--- title: "Drake vs OneStaff: Which is searched more in New Zealand?" description: "Is Drake or OneStaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/palmerston-north/recruitment-agencies/compare/drake-vs-onestaff" publisher: "Brandwave" --- # Drake vs OneStaff: Which is searched more in New Zealand? Is Drake or OneStaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Drake and OneStaff - **Competitive set**: Palmerston North recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Drake Share of Search**: 4.3% - **OneStaff Share of Search**: 23.5% ## Is Drake or OneStaff more popular in search? - In September 2026, OneStaff had more branded searches than Drake among Palmerston North recruitment agencies in New Zealand. OneStaff had about 270 branded searches, while Drake had 50. OneStaff made up 23.5% of all Palmerston North recruitment agency searches we track, and Drake accounted for 4.3%. - OneStaff was ahead of Drake in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Drake’s share of searches among Palmerston North recruitment agencies in New Zealand moved from 6% to 4.3%, and its estimated monthly branded searches moved from 90 to 50. - Across the 12 months ending September 2026, OneStaff’s share of searches among Palmerston North recruitment agencies in New Zealand moved from 29.3% to 23.5%, and its estimated monthly branded searches moved from 440 to 270. ## Top Palmerston North recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, OneStaff appeared in all four answers. Drake was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. OneStaff was listed before Drake in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PN Personnel | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Action Personnel | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | OneStaff | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Adecco | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Drake | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Coverstaff | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | ALH | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Palmerston North recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Palmerston North, New Zealand?": 1. PN Personnel, 2. Action Personnel, 3. OneStaff, 4. Drake - Asked ChatGPT "What are the best recruitment agencies in Palmerston North, New Zealand?": 1. PN Personnel, 2. Action Personnel, 3. OneStaff, 4. Adecco - Asked ChatGPT "What's the best recruitment agency in Palmerston North, New Zealand for a new employee?": 1. PN Personnel, 2. Action Personnel, 3. OneStaff - Searched Google, AI Overview "recruitment agencies palmerston north": 1. PN Personnel, 2. OneStaff, 3. Drake, 4. Adecco, 5. Action Personnel, 6. Coverstaff Not named in any answer: ALH. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Palmerston North recruitment agencies in September 2026? - In September 2026, Drake gained share of searches among Palmerston North recruitment agencies in New Zealand, from 3.1% to 4.3%. - In September 2026, OneStaff gained share of searches among Palmerston North recruitment agencies in New Zealand, from 22.6% to 23.5%. ## Month by month | Month | Drake estimated searches | Drake Share of Search | Drake rank | OneStaff estimated searches | OneStaff Share of Search | OneStaff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 6% | 7 | 440 | 29.3% | 1 | | Nov 2025 | 70 | 5% | 7 | 430 | 30.9% | 1 | | Dec 2025 | 70 | 7.4% | 6 | 350 | 36.8% | 1 | | Jan 2026 | 50 | 3.5% | 7 | 450 | 31.5% | 1 | | Feb 2026 | 60 | 4.6% | 6 | 440 | 33.6% | 1 | | Mar 2026 | 80 | 5% | 7 | 510 | 32.1% | 1 | | Apr 2026 | 60 | 4.1% | 7 | 360 | 24.7% | 1 | | May 2026 | 50 | 3.9% | 7 | 330 | 26% | 1 | | Jun 2026 | 40 | 3% | 7 | 330 | 24.4% | 1 | | Jul 2026 | 60 | 4.1% | 7 | 330 | 22.4% | 2 | | Aug 2026 | 50 | 3.1% | 7 | 360 | 22.6% | 2 | | Sep 2026 | 50 | 4.3% | 7 | 270 | 23.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Drake’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Drake**: Measured on the search terms “drake international”, “drake international agency”, “drake labour hire”, “drake palmerston north”, “drake recruitment” and “drake temp agency”, summed into one figure. - **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff recruitment”, “OneStaff”, “onestaff agency”, “onestaff palmerston north” and “onestaff recruitment”, summed into one figure. - [Drake profile](/demand/nz/brands/drake) - [OneStaff profile](/demand/nz/brands/onestaff) - [All Palmerston North recruitment agencies in New Zealand](/demand/nz/locations/palmerston-north/recruitment-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Drake or OneStaff more popular in search? In September 2026, OneStaff had more branded searches than Drake among Palmerston North recruitment agencies in New Zealand. OneStaff had about 270 branded searches, while Drake had 50. OneStaff made up 23.5% of all Palmerston North recruitment agency searches we track, and Drake accounted for 4.3%. ## Cite this page Brandwave. "Drake vs OneStaff: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/palmerston-north/recruitment-agencies/compare/drake-vs-onestaff This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/palmerston-north/recruitment-agencies/compare/drake-vs-onestaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.