---
title: "Rotorua real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Rotorua real estate agencies using branded searches made in Rotorua. Share of Search among Ray White, EVES Real Estate, Harcourts, Arizto, First National Real Estate, LJ Hooker and KEY Real Estate, the rotorua real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/rotorua/real-estate-agencies"
publisher: "Brandwave"
---

# Rotorua real estate agencies in New Zealand: Which brands are most popular in search?

Compare Rotorua real estate agencies using branded searches made in Rotorua. Share of Search among Ray White, EVES Real Estate, Harcourts, Arizto, First National Real Estate, LJ Hooker and KEY Real Estate, the rotorua real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rotorua real estate agencies
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ray White, 42.4%

## Which brand is most popular in search among rotorua real estate agencies in New Zealand?

- In August 2026, Ray White was the most searched among rotorua real estate agencies in New Zealand, with an estimated 1.7K branded searches and 42.4% estimated Share of Search within this set.
- EVES Real Estate is in 2nd place, 20.3 percentage points behind at 22.1% Share of Search.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among rotorua real estate agencies in New Zealand decreased from 47.2% to 42.4%.
- Across the 11 months ending August 2026, EVES Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand increased from 15.5% to 22.1%.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among rotorua real estate agencies in New Zealand decreased from 18.9% to 17.5%.
- Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand decreased from 3.1% to 2.5%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among rotorua real estate agencies in New Zealand peaked at 48% in November 2025 and was lowest at 39.6% in January 2026.
- Across the 11 months ending August 2026, EVES Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand peaked at 26.1% in January 2026 and was lowest at 14.9% in November 2025.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among rotorua real estate agencies in New Zealand peaked at 21.5% in April 2026 and was lowest at 17.5% in August 2026.
- Across the 11 months ending August 2026, Arizto’s estimated Share of Search among rotorua real estate agencies in New Zealand peaked at 13.6% in November 2025 and was lowest at 10.1% in April 2026.
- Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among rotorua real estate agencies in New Zealand peaked at 4% in January 2026 and was lowest at 2.1% in June 2026.
- Across the 11 months ending August 2026, LJ Hooker’s estimated Share of Search among rotorua real estate agencies in New Zealand peaked at 2.3% in August 2026 and was lowest at 1% in April 2026.
- Across the 11 months ending August 2026, EVES Real Estate rose from 3rd to 2nd among rotorua real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Harcourts fell from 2nd to 3rd among rotorua real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Arizto, LJ Hooker and KEY Real Estate held steady: their estimated Share of Search among rotorua real estate agencies in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ray White vs EVES Real Estate: compare search popularity](/demand/nz/compare/eves-real-estate-vs-ray-white): 42.4% against 22.1% Share of Search.
- [Ray White vs Harcourts: compare search popularity](/demand/nz/compare/harcourts-vs-ray-white): 42.4% against 17.5% Share of Search.
- [Ray White vs Arizto: compare search popularity](/demand/nz/compare/arizto-vs-ray-white): 42.4% against 13% Share of Search.
- [Ray White vs First National Real Estate: compare search popularity](/demand/nz/compare/first-national-real-estate-vs-ray-white): 42.4% against 2.5% Share of Search.
- [EVES Real Estate vs Harcourts: compare search popularity](/demand/nz/compare/eves-real-estate-vs-harcourts): 22.1% against 17.5% Share of Search.
- [EVES Real Estate vs Arizto: compare search popularity](/demand/nz/compare/arizto-vs-eves-real-estate): 22.1% against 13% Share of Search.
- [EVES Real Estate vs First National Real Estate: compare search popularity](/demand/nz/compare/eves-real-estate-vs-first-national-real-estate): 22.1% against 2.5% Share of Search.
- [Harcourts vs Arizto: compare search popularity](/demand/nz/compare/arizto-vs-harcourts): 17.5% against 13% Share of Search.
- [Harcourts vs First National Real Estate: compare search popularity](/demand/nz/compare/first-national-real-estate-vs-harcourts): 17.5% against 2.5% Share of Search.
- [Arizto vs First National Real Estate: compare search popularity](/demand/nz/compare/arizto-vs-first-national-real-estate): 13% against 2.5% Share of Search.

