---
title: "Rotorua law firms in New Zealand: Which brands are most popular in search?"
description: "Compare Rotorua law firms using branded searches made in Rotorua. Share of Search among Lance Lawson, The Law Shop, JB Morrison, Sandford Wall, OSC Law and Rodgers & Co, the rotorua law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/rotorua/law-firms"
publisher: "Brandwave"
---

# Rotorua law firms in New Zealand: Which brands are most popular in search?

Compare Rotorua law firms using branded searches made in Rotorua. Share of Search among Lance Lawson, The Law Shop, JB Morrison, Sandford Wall, OSC Law and Rodgers & Co, the rotorua law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rotorua law firms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Lance Lawson, 32.8%

## Which brand is most popular in search among rotorua law firms in New Zealand?

- In August 2026, Lance Lawson was the most searched among rotorua law firms in New Zealand, with an estimated 210 branded searches and 32.8% estimated Share of Search within this set.
- The Law Shop is in 2nd place, 1.6 percentage points behind at 31.3% Share of Search.
- Across the 11 months ending August 2026, Lance Lawson’s estimated Share of Search among rotorua law firms in New Zealand decreased from 46.6% to 32.8%.
- Across the 11 months ending August 2026, The Law Shop’s estimated Share of Search among rotorua law firms in New Zealand increased from 27.6% to 31.3%.
- Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among rotorua law firms in New Zealand increased from 10.3% to 20.3%.
- Across the 11 months ending August 2026, Sandford Wall’s estimated Share of Search among rotorua law firms in New Zealand increased from 8.6% to 12.5%.
- Across the 11 months ending August 2026, OSC Law’s estimated Share of Search among rotorua law firms in New Zealand decreased from 5.2% to 1.6%.
- Across the 11 months ending August 2026, Lance Lawson’s estimated Share of Search among rotorua law firms in New Zealand peaked at 46.6% in October 2025 and was lowest at 29.2% in June 2026.
- Across the 11 months ending August 2026, The Law Shop’s estimated Share of Search among rotorua law firms in New Zealand peaked at 37.3% in March 2026 and was lowest at 27.3% in November 2025.
- Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among rotorua law firms in New Zealand peaked at 25.4% in May 2026 and was lowest at 10.3% in October 2025.
- Across the 11 months ending August 2026, Sandford Wall’s estimated Share of Search among rotorua law firms in New Zealand peaked at 15.4% in June 2026 and was lowest at 8.6% in October 2025.
- Across the 11 months ending August 2026, OSC Law’s estimated Share of Search among rotorua law firms in New Zealand peaked at 5.2% in October 2025 and was lowest at 1.5% in November 2025.
- Across the 11 months ending August 2026, Rodgers & Co’s estimated Share of Search among rotorua law firms in New Zealand peaked at 3% in November 2025 and was lowest at 1.5% in June 2026.
- Across the 11 months ending August 2026, Rodgers & Co held steady: its estimated Share of Search among rotorua law firms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Lance Lawson vs The Law Shop: compare search popularity](/demand/nz/compare/lance-lawson-vs-the-law-shop): 32.8% against 31.3% Share of Search.
- [Lance Lawson vs JB Morrison: compare search popularity](/demand/nz/compare/jb-morrison-vs-lance-lawson): 32.8% against 20.3% Share of Search.
- [Lance Lawson vs Sandford Wall: compare search popularity](/demand/nz/compare/lance-lawson-vs-sandford-wall): 32.8% against 12.5% Share of Search.
- [The Law Shop vs JB Morrison: compare search popularity](/demand/nz/compare/jb-morrison-vs-the-law-shop): 31.3% against 20.3% Share of Search.
- [The Law Shop vs Sandford Wall: compare search popularity](/demand/nz/compare/sandford-wall-vs-the-law-shop): 31.3% against 12.5% Share of Search.
- [JB Morrison vs Sandford Wall: compare search popularity](/demand/nz/compare/jb-morrison-vs-sandford-wall): 20.3% against 12.5% Share of Search.

