---
title: "Taupo accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Taupo accounting firms using branded searches made in Taupō. Share of Search among BFA, Strettons, DPA, The Accounting Store and Accounting Business Consultants, the taupo accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/taupo/accounting-firms"
publisher: "Brandwave"
---

# Taupo accounting firms in New Zealand: Which brands are most popular in search?

Compare Taupo accounting firms using branded searches made in Taupō. Share of Search among BFA, Strettons, DPA, The Accounting Store and Accounting Business Consultants, the taupo accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Taupo accounting firms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: BFA, 37.5%

## Which brand is most popular in search among taupo accounting firms in New Zealand?

- In August 2026, BFA was the most searched among taupo accounting firms in New Zealand, with an estimated 120 branded searches and 37.5% estimated Share of Search within this set.
- Strettons is in 2nd place, 6.3 percentage points behind at 31.3% Share of Search.
- Across the 11 months ending August 2026, BFA’s estimated Share of Search among taupo accounting firms in New Zealand increased from 28.6% to 37.5%.
- Across the 11 months ending August 2026, Strettons’ estimated Share of Search among taupo accounting firms in New Zealand decreased from 37.1% to 31.3%.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand decreased from 25.7% to 18.8%.
- Across the 11 months ending August 2026, The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand increased from 8.6% to 12.5%.
- Across the 11 months ending August 2026, BFA’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 37.5% in August 2026 and was lowest at 27.8% in January 2026.
- Across the 11 months ending August 2026, Strettons’ estimated Share of Search among taupo accounting firms in New Zealand peaked at 46.2% in May 2026 and was lowest at 31.3% in August 2026.
- Across the 11 months ending August 2026, DPA’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 25.7% in October 2025 and was lowest at 14.6% in June 2026.
- Across the 11 months ending August 2026, The Accounting Store’s estimated Share of Search among taupo accounting firms in New Zealand peaked at 12.5% in August 2026 and was lowest at 2.9% in April 2026.
- Across the 11 months ending August 2026, Accounting Business Consultants’ estimated Share of Search among taupo accounting firms in New Zealand peaked at 2.9% in April 2026 and was lowest at 0% in October 2025.
- Across the 11 months ending August 2026, BFA rose from 2nd to 1st among taupo accounting firms in New Zealand.
- Across the 11 months ending August 2026, Strettons fell from 1st to 2nd among taupo accounting firms in New Zealand.
- Across the 11 months ending August 2026, Accounting Business Consultants held steady: its estimated Share of Search among taupo accounting firms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [BFA vs Strettons: compare search popularity](/demand/nz/compare/bfa-vs-strettons): 37.5% against 31.3% Share of Search.
- [BFA vs DPA: compare search popularity](/demand/nz/compare/bfa-vs-dpa): 37.5% against 18.8% Share of Search.
- [BFA vs The Accounting Store: compare search popularity](/demand/nz/compare/bfa-vs-the-accounting-store): 37.5% against 12.5% Share of Search.
- [Strettons vs DPA: compare search popularity](/demand/nz/compare/dpa-vs-strettons): 31.3% against 18.8% Share of Search.
- [Strettons vs The Accounting Store: compare search popularity](/demand/nz/compare/strettons-vs-the-accounting-store): 31.3% against 12.5% Share of Search.
- [DPA vs The Accounting Store: compare search popularity](/demand/nz/compare/dpa-vs-the-accounting-store): 18.8% against 12.5% Share of Search.

