--- title: "Idyllic vs The Creatives: Which is more popular in New Zealand?" description: "Is Idyllic or The Creatives more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth web design agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/new-plymouth/web-design-agencies/compare/idyllic-vs-the-creatives" publisher: "Brandwave" --- # Idyllic vs The Creatives: Which is more popular in New Zealand? Is Idyllic or The Creatives more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth web design agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Idyllic and The Creatives - **Competitive set**: New Plymouth web design agencies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Idyllic Share of Search**: 9.1% - **The Creatives Share of Search**: 54.5% ## Is Idyllic or The Creatives more popular in search? - In October 2026, The Creatives had more branded searches than Idyllic among New Plymouth web design agencies in New Zealand. The Creatives had about 60 branded searches, while Idyllic had 10. The Creatives made up 54.5% of all New Plymouth web design agency searches we track, and Idyllic accounted for 9.1%. - The Creatives was ahead of Idyllic in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Idyllic’s share of searches among New Plymouth web design agencies in New Zealand moved from 10.5% to 9.1%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending October 2026, The Creatives’ share of searches among New Plymouth web design agencies in New Zealand moved from 26.3% to 54.5%, and its estimated monthly branded searches moved from 50 to 60. ## Top New Plymouth web design agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, both Idyllic and The Creatives showed up in all three answers. Idyllic was listed before The Creatives in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Idyllic | 1st | 3 of 3 | 3 of 3 | | The Creatives | 2nd | 3 of 3 | 3 of 3 | | Strategy Collective | Not ranked | 0 of 3 | 0 of 3 | | Design Garage | Not ranked | 0 of 3 | 0 of 3 | | Accent Web Design | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about New Plymouth web design agencies - Asked ChatGPT "Which web design agency should I hire in New Plymouth, New Zealand?": 1. Idyllic, 2. The Creatives - Asked ChatGPT "What are the best web design agencies in New Plymouth, New Zealand?": 1. Idyllic, 2. The Creatives - Asked ChatGPT "What's the best web design agency in New Plymouth, New Zealand for a new website?": 1. Idyllic, 2. The Creatives Not named in any answer: Strategy Collective, Design Garage and Accent Web Design. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth web design agencies in October 2026? - In October 2026, Idyllic overtook Accent Web Design to rank 4th among New Plymouth web design agencies in New Zealand, with 9.1% of the searches. - In October 2026, The Creatives gained share of searches among New Plymouth web design agencies in New Zealand, from 52.6% to 54.5%. ## How has branded search for Idyllic and The Creatives changed in New Zealand over the last 12 months? | Month | Idyllic estimated searches | Idyllic Share of Search | Idyllic rank | The Creatives estimated searches | The Creatives Share of Search | The Creatives rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 10.5% | 4 | 50 | 26.3% | 2 | | Dec 2025 | 10 | 9.1% | 4 | 50 | 45.5% | 1 | | Jan 2026 | 20 | 9.5% | 4 | 80 | 38.1% | 1 | | Feb 2026 | 10 | 7.1% | 4 | 50 | 35.7% | 2 | | Mar 2026 | 20 | 12.5% | 4 | 60 | 37.5% | 1 | | Apr 2026 | 30 | 17.6% | 4 | 60 | 35.3% | 1 | | May 2026 | 10 | 5.6% | 5 | 50 | 27.8% | 2 | | Jun 2026 | 10 | 4.3% | 5 | 100 | 43.5% | 1 | | Jul 2026 | 20 | 9.1% | 4 | 100 | 45.5% | 1 | | Aug 2026 | 10 | 4.5% | 5 | 120 | 54.5% | 1 | | Sep 2026 | 10 | 5.3% | 5 | 100 | 52.6% | 1 | | Oct 2026 | 10 | 9.1% | 4 | 60 | 54.5% | 1 | ## How are Idyllic’s and The Creatives’ branded searches counted? Brandwave collects information about searches that people make online using Idyllic’s and The Creatives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Idyllic**: Measured on the search terms “idyllic agency”, “idyllic design” and “idyllic marketing”, summed into one figure. - **The Creatives**: Measured on the search terms “the creatives” and “thecreatives”, summed into one figure. - [Idyllic profile](/demand/nz/brands/idyllic) - [The Creatives profile](/demand/nz/brands/the-creatives) - [All New Plymouth web design agencies in New Zealand](/demand/nz/locations/new-plymouth/web-design-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Idyllic or The Creatives more popular in search? In October 2026, The Creatives had more branded searches than Idyllic among New Plymouth web design agencies in New Zealand. The Creatives had about 60 branded searches, while Idyllic had 10. The Creatives made up 54.5% of all New Plymouth web design agency searches we track, and Idyllic accounted for 9.1%. ## Cite this page Brandwave. "Idyllic vs The Creatives: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/locations/new-plymouth/web-design-agencies/compare/idyllic-vs-the-creatives This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/new-plymouth/web-design-agencies/compare/idyllic-vs-the-creatives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.