--- title: "Design Garage vs Strategy Collective: Which is more popular in New Zealand?" description: "Is Design Garage or Strategy Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth web design agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/new-plymouth/web-design-agencies/compare/design-garage-vs-strategy-collective" publisher: "Brandwave" --- # Design Garage vs Strategy Collective: Which is more popular in New Zealand? Is Design Garage or Strategy Collective more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth web design agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Design Garage and Strategy Collective - **Competitive set**: New Plymouth web design agencies - **Market**: New Zealand - **Month measured**: Oct 2026 - **Design Garage Share of Search**: 9.1% - **Strategy Collective Share of Search**: 27.3% ## Is Design Garage or Strategy Collective more popular in search? - In October 2026, Strategy Collective had more branded searches than Design Garage among New Plymouth web design agencies in New Zealand. Strategy Collective had about 30 branded searches, while Design Garage had 10. Strategy Collective made up 27.3% of all New Plymouth web design agency searches we track, and Design Garage accounted for 9.1%. - Strategy Collective was ahead of Design Garage in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Design Garage’s share of searches among New Plymouth web design agencies in New Zealand moved from 21.1% to 9.1%, and its estimated monthly branded searches moved from 40 to 10. - Across the 12 months ending October 2026, Strategy Collective’s share of searches among New Plymouth web design agencies in New Zealand moved from 36.8% to 27.3%, and its estimated monthly branded searches moved from 70 to 30. ## Top New Plymouth web design agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, neither Design Garage nor Strategy Collective showed up in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Idyllic | 1st | 3 of 3 | 3 of 3 | | The Creatives | 2nd | 3 of 3 | 3 of 3 | | Strategy Collective | Not ranked | 0 of 3 | 0 of 3 | | Design Garage | Not ranked | 0 of 3 | 0 of 3 | | Accent Web Design | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about New Plymouth web design agencies - Asked ChatGPT "Which web design agency should I hire in New Plymouth, New Zealand?": 1. Idyllic, 2. The Creatives - Asked ChatGPT "What are the best web design agencies in New Plymouth, New Zealand?": 1. Idyllic, 2. The Creatives - Asked ChatGPT "What's the best web design agency in New Plymouth, New Zealand for a new website?": 1. Idyllic, 2. The Creatives Not named in any answer: Strategy Collective, Design Garage and Accent Web Design. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth web design agencies in October 2026? - In October 2026, Strategy Collective gained share of searches among New Plymouth web design agencies in New Zealand, from 26.3% to 27.3%. - In October 2026, Design Garage lost share of searches among New Plymouth web design agencies in New Zealand, from 10.5% to 9.1%. ## How has branded search for Design Garage and Strategy Collective changed in New Zealand over the last 12 months? | Month | Design Garage estimated searches | Design Garage Share of Search | Design Garage rank | Strategy Collective estimated searches | Strategy Collective Share of Search | Strategy Collective rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 21.1% | 3 | 70 | 36.8% | 1 | | Dec 2025 | 20 | 18.2% | 3 | 30 | 27.3% | 2 | | Jan 2026 | 40 | 19% | 3 | 70 | 33.3% | 2 | | Feb 2026 | 30 | 21.4% | 3 | 50 | 35.7% | 1 | | Mar 2026 | 40 | 25% | 2 | 40 | 25% | 3 | | Apr 2026 | 30 | 17.6% | 3 | 50 | 29.4% | 2 | | May 2026 | 20 | 11.1% | 3 | 90 | 50% | 1 | | Jun 2026 | 40 | 17.4% | 3 | 70 | 30.4% | 2 | | Jul 2026 | 30 | 13.6% | 3 | 70 | 31.8% | 2 | | Aug 2026 | 30 | 13.6% | 3 | 50 | 22.7% | 2 | | Sep 2026 | 20 | 10.5% | 3 | 50 | 26.3% | 2 | | Oct 2026 | 10 | 9.1% | 3 | 30 | 27.3% | 2 | ## How are Design Garage’s and Strategy Collective’s branded searches counted? Brandwave collects information about searches that people make online using Design Garage’s and Strategy Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Design Garage**: Measured on the search term “design garage”. - **Strategy Collective**: Measured on the search terms “strategy collective”, “strategycollective” and “the strategy collective”, summed into one figure. - [Design Garage profile](/demand/nz/brands/design-garage) - [Strategy Collective profile](/demand/nz/brands/strategy-collective) - [All New Plymouth web design agencies in New Zealand](/demand/nz/locations/new-plymouth/web-design-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Design Garage or Strategy Collective more popular in search? In October 2026, Strategy Collective had more branded searches than Design Garage among New Plymouth web design agencies in New Zealand. Strategy Collective had about 30 branded searches, while Design Garage had 10. Strategy Collective made up 27.3% of all New Plymouth web design agency searches we track, and Design Garage accounted for 9.1%. ## Cite this page Brandwave. "Design Garage vs Strategy Collective: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/locations/new-plymouth/web-design-agencies/compare/design-garage-vs-strategy-collective This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/new-plymouth/web-design-agencies/compare/design-garage-vs-strategy-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.