---
title: "Palmerston north electrical contractors in New Zealand: Which brands are most popular in search?"
description: "Compare Palmerston North electrical contractors using branded searches made in Palmerston North. Share of Search among McNae Group, John Leader Electrical, Linc Electrical, SES Electrical and TKR Electrical, the palmerston north electrical contractors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/palmerston-north/electrical-contractors"
publisher: "Brandwave"
---

# Palmerston north electrical contractors in New Zealand: Which brands are most popular in search?

Compare Palmerston North electrical contractors using branded searches made in Palmerston North. Share of Search among McNae Group, John Leader Electrical, Linc Electrical, SES Electrical and TKR Electrical, the palmerston north electrical contractors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Palmerston North electrical contractors
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: McNae Group, 37.5%

## Which brand is most popular in search among palmerston north electrical contractors in New Zealand?

- In August 2026, McNae Group was the most searched among palmerston north electrical contractors in New Zealand, with an estimated 150 branded searches and 37.5% estimated Share of Search within this set.
- John Leader Electrical is in 2nd place, 17.5 percentage points behind at 20% Share of Search.
- Across the 11 months ending August 2026, McNae Group’s estimated Share of Search among palmerston north electrical contractors in New Zealand increased from 20% to 37.5%.
- Across the 11 months ending August 2026, John Leader Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand decreased from 28.6% to 20%.
- Across the 11 months ending August 2026, Linc Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand decreased from 22.9% to 20%.
- Across the 11 months ending August 2026, SES Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand decreased from 17.1% to 15%.
- Across the 11 months ending August 2026, TKR Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand decreased from 11.4% to 7.5%.
- Across the 11 months ending August 2026, McNae Group’s estimated Share of Search among palmerston north electrical contractors in New Zealand peaked at 37.5% in August 2026 and was lowest at 15.4% in December 2025.
- Across the 11 months ending August 2026, John Leader Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand peaked at 31.4% in March 2026 and was lowest at 19% in June 2026.
- Across the 11 months ending August 2026, Linc Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand peaked at 27.8% in November 2025 and was lowest at 13.7% in March 2026.
- Across the 11 months ending August 2026, SES Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand peaked at 19% in June 2026 and was lowest at 7.8% in March 2026.
- Across the 11 months ending August 2026, TKR Electrical’s estimated Share of Search among palmerston north electrical contractors in New Zealand peaked at 15.4% in December 2025 and was lowest at 7.1% in June 2026.
- Across the 11 months ending August 2026, McNae Group rose from 3rd to 1st among palmerston north electrical contractors in New Zealand.
- Across the 11 months ending August 2026, John Leader Electrical fell from 1st to 2nd among palmerston north electrical contractors in New Zealand.
- Across the 11 months ending August 2026, Linc Electrical fell from 2nd to 3rd among palmerston north electrical contractors in New Zealand.

## Compare search popularity between leading brands

- [McNae Group vs John Leader Electrical: compare search popularity](/demand/nz/compare/john-leader-electrical-vs-mcnae-group): 37.5% against 20% Share of Search.
- [McNae Group vs Linc Electrical: compare search popularity](/demand/nz/compare/linc-electrical-vs-mcnae-group): 37.5% against 20% Share of Search.
- [McNae Group vs SES Electrical: compare search popularity](/demand/nz/compare/mcnae-group-vs-ses-electrical): 37.5% against 15% Share of Search.
- [McNae Group vs TKR Electrical: compare search popularity](/demand/nz/compare/mcnae-group-vs-tkr-electrical): 37.5% against 7.5% Share of Search.
- [John Leader Electrical vs Linc Electrical: compare search popularity](/demand/nz/compare/john-leader-electrical-vs-linc-electrical): 20% Share of Search each.
- [John Leader Electrical vs SES Electrical: compare search popularity](/demand/nz/compare/john-leader-electrical-vs-ses-electrical): 20% against 15% Share of Search.
- [John Leader Electrical vs TKR Electrical: compare search popularity](/demand/nz/compare/john-leader-electrical-vs-tkr-electrical): 20% against 7.5% Share of Search.
- [Linc Electrical vs SES Electrical: compare search popularity](/demand/nz/compare/linc-electrical-vs-ses-electrical): 20% against 15% Share of Search.
- [Linc Electrical vs TKR Electrical: compare search popularity](/demand/nz/compare/linc-electrical-vs-tkr-electrical): 20% against 7.5% Share of Search.
- [SES Electrical vs TKR Electrical: compare search popularity](/demand/nz/compare/ses-electrical-vs-tkr-electrical): 15% against 7.5% Share of Search.

