--- title: "First National Real Estate vs LJ Hooker: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, First National Real Estate or LJ Hooker? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/rotorua/real-estate-agencies/compare/first-national-real-estate-vs-lj-hooker" publisher: "Brandwave" --- # First National Real Estate vs LJ Hooker: Which is more popular by branded search in New Zealand? Which is more popular in search, First National Real Estate or LJ Hooker? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First National Real Estate and LJ Hooker - **Competitive set**: Rotorua real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **First National Real Estate Share of Search**: 2.5% - **LJ Hooker Share of Search**: 2.3% ## Which is more popular in search, First National Real Estate or LJ Hooker? - In August 2026, First National Real Estate had more branded searches than LJ Hooker among rotorua real estate agencies in New Zealand. First National Real Estate was estimated to have 100 branded searches compared to LJ Hooker’s 90, and held a 2.5% Share of Search versus LJ Hooker’s 2.3%. - First National Real Estate was ahead of LJ Hooker in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 130 to 100. - Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among rotorua real estate agencies in New Zealand moved from 1.9% to 2.3%, and its estimated monthly branded searches moved from 80 to 90. ## How did search popularity change for New Zealand rotorua real estate agencies in August 2026? - In August 2026, LJ Hooker gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 1.3% to 2.3%. - Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 11 measured months, from 130 to 100 in August 2026. ## Month by month | Month | First National Real Estate estimated searches | First National Real Estate Share of Search | First National Real Estate rank | LJ Hooker estimated searches | LJ Hooker Share of Search | LJ Hooker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 130 | 3.1% | 5 | 80 | 1.9% | 6 | | Nov 2025 | 120 | 3% | 5 | 60 | 1.5% | 6 | | Dec 2025 | 80 | 2.5% | 5 | 70 | 2.2% | 6 | | Jan 2026 | 160 | 4% | 5 | 50 | 1.2% | 6 | | Feb 2026 | 110 | 2.7% | 5 | 50 | 1.2% | 6 | | Mar 2026 | 130 | 2.9% | 5 | 70 | 1.5% | 6 | | Apr 2026 | 120 | 3% | 5 | 40 | 1% | 6 | | May 2026 | 110 | 2.8% | 5 | 50 | 1.3% | 6 | | Jun 2026 | 80 | 2.1% | 5 | 50 | 1.3% | 6 | | Jul 2026 | 100 | 2.5% | 5 | 50 | 1.3% | 6 | | Aug 2026 | 100 | 2.5% | 5 | 90 | 2.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using First National Real Estate’s and LJ Hooker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First National Real Estate**: Measured on the search terms “first national nz”, “first national real estate” and “first national rotorua”, summed into one figure. - **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker cambridge”, “lj hooker hamilton”, “lj hooker houses for sale”, “lj hooker marketing”, “lj hooker near me”, “lj hooker new zealand”, “lj hooker nz”, “lj hooker property management”, “lj hooker real estate”, “lj hooker real estate agents”, “lj hooker rentals”, “lj hooker rotorua”, “lj hooker taupo”, “lj hooker timaru” and “ljhooker”, summed into one figure. - [First National Real Estate profile](/demand/nz/brands/first-national-real-estate) - [LJ Hooker profile](/demand/nz/brands/lj-hooker) - [All rotorua real estate agencies in New Zealand](/demand/nz/locations/rotorua/real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, First National Real Estate or LJ Hooker? In August 2026, First National Real Estate had more branded searches than LJ Hooker among rotorua real estate agencies in New Zealand. First National Real Estate was estimated to have 100 branded searches compared to LJ Hooker’s 90, and held a 2.5% Share of Search versus LJ Hooker’s 2.3%. ## Cite this page Brandwave. "First National Real Estate vs LJ Hooker: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/locations/rotorua/real-estate-agencies/compare/first-national-real-estate-vs-lj-hooker This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/rotorua/real-estate-agencies/compare/first-national-real-estate-vs-lj-hooker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.