---
title: "Queenstown mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Queenstown mortgage advisers using branded searches made in Queenstown. Share of Search among Custom Mortgages, Loan Market, Roost, Your Mortgage Team, Total Mortgages, Advanced Mortgage Solutions and The Mortgage Supply Co, the queenstown mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/queenstown/mortgage-advisers"
publisher: "Brandwave"
---

# Queenstown mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Queenstown mortgage advisers using branded searches made in Queenstown. Share of Search among Custom Mortgages, Loan Market, Roost, Your Mortgage Team, Total Mortgages, Advanced Mortgage Solutions and The Mortgage Supply Co, the queenstown mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Queenstown mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Custom Mortgages, 45.5%

## Which brand is most popular in search among queenstown mortgage advisers in New Zealand?

- In August 2026, Custom Mortgages was the most searched among queenstown mortgage advisers in New Zealand, with an estimated 150 branded searches and 45.5% estimated Share of Search within this set.
- Loan Market is in 2nd place, 27.3 percentage points behind at 18.2% Share of Search.
- Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand increased from 26.9% to 45.5%.
- Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among queenstown mortgage advisers in New Zealand decreased from 26.9% to 18.2%.
- Across the 11 months ending August 2026, Roost’s estimated Share of Search among queenstown mortgage advisers in New Zealand decreased from 23.1% to 18.2%.
- Across the 11 months ending August 2026, Your Mortgage Team’s estimated Share of Search among queenstown mortgage advisers in New Zealand decreased from 15.4% to 12.1%.
- Across the 11 months ending August 2026, Total Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand decreased from 7.7% to 6.1%.
- Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 75% in June 2026 and was lowest at 25% in December 2025.
- Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 26.9% in October 2025 and was lowest at 5.4% in April 2026.
- Across the 11 months ending August 2026, Roost’s estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 28.6% in November 2025 and was lowest at 11.1% in June 2026.
- Across the 11 months ending August 2026, Your Mortgage Team’s estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 19.2% in February 2026 and was lowest at 7.1% in March 2026.
- Across the 11 months ending August 2026, Total Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 15% in July 2026 and was lowest at 0% in January 2026.
- Across the 11 months ending August 2026, The Mortgage Supply Co’s estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 7.7% in February 2026 and was lowest at 0% in October 2025.
- Across the 11 months ending August 2026, Advanced Mortgage Solutions and The Mortgage Supply Co held steady: their estimated Share of Search among queenstown mortgage advisers in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Custom Mortgages vs Loan Market: compare search popularity](/demand/nz/compare/custom-mortgages-vs-loan-market): 45.5% against 18.2% Share of Search.
- [Custom Mortgages vs Roost: compare search popularity](/demand/nz/compare/custom-mortgages-vs-roost): 45.5% against 18.2% Share of Search.
- [Custom Mortgages vs Your Mortgage Team: compare search popularity](/demand/nz/compare/custom-mortgages-vs-your-mortgage-team): 45.5% against 12.1% Share of Search.
- [Custom Mortgages vs Total Mortgages: compare search popularity](/demand/nz/compare/custom-mortgages-vs-total-mortgages): 45.5% against 6.1% Share of Search.
- [Loan Market vs Roost: compare search popularity](/demand/nz/compare/loan-market-vs-roost): 18.2% Share of Search each.
- [Loan Market vs Your Mortgage Team: compare search popularity](/demand/nz/compare/loan-market-vs-your-mortgage-team): 18.2% against 12.1% Share of Search.
- [Loan Market vs Total Mortgages: compare search popularity](/demand/nz/compare/loan-market-vs-total-mortgages): 18.2% against 6.1% Share of Search.
- [Roost vs Your Mortgage Team: compare search popularity](/demand/nz/compare/roost-vs-your-mortgage-team): 18.2% against 12.1% Share of Search.
- [Roost vs Total Mortgages: compare search popularity](/demand/nz/compare/roost-vs-total-mortgages): 18.2% against 6.1% Share of Search.
- [Your Mortgage Team vs Total Mortgages: compare search popularity](/demand/nz/compare/total-mortgages-vs-your-mortgage-team): 12.1% against 6.1% Share of Search.