## How did search popularity change for New Zealand palmerston north electrical contractors in August 2026?

- In August 2026, McNae Group overtook John Leader Electrical to take the highest estimated Share of Search among palmerston north electrical contractors in New Zealand, at 37.5%.
- In August 2026, John Leader Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 28.6% to 20%.
- In August 2026, SES Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 19% to 15%.
- In August 2026, Linc Electrical lost estimated Share of Search among palmerston north electrical contractors in New Zealand, from 21.4% to 20%.
- Estimated monthly branded searches for TKR Electrical in New Zealand fell 25% over 11 measured months, from 40 to 30 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | McNae Group | 37.5% | 150 | +50.0% | McNae Group |
| 2 | John Leader Electrical | 20% | 80 | -33.3% | John Leader Electrical |
| 3 | Linc Electrical | 20% | 80 | -11.1% | Linc Electrical |
| 4 | SES Electrical | 15% | 60 | -25.0% | SES Electrical |
| 5 | TKR Electrical | 7.5% | 30 | 0.0% | TKR Electrical |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | John Leader Electrical | 100 | 28.6% | 1 |
| Oct 2025 | Linc Electrical | 80 | 22.9% | 2 |
| Oct 2025 | McNae Group | 70 | 20% | 3 |
| Oct 2025 | SES Electrical | 60 | 17.1% | 4 |
| Oct 2025 | TKR Electrical | 40 | 11.4% | 5 |
| Nov 2025 | John Leader Electrical | 100 | 27.8% | 1 |
| Nov 2025 | Linc Electrical | 100 | 27.8% | 2 |
| Nov 2025 | McNae Group | 90 | 25% | 3 |
| Nov 2025 | TKR Electrical | 40 | 11.1% | 4 |
| Nov 2025 | SES Electrical | 30 | 8.3% | 5 |
| Dec 2025 | John Leader Electrical | 80 | 30.8% | 1 |
| Dec 2025 | Linc Electrical | 60 | 23.1% | 2 |
| Dec 2025 | McNae Group | 40 | 15.4% | 3 |
| Dec 2025 | SES Electrical | 40 | 15.4% | 4 |
| Dec 2025 | TKR Electrical | 40 | 15.4% | 5 |
| Jan 2026 | John Leader Electrical | 90 | 30% | 1 |
| Jan 2026 | Linc Electrical | 80 | 26.7% | 2 |
| Jan 2026 | McNae Group | 70 | 23.3% | 3 |
| Jan 2026 | SES Electrical | 30 | 10% | 4 |
| Jan 2026 | TKR Electrical | 30 | 10% | 5 |
| Feb 2026 | John Leader Electrical | 90 | 28.1% | 1 |
| Feb 2026 | McNae Group | 90 | 28.1% | 2 |
| Feb 2026 | Linc Electrical | 70 | 21.9% | 3 |
| Feb 2026 | TKR Electrical | 40 | 12.5% | 4 |
| Feb 2026 | SES Electrical | 30 | 9.4% | 5 |
| Mar 2026 | McNae Group | 180 | 35.3% | 1 |
| Mar 2026 | John Leader Electrical | 160 | 31.4% | 2 |
| Mar 2026 | Linc Electrical | 70 | 13.7% | 3 |
| Mar 2026 | TKR Electrical | 60 | 11.8% | 4 |
| Mar 2026 | SES Electrical | 40 | 7.8% | 5 |
| Apr 2026 | McNae Group | 130 | 31.7% | 1 |
| Apr 2026 | John Leader Electrical | 90 | 22% | 2 |
| Apr 2026 | Linc Electrical | 80 | 19.5% | 3 |
| Apr 2026 | SES Electrical | 60 | 14.6% | 4 |
| Apr 2026 | TKR Electrical | 50 | 12.2% | 5 |
| May 2026 | McNae Group | 100 | 29.4% | 1 |
| May 2026 | John Leader Electrical | 80 | 23.5% | 2 |
| May 2026 | Linc Electrical | 70 | 20.6% | 3 |
| May 2026 | SES Electrical | 50 | 14.7% | 4 |
| May 2026 | TKR Electrical | 40 | 11.8% | 5 |
| Jun 2026 | McNae Group | 150 | 35.7% | 1 |
| Jun 2026 | John Leader Electrical | 80 | 19% | 2 |
| Jun 2026 | Linc Electrical | 80 | 19% | 3 |
| Jun 2026 | SES Electrical | 80 | 19% | 4 |
| Jun 2026 | TKR Electrical | 30 | 7.1% | 5 |
| Jul 2026 | John Leader Electrical | 120 | 28.6% | 1 |
| Jul 2026 | McNae Group | 100 | 23.8% | 2 |
| Jul 2026 | Linc Electrical | 90 | 21.4% | 3 |
| Jul 2026 | SES Electrical | 80 | 19% | 4 |
| Jul 2026 | TKR Electrical | 30 | 7.1% | 5 |
| Aug 2026 | McNae Group | 150 | 37.5% | 1 |
| Aug 2026 | John Leader Electrical | 80 | 20% | 2 |
| Aug 2026 | Linc Electrical | 80 | 20% | 3 |
| Aug 2026 | SES Electrical | 60 | 15% | 4 |
| Aug 2026 | TKR Electrical | 30 | 7.5% | 5 |
| Sep 2026 | John Leader Electrical | — | — | — |
| Sep 2026 | Linc Electrical | — | — | — |
| Sep 2026 | McNae Group | — | — | — |
| Sep 2026 | SES Electrical | — | — | — |
| Sep 2026 | TKR Electrical | — | — | — |

## What is being compared

- **John Leader Electrical**: Measured on the search terms “john leader electrical” and “john leader electrical palmerston north”, summed into one figure.
- **Linc Electrical**: Measured on the search terms “linc electrical” and “linc electrical palmerston north”, summed into one figure.
- **McNae Group**: Measured on the search terms “mcnae” and “mcnae group”, summed into one figure.
- **SES Electrical**: Measured on the search terms “ses electrical”, “ses electrical palmerston north” and “seselectrical”, summed into one figure.
- **TKR Electrical**: Measured on the search terms “tkr electrical” and “tkr electrical palmerston north”, summed into one figure.

- [John Leader Electrical](/demand/nz/brands/john-leader-electrical)
- [Linc Electrical](/demand/nz/brands/linc-electrical)
- [McNae Group](/demand/nz/brands/mcnae-group)
- [SES Electrical](/demand/nz/brands/ses-electrical)
- [TKR Electrical](/demand/nz/brands/tkr-electrical)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among palmerston north electrical contractors in New Zealand?

In August 2026, McNae Group was the most searched among palmerston north electrical contractors in New Zealand, with an estimated 150 branded searches and 37.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Palmerston north electrical contractors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/palmerston-north/electrical-contractors

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/palmerston-north/electrical-contractors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.