## How did search popularity change for New Zealand rotorua law firms in August 2026?

- In August 2026, Lance Lawson overtook The Law Shop to take the highest estimated Share of Search among rotorua law firms in New Zealand, at 32.8%.
- In August 2026, JB Morrison gained estimated Share of Search among rotorua law firms in New Zealand, from 16.7% to 20.3%.
- In August 2026, Sandford Wall gained estimated Share of Search among rotorua law firms in New Zealand, from 11.1% to 12.5%.
- In August 2026, The Law Shop lost estimated Share of Search among rotorua law firms in New Zealand, from 37% to 31.3%.
- Estimated monthly branded searches for OSC Law in New Zealand fell 66.7% over 11 measured months, from 30 to 10 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Lance Lawson | 32.8% | 210 | +23.5% | Lance Lawson |
| 2 | The Law Shop | 31.3% | 200 | 0.0% | The Law Shop |
| 3 | JB Morrison | 20.3% | 130 | +44.4% | JB Morrison |
| 4 | Sandford Wall | 12.5% | 80 | +33.3% | Sandford Wall |
| 5 | OSC Law | 1.6% | 10 | 0.0% | OSC Law |
| 6 | Rodgers & Co | 1.6% | 10 | 0.0% | Rodgers & Co |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lance Lawson | 270 | 46.6% | 1 |
| Oct 2025 | The Law Shop | 160 | 27.6% | 2 |
| Oct 2025 | JB Morrison | 60 | 10.3% | 3 |
| Oct 2025 | Sandford Wall | 50 | 8.6% | 4 |
| Oct 2025 | OSC Law | 30 | 5.2% | 5 |
| Oct 2025 | Rodgers & Co | 10 | 1.7% | 6 |
| Nov 2025 | Lance Lawson | 290 | 43.9% | 1 |
| Nov 2025 | The Law Shop | 180 | 27.3% | 2 |
| Nov 2025 | JB Morrison | 80 | 12.1% | 3 |
| Nov 2025 | Sandford Wall | 80 | 12.1% | 4 |
| Nov 2025 | Rodgers & Co | 20 | 3% | 5 |
| Nov 2025 | OSC Law | 10 | 1.5% | 6 |
| Dec 2025 | The Law Shop | 160 | 34% | 1 |
| Dec 2025 | Lance Lawson | 150 | 31.9% | 2 |
| Dec 2025 | JB Morrison | 90 | 19.1% | 3 |
| Dec 2025 | Sandford Wall | 50 | 10.6% | 4 |
| Dec 2025 | OSC Law | 10 | 2.1% | 5 |
| Dec 2025 | Rodgers & Co | 10 | 2.1% | 6 |
| Jan 2026 | Lance Lawson | 180 | 36% | 1 |
| Jan 2026 | The Law Shop | 180 | 36% | 2 |
| Jan 2026 | JB Morrison | 70 | 14% | 3 |
| Jan 2026 | Sandford Wall | 50 | 10% | 4 |
| Jan 2026 | OSC Law | 10 | 2% | 5 |
| Jan 2026 | Rodgers & Co | 10 | 2% | 6 |
| Feb 2026 | The Law Shop | 220 | 35.5% | 1 |
| Feb 2026 | Lance Lawson | 190 | 30.6% | 2 |
| Feb 2026 | JB Morrison | 110 | 17.7% | 3 |
| Feb 2026 | Sandford Wall | 80 | 12.9% | 4 |
| Feb 2026 | OSC Law | 10 | 1.6% | 5 |
| Feb 2026 | Rodgers & Co | 10 | 1.6% | 6 |
| Mar 2026 | The Law Shop | 220 | 37.3% | 1 |
| Mar 2026 | Lance Lawson | 180 | 30.5% | 2 |
| Mar 2026 | JB Morrison | 110 | 18.6% | 3 |
| Mar 2026 | Sandford Wall | 60 | 10.2% | 4 |
| Mar 2026 | OSC Law | 10 | 1.7% | 5 |
| Mar 2026 | Rodgers & Co | 10 | 1.7% | 6 |
| Apr 2026 | The Law Shop | 180 | 36% | 1 |
| Apr 2026 | Lance Lawson | 160 | 32% | 2 |
| Apr 2026 | JB Morrison | 90 | 18% | 3 |
| Apr 2026 | Sandford Wall | 50 | 10% | 4 |
| Apr 2026 | OSC Law | 10 | 2% | 5 |
| Apr 2026 | Rodgers & Co | 10 | 2% | 6 |
| May 2026 | Lance Lawson | 180 | 30.5% | 1 |
| May 2026 | The Law Shop | 180 | 30.5% | 2 |
| May 2026 | JB Morrison | 150 | 25.4% | 3 |
| May 2026 | Sandford Wall | 60 | 10.2% | 4 |
| May 2026 | OSC Law | 10 | 1.7% | 5 |
| May 2026 | Rodgers & Co | 10 | 1.7% | 6 |
| Jun 2026 | The Law Shop | 230 | 35.4% | 1 |
| Jun 2026 | Lance Lawson | 190 | 29.2% | 2 |
| Jun 2026 | JB Morrison | 110 | 16.9% | 3 |
| Jun 2026 | Sandford Wall | 100 | 15.4% | 4 |
| Jun 2026 | OSC Law | 10 | 1.5% | 5 |
| Jun 2026 | Rodgers & Co | 10 | 1.5% | 6 |
| Jul 2026 | The Law Shop | 200 | 37% | 1 |
| Jul 2026 | Lance Lawson | 170 | 31.5% | 2 |
| Jul 2026 | JB Morrison | 90 | 16.7% | 3 |
| Jul 2026 | Sandford Wall | 60 | 11.1% | 4 |
| Jul 2026 | OSC Law | 10 | 1.9% | 5 |
| Jul 2026 | Rodgers & Co | 10 | 1.9% | 6 |
| Aug 2026 | Lance Lawson | 210 | 32.8% | 1 |
| Aug 2026 | The Law Shop | 200 | 31.3% | 2 |
| Aug 2026 | JB Morrison | 130 | 20.3% | 3 |
| Aug 2026 | Sandford Wall | 80 | 12.5% | 4 |
| Aug 2026 | OSC Law | 10 | 1.6% | 5 |
| Aug 2026 | Rodgers & Co | 10 | 1.6% | 6 |
| Sep 2026 | JB Morrison | — | — | — |
| Sep 2026 | Lance Lawson | — | — | — |
| Sep 2026 | OSC Law | — | — | — |
| Sep 2026 | Rodgers & Co | — | — | — |
| Sep 2026 | Sandford Wall | — | — | — |
| Sep 2026 | The Law Shop | — | — | — |