## How did search popularity change for New Zealand queenstown mortgage advisers in August 2026?

- In August 2026, Your Mortgage Team overtook Total Mortgages to rank 4th among queenstown mortgage advisers in New Zealand, at 12.1%.
- In August 2026, Loan Market overtook Roost to rank 2nd among queenstown mortgage advisers in New Zealand, at 18.2%.
- In August 2026, Custom Mortgages gained estimated Share of Search among queenstown mortgage advisers in New Zealand, from 35% to 45.5%.
- In August 2026, Total Mortgages lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 15% to 6.1%.
- In August 2026, Roost lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 25% to 18.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Custom Mortgages | 45.5% | 150 | +114.3% | Custom Mortgages |
| 2 | Loan Market | 18.2% | 60 | +100.0% | Loan Market |
| 3 | Roost | 18.2% | 60 | +20.0% | Roost Mortgages |
| 4 | Your Mortgage Team | 12.1% | 40 | +100.0% | Your Mortgage Team |
| 5 | Total Mortgages | 6.1% | 20 | -33.3% | Total Mortgages |
| 6 | Advanced Mortgage Solutions | 0% | 0 | — | Advanced Mortgage Solutions |
| 7 | The Mortgage Supply Co | 0% | 0 | — | The Mortgage Supply Co |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Custom Mortgages | 70 | 26.9% | 1 |
| Oct 2025 | Loan Market | 70 | 26.9% | 2 |
| Oct 2025 | Roost | 60 | 23.1% | 3 |
| Oct 2025 | Your Mortgage Team | 40 | 15.4% | 4 |
| Oct 2025 | Total Mortgages | 20 | 7.7% | 5 |
| Oct 2025 | Advanced Mortgage Solutions | 0 | 0% | 6 |
| Oct 2025 | The Mortgage Supply Co | 0 | 0% | 7 |
| Nov 2025 | Custom Mortgages | 90 | 32.1% | 1 |
| Nov 2025 | Roost | 80 | 28.6% | 2 |
| Nov 2025 | Loan Market | 40 | 14.3% | 3 |
| Nov 2025 | Your Mortgage Team | 40 | 14.3% | 4 |
| Nov 2025 | Total Mortgages | 30 | 10.7% | 5 |
| Nov 2025 | Advanced Mortgage Solutions | 0 | 0% | 6 |
| Nov 2025 | The Mortgage Supply Co | 0 | 0% | 7 |
| Dec 2025 | Custom Mortgages | 40 | 25% | 1 |
| Dec 2025 | Loan Market | 40 | 25% | 2 |
| Dec 2025 | Roost | 40 | 25% | 3 |
| Dec 2025 | Total Mortgages | 20 | 12.5% | 4 |
| Dec 2025 | Your Mortgage Team | 20 | 12.5% | 5 |
| Dec 2025 | Advanced Mortgage Solutions | 0 | 0% | 6 |
| Dec 2025 | The Mortgage Supply Co | 0 | 0% | 7 |
| Jan 2026 | Custom Mortgages | 230 | 57.5% | 1 |
| Jan 2026 | Roost | 70 | 17.5% | 2 |
| Jan 2026 | Loan Market | 50 | 12.5% | 3 |
| Jan 2026 | Your Mortgage Team | 40 | 10% | 4 |
| Jan 2026 | The Mortgage Supply Co | 10 | 2.5% | 5 |
| Jan 2026 | Advanced Mortgage Solutions | 0 | 0% | 6 |
| Jan 2026 | Total Mortgages | 0 | 0% | 7 |
| Feb 2026 | Custom Mortgages | 90 | 34.6% | 1 |
| Feb 2026 | Loan Market | 60 | 23.1% | 2 |
| Feb 2026 | Your Mortgage Team | 50 | 19.2% | 3 |
| Feb 2026 | Roost | 40 | 15.4% | 4 |
| Feb 2026 | The Mortgage Supply Co | 20 | 7.7% | 5 |
| Feb 2026 | Advanced Mortgage Solutions | 0 | 0% | 6 |
| Feb 2026 | Total Mortgages | 0 | 0% | 7 |
| Mar 2026 | Custom Mortgages | 170 | 60.7% | 1 |
| Mar 2026 | Roost | 50 | 17.9% | 2 |
| Mar 2026 | Loan Market | 40 | 14.3% | 3 |
| Mar 2026 | Your Mortgage Team | 20 | 7.1% | 4 |
| Mar 2026 | Advanced Mortgage Solutions | 0 | 0% | 5 |
| Mar 2026 | The Mortgage Supply Co | 0 | 0% | 6 |
| Mar 2026 | Total Mortgages | 0 | 0% | 7 |
| Apr 2026 | Custom Mortgages | 240 | 64.9% | 1 |
| Apr 2026 | Roost | 60 | 16.2% | 2 |
| Apr 2026 | Your Mortgage Team | 50 | 13.5% | 3 |
| Apr 2026 | Loan Market | 20 | 5.4% | 4 |
| Apr 2026 | Advanced Mortgage Solutions | 0 | 0% | 5 |
| Apr 2026 | The Mortgage Supply Co | 0 | 0% | 6 |
| Apr 2026 | Total Mortgages | 0 | 0% | 7 |
| May 2026 | Custom Mortgages | 120 | 48% | 1 |
| May 2026 | Loan Market | 50 | 20% | 2 |
| May 2026 | Roost | 40 | 16% | 3 |
| May 2026 | Your Mortgage Team | 40 | 16% | 4 |
| May 2026 | Advanced Mortgage Solutions | 0 | 0% | 5 |
| May 2026 | The Mortgage Supply Co | 0 | 0% | 6 |
| May 2026 | Total Mortgages | 0 | 0% | 7 |
| Jun 2026 | Custom Mortgages | 270 | 75% | 1 |
| Jun 2026 | Roost | 40 | 11.1% | 2 |
| Jun 2026 | Your Mortgage Team | 30 | 8.3% | 3 |
| Jun 2026 | Loan Market | 20 | 5.6% | 4 |
| Jun 2026 | Advanced Mortgage Solutions | 0 | 0% | 5 |
| Jun 2026 | The Mortgage Supply Co | 0 | 0% | 6 |
| Jun 2026 | Total Mortgages | 0 | 0% | 7 |
| Jul 2026 | Custom Mortgages | 70 | 35% | 1 |
| Jul 2026 | Roost | 50 | 25% | 2 |
| Jul 2026 | Loan Market | 30 | 15% | 3 |
| Jul 2026 | Total Mortgages | 30 | 15% | 4 |
| Jul 2026 | Your Mortgage Team | 20 | 10% | 5 |
| Jul 2026 | Advanced Mortgage Solutions | 0 | 0% | 6 |
| Jul 2026 | The Mortgage Supply Co | 0 | 0% | 7 |
| Aug 2026 | Custom Mortgages | 150 | 45.5% | 1 |
| Aug 2026 | Loan Market | 60 | 18.2% | 2 |
| Aug 2026 | Roost | 60 | 18.2% | 3 |
| Aug 2026 | Your Mortgage Team | 40 | 12.1% | 4 |
| Aug 2026 | Total Mortgages | 20 | 6.1% | 5 |
| Aug 2026 | Advanced Mortgage Solutions | 0 | 0% | 6 |
| Aug 2026 | The Mortgage Supply Co | 0 | 0% | 7 |
| Sep 2026 | Advanced Mortgage Solutions | — | — | — |
| Sep 2026 | Custom Mortgages | — | — | — |
| Sep 2026 | Loan Market | — | — | — |
| Sep 2026 | Roost | — | — | — |
| Sep 2026 | The Mortgage Supply Co | — | — | — |
| Sep 2026 | Total Mortgages | — | — | — |
| Sep 2026 | Your Mortgage Team | — | — | — |

