---
title: "New plymouth recruitment agencies in New Zealand: Which brands are most popular in search?"
description: "Compare New Plymouth recruitment agencies using branded searches made in New Plymouth. Share of Search among Adecco, OneStaff, Naki Labour Hire, NZ Labour Hire, Recruitment 360, Action Personnel and Easy Jobs, the new plymouth recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/new-plymouth/recruitment-agencies"
publisher: "Brandwave"
---

# New plymouth recruitment agencies in New Zealand: Which brands are most popular in search?

Compare New Plymouth recruitment agencies using branded searches made in New Plymouth. Share of Search among Adecco, OneStaff, Naki Labour Hire, NZ Labour Hire, Recruitment 360, Action Personnel and Easy Jobs, the new plymouth recruitment agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: New Plymouth recruitment agencies
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Adecco, 42.3%

## Which brand is most popular in search among new plymouth recruitment agencies in New Zealand?

- In August 2026, Adecco was the most searched among new plymouth recruitment agencies in New Zealand, with an estimated 220 branded searches and 42.3% estimated Share of Search within this set.
- OneStaff is in 2nd place, 7.7 percentage points behind at 34.6% Share of Search.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among new plymouth recruitment agencies in New Zealand decreased from 47.4% to 42.3%.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among new plymouth recruitment agencies in New Zealand increased from 29.8% to 34.6%.
- Across the 11 months ending August 2026, Naki Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand increased from 5.3% to 9.6%.
- Across the 11 months ending August 2026, NZ Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand decreased from 10.5% to 5.8%.
- Across the 11 months ending August 2026, Recruitment 360’s estimated Share of Search among new plymouth recruitment agencies in New Zealand increased from 3.5% to 5.8%.
- Across the 11 months ending August 2026, Easy Jobs’ estimated Share of Search among new plymouth recruitment agencies in New Zealand decreased from 1.8% to 0%.
- Across the 11 months ending August 2026, Adecco’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 47.4% in October 2025 and was lowest at 34% in April 2026.
- Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 39.6% in November 2025 and was lowest at 25.4% in March 2026.
- Across the 11 months ending August 2026, Naki Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 17.5% in March 2026 and was lowest at 4.4% in July 2026.
- Across the 11 months ending August 2026, NZ Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 10.5% in October 2025 and was lowest at 4.8% in May 2026.
- Across the 11 months ending August 2026, Recruitment 360’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 7.9% in March 2026 and was lowest at 3.4% in January 2026.
- Across the 11 months ending August 2026, Action Personnel’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 2.6% in December 2025 and was lowest at 0% in May 2026.
- Across the 11 months ending August 2026, Easy Jobs’ estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 2.2% in July 2026 and was lowest at 0% in November 2025.
- Across the 11 months ending August 2026, Naki Labour Hire rose from 4th to 3rd among new plymouth recruitment agencies in New Zealand.
- Across the 11 months ending August 2026, NZ Labour Hire fell from 3rd to 4th among new plymouth recruitment agencies in New Zealand.
- Across the 11 months ending August 2026, Action Personnel held steady: its estimated Share of Search among new plymouth recruitment agencies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Adecco vs OneStaff: compare search popularity](/demand/nz/compare/adecco-vs-onestaff): 42.3% against 34.6% Share of Search.
- [Adecco vs Naki Labour Hire: compare search popularity](/demand/nz/compare/adecco-vs-naki-labour-hire): 42.3% against 9.6% Share of Search.
- [Adecco vs NZ Labour Hire: compare search popularity](/demand/nz/compare/adecco-vs-nz-labour-hire): 42.3% against 5.8% Share of Search.
- [Adecco vs Recruitment 360: compare search popularity](/demand/nz/compare/adecco-vs-recruitment-360): 42.3% against 5.8% Share of Search.
- [OneStaff vs Naki Labour Hire: compare search popularity](/demand/nz/compare/naki-labour-hire-vs-onestaff): 34.6% against 9.6% Share of Search.
- [OneStaff vs NZ Labour Hire: compare search popularity](/demand/nz/compare/nz-labour-hire-vs-onestaff): 34.6% against 5.8% Share of Search.
- [OneStaff vs Recruitment 360: compare search popularity](/demand/nz/compare/onestaff-vs-recruitment-360): 34.6% against 5.8% Share of Search.
- [Naki Labour Hire vs NZ Labour Hire: compare search popularity](/demand/nz/compare/naki-labour-hire-vs-nz-labour-hire): 9.6% against 5.8% Share of Search.
- [Naki Labour Hire vs Recruitment 360: compare search popularity](/demand/nz/compare/naki-labour-hire-vs-recruitment-360): 9.6% against 5.8% Share of Search.
- [NZ Labour Hire vs Recruitment 360: compare search popularity](/demand/nz/compare/nz-labour-hire-vs-recruitment-360): 5.8% Share of Search each.