## What is being compared

- **JB Morrison**: Measured on the search terms “jb morrison”, “jb morrison lawyers”, “jb morrison rotorua” and “jb morrison wellington”, summed into one figure.
- **Lance Lawson**: Measured on the search terms “lance lawson”, “lance lawson law”, “lance lawson lawyer”, “lance lawson lawyers”, “lance lawson nz”, “lance lawson rotorua”, “lance lawson solicitors” and “lancelawson”, summed into one figure.
- **OSC Law**: Measured on the search term “osc lawyers”.
- **Rodgers & Co**: Measured on the search terms “rodgers & co solicitors” and “rodgers and co rotorua”, summed into one figure.
- **Sandford Wall**: Measured on the search terms “sandford wall” and “sandford wall lawyers”, summed into one figure.
- **The Law Shop**: Measured on the search terms “the law shop”, “the law shop rotorua” and “thelawshop”, summed into one figure.

- [JB Morrison](/demand/nz/brands/jb-morrison)
- [Lance Lawson](/demand/nz/brands/lance-lawson)
- [OSC Law](/demand/nz/brands/osc-law)
- [Rodgers & Co](/demand/nz/brands/rodgers-co-lawyers)
- [Sandford Wall](/demand/nz/brands/sandford-wall)
- [The Law Shop](/demand/nz/brands/the-law-shop)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rotorua law firms in New Zealand?

In August 2026, Lance Lawson was the most searched among rotorua law firms in New Zealand, with an estimated 210 branded searches and 32.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Rotorua law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/rotorua/law-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/rotorua/law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.