---
title: "New plymouth used car dealerships in New Zealand: Which brands are most popular in search?"
description: "Compare New Plymouth used car dealerships using branded searches made in New Plymouth. Share of Search among Turners, Max Pennington’s AutoCity, Energy City Ford, Merit Cars and Blackwell Motors, the new plymouth used car dealerships Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/new-plymouth/used-car-dealerships"
publisher: "Brandwave"
---

# New plymouth used car dealerships in New Zealand: Which brands are most popular in search?

Compare New Plymouth used car dealerships using branded searches made in New Plymouth. Share of Search among Turners, Max Pennington’s AutoCity, Energy City Ford, Merit Cars and Blackwell Motors, the new plymouth used car dealerships Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: New Plymouth used car dealerships
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Turners, 61%

## Which brand is most popular in search among new plymouth used car dealerships in New Zealand?

- In August 2026, Turners was the most searched among new plymouth used car dealerships in New Zealand, with an estimated 1.7K branded searches and 61% estimated Share of Search within this set.
- Max Pennington’s AutoCity is in 2nd place, 42.2 percentage points behind at 18.8% Share of Search.
- Across the 11 months ending August 2026, Turners’ estimated Share of Search among new plymouth used car dealerships in New Zealand increased from 56.5% to 61%.
- Across the 11 months ending August 2026, Max Pennington’s AutoCity’s estimated Share of Search among new plymouth used car dealerships in New Zealand increased from 17.6% to 18.8%.
- Across the 11 months ending August 2026, Energy City Ford’s estimated Share of Search among new plymouth used car dealerships in New Zealand decreased from 14% to 13%.
- Across the 11 months ending August 2026, Merit Cars’ estimated Share of Search among new plymouth used car dealerships in New Zealand decreased from 11.2% to 5.8%.
- Across the 11 months ending August 2026, Blackwell Motors’ estimated Share of Search among new plymouth used car dealerships in New Zealand increased from 0.61% to 1.4%.
- Across the 11 months ending August 2026, Turners’ estimated Share of Search among new plymouth used car dealerships in New Zealand peaked at 62.5% in July 2026 and was lowest at 56.5% in October 2025.
- Across the 11 months ending August 2026, Max Pennington’s AutoCity’s estimated Share of Search among new plymouth used car dealerships in New Zealand peaked at 20.9% in May 2026 and was lowest at 16.6% in December 2025.
- Across the 11 months ending August 2026, Energy City Ford’s estimated Share of Search among new plymouth used car dealerships in New Zealand peaked at 16% in November 2025 and was lowest at 11.9% in February 2026.
- Across the 11 months ending August 2026, Merit Cars’ estimated Share of Search among new plymouth used car dealerships in New Zealand peaked at 11.2% in October 2025 and was lowest at 4.1% in July 2026.
- Across the 11 months ending August 2026, Blackwell Motors’ estimated Share of Search among new plymouth used car dealerships in New Zealand peaked at 1.4% in August 2026 and was lowest at 0.33% in April 2026.

## Compare search popularity between leading brands

- [Turners vs Max Pennington’s AutoCity: compare search popularity](/demand/nz/compare/max-penningtons-autocity-vs-turners): 61% against 18.8% Share of Search.
- [Turners vs Energy City Ford: compare search popularity](/demand/nz/compare/energy-city-ford-vs-turners): 61% against 13% Share of Search.
- [Turners vs Merit Cars: compare search popularity](/demand/nz/compare/merit-cars-vs-turners): 61% against 5.8% Share of Search.
- [Max Pennington’s AutoCity vs Energy City Ford: compare search popularity](/demand/nz/compare/energy-city-ford-vs-max-penningtons-autocity): 18.8% against 13% Share of Search.
- [Max Pennington’s AutoCity vs Merit Cars: compare search popularity](/demand/nz/compare/max-penningtons-autocity-vs-merit-cars): 18.8% against 5.8% Share of Search.
- [Energy City Ford vs Merit Cars: compare search popularity](/demand/nz/compare/energy-city-ford-vs-merit-cars): 13% against 5.8% Share of Search.

