---
title: "New plymouth waste management companies in New Zealand: Which brands are most popular in search?"
description: "Compare New Plymouth waste management companies using branded searches made in New Plymouth. Share of Search among Just Rubbish, HP Waste, Greenawaste and JJ’s Waste & Recycling, the new plymouth waste management companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/new-plymouth/waste-management-companies"
publisher: "Brandwave"
---

# New plymouth waste management companies in New Zealand: Which brands are most popular in search?

Compare New Plymouth waste management companies using branded searches made in New Plymouth. Share of Search among Just Rubbish, HP Waste, Greenawaste and JJ’s Waste & Recycling, the new plymouth waste management companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: New Plymouth waste management companies
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Just Rubbish, 69.4%

## Which brand is most popular in search among new plymouth waste management companies in New Zealand?

- In August 2026, Just Rubbish was the most searched among new plymouth waste management companies in New Zealand, with an estimated 250 branded searches and 69.4% estimated Share of Search within this set.
- HP Waste is in 2nd place, 55.6 percentage points behind at 13.9% Share of Search.
- Across the 11 months ending August 2026, Just Rubbish’s estimated Share of Search among new plymouth waste management companies in New Zealand increased from 65% to 69.4%.
- Across the 11 months ending August 2026, HP Waste’s estimated Share of Search among new plymouth waste management companies in New Zealand decreased from 17.5% to 13.9%.
- Across the 11 months ending August 2026, Greenawaste’s estimated Share of Search among new plymouth waste management companies in New Zealand decreased from 10% to 8.3%.
- Across the 11 months ending August 2026, JJ’s Waste & Recycling’s estimated Share of Search among new plymouth waste management companies in New Zealand increased from 7.5% to 8.3%.
- Across the 11 months ending August 2026, Just Rubbish’s estimated Share of Search among new plymouth waste management companies in New Zealand peaked at 72% in November 2025 and was lowest at 63.6% in April 2026.
- Across the 11 months ending August 2026, HP Waste’s estimated Share of Search among new plymouth waste management companies in New Zealand peaked at 17.5% in October 2025 and was lowest at 9.6% in January 2026.
- Across the 11 months ending August 2026, Greenawaste’s estimated Share of Search among new plymouth waste management companies in New Zealand peaked at 15.4% in January 2026 and was lowest at 5.4% in June 2026.
- Across the 11 months ending August 2026, JJ’s Waste & Recycling’s estimated Share of Search among new plymouth waste management companies in New Zealand peaked at 12.5% in February 2026 and was lowest at 7.5% in October 2025.

## Compare search popularity between leading brands

- [Just Rubbish vs HP Waste: compare search popularity](/demand/nz/compare/hp-waste-vs-just-rubbish): 69.4% against 13.9% Share of Search.
- [Just Rubbish vs Greenawaste: compare search popularity](/demand/nz/compare/greenawaste-vs-just-rubbish): 69.4% against 8.3% Share of Search.
- [Just Rubbish vs JJ’s Waste & Recycling: compare search popularity](/demand/nz/compare/jjs-waste-recycling-vs-just-rubbish): 69.4% against 8.3% Share of Search.
- [HP Waste vs Greenawaste: compare search popularity](/demand/nz/compare/greenawaste-vs-hp-waste): 13.9% against 8.3% Share of Search.
- [HP Waste vs JJ’s Waste & Recycling: compare search popularity](/demand/nz/compare/hp-waste-vs-jjs-waste-recycling): 13.9% against 8.3% Share of Search.
- [Greenawaste vs JJ’s Waste & Recycling: compare search popularity](/demand/nz/compare/greenawaste-vs-jjs-waste-recycling): 8.3% Share of Search each.

