---
title: "Queenstown law firms in New Zealand: Which brands are most popular in search?"
description: "Compare Queenstown law firms using branded searches made in Queenstown. Share of Search among Todd Walker, Duncan Cotterill, Anderson Lloyd, AWS Legal, Wynn Williams, Goldman Legal, Queenstown Law and Parker Cowan Lawyers, the queenstown law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/queenstown/law-firms"
publisher: "Brandwave"
---

# Queenstown law firms in New Zealand: Which brands are most popular in search?

Compare Queenstown law firms using branded searches made in Queenstown. Share of Search among Todd Walker, Duncan Cotterill, Anderson Lloyd, AWS Legal, Wynn Williams, Goldman Legal, Queenstown Law and Parker Cowan Lawyers, the queenstown law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Queenstown law firms
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Todd Walker, 28.4%

## Which brand is most popular in search among queenstown law firms in New Zealand?

- In August 2026, Todd Walker was the most searched among queenstown law firms in New Zealand, with an estimated 250 branded searches and 28.4% estimated Share of Search within this set.
- Duncan Cotterill is in 2nd place, 8 percentage points behind at 20.5% Share of Search.
- Across the 11 months ending August 2026, Todd Walker’s estimated Share of Search among queenstown law firms in New Zealand decreased from 32.4% to 28.4%.
- Across the 11 months ending August 2026, Duncan Cotterill’s estimated Share of Search among queenstown law firms in New Zealand increased from 17.6% to 20.5%.
- Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among queenstown law firms in New Zealand increased from 14.7% to 19.3%.
- Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among queenstown law firms in New Zealand decreased from 10.3% to 6.8%.
- Across the 11 months ending August 2026, Parker Cowan Lawyers’ estimated Share of Search among queenstown law firms in New Zealand decreased from 2.9% to 2.3%.
- Across the 11 months ending August 2026, Todd Walker’s estimated Share of Search among queenstown law firms in New Zealand peaked at 37.5% in November 2025 and was lowest at 28.4% in August 2026.
- Across the 11 months ending August 2026, Duncan Cotterill’s estimated Share of Search among queenstown law firms in New Zealand peaked at 20.5% in August 2026 and was lowest at 10.7% in July 2026.
- Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among queenstown law firms in New Zealand peaked at 24.5% in March 2026 and was lowest at 14.7% in October 2025.
- Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among queenstown law firms in New Zealand peaked at 19.3% in April 2026 and was lowest at 12.5% in November 2025.
- Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among queenstown law firms in New Zealand peaked at 10.8% in April 2026 and was lowest at 4.9% in June 2026.
- Across the 11 months ending August 2026, Goldman Legal’s estimated Share of Search among queenstown law firms in New Zealand peaked at 3.7% in February 2026 and was lowest at 2.4% in April 2026.
- Across the 11 months ending August 2026, Queenstown Law’s estimated Share of Search among queenstown law firms in New Zealand peaked at 6% in July 2026 and was lowest at 1.2% in May 2026.
- Across the 11 months ending August 2026, Anderson Lloyd rose from 4th to 3rd among queenstown law firms in New Zealand.
- Across the 11 months ending August 2026, AWS Legal fell from 3rd to 4th among queenstown law firms in New Zealand.
- Across the 11 months ending August 2026, Queenstown Law rose from 8th to 7th among queenstown law firms in New Zealand.
- Across the 11 months ending August 2026, Parker Cowan Lawyers fell from 7th to 8th among queenstown law firms in New Zealand.
- Across the 11 months ending August 2026, Goldman Legal held steady: its estimated Share of Search among queenstown law firms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Todd Walker vs Duncan Cotterill: compare search popularity](/demand/nz/compare/duncan-cotterill-vs-todd-walker): 28.4% against 20.5% Share of Search.
- [Todd Walker vs Anderson Lloyd: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-todd-walker): 28.4% against 19.3% Share of Search.
- [Todd Walker vs AWS Legal: compare search popularity](/demand/nz/compare/aws-legal-vs-todd-walker): 28.4% against 15.9% Share of Search.
- [Todd Walker vs Wynn Williams: compare search popularity](/demand/nz/compare/todd-walker-vs-wynn-williams): 28.4% against 6.8% Share of Search.
- [Duncan Cotterill vs Anderson Lloyd: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-duncan-cotterill): 20.5% against 19.3% Share of Search.
- [Duncan Cotterill vs AWS Legal: compare search popularity](/demand/nz/compare/aws-legal-vs-duncan-cotterill): 20.5% against 15.9% Share of Search.
- [Duncan Cotterill vs Wynn Williams: compare search popularity](/demand/nz/compare/duncan-cotterill-vs-wynn-williams): 20.5% against 6.8% Share of Search.
- [Anderson Lloyd vs AWS Legal: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-aws-legal): 19.3% against 15.9% Share of Search.
- [Anderson Lloyd vs Wynn Williams: compare search popularity](/demand/nz/compare/anderson-lloyd-vs-wynn-williams): 19.3% against 6.8% Share of Search.
- [AWS Legal vs Wynn Williams: compare search popularity](/demand/nz/compare/aws-legal-vs-wynn-williams): 15.9% against 6.8% Share of Search.

