo law firms in New Zealand increased from 0% to 2.5%.
- Across the 11 months ending August 2026, Lake Taupō Law’s estimated Share of Search among taupo law firms in New Zealand increased from 0% to 2.5%.
- Across the 11 months ending August 2026, Grantham Law’s estimated Share of Search among taupo law firms in New Zealand peaked at 45% in August 2026 and was lowest at 21.4% in February 2026.
- Across the 11 months ending August 2026, MMC Law’s estimated Share of Search among taupo law firms in New Zealand peaked at 47.6% in January 2026 and was lowest at 35% in August 2026.
- Across the 11 months ending August 2026, Holland Beckett’s estimated Share of Search among taupo law firms in New Zealand peaked at 14.3% in May 2026 and was lowest at 7.1% in January 2026.
- Across the 11 months ending August 2026, Jensen Waymouth Lawyers’ estimated Share of Search among taupo law firms in New Zealand peaked at 19% in February 2026 and was lowest at 4.8% in May 2026.
- Across the 11 months ending August 2026, Cargill Stent Clarke Law’s estimated Share of Search among taupo law firms in New Zealand peaked at 2.9% in June 2026 and was lowest at 0% in October 2025.
- Across the 11 months ending August 2026, Lake Taupō Law’s estimated Share of Search among taupo law firms in New Zealand peaked at 12.8% in April 2026 and was lowest at 0% in October 2025.
- Across the 11 months ending August 2026, Grantham Law rose from 2nd to 1st among taupo law firms in New Zealand.
- Across the 11 months ending August 2026, MMC Law fell from 1st to 2nd among taupo law firms in New Zealand.
- Across the 11 months ending August 2026, Holland Beckett rose from 4th to 3rd among taupo law firms in New Zealand.
- Across the 11 months ending August 2026, Jensen Waymouth Lawyers fell from 3rd to 4th among taupo law firms in New Zealand.

## Compare search popularity between leading brands

- [Grantham Law vs MMC Law: compare search popularity](/demand/nz/compare/grantham-law-vs-mmc-law): 45% against 35% Share of Search.
- [Grantham Law vs Holland Beckett: compare search popularity](/demand/nz/compare/grantham-law-vs-holland-beckett): 45% against 10% Share of Search.
- [Grantham Law vs Jensen Waymouth Lawyers: compare search popularity](/demand/nz/compare/grantham-law-vs-jensen-waymouth-lawyers): 45% against 5% Share of Search.
- [Grantham Law vs Cargill Stent Clarke Law: compare search popularity](/demand/nz/compare/cargill-stent-clarke-law-vs-grantham-law): 45% against 2.5% Share of Search.
- [MMC Law vs Holland Beckett: compare search popularity](/demand/nz/compare/holland-beckett-vs-mmc-law): 35% against 10% Share of Search.
- [MMC Law vs Jensen Waymouth Lawyers: compare search popularity](/demand/nz/compare/jensen-waymouth-lawyers-vs-mmc-law): 35% against 5% Share of Search.
- [MMC Law vs Cargill Stent Clarke Law: compare search popularity](/demand/nz/compare/cargill-stent-clarke-law-vs-mmc-law): 35% against 2.5% Share of Search.
- [Holland Beckett vs Jensen Waymouth Lawyers: compare search popularity](/demand/nz/compare/holland-beckett-vs-jensen-waymouth-lawyers): 10% against 5% Share of Search.
- [Holland Beckett vs Cargill Stent Clarke Law: compare search popularity](/demand/nz/compare/cargill-stent-clarke-law-vs-holland-beckett): 10% against 2.5% Share of Search.
- [Jensen Waymouth Lawyers vs Cargill Stent Clarke Law: compare search popularity](/demand/nz/compare/cargill-stent-clarke-law-vs-jensen-waymouth-lawyers): 5% against 2.5% Share of Search.

