--- title: "First National Real Estate vs Harcourts: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, First National Real Estate or Harcourts? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/rotorua/real-estate-agencies/compare/first-national-real-estate-vs-harcourts" publisher: "Brandwave" --- # First National Real Estate vs Harcourts: Which is more popular by branded search in New Zealand? Which is more popular in search, First National Real Estate or Harcourts? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First National Real Estate and Harcourts - **Competitive set**: Rotorua real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **First National Real Estate Share of Search**: 2.5% - **Harcourts Share of Search**: 17.5% ## Which is more popular in search, First National Real Estate or Harcourts? - In August 2026, Harcourts had more branded searches than First National Real Estate among rotorua real estate agencies in New Zealand. Harcourts was estimated to have 700 branded searches compared to First National Real Estate’s 100, and held a 17.5% Share of Search versus First National Real Estate’s 2.5%. - Harcourts was ahead of First National Real Estate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 130 to 100. - Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among rotorua real estate agencies in New Zealand moved from 18.9% to 17.5%, and its estimated monthly branded searches moved from 780 to 700. ## How did search popularity change for New Zealand rotorua real estate agencies in August 2026? - In August 2026, Harcourts lost estimated Share of Search among rotorua real estate agencies in New Zealand, from 18.3% to 17.5%. - Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 11 measured months, from 130 to 100 in August 2026. ## Month by month | Month | First National Real Estate estimated searches | First National Real Estate Share of Search | First National Real Estate rank | Harcourts estimated searches | Harcourts Share of Search | Harcourts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 130 | 3.1% | 5 | 780 | 18.9% | 2 | | Nov 2025 | 120 | 3% | 5 | 750 | 18.6% | 2 | | Dec 2025 | 80 | 2.5% | 5 | 600 | 19% | 2 | | Jan 2026 | 160 | 4% | 5 | 730 | 18.2% | 3 | | Feb 2026 | 110 | 2.7% | 5 | 760 | 18.9% | 3 | | Mar 2026 | 130 | 2.9% | 5 | 840 | 18.4% | 3 | | Apr 2026 | 120 | 3% | 5 | 850 | 21.5% | 2 | | May 2026 | 110 | 2.8% | 5 | 750 | 18.9% | 3 | | Jun 2026 | 80 | 2.1% | 5 | 700 | 18.4% | 3 | | Jul 2026 | 100 | 2.5% | 5 | 720 | 18.3% | 3 | | Aug 2026 | 100 | 2.5% | 5 | 700 | 17.5% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using First National Real Estate’s and Harcourts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First National Real Estate**: Measured on the search terms “first national nz”, “first national real estate” and “first national rotorua”, summed into one figure. - **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure. - [First National Real Estate profile](/demand/nz/brands/first-national-real-estate) - [Harcourts profile](/demand/nz/brands/harcourts) - [All rotorua real estate agencies in New Zealand](/demand/nz/locations/rotorua/real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, First National Real Estate or Harcourts? In August 2026, Harcourts had more branded searches than First National Real Estate among rotorua real estate agencies in New Zealand. Harcourts was estimated to have 700 branded searches compared to First National Real Estate’s 100, and held a 17.5% Share of Search versus First National Real Estate’s 2.5%. ## Cite this page Brandwave. "First National Real Estate vs Harcourts: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/locations/rotorua/real-estate-agencies/compare/first-national-real-estate-vs-harcourts This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/rotorua/real-estate-agencies/compare/first-national-real-estate-vs-harcourts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.