## How did search popularity change for New Zealand queenstown law firms in August 2026?

- In August 2026, Duncan Cotterill overtook AWS Legal to rank 2nd among queenstown law firms in New Zealand, at 20.5%.
- In August 2026, Todd Walker lost estimated Share of Search among queenstown law firms in New Zealand, from 32.1% to 28.4%.
- In August 2026, Wynn Williams lost estimated Share of Search among queenstown law firms in New Zealand, from 9.5% to 6.8%.
- In August 2026, Queenstown Law lost estimated Share of Search among queenstown law firms in New Zealand, from 6% to 3.4%.
- In August 2026, AWS Legal lost estimated Share of Search among queenstown law firms in New Zealand, from 16.7% to 15.9%.
- In August 2026, Goldman Legal rose from 7th to 6th among queenstown law firms in New Zealand.
- Estimated monthly branded searches for Anderson Lloyd in New Zealand rose 70% over 11 measured months, from 100 to 170 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Todd Walker | 28.4% | 250 | -7.4% | Todd Walker |
| 2 | Duncan Cotterill | 20.5% | 180 | +100.0% | Duncan Cotterill |
| 3 | Anderson Lloyd | 19.3% | 170 | +6.3% | Anderson Lloyd |
| 4 | AWS Legal | 15.9% | 140 | 0.0% | AWS Legal |
| 5 | Wynn Williams | 6.8% | 60 | -25.0% | Wynn Williams |
| 6 | Goldman Legal | 3.4% | 30 | 0.0% | Goldman Legal |
| 7 | Queenstown Law | 3.4% | 30 | -40.0% | Queenstown Law |
| 8 | Parker Cowan Lawyers | 2.3% | 20 | 0.0% | Parker Cowan Lawyers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Todd Walker | 220 | 32.4% | 1 |
| Oct 2025 | Duncan Cotterill | 120 | 17.6% | 2 |
| Oct 2025 | AWS Legal | 110 | 16.2% | 3 |
| Oct 2025 | Anderson Lloyd | 100 | 14.7% | 4 |
| Oct 2025 | Wynn Williams | 70 | 10.3% | 5 |
| Oct 2025 | Goldman Legal | 20 | 2.9% | 6 |
| Oct 2025 | Parker Cowan Lawyers | 20 | 2.9% | 7 |
| Oct 2025 | Queenstown Law | 20 | 2.9% | 8 |
| Nov 2025 | Todd Walker | 300 | 37.5% | 1 |
| Nov 2025 | Anderson Lloyd | 170 | 21.3% | 2 |
| Nov 2025 | Duncan Cotterill | 110 | 13.8% | 3 |
| Nov 2025 | AWS Legal | 100 | 12.5% | 4 |
| Nov 2025 | Wynn Williams | 60 | 7.5% | 5 |
| Nov 2025 | Goldman Legal | 20 | 2.5% | 6 |
| Nov 2025 | Parker Cowan Lawyers | 20 | 2.5% | 7 |
| Nov 2025 | Queenstown Law | 20 | 2.5% | 8 |
| Dec 2025 | Todd Walker | 260 | 37.1% | 1 |
| Dec 2025 | AWS Legal | 120 | 17.1% | 2 |
| Dec 2025 | Anderson Lloyd | 110 | 15.7% | 3 |
| Dec 2025 | Duncan Cotterill | 110 | 15.7% | 4 |
| Dec 2025 | Wynn Williams | 40 | 5.7% | 5 |
| Dec 2025 | Goldman Legal | 20 | 2.9% | 6 |
| Dec 2025 | Parker Cowan Lawyers | 20 | 2.9% | 7 |
| Dec 2025 | Queenstown Law | 20 | 2.9% | 8 |
| Jan 2026 | Todd Walker | 200 | 30.8% | 1 |
| Jan 2026 | Anderson Lloyd | 130 | 20% | 2 |
| Jan 2026 | AWS Legal | 110 | 16.9% | 3 |
| Jan 2026 | Duncan Cotterill | 90 | 13.8% | 4 |
| Jan 2026 | Wynn Williams | 70 | 10.8% | 5 |
| Jan 2026 | Goldman Legal | 20 | 3.1% | 6 |
| Jan 2026 | Parker Cowan Lawyers | 20 | 3.1% | 7 |
| Jan 2026 | Queenstown Law | 10 | 1.5% | 8 |