## How did search popularity change for New Zealand taupo law firms in August 2026?

- In August 2026, Grantham Law overtook MMC Law to take the highest estimated Share of Search among taupo law firms in New Zealand, at 45%.
- In August 2026, Jensen Waymouth Lawyers lost estimated Share of Search among taupo law firms in New Zealand, from 14.6% to 5%.
- In August 2026, MMC Law lost estimated Share of Search among taupo law firms in New Zealand, from 39% to 35%.
- In August 2026, Lake Taupō Law lost estimated Share of Search among taupo law firms in New Zealand, from 4.9% to 2.5%.
- In August 2026, Holland Beckett lost estimated Share of Search among taupo law firms in New Zealand, from 12.2% to 10%.
- In August 2026, Cargill Stent Clarke Law rose from 6th to 5th among taupo law firms in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Grantham Law | 45% | 180 | +63.6% | Grantham Law |
| 2 | MMC Law | 35% | 140 | -12.5% | MMC Law |
| 3 | Holland Beckett | 10% | 40 | -20.0% | Holland Beckett |
| 4 | Jensen Waymouth Lawyers | 5% | 20 | -66.7% | Jensen Waymouth Lawyers |
| 5 | Cargill Stent Clarke Law | 2.5% | 10 | 0.0% | Cargill Stent Clarke Law |
| 6 | Lake Taupō Law | 2.5% | 10 | -50.0% | Lake Taupō Law |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | MMC Law | 190 | 45.2% | 1 |
| Oct 2025 | Grantham Law | 120 | 28.6% | 2 |
| Oct 2025 | Jensen Waymouth Lawyers | 60 | 14.3% | 3 |
| Oct 2025 | Holland Beckett | 50 | 11.9% | 4 |
| Oct 2025 | Cargill Stent Clarke Law | 0 | 0% | 5 |
| Oct 2025 | Lake Taupō Law | 0 | 0% | 6 |
| Nov 2025 | MMC Law | 200 | 41.7% | 1 |
| Nov 2025 | Grantham Law | 180 | 37.5% | 2 |
| Nov 2025 | Jensen Waymouth Lawyers | 60 | 12.5% | 3 |
| Nov 2025 | Holland Beckett | 40 | 8.3% | 4 |
| Nov 2025 | Cargill Stent Clarke Law | 0 | 0% | 5 |
| Nov 2025 | Lake Taupō Law | 0 | 0% | 6 |
| Dec 2025 | Grantham Law | 130 | 36.1% | 1 |
| Dec 2025 | MMC Law | 130 | 36.1% | 2 |
| Dec 2025 | Jensen Waymouth Lawyers | 60 | 16.7% | 3 |
| Dec 2025 | Holland Beckett | 40 | 11.1% | 4 |
| Dec 2025 | Cargill Stent Clarke Law | 0 | 0% | 5 |
| Dec 2025 | Lake Taupō Law | 0 | 0% | 6 |
| Jan 2026 | MMC Law | 200 | 47.6% | 1 |
| Jan 2026 | Grantham Law | 130 | 31% | 2 |
| Jan 2026 | Jensen Waymouth Lawyers | 60 | 14.3% | 3 |
| Jan 2026 | Holland Beckett | 30 | 7.1% | 4 |
| Jan 2026 | Cargill Stent Clarke Law | 0 | 0% | 5 |
| Jan 2026 | Lake Taupō Law | 0 | 0% | 6 |
| Feb 2026 | MMC Law | 200 | 47.6% | 1 |
| Feb 2026 | Grantham Law | 90 | 21.4% | 2 |
| Feb 2026 | Jensen Waymouth Lawyers | 80 | 19% | 3 |
| Feb 2026 | Holland Beckett | 50 | 11.9% | 4 |
| Feb 2026 | Cargill Stent Clarke Law | 0 | 0% | 5 |
| Feb 2026 | Lake Taupō Law | 0 | 0% | 6 |
| Mar 2026 | MMC Law | 170 | 38.6% | 1 |
| Mar 2026 | Grantham Law | 150 | 34.1% | 2 |
| Mar 2026 | Jensen Waymouth Lawyers | 50 | 11.4% | 3 |
| Mar 2026 | Holland Beckett | 40 | 9.1% | 4 |
| Mar 2026 | Lake Taupō Law | 20 | 4.5% | 5 |
| Mar 2026 | Cargill Stent Clarke Law | 10 | 2.3% | 6 |
| Apr 2026 | MMC Law | 140 | 35.9% | 1 |
| Apr 2026 | Grantham Law | 110 | 28.2% | 2 |
| Apr 2026 | Lake Taupō Law | 50 | 12.8% | 3 |
| Apr 2026 | Holland Beckett | 40 | 10.3% | 4 |
| Apr 2026 | Jensen Waymouth Lawyers | 40 | 10.3% | 5 |
| Apr 2026 | Cargill Stent Clarke Law | 10 | 2.6% | 6 |
| May 2026 | MMC Law | 200 | 47.6% | 1 |
| May 2026 | Grantham Law | 90 | 21.4% | 2 |
| May 2026 | Holland Beckett | 60 | 14.3% | 3 |
| May 2026 | Lake Taupō Law | 40 | 9.5% | 4 |
| May 2026 | Jensen Waymouth Lawyers | 20 | 4.8% | 5 |
| May 2026 | Cargill Stent Clarke Law | 10 | 2.4% | 6 |
| Jun 2026 | MMC Law | 150 | 42.9% | 1 |
| Jun 2026 | Grantham Law | 80 | 22.9% | 2 |
| Jun 2026 | Jensen Waymouth Lawyers | 50 | 14.3% | 3 |
| Jun 2026 | Holland Beckett | 40 | 11.4% | 4 |
| Jun 2026 | Lake Taupō Law | 20 | 5.7% | 5 |
| Jun 2026 | Cargill Stent Clarke Law | 10 | 2.9% | 6 |
| Jul 2026 | MMC Law | 160 | 39% | 1 |
| Jul 2026 | Grantham Law | 110 | 26.8% | 2 |
| Jul 2026 | Jensen Waymouth Lawyers | 60 | 14.6% | 3 |
| Jul 2026 | Holland Beckett | 50 | 12.2% | 4 |
| Jul 2026 | Lake Taupō Law | 20 | 4.9% | 5 |
| Jul 2026 | Cargill Stent Clarke Law | 10 | 2.4% | 6 |
| Aug 2026 | Grantham Law | 180 | 45% | 1 |
| Aug 2026 | MMC Law | 140 | 35% | 2 |
| Aug 2026 | Holland Beckett | 40 | 10% | 3 |
| Aug 2026 | Jensen Waymouth Lawyers | 20 | 5% | 4 |
| Aug 2026 | Cargill Stent Clarke Law | 10 | 2.5% | 5 |
| Aug 2026 | Lake Taupō Law | 10 | 2.5% | 6 |
| Sep 2026 | Cargill Stent Clarke Law | — | — | — |
| Sep 2026 | Grantham Law | — | — | — |
| Sep 2026 | Holland Beckett | — | — | — |
| Sep 2026 | Jensen Waymouth Lawyers | — | — | — |
| Sep 2026 | Lake Taupō Law | — | — | — |
| Sep 2026 | MMC Law | — | — | — |