## How did search popularity change for New Zealand new plymouth used car dealerships in August 2026?

- In August 2026, Merit Cars gained estimated Share of Search among new plymouth used car dealerships in New Zealand, from 4.1% to 5.8%.
- In August 2026, Max Pennington’s AutoCity gained estimated Share of Search among new plymouth used car dealerships in New Zealand, from 17.7% to 18.8%.
- In August 2026, Energy City Ford lost estimated Share of Search among new plymouth used car dealerships in New Zealand, from 14.7% to 13%.
- In August 2026, Turners lost estimated Share of Search among new plymouth used car dealerships in New Zealand, from 62.5% to 61%.
- Blackwell Motors’ estimated Share of Search among new plymouth used car dealerships in New Zealand has gained ground for 3 months in a row, from 0.34% to 1.4% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Turners | 61% | 1.7K | -7.7% | Turners |
| 2 | Max Pennington’s AutoCity | 18.8% | 520 | 0.0% | Max Pennington’s AutoCity |
| 3 | Energy City Ford | 13% | 360 | -16.3% | Energy City Ford |
| 4 | Merit Cars | 5.8% | 160 | +33.3% | Merit Cars |
| 5 | Blackwell Motors | 1.4% | 40 | +33.3% | Blackwell Motors |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Turners | 1.9K | 56.5% | 1 |
| Oct 2025 | Max Pennington’s AutoCity | 580 | 17.6% | 2 |
| Oct 2025 | Energy City Ford | 460 | 14% | 3 |
| Oct 2025 | Merit Cars | 370 | 11.2% | 4 |
| Oct 2025 | Blackwell Motors | 20 | 0.61% | 5 |
| Nov 2025 | Turners | 1.8K | 58.5% | 1 |
| Nov 2025 | Max Pennington’s AutoCity | 540 | 17.3% | 2 |
| Nov 2025 | Energy City Ford | 500 | 16% | 3 |
| Nov 2025 | Merit Cars | 240 | 7.7% | 4 |
| Nov 2025 | Blackwell Motors | 20 | 0.64% | 5 |
| Dec 2025 | Turners | 1.7K | 62.1% | 1 |
| Dec 2025 | Max Pennington’s AutoCity | 460 | 16.6% | 2 |
| Dec 2025 | Energy City Ford | 380 | 13.7% | 3 |
| Dec 2025 | Merit Cars | 200 | 7.2% | 4 |
| Dec 2025 | Blackwell Motors | 10 | 0.36% | 5 |
| Jan 2026 | Turners | 2.1K | 60.1% | 1 |
| Jan 2026 | Max Pennington’s AutoCity | 590 | 16.8% | 2 |
| Jan 2026 | Energy City Ford | 460 | 13.1% | 3 |
| Jan 2026 | Merit Cars | 320 | 9.1% | 4 |
| Jan 2026 | Blackwell Motors | 30 | 0.85% | 5 |
| Feb 2026 | Turners | 1.8K | 57.9% | 1 |
| Feb 2026 | Max Pennington’s AutoCity | 600 | 19.9% | 2 |
| Feb 2026 | Energy City Ford | 360 | 11.9% | 3 |
| Feb 2026 | Merit Cars | 280 | 9.3% | 4 |
| Feb 2026 | Blackwell Motors | 30 | 0.99% | 5 |
| Mar 2026 | Turners | 2.1K | 58.5% | 1 |
| Mar 2026 | Max Pennington’s AutoCity | 630 | 17.8% | 2 |
| Mar 2026 | Energy City Ford | 560 | 15.8% | 3 |
| Mar 2026 | Merit Cars | 260 | 7.3% | 4 |
| Mar 2026 | Blackwell Motors | 20 | 0.56% | 5 |
| Apr 2026 | Turners | 1.7K | 57% | 1 |
| Apr 2026 | Max Pennington’s AutoCity | 580 | 19.3% | 2 |
| Apr 2026 | Energy City Ford | 390 | 13% | 3 |
| Apr 2026 | Merit Cars | 310 | 10.3% | 4 |
| Apr 2026 | Blackwell Motors | 10 | 0.33% | 5 |
| May 2026 | Turners | 1.8K | 59.5% | 1 |
| May 2026 | Max Pennington’s AutoCity | 620 | 20.9% | 2 |
| May 2026 | Energy City Ford | 410 | 13.9% | 3 |
| May 2026 | Merit Cars | 160 | 5.4% | 4 |
| May 2026 | Blackwell Motors | 10 | 0.34% | 5 |
| Jun 2026 | Turners | 1.9K | 59.8% | 1 |
| Jun 2026 | Max Pennington’s AutoCity | 660 | 20.9% | 2 |
| Jun 2026 | Energy City Ford | 420 | 13.3% | 3 |
| Jun 2026 | Merit Cars | 170 | 5.4% | 4 |
| Jun 2026 | Blackwell Motors | 20 | 0.63% | 5 |
| Jul 2026 | Turners | 1.8K | 62.5% | 1 |
| Jul 2026 | Max Pennington’s AutoCity | 520 | 17.7% | 2 |
| Jul 2026 | Energy City Ford | 430 | 14.7% | 3 |
| Jul 2026 | Merit Cars | 120 | 4.1% | 4 |
| Jul 2026 | Blackwell Motors | 30 | 1% | 5 |
| Aug 2026 | Turners | 1.7K | 61% | 1 |
| Aug 2026 | Max Pennington’s AutoCity | 520 | 18.8% | 2 |
| Aug 2026 | Energy City Ford | 360 | 13% | 3 |
| Aug 2026 | Merit Cars | 160 | 5.8% | 4 |
| Aug 2026 | Blackwell Motors | 40 | 1.4% | 5 |
| Sep 2026 | Blackwell Motors | — | — | — |
| Sep 2026 | Energy City Ford | — | — | — |
| Sep 2026 | Max Pennington’s AutoCity | — | — | — |
| Sep 2026 | Merit Cars | — | — | — |
| Sep 2026 | Turners | — | — | — |