| Feb 2026 | Todd Walker | 270 | 33.3% | 1 |
| Feb 2026 | Anderson Lloyd | 180 | 22.2% | 2 |
| Feb 2026 | AWS Legal | 130 | 16% | 3 |
| Feb 2026 | Duncan Cotterill | 110 | 13.6% | 4 |
| Feb 2026 | Wynn Williams | 50 | 6.2% | 5 |
| Feb 2026 | Goldman Legal | 30 | 3.7% | 6 |
| Feb 2026 | Parker Cowan Lawyers | 20 | 2.5% | 7 |
| Feb 2026 | Queenstown Law | 20 | 2.5% | 8 |
| Mar 2026 | Todd Walker | 280 | 29.8% | 1 |
| Mar 2026 | Anderson Lloyd | 230 | 24.5% | 2 |
| Mar 2026 | AWS Legal | 120 | 12.8% | 3 |
| Mar 2026 | Duncan Cotterill | 110 | 11.7% | 4 |
| Mar 2026 | Wynn Williams | 100 | 10.6% | 5 |
| Mar 2026 | Queenstown Law | 50 | 5.3% | 6 |
| Mar 2026 | Goldman Legal | 30 | 3.2% | 7 |
| Mar 2026 | Parker Cowan Lawyers | 20 | 2.1% | 8 |
| Apr 2026 | Todd Walker | 240 | 28.9% | 1 |
| Apr 2026 | Anderson Lloyd | 190 | 22.9% | 2 |
| Apr 2026 | AWS Legal | 160 | 19.3% | 3 |
| Apr 2026 | Duncan Cotterill | 100 | 12% | 4 |
| Apr 2026 | Wynn Williams | 90 | 10.8% | 5 |
| Apr 2026 | Goldman Legal | 20 | 2.4% | 6 |
| Apr 2026 | Parker Cowan Lawyers | 20 | 2.4% | 7 |
| Apr 2026 | Queenstown Law | 10 | 1.2% | 8 |
| May 2026 | Todd Walker | 280 | 32.9% | 1 |
| May 2026 | Anderson Lloyd | 140 | 16.5% | 2 |
| May 2026 | AWS Legal | 140 | 16.5% | 3 |
| May 2026 | Duncan Cotterill | 140 | 16.5% | 4 |
| May 2026 | Wynn Williams | 90 | 10.6% | 5 |
| May 2026 | Goldman Legal | 30 | 3.5% | 6 |
| May 2026 | Parker Cowan Lawyers | 20 | 2.4% | 7 |
| May 2026 | Queenstown Law | 10 | 1.2% | 8 |
| Jun 2026 | Todd Walker | 300 | 37% | 1 |
| Jun 2026 | AWS Legal | 150 | 18.5% | 2 |
| Jun 2026 | Anderson Lloyd | 130 | 16% | 3 |
| Jun 2026 | Duncan Cotterill | 130 | 16% | 4 |
| Jun 2026 | Wynn Williams | 40 | 4.9% | 5 |
| Jun 2026 | Goldman Legal | 20 | 2.5% | 6 |
| Jun 2026 | Parker Cowan Lawyers | 20 | 2.5% | 7 |
| Jun 2026 | Queenstown Law | 20 | 2.5% | 8 |
| Jul 2026 | Todd Walker | 270 | 32.1% | 1 |
| Jul 2026 | Anderson Lloyd | 160 | 19% | 2 |
| Jul 2026 | AWS Legal | 140 | 16.7% | 3 |
| Jul 2026 | Duncan Cotterill | 90 | 10.7% | 4 |
| Jul 2026 | Wynn Williams | 80 | 9.5% | 5 |
| Jul 2026 | Queenstown Law | 50 | 6% | 6 |
| Jul 2026 | Goldman Legal | 30 | 3.6% | 7 |
| Jul 2026 | Parker Cowan Lawyers | 20 | 2.4% | 8 |
| Aug 2026 | Todd Walker | 250 | 28.4% | 1 |
| Aug 2026 | Duncan Cotterill | 180 | 20.5% | 2 |
| Aug 2026 | Anderson Lloyd | 170 | 19.3% | 3 |
| Aug 2026 | AWS Legal | 140 | 15.9% | 4 |
| Aug 2026 | Wynn Williams | 60 | 6.8% | 5 |
| Aug 2026 | Goldman Legal | 30 | 3.4% | 6 |
| Aug 2026 | Queenstown Law | 30 | 3.4% | 7 |
| Aug 2026 | Parker Cowan Lawyers | 20 | 2.3% | 8 |
| Sep 2026 | Anderson Lloyd | — | — | — |
| Sep 2026 | AWS Legal | — | — | — |
| Sep 2026 | Duncan Cotterill | — | — | — |
| Sep 2026 | Goldman Legal | — | — | — |
| Sep 2026 | Parker Cowan Lawyers | — | — | — |
| Sep 2026 | Queenstown Law | — | — | — |
| Sep 2026 | Todd Walker | — | — | — |
| Sep 2026 | Wynn Williams | — | — | — |