## What is being compared

- **Cargill Stent Clarke Law**: Measured on the search term “cargill stent clarke law”.
- **Grantham Law**: Measured on the search terms “grantham law” and “grantham law taupo”, summed into one figure.
- **Holland Beckett**: Measured on the search terms “Holland Beckett”, “holland beckett law”, “holland beckett lawyers”, “holland beckett lawyers whakatane”, “holland beckett nz”, “holland beckett solicitors”, “holland beckett taupo”, “holland beckett tauranga”, “holland beckett whakatane” and “hollandbeckett”, summed into one figure.
- **Jensen Waymouth Lawyers**: Measured on the search terms “jensen waymouth lawyers” and “jensen waymouth lawyers taupo”, summed into one figure.
- **Lake Taupō Law**: Measured on the search term “lake taupo law”.
- **MMC Law**: Measured on the search terms “mmc law”, “mmc law taupo” and “mmclaw”, summed into one figure.

- [Cargill Stent Clarke Law](/demand/nz/brands/cargill-stent-clarke-law)
- [Grantham Law](/demand/nz/brands/grantham-law)
- [Holland Beckett](/demand/nz/brands/holland-beckett)
- [Jensen Waymouth Lawyers](/demand/nz/brands/jensen-waymouth-lawyers)
- [Lake Taupō Law](/demand/nz/brands/lake-taupo-law)
- [MMC Law](/demand/nz/brands/mmc-law)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among taupo law firms in New Zealand?

In August 2026, Grantham Law was the most searched among taupo law firms in New Zealand, with an estimated 180 branded searches and 45% estimated Share of Search within this set.

## Cite this page

Brandwave. "Taupo law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/taupo/law-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/taupo/law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.