--- title: "One Agency vs Ray White: Which is searched more in New Zealand?" description: "Is One Agency or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/queenstown/real-estate-agencies/compare/one-agency-vs-ray-white" publisher: "Brandwave" --- # One Agency vs Ray White: Which is searched more in New Zealand? Is One Agency or Ray White more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: One Agency and Ray White - **Competitive set**: Queenstown real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **One Agency Share of Search**: 2% - **Ray White Share of Search**: 27.8% ## Is One Agency or Ray White more popular in search? - In September 2026, Ray White had more branded searches than One Agency among Queenstown real estate agencies in New Zealand. Ray White had about 420 branded searches, while One Agency had 30. Ray White made up 27.8% of all Queenstown real estate agency searches we track, and One Agency accounted for 2%. - Ray White was ahead of One Agency in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, One Agency’s share of searches among Queenstown real estate agencies in New Zealand moved from 1.7% to 2%, and its estimated monthly branded searches moved from 20 to 30. - Across the 12 months ending September 2026, Ray White’s share of searches among Queenstown real estate agencies in New Zealand moved from 21.8% to 27.8%, and its estimated monthly branded searches moved from 260 to 420. ## Top Queenstown real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ray White was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. One Agency did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Harcourts Queenstown | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | New Zealand Sotheby’s International Realty | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Bayleys Queenstown | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Colliers | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Ray White | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | One Agency | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Walker & Co Real Estate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Queenstown Lakes Realty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Queenstown real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Queenstown, New Zealand?": 1. Harcourts Queenstown, 2. New Zealand Sotheby’s International Realty, 3. Colliers, 4. Bayleys Queenstown - Asked ChatGPT "What are the best real estate agencies in Queenstown, New Zealand?": 1. Harcourts Queenstown, 2. New Zealand Sotheby’s International Realty, 3. Bayleys Queenstown, 4. Colliers, 5. Ray White - Asked ChatGPT "What's the best real estate agency in Queenstown, New Zealand for a house sale?": 1. Harcourts Queenstown, 2. Bayleys Queenstown, 3. New Zealand Sotheby’s International Realty - Searched Google, AI Overview "queenstown nz real estate": 1. New Zealand Sotheby’s International Realty Not named in any answer: One Agency, Walker & Co Real Estate and Queenstown Lakes Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Queenstown real estate agencies in September 2026? - In September 2026, Ray White overtook Colliers and Bayleys Queenstown to become the leader among Queenstown real estate agencies in New Zealand, with 27.8% of the searches. - In September 2026, One Agency gained share of searches among Queenstown real estate agencies in New Zealand, from 1.4% to 2%. ## Month by month | Month | One Agency estimated searches | One Agency Share of Search | One Agency rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 1.7% | 6 | 260 | 21.8% | 2 | | Nov 2025 | 20 | 1.9% | 6 | 260 | 24.3% | 3 | | Dec 2025 | 20 | 2% | 6 | 240 | 23.5% | 3 | | Jan 2026 | 20 | 1.6% | 6 | 320 | 25.6% | 2 | | Feb 2026 | 30 | 2.5% | 5 | 310 | 25.4% | 2 | | Mar 2026 | 30 | 2.3% | 6 | 330 | 24.8% | 3 | | Apr 2026 | 20 | 1.5% | 6 | 310 | 22.6% | 3 | | May 2026 | 20 | 1.7% | 6 | 250 | 21.4% | 3 | | Jun 2026 | 20 | 1.6% | 6 | 280 | 22.2% | 3 | | Jul 2026 | 20 | 1.6% | 6 | 260 | 20.6% | 3 | | Aug 2026 | 20 | 1.4% | 6 | 360 | 25% | 3 | | Sep 2026 | 30 | 2% | 6 | 420 | 27.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using One Agency’s and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **One Agency**: Measured on the search terms “one agency”, “one agency queenstown” and “oneagency”, summed into one figure. - **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white queenstown”, “ray white whangarei”, “raywhite” and “rwwhangarei”, summed into one figure. - [One Agency profile](/demand/nz/brands/one-agency) - [Ray White profile](/demand/nz/brands/ray-white) - [All Queenstown real estate agencies in New Zealand](/demand/nz/locations/queenstown/real-estate-agencies): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is One Agency or Ray White more popular in search? In September 2026, Ray White had more branded searches than One Agency among Queenstown real estate agencies in New Zealand. Ray White had about 420 branded searches, while One Agency had 30. Ray White made up 27.8% of all Queenstown real estate agency searches we track, and One Agency accounted for 2%. ## Cite this page Brandwave. "One Agency vs Ray White: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/queenstown/real-estate-agencies/compare/one-agency-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/queenstown/real-estate-agencies/compare/one-agency-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.