## What is being compared

- **Advanced Mortgage Solutions**: Measured on the search terms “advanced mortgage solutions” and “advancedmortgagesolutions”, summed into one figure.
- **Custom Mortgages**: Measured on the search terms “custom mortgages”, “custom mortgages dunedin” and “custom mortgages queenstown”, summed into one figure.
- **Loan Market**: Measured on the search terms “loan market”, “loan market agile”, “loan market auckland”, “loan market blenheim”, “loan market christchurch”, “loan market hamilton”, “loan market mortgage brokers”, “loan market new zealand”, “loan market nz”, “loan market queenstown”, “loan market tauranga” and “loanmarket”, summed into one figure.
- **Roost**: Measured on the search terms “roost mortgage”, “roost mortgage brokers”, “roost mortgage brokers queenstown”, “roost mortgages”, “roost mortgages queenstown”, “roost nz” and “roost queenstown”, summed into one figure.
- **The Mortgage Supply Co**: Measured on the search terms “mortgage supply”, “mortgage supply co”, “mortgage supply company”, “mortgage supply nz”, “mortgagesupply” and “the mortgage supply co”, summed into one figure.
- **Total Mortgages**: Measured on the search terms “total mortgages”, “total mortgages nz”, “total nz”, “total.nz” and “totalmortgage”, summed into one figure.
- **Your Mortgage Team**: Measured on the search terms “your mortgage team” and “your mortgage team queenstown”, summed into one figure.

- [Advanced Mortgage Solutions](/demand/nz/brands/advanced-mortgage-solutions)
- [Custom Mortgages](/demand/nz/brands/custom-mortgages)
- [Loan Market](/demand/nz/brands/loan-market)
- [Roost](/demand/nz/brands/roost)
- [The Mortgage Supply Co](/demand/nz/brands/mortgage-supply-co)
- [Total Mortgages](/demand/nz/brands/total-mortgages)
- [Your Mortgage Team](/demand/nz/brands/your-mortgage-team)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among queenstown mortgage advisers in New Zealand?

In August 2026, Custom Mortgages was the most searched among queenstown mortgage advisers in New Zealand, with an estimated 150 branded searches and 45.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Queenstown mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/queenstown/mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/queenstown/mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.