---
title: "Rotorua accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Rotorua accounting firms using branded searches made in Rotorua. Share of Search among BDO, True North Chartered Accountants, Kusabs Lasike, Calculated Accountants and ICY Chartered Accountants, the rotorua accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/rotorua/accounting-firms"
publisher: "Brandwave"
---

# Rotorua accounting firms in New Zealand: Which brands are most popular in search?

Compare Rotorua accounting firms using branded searches made in Rotorua. Share of Search among BDO, True North Chartered Accountants, Kusabs Lasike, Calculated Accountants and ICY Chartered Accountants, the rotorua accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Rotorua accounting firms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: BDO, 40%

## Which brand is most popular in search among rotorua accounting firms in New Zealand?

- In August 2026, BDO was the most searched among rotorua accounting firms in New Zealand, with an estimated 60 branded searches and 40% estimated Share of Search within this set.
- True North Chartered Accountants is in 2nd place, 13.3 percentage points behind at 26.7% Share of Search.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among rotorua accounting firms in New Zealand decreased from 58.3% to 40%.
- Across the 11 months ending August 2026, True North Chartered Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand increased from 25% to 26.7%.
- Across the 11 months ending August 2026, Kusabs Lasike’s estimated Share of Search among rotorua accounting firms in New Zealand increased from 0% to 20%.
- Across the 11 months ending August 2026, Calculated Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand decreased from 16.7% to 13.3%.
- Across the 11 months ending August 2026, BDO’s estimated Share of Search among rotorua accounting firms in New Zealand peaked at 72.7% in January 2026 and was lowest at 40% in August 2026.
- Across the 11 months ending August 2026, True North Chartered Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand peaked at 37.5% in June 2026 and was lowest at 18.2% in January 2026.
- Across the 11 months ending August 2026, Calculated Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand peaked at 16.7% in October 2025 and was lowest at 6.3% in June 2026.
- Across the 11 months ending August 2026, ICY Chartered Accountants’ estimated Share of Search among rotorua accounting firms in New Zealand peaked at 10% in March 2026 and was lowest at 0% in October 2025.
- Across the 11 months ending August 2026, Kusabs Lasike rose from 5th to 3rd among rotorua accounting firms in New Zealand.
- Across the 11 months ending August 2026, Calculated Accountants fell from 3rd to 4th among rotorua accounting firms in New Zealand.
- Across the 11 months ending August 2026, ICY Chartered Accountants fell from 4th to 5th among rotorua accounting firms in New Zealand.

## Compare search popularity between leading brands

- [BDO vs True North Chartered Accountants: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-true-north-chartered-accountants): 40% against 26.7% Share of Search.
- [BDO vs Kusabs Lasike: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-kusabs-lasike): 40% against 20% Share of Search.
- [BDO vs Calculated Accountants: compare search popularity](/demand/nz/compare/bdo-new-zealand-vs-calculated-accountants): 40% against 13.3% Share of Search.
- [True North Chartered Accountants vs Kusabs Lasike: compare search popularity](/demand/nz/compare/kusabs-lasike-vs-true-north-chartered-accountants): 26.7% against 20% Share of Search.
- [True North Chartered Accountants vs Calculated Accountants: compare search popularity](/demand/nz/compare/calculated-accountants-vs-true-north-chartered-accountants): 26.7% against 13.3% Share of Search.
- [Kusabs Lasike vs Calculated Accountants: compare search popularity](/demand/nz/compare/calculated-accountants-vs-kusabs-lasike): 20% against 13.3% Share of Search.