## How did search popularity change for New Zealand new plymouth waste management companies in August 2026?

- In August 2026, Greenawaste overtook JJ’s Waste & Recycling to rank 3rd among new plymouth waste management companies in New Zealand, at 8.3%.
- In August 2026, Just Rubbish gained estimated Share of Search among new plymouth waste management companies in New Zealand, from 65.6% to 69.4%.
- In August 2026, JJ’s Waste & Recycling lost estimated Share of Search among new plymouth waste management companies in New Zealand, from 12.5% to 8.3%.
- In August 2026, HP Waste lost estimated Share of Search among new plymouth waste management companies in New Zealand, from 15.6% to 13.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Just Rubbish | 69.4% | 250 | +19.0% | Just Rubbish |
| 2 | HP Waste | 13.9% | 50 | 0.0% | HP Waste |
| 3 | Greenawaste | 8.3% | 30 | +50.0% | Greenawaste |
| 4 | JJ’s Waste & Recycling | 8.3% | 30 | -25.0% | JJ’s Waste & Recycling |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Just Rubbish | 260 | 65% | 1 |
| Oct 2025 | HP Waste | 70 | 17.5% | 2 |
| Oct 2025 | Greenawaste | 40 | 10% | 3 |
| Oct 2025 | JJ’s Waste & Recycling | 30 | 7.5% | 4 |
| Nov 2025 | Just Rubbish | 360 | 72% | 1 |
| Nov 2025 | HP Waste | 50 | 10% | 2 |
| Nov 2025 | JJ’s Waste & Recycling | 50 | 10% | 3 |
| Nov 2025 | Greenawaste | 40 | 8% | 4 |
| Dec 2025 | Just Rubbish | 340 | 70.8% | 1 |
| Dec 2025 | Greenawaste | 50 | 10.4% | 2 |
| Dec 2025 | HP Waste | 50 | 10.4% | 3 |
| Dec 2025 | JJ’s Waste & Recycling | 40 | 8.3% | 4 |
| Jan 2026 | Just Rubbish | 340 | 65.4% | 1 |
| Jan 2026 | Greenawaste | 80 | 15.4% | 2 |
| Jan 2026 | HP Waste | 50 | 9.6% | 3 |
| Jan 2026 | JJ’s Waste & Recycling | 50 | 9.6% | 4 |
| Feb 2026 | Just Rubbish | 260 | 65% | 1 |
| Feb 2026 | HP Waste | 50 | 12.5% | 2 |
| Feb 2026 | JJ’s Waste & Recycling | 50 | 12.5% | 3 |
| Feb 2026 | Greenawaste | 40 | 10% | 4 |
| Mar 2026 | Just Rubbish | 300 | 66.7% | 1 |
| Mar 2026 | Greenawaste | 60 | 13.3% | 2 |
| Mar 2026 | HP Waste | 50 | 11.1% | 3 |
| Mar 2026 | JJ’s Waste & Recycling | 40 | 8.9% | 4 |
| Apr 2026 | Just Rubbish | 210 | 63.6% | 1 |
| Apr 2026 | HP Waste | 50 | 15.2% | 2 |
| Apr 2026 | JJ’s Waste & Recycling | 40 | 12.1% | 3 |
| Apr 2026 | Greenawaste | 30 | 9.1% | 4 |
| May 2026 | Just Rubbish | 220 | 71% | 1 |
| May 2026 | HP Waste | 40 | 12.9% | 2 |
| May 2026 | JJ’s Waste & Recycling | 30 | 9.7% | 3 |
| May 2026 | Greenawaste | 20 | 6.5% | 4 |
| Jun 2026 | Just Rubbish | 260 | 70.3% | 1 |
| Jun 2026 | HP Waste | 50 | 13.5% | 2 |
| Jun 2026 | JJ’s Waste & Recycling | 40 | 10.8% | 3 |
| Jun 2026 | Greenawaste | 20 | 5.4% | 4 |
| Jul 2026 | Just Rubbish | 210 | 65.6% | 1 |
| Jul 2026 | HP Waste | 50 | 15.6% | 2 |
| Jul 2026 | JJ’s Waste & Recycling | 40 | 12.5% | 3 |
| Jul 2026 | Greenawaste | 20 | 6.3% | 4 |
| Aug 2026 | Just Rubbish | 250 | 69.4% | 1 |
| Aug 2026 | HP Waste | 50 | 13.9% | 2 |
| Aug 2026 | Greenawaste | 30 | 8.3% | 3 |
| Aug 2026 | JJ’s Waste & Recycling | 30 | 8.3% | 4 |
| Sep 2026 | Greenawaste | — | — | — |
| Sep 2026 | HP Waste | — | — | — |
| Sep 2026 | JJ’s Waste & Recycling | — | — | — |
| Sep 2026 | Just Rubbish | — | — | — |

## What is being compared

- **Greenawaste**: Measured on the search terms “greenawaste” and “greenawaste new plymouth”, summed into one figure.
- **HP Waste**: Measured on the search term “hp waste”.
- **JJ’s Waste & Recycling**: Measured on the search terms “jj's waste”, “jj's waste & recycling”, “jj’s waste & recycling”, “jj's waste & recycling palmerston north”, “jj’s waste & recycling palmerston north”, “jj's waste and recycling”, “jj’s waste and recycling”, “jj's waste recycling”, “jjs waste & recycling”, “jjs waste management” and “jjswaste”, summed into one figure.
- **Just Rubbish**: Measured on the search terms “just rubbish”, “just rubbish bins”, “just rubbish bins new plymouth”, “just rubbish new plymouth”, “just rubbish skip bins”, “just rubbish skip hire” and “justrubbish”, summed into one figure.

- [Greenawaste](/demand/nz/brands/greenawaste)
- [HP Waste](/demand/nz/brands/hp-waste)
- [JJ’s Waste & Recycling](/demand/nz/brands/jjs-waste-recycling)
- [Just Rubbish](/demand/nz/brands/just-rubbish)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among new plymouth waste management companies in New Zealand?

In August 2026, Just Rubbish was the most searched among new plymouth waste management companies in New Zealand, with an estimated 250 branded searches and 69.4% estimated Share of Search within this set.

## Cite this page

Brandwave. "New plymouth waste management companies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/new-plymouth/waste-management-companies

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/new-plymouth/waste-management-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.