## What is being compared

- **Blackwell Motors**: Measured on the search term “blackwell motors new plymouth”.
- **Energy City Ford**: Measured on the search terms “energy city ford”, “energy city ford new plymouth”, “energy city ford used cars” and “energycityford”, summed into one figure.
- **Max Pennington’s AutoCity**: Measured on the search terms “auto city panel and paint”, “autocity new plymouth”, “autocity paint and panel”, “autocity panel and paint”, “max pennington autocity”, “max pennington autocity new plymouth”, “max pennington's autocity” and “max pennington’s autocity”, summed into one figure.
- **Merit Cars**: Measured on the search terms “merit cars new plymouth”, “merit cars new plymouth nz”, “merit cars used cars” and “meritcars.co.nz”, summed into one figure.
- **Turners**: Measured on the search terms “turner's auto”, “turners”, “turners auction”, “turners auction damaged cars”, “turners auction live”, “turners auctions machinery”, “turners auto”, “turners avalon drive”, “turners botany”, “turners buy cars”, “turners car auctions”, “turners cars”, “turners cars botany”, “turners cars dunedin”, “turners cars for sale”, “turners cars near me”, “turners cars new plymouth”, “turners cars otahuhu”, “turners cars sell my car”, “turners cars te rapa road”, “turners cars westgate”, “turners cheap cars”, “turners co nz”, “turners crashed cars”, “turners finance”, “turners near me”, “turners nelson”, “turners nz”, “turners online”, “turners te rapa”, “turners used cars”, “turners westgate”, “turners.co.nz” and “turnerscars”, summed into one figure.

- [Blackwell Motors](/demand/nz/brands/blackwell-motors)
- [Energy City Ford](/demand/nz/brands/energy-city-ford)
- [Max Pennington’s AutoCity](/demand/nz/brands/max-penningtons-autocity)
- [Merit Cars](/demand/nz/brands/merit-cars)
- [Turners](/demand/nz/brands/turners)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among new plymouth used car dealerships in New Zealand?

In August 2026, Turners was the most searched among new plymouth used car dealerships in New Zealand, with an estimated 1.7K branded searches and 61% estimated Share of Search within this set.

## Cite this page

Brandwave. "New plymouth used car dealerships in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/new-plymouth/used-car-dealerships

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/new-plymouth/used-car-dealerships. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.