## How did search popularity change for New Zealand rotorua real estate agencies in August 2026?

- In August 2026, LJ Hooker gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 1.3% to 2.3%.
- In August 2026, Arizto gained estimated Share of Search among rotorua real estate agencies in New Zealand, from 12.2% to 13%.
- In August 2026, Ray White lost estimated Share of Search among rotorua real estate agencies in New Zealand, from 43.4% to 42.4%.
- In August 2026, Harcourts lost estimated Share of Search among rotorua real estate agencies in New Zealand, from 18.3% to 17.5%.
- Estimated monthly branded searches for EVES Real Estate in New Zealand rose 37.5% over 11 measured months, from 640 to 880 in August 2026.
- Estimated monthly branded searches for First National Real Estate in New Zealand fell 23.1% over 11 measured months, from 130 to 100 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ray White | 42.4% | 1.7K | -1.2% | Ray White New Zealand |
| 2 | EVES Real Estate | 22.1% | 880 | +1.1% | EVES Realty |
| 3 | Harcourts | 17.5% | 700 | -2.8% | Harcourts New Zealand |
| 4 | Arizto | 13% | 520 | +8.3% | Arizto Real Estate |
| 5 | First National Real Estate | 2.5% | 100 | 0.0% | First National Real Estate New Zealand |
| 6 | LJ Hooker | 2.3% | 90 | +80.0% | LJ Hooker Group New Zealand |
| 7 | KEY Real Estate | 0.25% | 10 | 0.0% | KEY Real Estate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ray White | 1.9K | 47.2% | 1 |
| Oct 2025 | Harcourts | 780 | 18.9% | 2 |
| Oct 2025 | EVES Real Estate | 640 | 15.5% | 3 |
| Oct 2025 | Arizto | 540 | 13.1% | 4 |
| Oct 2025 | First National Real Estate | 130 | 3.1% | 5 |
| Oct 2025 | LJ Hooker | 80 | 1.9% | 6 |
| Oct 2025 | KEY Real Estate | 10 | 0.24% | 7 |
| Nov 2025 | Ray White | 1.9K | 48% | 1 |
| Nov 2025 | Harcourts | 750 | 18.6% | 2 |
| Nov 2025 | EVES Real Estate | 600 | 14.9% | 3 |
| Nov 2025 | Arizto | 550 | 13.6% | 4 |
| Nov 2025 | First National Real Estate | 120 | 3% | 5 |
| Nov 2025 | LJ Hooker | 60 | 1.5% | 6 |
| Nov 2025 | KEY Real Estate | 20 | 0.5% | 7 |
| Dec 2025 | Ray White | 1.5K | 46.2% | 1 |
| Dec 2025 | Harcourts | 600 | 19% | 2 |
| Dec 2025 | EVES Real Estate | 510 | 16.1% | 3 |
| Dec 2025 | Arizto | 430 | 13.6% | 4 |
| Dec 2025 | First National Real Estate | 80 | 2.5% | 5 |
| Dec 2025 | LJ Hooker | 70 | 2.2% | 6 |
| Dec 2025 | KEY Real Estate | 10 | 0.32% | 7 |
| Jan 2026 | Ray White | 1.6K | 39.6% | 1 |
| Jan 2026 | EVES Real Estate | 1.1K | 26.1% | 2 |
| Jan 2026 | Harcourts | 730 | 18.2% | 3 |
| Jan 2026 | Arizto | 420 | 10.4% | 4 |
| Jan 2026 | First National Real Estate | 160 | 4% | 5 |
| Jan 2026 | LJ Hooker | 50 | 1.2% | 6 |
| Jan 2026 | KEY Real Estate | 20 | 0.5% | 7 |
| Feb 2026 | Ray White | 1.8K | 44.4% | 1 |
| Feb 2026 | EVES Real Estate | 760 | 18.9% | 2 |
| Feb 2026 | Harcourts | 760 | 18.9% | 3 |
| Feb 2026 | Arizto | 540 | 13.4% | 4 |
| Feb 2026 | First National Real Estate | 110 | 2.7% | 5 |
| Feb 2026 | LJ Hooker | 50 | 1.2% | 6 |
| Feb 2026 | KEY Real Estate | 20 | 0.5% | 7 |
| Mar 2026 | Ray White | 2.1K | 45.4% | 1 |
| Mar 2026 | EVES Real Estate | 950 | 20.8% | 2 |
| Mar 2026 | Harcourts | 840 | 18.4% | 3 |
| Mar 2026 | Arizto | 480 | 10.5% | 4 |
| Mar 2026 | First National Real Estate | 130 | 2.9% | 5 |
| Mar 2026 | LJ Hooker | 70 | 1.5% | 6 |
| Mar 2026 | KEY Real Estate | 20 | 0.44% | 7 |
| Apr 2026 | Ray White | 1.7K | 43.3% | 1 |
| Apr 2026 | Harcourts | 850 | 21.5% | 2 |
| Apr 2026 | EVES Real Estate | 820 | 20.8% | 3 |
| Apr 2026 | Arizto | 400 | 10.1% | 4 |
| Apr 2026 | First National Real Estate | 120 | 3% | 5 |
| Apr 2026 | LJ Hooker | 40 | 1% | 6 |
| Apr 2026 | KEY Real Estate | 10 | 0.25% | 7 |
| May 2026 | Ray White | 1.7K | 41.9% | 1 |
| May 2026 | EVES Real Estate | 880 | 22.2% | 2 |
| May 2026 | Harcourts | 750 | 18.9% | 3 |
| May 2026 | Arizto | 500 | 12.6% | 4 |
| May 2026 | First National Real Estate | 110 | 2.8% | 5 |
| May 2026 | LJ Hooker | 50 | 1.3% | 6 |
| May 2026 | KEY Real Estate | 10 | 0.25% | 7 |
| Jun 2026 | Ray White | 1.6K | 42.9% | 1 |
| Jun 2026 | EVES Real Estate | 880 | 23.2% | 2 |
| Jun 2026 | Harcourts | 700 | 18.4% | 3 |
| Jun 2026 | Arizto | 450 | 11.8% | 4 |
| Jun 2026 | First National Real Estate | 80 | 2.1% | 5 |
| Jun 2026 | LJ Hooker | 50 | 1.3% | 6 |
| Jun 2026 | KEY Real Estate | 10 | 0.26% | 7 |
| Jul 2026 | Ray White | 1.7K | 43.4% | 1 |
| Jul 2026 | EVES Real Estate | 870 | 22.1% | 2 |
| Jul 2026 | Harcourts | 720 | 18.3% | 3 |
| Jul 2026 | Arizto | 480 | 12.2% | 4 |
| Jul 2026 | First National Real Estate | 100 | 2.5% | 5 |
| Jul 2026 | LJ Hooker | 50 | 1.3% | 6 |
| Jul 2026 | KEY Real Estate | 10 | 0.25% | 7 |
| Aug 2026 | Ray White | 1.7K | 42.4% | 1 |
| Aug 2026 | EVES Real Estate | 880 | 22.1% | 2 |
| Aug 2026 | Harcourts | 700 | 17.5% | 3 |
| Aug 2026 | Arizto | 520 | 13% | 4 |
| Aug 2026 | First National Real Estate | 100 | 2.5% | 5 |
| Aug 2026 | LJ Hooker | 90 | 2.3% | 6 |
| Aug 2026 | KEY Real Estate | 10 | 0.25% | 7 |
| Sep 2026 | Arizto | — | — | — |
| Sep 2026 | EVES Real Estate | — | — | — |
| Sep 2026 | First National Real Estate | — | — | — |
| Sep 2026 | Harcourts | — | — | — |
| Sep 2026 | KEY Real Estate | — | — | — |
| Sep 2026 | LJ Hooker | — | — | — |
| Sep 2026 | Ray White | — | — | — |