## What is being compared

- **Anderson Lloyd**: Measured on the search terms “al.nz”, “Anderson Lloyd”, “anderson lloyd auckland”, “anderson lloyd chch”, “anderson lloyd christchurch”, “anderson lloyd dunedin”, “anderson lloyd lawyers”, “anderson lloyd lawyers queenstown”, “anderson lloyd new zealand”, “anderson lloyd nz”, “anderson lloyd queenstown”, “anderson lloyd solicitors”, “anderson lloyd solicitors queenstown” and “andersonlloyd”, summed into one figure.
- **AWS Legal**: Measured on the search terms “aws legal”, “aws legal invercargill”, “aws legal invercargill nz”, “aws legal nz”, “aws legal queenstown” and “awslegal”, summed into one figure.
- **Duncan Cotterill**: Measured on the search terms “Duncan Cotterill”, “duncan cotterill auckland”, “duncan cotterill blenheim”, “duncan cotterill chch”, “duncan cotterill christchurch”, “duncan cotterill lawyers”, “duncan cotterill nelson”, “duncan cotterill nz”, “duncan cotterill queenstown”, “duncan cotterill wellington” and “duncancotterill”, summed into one figure.
- **Goldman Legal**: Measured on the search terms “goldman legal” and “goldman legal queenstown”, summed into one figure.
- **Parker Cowan Lawyers**: Measured on the search terms “parker cowan lawyers” and “parker cowan lawyers queenstown”, summed into one figure.
- **Queenstown Law**: Measured on the search term “queenstown law”.
- **Todd Walker**: Measured on the search terms “todd & walker”, “todd & walker law queenstown”, “todd and walker”, “todd and walker law”, “todd and walker law queenstown”, “todd and walker lawyers”, “todd and walker queenstown”, “todd walker”, “todd walker law”, “todd walker queenstown” and “toddwalker”, summed into one figure.
- **Wynn Williams**: Measured on the search terms “Wynn Williams”, “wynn williams auckland”, “wynn williams chch”, “wynn williams christchurch”, “wynn williams law”, “wynn williams lawyers”, “wynn williams new zealand”, “wynn williams nz”, “wynn williams queenstown”, “wynn williams solicitors” and “wynnwilliams”, summed into one figure.

- [Anderson Lloyd](/demand/nz/brands/anderson-lloyd)
- [AWS Legal](/demand/nz/brands/aws-legal)
- [Duncan Cotterill](/demand/nz/brands/duncan-cotterill)
- [Goldman Legal](/demand/nz/brands/goldman-legal)
- [Parker Cowan Lawyers](/demand/nz/brands/parker-cowan-lawyers)
- [Queenstown Law](/demand/nz/brands/queenstown-law)
- [Todd Walker](/demand/nz/brands/todd-walker)
- [Wynn Williams](/demand/nz/brands/wynn-williams)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among queenstown law firms in New Zealand?

In August 2026, Todd Walker was the most searched among queenstown law firms in New Zealand, with an estimated 250 branded searches and 28.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "Queenstown law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/queenstown/law-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/queenstown/law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.