--- title: "Taupo funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare Taupo funeral directors using branded searches made in Taupō. Share of Search among Taupo Funeral Services, Haven Falls and Simply Funerals, the taupo funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/taupo/funeral-directors" publisher: "Brandwave" --- # Taupo funeral directors in New Zealand: Which brands are most popular in search? Compare Taupo funeral directors using branded searches made in Taupō. Share of Search among Taupo Funeral Services, Haven Falls and Simply Funerals, the taupo funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Taupo funeral directors - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Taupo Funeral Services, 92.3% ## Which brand is most popular in search among taupo funeral directors in New Zealand? - In August 2026, Taupo Funeral Services was the most searched among taupo funeral directors in New Zealand, with an estimated 480 branded searches and 92.3% estimated Share of Search within this set. - Haven Falls is in 2nd place, 84.6 percentage points behind at 7.7% Share of Search. - Across the 11 months ending August 2026, Taupo Funeral Services’ estimated Share of Search among taupo funeral directors in New Zealand increased from 90.7% to 92.3%. - Across the 11 months ending August 2026, Haven Falls’ estimated Share of Search among taupo funeral directors in New Zealand increased from 7% to 7.7%. - Across the 11 months ending August 2026, Simply Funerals’ estimated Share of Search among taupo funeral directors in New Zealand decreased from 2.3% to 0%. - Across the 11 months ending August 2026, Taupo Funeral Services’ estimated Share of Search among taupo funeral directors in New Zealand peaked at 94.7% in June 2026 and was lowest at 83.9% in April 2026. - Across the 11 months ending August 2026, Haven Falls’ estimated Share of Search among taupo funeral directors in New Zealand peaked at 13.3% in February 2026 and was lowest at 3.9% in June 2026. - Across the 11 months ending August 2026, Simply Funerals’ estimated Share of Search among taupo funeral directors in New Zealand peaked at 3.8% in January 2026 and was lowest at 0% in December 2025. ## Compare search popularity between leading brands - [Taupo Funeral Services vs Haven Falls: compare search popularity](/demand/nz/compare/haven-falls-vs-taupo-funeral-services): 92.3% against 7.7% Share of Search. ## How did search popularity change for New Zealand taupo funeral directors in August 2026? - In August 2026, Haven Falls gained estimated Share of Search among taupo funeral directors in New Zealand, from 6.4% to 7.7%. - In August 2026, Simply Funerals lost estimated Share of Search among taupo funeral directors in New Zealand, from 1.3% to 0%. - Estimated monthly branded searches for Taupo Funeral Services in New Zealand rose 23.1% over 11 measured months, from 390 to 480 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Taupo Funeral Services | 92.3% | 480 | -33.3% | Taupo Funeral Services | | 2 | Haven Falls | 7.7% | 40 | -20.0% | Haven Falls | | 3 | Simply Funerals | 0% | 0 | -100.0% | Simply Funerals | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Taupo Funeral Services | 390 | 90.7% | 1 | | Oct 2025 | Haven Falls | 30 | 7% | 2 | | Oct 2025 | Simply Funerals | 10 | 2.3% | 3 | | Nov 2025 | Taupo Funeral Services | 480 | 92.3% | 1 | | Nov 2025 | Haven Falls | 30 | 5.8% | 2 | | Nov 2025 | Simply Funerals | 10 | 1.9% | 3 | | Dec 2025 | Taupo Funeral Services | 480 | 90.6% | 1 | | Dec 2025 | Haven Falls | 50 | 9.4% | 2 | | Dec 2025 | Simply Funerals | 0 | 0% | 3 | | Jan 2026 | Taupo Funeral Services | 480 | 90.6% | 1 | | Jan 2026 | Haven Falls | 30 | 5.7% | 2 | | Jan 2026 | Simply Funerals | 20 | 3.8% | 3 | | Feb 2026 | Taupo Funeral Services | 260 | 86.7% | 1 | | Feb 2026 | Haven Falls | 40 | 13.3% | 2 | | Feb 2026 | Simply Funerals | 0 | 0% | 3 | | Mar 2026 | Taupo Funeral Services | 480 | 92.3% | 1 | | Mar 2026 | Haven Falls | 40 | 7.7% | 2 | | Mar 2026 | Simply Funerals | 0 | 0% | 3 | | Apr 2026 | Taupo Funeral Services | 260 | 83.9% | 1 | | Apr 2026 | Haven Falls | 40 | 12.9% | 2 | | Apr 2026 | Simply Funerals | 10 | 3.2% | 3 | | May 2026 | Taupo Funeral Services | 480 | 92.3% | 1 | | May 2026 | Haven Falls | 30 | 5.8% | 2 | | May 2026 | Simply Funerals | 10 | 1.9% | 3 | | Jun 2026 | Taupo Funeral Services | 720 | 94.7% | 1 | | Jun 2026 | Haven Falls | 30 | 3.9% | 2 | | Jun 2026 | Simply Funerals | 10 | 1.3% | 3 | | Jul 2026 | Taupo Funeral Services | 720 | 92.3% | 1 | | Jul 2026 | Haven Falls | 50 | 6.4% | 2 | | Jul 2026 | Simply Funerals | 10 | 1.3% | 3 | | Aug 2026 | Taupo Funeral Services | 480 | 92.3% | 1 | | Aug 2026 | Haven Falls | 40 | 7.7% | 2 | | Aug 2026 | Simply Funerals | 0 | 0% | 3 | | Sep 2026 | Haven Falls | — | — | — | | Sep 2026 | Simply Funerals | — | — | — | | Sep 2026 | Taupo Funeral Services | — | — | — | ## What is being compared - **Haven Falls**: Measured on the search terms “haven falls”, “haven falls funeral home”, “haven falls funeral services”, “haven falls funerals”, “haven falls rotorua”, “haven falls whangarei” and “havenfalls”, summed into one figure. - **Simply Funerals**: Measured on the search terms “simply funerals” and “simply funerals taupo”, summed into one figure. - **Taupo Funeral Services**: Measured on the search term “taupo funeral services”. - [Haven Falls](/demand/nz/brands/haven-falls) - [Simply Funerals](/demand/nz/brands/simply-funerals) - [Taupo Funeral Services](/demand/nz/brands/taupo-funeral-services) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among taupo funeral directors in New Zealand? In August 2026, Taupo Funeral Services was the most searched among taupo funeral directors in New Zealand, with an estimated 480 branded searches and 92.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Taupo funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/taupo/funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/taupo/funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.