--- title: "Adecco vs OneStaff: Which is searched more in New Zealand?" description: "Is Adecco or OneStaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/palmerston-north/recruitment-agencies/compare/adecco-vs-onestaff" publisher: "Brandwave" --- # Adecco vs OneStaff: Which is searched more in New Zealand? Is Adecco or OneStaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Adecco and OneStaff - **Competitive set**: Palmerston North recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Adecco Share of Search**: 20% - **OneStaff Share of Search**: 23.5% ## Is Adecco or OneStaff more popular in search? - In September 2026, OneStaff had more branded searches than Adecco among Palmerston North recruitment agencies in New Zealand. OneStaff had about 270 branded searches, while Adecco had 230. OneStaff made up 23.5% of all Palmerston North recruitment agency searches we track, and Adecco accounted for 20%. - OneStaff was ahead of Adecco in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Adecco’s share of searches among Palmerston North recruitment agencies in New Zealand moved from 20.7% to 20%, and its estimated monthly branded searches moved from 310 to 230. - Across the 12 months ending September 2026, OneStaff’s share of searches among Palmerston North recruitment agencies in New Zealand moved from 29.3% to 23.5%, and its estimated monthly branded searches moved from 440 to 270. ## Top Palmerston North recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, OneStaff appeared in all four answers. Adecco was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. OneStaff was listed before Adecco in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PN Personnel | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Action Personnel | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | OneStaff | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Adecco | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Drake | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Coverstaff | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | ALH | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Palmerston North recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in Palmerston North, New Zealand?": 1. PN Personnel, 2. Action Personnel, 3. OneStaff, 4. Drake - Asked ChatGPT "What are the best recruitment agencies in Palmerston North, New Zealand?": 1. PN Personnel, 2. Action Personnel, 3. OneStaff, 4. Adecco - Asked ChatGPT "What's the best recruitment agency in Palmerston North, New Zealand for a new employee?": 1. PN Personnel, 2. Action Personnel, 3. OneStaff - Searched Google, AI Overview "recruitment agencies palmerston north": 1. PN Personnel, 2. OneStaff, 3. Drake, 4. Adecco, 5. Action Personnel, 6. Coverstaff Not named in any answer: ALH. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Palmerston North recruitment agencies in September 2026? - In September 2026, Adecco overtook Coverstaff to rank 3rd among Palmerston North recruitment agencies in New Zealand, with 20% of the searches. - In September 2026, OneStaff gained share of searches among Palmerston North recruitment agencies in New Zealand, from 22.6% to 23.5%. ## Month by month | Month | Adecco estimated searches | Adecco Share of Search | Adecco rank | OneStaff estimated searches | OneStaff Share of Search | OneStaff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 310 | 20.7% | 2 | 440 | 29.3% | 1 | | Nov 2025 | 240 | 17.3% | 3 | 430 | 30.9% | 1 | | Dec 2025 | 110 | 11.6% | 3 | 350 | 36.8% | 1 | | Jan 2026 | 250 | 17.5% | 3 | 450 | 31.5% | 1 | | Feb 2026 | 190 | 14.5% | 4 | 440 | 33.6% | 1 | | Mar 2026 | 220 | 13.8% | 4 | 510 | 32.1% | 1 | | Apr 2026 | 220 | 15.1% | 4 | 360 | 24.7% | 1 | | May 2026 | 230 | 18.1% | 3 | 330 | 26% | 1 | | Jun 2026 | 280 | 20.7% | 2 | 330 | 24.4% | 1 | | Jul 2026 | 310 | 21.1% | 3 | 330 | 22.4% | 2 | | Aug 2026 | 270 | 17% | 4 | 360 | 22.6% | 2 | | Sep 2026 | 230 | 20% | 3 | 270 | 23.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Adecco’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Adecco**: Measured on the search terms “adecco”, “adecco employment services”, “adecco labour hire”, “adecco palmerston north”, “adecco personnel ltd”, “adecco recruitment”, “adecco temp agency”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure. - **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff recruitment”, “OneStaff”, “onestaff agency”, “onestaff palmerston north” and “onestaff recruitment”, summed into one figure. - [Adecco profile](/demand/nz/brands/adecco) - [OneStaff profile](/demand/nz/brands/onestaff) - [All Palmerston North recruitment agencies in New Zealand](/demand/nz/locations/palmerston-north/recruitment-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Adecco or OneStaff more popular in search? In September 2026, OneStaff had more branded searches than Adecco among Palmerston North recruitment agencies in New Zealand. OneStaff had about 270 branded searches, while Adecco had 230. OneStaff made up 23.5% of all Palmerston North recruitment agency searches we track, and Adecco accounted for 20%. ## Cite this page Brandwave. "Adecco vs OneStaff: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/palmerston-north/recruitment-agencies/compare/adecco-vs-onestaff This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/palmerston-north/recruitment-agencies/compare/adecco-vs-onestaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.