--- title: "Queenstown funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare Queenstown funeral directors using branded searches made in Queenstown. Share of Search among Southern Lakes Funerals and Affinity Funerals, the queenstown funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/queenstown/funeral-directors" publisher: "Brandwave" --- # Queenstown funeral directors in New Zealand: Which brands are most popular in search? Compare Queenstown funeral directors using branded searches made in Queenstown. Share of Search among Southern Lakes Funerals and Affinity Funerals, the queenstown funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Queenstown funeral directors - **Market**: New Zealand - **Brands compared**: 2 - **Month measured**: Aug 2026 - **Highest Share of Search**: Southern Lakes Funerals, 57.1% ## Which brand is most popular in search among queenstown funeral directors in New Zealand? - In August 2026, Southern Lakes Funerals was the most searched among queenstown funeral directors in New Zealand, with an estimated 40 branded searches and 57.1% estimated Share of Search within this set. - Affinity Funerals is in 2nd place, 14.3 percentage points behind at 42.9% Share of Search. - Across the 11 months ending August 2026, Southern Lakes Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand decreased from 77.8% to 57.1%. - Across the 11 months ending August 2026, Affinity Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand increased from 22.2% to 42.9%. - Across the 11 months ending August 2026, Southern Lakes Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand peaked at 80% in January 2026 and was lowest at 33.3% in November 2025. - Across the 11 months ending August 2026, Affinity Funerals’ estimated Share of Search among queenstown funeral directors in New Zealand peaked at 66.7% in November 2025 and was lowest at 20% in January 2026. ## Compare search popularity between leading brands - [Southern Lakes Funerals vs Affinity Funerals: compare search popularity](/demand/nz/compare/affinity-funerals-vs-southern-lakes-funerals): 57.1% against 42.9% Share of Search. ## How did search popularity change for New Zealand queenstown funeral directors in August 2026? - In August 2026, Southern Lakes Funerals overtook Affinity Funerals to take the highest estimated Share of Search among queenstown funeral directors in New Zealand, at 57.1%. - In August 2026, Affinity Funerals lost estimated Share of Search among queenstown funeral directors in New Zealand, from 55.6% to 42.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Southern Lakes Funerals | 57.1% | 40 | 0.0% | Southern Lakes Funerals | | 2 | Affinity Funerals | 42.9% | 30 | -40.0% | Affinity Funerals | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Southern Lakes Funerals | 70 | 77.8% | 1 | | Oct 2025 | Affinity Funerals | 20 | 22.2% | 2 | | Nov 2025 | Affinity Funerals | 40 | 66.7% | 1 | | Nov 2025 | Southern Lakes Funerals | 20 | 33.3% | 2 | | Dec 2025 | Affinity Funerals | 30 | 50% | 1 | | Dec 2025 | Southern Lakes Funerals | 30 | 50% | 2 | | Jan 2026 | Southern Lakes Funerals | 40 | 80% | 1 | | Jan 2026 | Affinity Funerals | 10 | 20% | 2 | | Feb 2026 | Southern Lakes Funerals | 30 | 60% | 1 | | Feb 2026 | Affinity Funerals | 20 | 40% | 2 | | Mar 2026 | Southern Lakes Funerals | 30 | 60% | 1 | | Mar 2026 | Affinity Funerals | 20 | 40% | 2 | | Apr 2026 | Southern Lakes Funerals | 70 | 77.8% | 1 | | Apr 2026 | Affinity Funerals | 20 | 22.2% | 2 | | May 2026 | Affinity Funerals | 70 | 63.6% | 1 | | May 2026 | Southern Lakes Funerals | 40 | 36.4% | 2 | | Jun 2026 | Affinity Funerals | 50 | 50% | 1 | | Jun 2026 | Southern Lakes Funerals | 50 | 50% | 2 | | Jul 2026 | Affinity Funerals | 50 | 55.6% | 1 | | Jul 2026 | Southern Lakes Funerals | 40 | 44.4% | 2 | | Aug 2026 | Southern Lakes Funerals | 40 | 57.1% | 1 | | Aug 2026 | Affinity Funerals | 30 | 42.9% | 2 | | Sep 2026 | Affinity Funerals | — | — | — | | Sep 2026 | Southern Lakes Funerals | — | — | — | ## What is being compared - **Affinity Funerals**: Measured on the search terms “affinity funerals” and “affinity funerals nz”, summed into one figure. - **Southern Lakes Funerals**: Measured on the search term “southern lakes funerals”. - [Affinity Funerals](/demand/nz/brands/affinity-funerals) - [Southern Lakes Funerals](/demand/nz/brands/southern-lakes-funerals) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among queenstown funeral directors in New Zealand? In August 2026, Southern Lakes Funerals was the most searched among queenstown funeral directors in New Zealand, with an estimated 40 branded searches and 57.1% estimated Share of Search within this set. ## Cite this page Brandwave. "Queenstown funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/queenstown/funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/queenstown/funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.