## What is being compared

- **Arizto**: Measured on the search terms “arizto”, “arizto ashburton”, “arizto fees”, “arizto listings”, “arizto listings wanganui”, “arizto new zealand”, “arizto nz”, “arizto real estate”, “arizto real estate ashburton”, “arizto real estate nz”, “arizto real estate wanganui”, “arizto reviews”, “arizto rotorua”, “arizto whakatane” and “arizto whanganui”, summed into one figure.
- **EVES Real Estate**: Measured on the search terms “eves”, “eves new zealand”, “eves nz”, “eves property management”, “eves real estate”, “eves rentals”, “eves rotorua” and “eves tauranga”, summed into one figure.
- **First National Real Estate**: Measured on the search terms “first national nz”, “first national real estate” and “first national rotorua”, summed into one figure.
- **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure.
- **KEY Real Estate**: Measured on the search terms “key real estate rotorua” and “keyrealestate”, summed into one figure.
- **LJ Hooker**: Measured on the search terms “lj hooker”, “lj hooker cambridge”, “lj hooker hamilton”, “lj hooker houses for sale”, “lj hooker marketing”, “lj hooker near me”, “lj hooker new zealand”, “lj hooker nz”, “lj hooker property management”, “lj hooker real estate”, “lj hooker real estate agents”, “lj hooker rentals”, “lj hooker rotorua”, “lj hooker taupo”, “lj hooker timaru” and “ljhooker”, summed into one figure.
- **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure.

- [Arizto](/demand/nz/brands/arizto)
- [EVES Real Estate](/demand/nz/brands/eves-real-estate)
- [First National Real Estate](/demand/nz/brands/first-national-real-estate)
- [Harcourts](/demand/nz/brands/harcourts)
- [KEY Real Estate](/demand/nz/brands/key-real-estate)
- [LJ Hooker](/demand/nz/brands/lj-hooker)
- [Ray White](/demand/nz/brands/ray-white)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rotorua real estate agencies in New Zealand?

In August 2026, Ray White was the most searched among rotorua real estate agencies in New Zealand, with an estimated 1.7K branded searches and 42.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Rotorua real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/rotorua/real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/rotorua/real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.