--- title: "NZ Labour Hire vs OneStaff: Which is searched more in New Zealand?" description: "Is NZ Labour Hire or OneStaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/new-plymouth/recruitment-agencies/compare/nz-labour-hire-vs-onestaff" publisher: "Brandwave" --- # NZ Labour Hire vs OneStaff: Which is searched more in New Zealand? Is NZ Labour Hire or OneStaff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NZ Labour Hire and OneStaff - **Competitive set**: New Plymouth recruitment agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **NZ Labour Hire Share of Search**: 7.1% - **OneStaff Share of Search**: 31% ## Is NZ Labour Hire or OneStaff more popular in search? - In September 2026, OneStaff had more branded searches than NZ Labour Hire among New Plymouth recruitment agencies in New Zealand. OneStaff had about 130 branded searches, while NZ Labour Hire had 30. OneStaff made up 31% of all New Plymouth recruitment agency searches we track, and NZ Labour Hire accounted for 7.1%. - OneStaff was ahead of NZ Labour Hire in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NZ Labour Hire’s share of searches among New Plymouth recruitment agencies in New Zealand moved from 11.4% to 7.1%, and its estimated monthly branded searches moved from 40 to 30. - Across the 12 months ending September 2026, OneStaff’s share of searches among New Plymouth recruitment agencies in New Zealand moved from 22.9% to 31%, and its estimated monthly branded searches moved from 80 to 130. ## Top New Plymouth recruitment agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, OneStaff appeared in all four answers. NZ Labour Hire did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OneStaff | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Adecco | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | NES Fircroft | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | People Passion | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Moxie Executive Search | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | Naki Labour Hire | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | NZ Labour Hire | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Recruitment 360 | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Action Personnel | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Easy Jobs | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about New Plymouth recruitment agencies - Asked ChatGPT "Which recruitment agency should I hire in New Plymouth, New Zealand?": 1. OneStaff, 2. People Passion, 3. NES Fircroft, 4. Moxie Executive Search - Asked ChatGPT "What are the best recruitment agencies in New Plymouth, New Zealand?": 1. OneStaff, 2. Adecco, 3. Naki Labour Hire, 4. NES Fircroft, 5. Moxie Executive Search, 6. People Passion - Asked ChatGPT "What's the best recruitment agency in New Plymouth, New Zealand for a new employee?": 1. OneStaff, 2. Adecco, 3. NES Fircroft, 4. Moxie Executive Search - Searched Google, AI Overview "new plymouth recruitment nz": 1. OneStaff, 2. Adecco, 3. Naki Labour Hire Not named in any answer: NZ Labour Hire, Recruitment 360, Action Personnel and Easy Jobs. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth recruitment agencies in September 2026? - In September 2026, OneStaff overtook Adecco to become the leader among New Plymouth recruitment agencies in New Zealand, with 31% of the searches. - In September 2026, NZ Labour Hire overtook Moxie Executive Search to rank 6th among New Plymouth recruitment agencies in New Zealand, with 7.1% of the searches. ## Month by month | Month | NZ Labour Hire estimated searches | NZ Labour Hire Share of Search | NZ Labour Hire rank | OneStaff estimated searches | OneStaff Share of Search | OneStaff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40 | 11.4% | 3 | 80 | 22.9% | 2 | | Nov 2025 | 20 | 5.9% | 5 | 120 | 35.3% | 1 | | Dec 2025 | 20 | 9.1% | 5 | 40 | 18.2% | 2 | | Jan 2026 | 20 | 5.4% | 7 | 100 | 27% | 1 | | Feb 2026 | 20 | 5.6% | 6 | 110 | 30.6% | 1 | | Mar 2026 | 20 | 5.7% | 6 | 90 | 25.7% | 1 | | Apr 2026 | 30 | 9.4% | 3 | 110 | 34.4% | 1 | | May 2026 | 20 | 5.1% | 6 | 110 | 28.2% | 2 | | Jun 2026 | 20 | 6.1% | 5 | 80 | 24.2% | 2 | | Jul 2026 | 30 | 9.1% | 4 | 100 | 30.3% | 1 | | Aug 2026 | 20 | 5.1% | 7 | 100 | 25.6% | 2 | | Sep 2026 | 30 | 7.1% | 6 | 130 | 31% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using NZ Labour Hire’s and OneStaff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NZ Labour Hire**: Measured on the search terms “nz labour hire” and “nzlabourhire”, summed into one figure. - **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff recruitment”, “OneStaff”, “onestaff agency” and “onestaff recruitment”, summed into one figure. - [NZ Labour Hire profile](/demand/nz/brands/nz-labour-hire) - [OneStaff profile](/demand/nz/brands/onestaff) - [All New Plymouth recruitment agencies in New Zealand](/demand/nz/locations/new-plymouth/recruitment-agencies): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NZ Labour Hire or OneStaff more popular in search? In September 2026, OneStaff had more branded searches than NZ Labour Hire among New Plymouth recruitment agencies in New Zealand. OneStaff had about 130 branded searches, while NZ Labour Hire had 30. OneStaff made up 31% of all New Plymouth recruitment agency searches we track, and NZ Labour Hire accounted for 7.1%. ## Cite this page Brandwave. "NZ Labour Hire vs OneStaff: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/new-plymouth/recruitment-agencies/compare/nz-labour-hire-vs-onestaff This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/new-plymouth/recruitment-agencies/compare/nz-labour-hire-vs-onestaff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.