## How did search popularity change for New Zealand rotorua accounting firms in August 2026?

- In August 2026, Kusabs Lasike overtook Calculated Accountants to rank 3rd among rotorua accounting firms in New Zealand, at 20%.
- In August 2026, Calculated Accountants gained estimated Share of Search among rotorua accounting firms in New Zealand, from 7.1% to 13.3%.
- In August 2026, BDO lost estimated Share of Search among rotorua accounting firms in New Zealand, from 50% to 40%.
- In August 2026, True North Chartered Accountants lost estimated Share of Search among rotorua accounting firms in New Zealand, from 35.7% to 26.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | BDO | 40% | 60 | -14.3% | BDO |
| 2 | True North Chartered Accountants | 26.7% | 40 | -20.0% | True North Chartered Accountants |
| 3 | Kusabs Lasike | 20% | 30 | +200.0% | Kusabs Lasike |
| 4 | Calculated Accountants | 13.3% | 20 | +100.0% | Calculated Accountants |
| 5 | ICY Chartered Accountants | 0% | 0 | — | ICY Chartered Accountants |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BDO | 70 | 58.3% | 1 |
| Oct 2025 | True North Chartered Accountants | 30 | 25% | 2 |
| Oct 2025 | Calculated Accountants | 20 | 16.7% | 3 |
| Oct 2025 | ICY Chartered Accountants | 0 | 0% | 4 |
| Oct 2025 | Kusabs Lasike | 0 | 0% | 5 |
| Nov 2025 | BDO | 60 | 54.5% | 1 |
| Nov 2025 | True North Chartered Accountants | 30 | 27.3% | 2 |
| Nov 2025 | Calculated Accountants | 10 | 9.1% | 3 |
| Nov 2025 | ICY Chartered Accountants | 10 | 9.1% | 4 |
| Nov 2025 | Kusabs Lasike | 0 | 0% | 5 |
| Dec 2025 | BDO | 50 | 55.6% | 1 |
| Dec 2025 | True North Chartered Accountants | 30 | 33.3% | 2 |
| Dec 2025 | Calculated Accountants | 10 | 11.1% | 3 |
| Dec 2025 | ICY Chartered Accountants | 0 | 0% | 4 |
| Dec 2025 | Kusabs Lasike | 0 | 0% | 5 |
| Jan 2026 | BDO | 80 | 72.7% | 1 |
| Jan 2026 | True North Chartered Accountants | 20 | 18.2% | 2 |
| Jan 2026 | Calculated Accountants | 10 | 9.1% | 3 |
| Jan 2026 | ICY Chartered Accountants | 0 | 0% | 4 |
| Jan 2026 | Kusabs Lasike | 0 | 0% | 5 |
| Feb 2026 | BDO | 100 | 71.4% | 1 |
| Feb 2026 | True North Chartered Accountants | 30 | 21.4% | 2 |
| Feb 2026 | Calculated Accountants | 10 | 7.1% | 3 |
| Feb 2026 | ICY Chartered Accountants | 0 | 0% | 4 |
| Feb 2026 | Kusabs Lasike | 0 | 0% | 5 |
| Mar 2026 | BDO | 50 | 50% | 1 |
| Mar 2026 | True North Chartered Accountants | 30 | 30% | 2 |
| Mar 2026 | Calculated Accountants | 10 | 10% | 3 |
| Mar 2026 | ICY Chartered Accountants | 10 | 10% | 4 |
| Mar 2026 | Kusabs Lasike | 0 | 0% | 5 |
| Apr 2026 | BDO | 80 | 61.5% | 1 |
| Apr 2026 | True North Chartered Accountants | 40 | 30.8% | 2 |
| Apr 2026 | Calculated Accountants | 10 | 7.7% | 3 |
| Apr 2026 | ICY Chartered Accountants | 0 | 0% | 4 |
| Apr 2026 | Kusabs Lasike | 0 | 0% | 5 |
| May 2026 | BDO | 60 | 46.2% | 1 |
| May 2026 | True North Chartered Accountants | 40 | 30.8% | 2 |
| May 2026 | Kusabs Lasike | 20 | 15.4% | 3 |
| May 2026 | Calculated Accountants | 10 | 7.7% | 4 |
| May 2026 | ICY Chartered Accountants | 0 | 0% | 5 |
| Jun 2026 | BDO | 80 | 50% | 1 |
| Jun 2026 | True North Chartered Accountants | 60 | 37.5% | 2 |
| Jun 2026 | Calculated Accountants | 10 | 6.3% | 3 |
| Jun 2026 | Kusabs Lasike | 10 | 6.3% | 4 |
| Jun 2026 | ICY Chartered Accountants | 0 | 0% | 5 |
| Jul 2026 | BDO | 70 | 50% | 1 |
| Jul 2026 | True North Chartered Accountants | 50 | 35.7% | 2 |
| Jul 2026 | Calculated Accountants | 10 | 7.1% | 3 |
| Jul 2026 | Kusabs Lasike | 10 | 7.1% | 4 |
| Jul 2026 | ICY Chartered Accountants | 0 | 0% | 5 |
| Aug 2026 | BDO | 60 | 40% | 1 |
| Aug 2026 | True North Chartered Accountants | 40 | 26.7% | 2 |
| Aug 2026 | Kusabs Lasike | 30 | 20% | 3 |
| Aug 2026 | Calculated Accountants | 20 | 13.3% | 4 |
| Aug 2026 | ICY Chartered Accountants | 0 | 0% | 5 |
| Sep 2026 | BDO | — | — | — |
| Sep 2026 | Calculated Accountants | — | — | — |
| Sep 2026 | ICY Chartered Accountants | — | — | — |
| Sep 2026 | Kusabs Lasike | — | — | — |
| Sep 2026 | True North Chartered Accountants | — | — | — |

## What is being compared

- **BDO**: Measured on the search terms “bdo accountants”, “BDO Auckland”, “bdo chartered accountants”, “BDO Christchurch”, “BDO Hamilton”, “bdo napier”, “bdo near me”, “bdo new plymouth”, “BDO New Zealand”, “BDO Northland”, “BDO NZ”, “bdo palmerston north”, “BDO Tauranga”, “BDO Wellington” and “bdo.nz”, summed into one figure.
- **Calculated Accountants**: Measured on the search term “calculated accountants”.
- **ICY Chartered Accountants**: Measured on the search term “icyca”.
- **Kusabs Lasike**: Measured on the search term “kusabs lasike”.
- **True North Chartered Accountants**: Measured on the search terms “tnca”, “true north accounting” and “true north chartered accountants rotorua”, summed into one figure.

- [BDO](/demand/nz/brands/bdo-new-zealand)
- [Calculated Accountants](/demand/nz/brands/calculated-accountants)
- [ICY Chartered Accountants](/demand/nz/brands/icy-chartered-accountants)
- [Kusabs Lasike](/demand/nz/brands/kusabs-lasike)
- [True North Chartered Accountants](/demand/nz/brands/true-north-chartered-accountants)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among rotorua accounting firms in New Zealand?

In August 2026, BDO was the most searched among rotorua accounting firms in New Zealand, with an estimated 60 branded searches and 40% estimated Share of Search within this set.

## Cite this page

Brandwave. "Rotorua accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/rotorua/accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/rotorua/accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.