--- title: "Rotorua funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare Rotorua funeral directors using branded searches made in Rotorua. Share of Search among Collingwood Funeral Home, Osbornes Funeral Directors and Haven Falls, the rotorua funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/rotorua/funeral-directors" publisher: "Brandwave" --- # Rotorua funeral directors in New Zealand: Which brands are most popular in search? Compare Rotorua funeral directors using branded searches made in Rotorua. Share of Search among Collingwood Funeral Home, Osbornes Funeral Directors and Haven Falls, the rotorua funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Rotorua funeral directors - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Collingwood Funeral Home, 66.4% ## Which brand is most popular in search among rotorua funeral directors in New Zealand? - In August 2026, Collingwood Funeral Home was the most searched among rotorua funeral directors in New Zealand, with an estimated 930 branded searches and 66.4% estimated Share of Search within this set. - Osbornes Funeral Directors is in 2nd place, 49.3 percentage points behind at 17.1% Share of Search. - Across the 11 months ending August 2026, Collingwood Funeral Home’s estimated Share of Search among rotorua funeral directors in New Zealand increased from 65.2% to 66.4%. - Across the 11 months ending August 2026, Osbornes Funeral Directors’ estimated Share of Search among rotorua funeral directors in New Zealand decreased from 21.7% to 17.1%. - Across the 11 months ending August 2026, Haven Falls’ estimated Share of Search among rotorua funeral directors in New Zealand increased from 13% to 16.4%. - Across the 11 months ending August 2026, Collingwood Funeral Home’s estimated Share of Search among rotorua funeral directors in New Zealand peaked at 76% in April 2026 and was lowest at 48.8% in February 2026. - Across the 11 months ending August 2026, Osbornes Funeral Directors’ estimated Share of Search among rotorua funeral directors in New Zealand peaked at 30.7% in February 2026 and was lowest at 9.3% in April 2026. - Across the 11 months ending August 2026, Haven Falls’ estimated Share of Search among rotorua funeral directors in New Zealand peaked at 22.2% in December 2025 and was lowest at 12.5% in November 2025. ## Compare search popularity between leading brands - [Collingwood Funeral Home vs Osbornes Funeral Directors: compare search popularity](/demand/nz/compare/collingwood-funeral-home-vs-osbornes-funeral-directors): 66.4% against 17.1% Share of Search. - [Collingwood Funeral Home vs Haven Falls: compare search popularity](/demand/nz/compare/collingwood-funeral-home-vs-haven-falls): 66.4% against 16.4% Share of Search. - [Osbornes Funeral Directors vs Haven Falls: compare search popularity](/demand/nz/compare/haven-falls-vs-osbornes-funeral-directors): 17.1% against 16.4% Share of Search. ## How did search popularity change for New Zealand rotorua funeral directors in August 2026? - In August 2026, Osbornes Funeral Directors overtook Haven Falls to rank 2nd among rotorua funeral directors in New Zealand, at 17.1%. - In August 2026, Collingwood Funeral Home lost estimated Share of Search among rotorua funeral directors in New Zealand, from 69.5% to 66.4%. - In August 2026, Haven Falls lost estimated Share of Search among rotorua funeral directors in New Zealand, from 18% to 16.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Collingwood Funeral Home | 66.4% | 930 | +4.5% | Collingwood Funeral Home | | 2 | Osbornes Funeral Directors | 17.1% | 240 | +50.0% | Osbornes Funeral Directors | | 3 | Haven Falls | 16.4% | 230 | 0.0% | Haven Falls | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Collingwood Funeral Home | 1.1K | 65.2% | 1 | | Oct 2025 | Osbornes Funeral Directors | 350 | 21.7% | 2 | | Oct 2025 | Haven Falls | 210 | 13% | 3 | | Nov 2025 | Collingwood Funeral Home | 1.1K | 72.9% | 1 | | Nov 2025 | Osbornes Funeral Directors | 210 | 14.6% | 2 | | Nov 2025 | Haven Falls | 180 | 12.5% | 3 | | Dec 2025 | Collingwood Funeral Home | 700 | 59.8% | 1 | | Dec 2025 | Haven Falls | 260 | 22.2% | 2 | | Dec 2025 | Osbornes Funeral Directors | 210 | 17.9% | 3 | | Jan 2026 | Collingwood Funeral Home | 760 | 60.3% | 1 | | Jan 2026 | Osbornes Funeral Directors | 260 | 20.6% | 2 | | Jan 2026 | Haven Falls | 240 | 19% | 3 | | Feb 2026 | Collingwood Funeral Home | 620 | 48.8% | 1 | | Feb 2026 | Osbornes Funeral Directors | 390 | 30.7% | 2 | | Feb 2026 | Haven Falls | 260 | 20.5% | 3 | | Mar 2026 | Collingwood Funeral Home | 760 | 59.8% | 1 | | Mar 2026 | Haven Falls | 270 | 21.3% | 2 | | Mar 2026 | Osbornes Funeral Directors | 240 | 18.9% | 3 | | Apr 2026 | Collingwood Funeral Home | 1.1K | 76% | 1 | | Apr 2026 | Haven Falls | 220 | 14.7% | 2 | | Apr 2026 | Osbornes Funeral Directors | 140 | 9.3% | 3 | | May 2026 | Collingwood Funeral Home | 1.1K | 74.1% | 1 | | May 2026 | Haven Falls | 210 | 14.3% | 2 | | May 2026 | Osbornes Funeral Directors | 170 | 11.6% | 3 | | Jun 2026 | Collingwood Funeral Home | 860 | 68.3% | 1 | | Jun 2026 | Osbornes Funeral Directors | 230 | 18.3% | 2 | | Jun 2026 | Haven Falls | 170 | 13.5% | 3 | | Jul 2026 | Collingwood Funeral Home | 890 | 69.5% | 1 | | Jul 2026 | Haven Falls | 230 | 18% | 2 | | Jul 2026 | Osbornes Funeral Directors | 160 | 12.5% | 3 | | Aug 2026 | Collingwood Funeral Home | 930 | 66.4% | 1 | | Aug 2026 | Osbornes Funeral Directors | 240 | 17.1% | 2 | | Aug 2026 | Haven Falls | 230 | 16.4% | 3 | | Sep 2026 | Collingwood Funeral Home | — | — | — | | Sep 2026 | Haven Falls | — | — | — | | Sep 2026 | Osbornes Funeral Directors | — | — | — | ## What is being compared - **Collingwood Funeral Home**: Measured on the search terms “collingwood funeral home” and “collingwood funeral home rotorua”, summed into one figure. - **Haven Falls**: Measured on the search terms “haven falls”, “haven falls funeral home”, “haven falls funeral services”, “haven falls funerals”, “haven falls rotorua”, “haven falls whangarei” and “havenfalls”, summed into one figure. - **Osbornes Funeral Directors**: Measured on the search terms “osbornes funeral directors”, “osbornes funeral directors rotorua” and “osbornes rotorua”, summed into one figure. - [Collingwood Funeral Home](/demand/nz/brands/collingwood-funeral-home) - [Haven Falls](/demand/nz/brands/haven-falls) - [Osbornes Funeral Directors](/demand/nz/brands/osbornes-funeral-directors) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among rotorua funeral directors in New Zealand? In August 2026, Collingwood Funeral Home was the most searched among rotorua funeral directors in New Zealand, with an estimated 930 branded searches and 66.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Rotorua funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/rotorua/funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/rotorua/funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.