## How did search popularity change for New Zealand taupo accounting firms in August 2026?

- In August 2026, BFA overtook Strettons to take the highest estimated Share of Search among taupo accounting firms in New Zealand, at 37.5%.
- In August 2026, The Accounting Store gained estimated Share of Search among taupo accounting firms in New Zealand, from 7.9% to 12.5%.
- In August 2026, DPA lost estimated Share of Search among taupo accounting firms in New Zealand, from 23.7% to 18.8%.
- In August 2026, Strettons lost estimated Share of Search among taupo accounting firms in New Zealand, from 34.2% to 31.3%.
- In August 2026, Accounting Business Consultants lost estimated Share of Search among taupo accounting firms in New Zealand, from 2.6% to 0%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BFA | 37.5% | 120 | 0.0% | BFA |
| 2 | Strettons | 31.3% | 100 | -23.1% | Strettons |
| 3 | DPA | 18.8% | 60 | -33.3% | DPA |
| 4 | The Accounting Store | 12.5% | 40 | +33.3% | The Accounting Store |
| 5 | Accounting Business Consultants | 0% | 0 | -100.0% | Accounting Business Consultants |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Strettons | 130 | 37.1% | 1 |
| Oct 2025 | BFA | 100 | 28.6% | 2 |
| Oct 2025 | DPA | 90 | 25.7% | 3 |
| Oct 2025 | The Accounting Store | 30 | 8.6% | 4 |
| Oct 2025 | Accounting Business Consultants | 0 | 0% | 5 |
| Nov 2025 | Strettons | 150 | 38.5% | 1 |
| Nov 2025 | BFA | 120 | 30.8% | 2 |
| Nov 2025 | DPA | 80 | 20.5% | 3 |
| Nov 2025 | The Accounting Store | 40 | 10.3% | 4 |
| Nov 2025 | Accounting Business Consultants | 0 | 0% | 5 |
| Dec 2025 | Strettons | 110 | 35.5% | 1 |
| Dec 2025 | BFA | 100 | 32.3% | 2 |
| Dec 2025 | DPA | 70 | 22.6% | 3 |
| Dec 2025 | The Accounting Store | 30 | 9.7% | 4 |
| Dec 2025 | Accounting Business Consultants | 0 | 0% | 5 |
| Jan 2026 | Strettons | 160 | 44.4% | 1 |
| Jan 2026 | BFA | 100 | 27.8% | 2 |
| Jan 2026 | DPA | 80 | 22.2% | 3 |
| Jan 2026 | The Accounting Store | 20 | 5.6% | 4 |
| Jan 2026 | Accounting Business Consultants | 0 | 0% | 5 |
| Feb 2026 | Strettons | 160 | 40% | 1 |
| Feb 2026 | BFA | 120 | 30% | 2 |
| Feb 2026 | DPA | 90 | 22.5% | 3 |
| Feb 2026 | The Accounting Store | 30 | 7.5% | 4 |
| Feb 2026 | Accounting Business Consultants | 0 | 0% | 5 |
| Mar 2026 | Strettons | 150 | 35.7% | 1 |
| Mar 2026 | BFA | 140 | 33.3% | 2 |
| Mar 2026 | DPA | 90 | 21.4% | 3 |
| Mar 2026 | The Accounting Store | 30 | 7.1% | 4 |
| Mar 2026 | Accounting Business Consultants | 10 | 2.4% | 5 |
| Apr 2026 | Strettons | 140 | 40% | 1 |
| Apr 2026 | BFA | 100 | 28.6% | 2 |
| Apr 2026 | DPA | 90 | 25.7% | 3 |
| Apr 2026 | Accounting Business Consultants | 10 | 2.9% | 4 |
| Apr 2026 | The Accounting Store | 10 | 2.9% | 5 |
| May 2026 | Strettons | 180 | 46.2% | 1 |
| May 2026 | BFA | 120 | 30.8% | 2 |
| May 2026 | DPA | 60 | 15.4% | 3 |
| May 2026 | The Accounting Store | 20 | 5.1% | 4 |
| May 2026 | Accounting Business Consultants | 10 | 2.6% | 5 |
| Jun 2026 | Strettons | 170 | 41.5% | 1 |
| Jun 2026 | BFA | 140 | 34.1% | 2 |
| Jun 2026 | DPA | 60 | 14.6% | 3 |
| Jun 2026 | The Accounting Store | 30 | 7.3% | 4 |
| Jun 2026 | Accounting Business Consultants | 10 | 2.4% | 5 |
| Jul 2026 | Strettons | 130 | 34.2% | 1 |
| Jul 2026 | BFA | 120 | 31.6% | 2 |
| Jul 2026 | DPA | 90 | 23.7% | 3 |
| Jul 2026 | The Accounting Store | 30 | 7.9% | 4 |
| Jul 2026 | Accounting Business Consultants | 10 | 2.6% | 5 |
| Aug 2026 | BFA | 120 | 37.5% | 1 |
| Aug 2026 | Strettons | 100 | 31.3% | 2 |
| Aug 2026 | DPA | 60 | 18.8% | 3 |
| Aug 2026 | The Accounting Store | 40 | 12.5% | 4 |
| Aug 2026 | Accounting Business Consultants | 0 | 0% | 5 |
| Sep 2026 | Accounting Business Consultants | — | — | — |
| Sep 2026 | BFA | — | — | — |
| Sep 2026 | DPA | — | — | — |
| Sep 2026 | Strettons | — | — | — |
| Sep 2026 | The Accounting Store | — | — | — |

## What is being compared

- **Accounting Business Consultants**: Measured on the search term “accounting business consultants”.
- **BFA**: Measured on the search terms “bfa accountants”, “bfa accountants taupo”, “bfa accounting” and “bfa taupo”, summed into one figure.
- **DPA**: Measured on the search terms “dpa accountants”, “dpa accountants taupo”, “dpa accounting”, “dpa chartered accountants”, “dpa masterton”, “dpa new zealand”, “dpa nz” and “dpa taupo”, summed into one figure.
- **Strettons**: Measured on the search terms “strettons”, “strettons accountants”, “strettons chartered accountants” and “strettons taupo”, summed into one figure.
- **The Accounting Store**: Measured on the search terms “the accounting store” and “the accounting store taupo”, summed into one figure.

- [Accounting Business Consultants](/demand/nz/brands/accounting-business-consultants)
- [BFA](/demand/nz/brands/bfa)
- [DPA](/demand/nz/brands/dpa)
- [Strettons](/demand/nz/brands/strettons)
- [The Accounting Store](/demand/nz/brands/the-accounting-store)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among taupo accounting firms in New Zealand?

In August 2026, BFA was the most searched among taupo accounting firms in New Zealand, with an estimated 120 branded searches and 37.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Taupo accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/taupo/accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/taupo/accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.