## How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026?

- In August 2026, Naki Labour Hire overtook NZ Labour Hire to rank 3rd among new plymouth recruitment agencies in New Zealand, at 9.6%.
- In August 2026, Adecco gained estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 37.8% to 42.3%.
- In August 2026, OneStaff lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 37.8% to 34.6%.
- In August 2026, NZ Labour Hire lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 8.9% to 5.8%.
- In August 2026, Easy Jobs lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 2.2% to 0%.
- In August 2026, Recruitment 360 lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 6.7% to 5.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Adecco | 42.3% | 220 | +29.4% | Adecco |
| 2 | OneStaff | 34.6% | 180 | +5.9% | OneStaff |
| 3 | Naki Labour Hire | 9.6% | 50 | +150.0% | Naki Labour Hire |
| 4 | NZ Labour Hire | 5.8% | 30 | -25.0% | NZ Labour Hire |
| 5 | Recruitment 360 | 5.8% | 30 | 0.0% | Recruitment 360 |
| 6 | Action Personnel | 1.9% | 10 | 0.0% | Action Personnel |
| 7 | Easy Jobs | 0% | 0 | -100.0% | Easy Jobs |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Adecco | 270 | 47.4% | 1 |
| Oct 2025 | OneStaff | 170 | 29.8% | 2 |
| Oct 2025 | NZ Labour Hire | 60 | 10.5% | 3 |
| Oct 2025 | Naki Labour Hire | 30 | 5.3% | 4 |
| Oct 2025 | Recruitment 360 | 20 | 3.5% | 5 |
| Oct 2025 | Action Personnel | 10 | 1.8% | 6 |
| Oct 2025 | Easy Jobs | 10 | 1.8% | 7 |
| Nov 2025 | OneStaff | 190 | 39.6% | 1 |
| Nov 2025 | Adecco | 170 | 35.4% | 2 |
| Nov 2025 | Naki Labour Hire | 50 | 10.4% | 3 |
| Nov 2025 | NZ Labour Hire | 30 | 6.3% | 4 |
| Nov 2025 | Recruitment 360 | 30 | 6.3% | 5 |
| Nov 2025 | Action Personnel | 10 | 2.1% | 6 |
| Nov 2025 | Easy Jobs | 0 | 0% | 7 |
| Dec 2025 | Adecco | 180 | 47.4% | 1 |
| Dec 2025 | OneStaff | 110 | 28.9% | 2 |
| Dec 2025 | Naki Labour Hire | 30 | 7.9% | 3 |
| Dec 2025 | NZ Labour Hire | 30 | 7.9% | 4 |
| Dec 2025 | Recruitment 360 | 20 | 5.3% | 5 |
| Dec 2025 | Action Personnel | 10 | 2.6% | 6 |
| Dec 2025 | Easy Jobs | 0 | 0% | 7 |
| Jan 2026 | Adecco | 250 | 42.4% | 1 |
| Jan 2026 | OneStaff | 170 | 28.8% | 2 |
| Jan 2026 | Naki Labour Hire | 90 | 15.3% | 3 |
| Jan 2026 | NZ Labour Hire | 40 | 6.8% | 4 |
| Jan 2026 | Recruitment 360 | 20 | 3.4% | 5 |
| Jan 2026 | Action Personnel | 10 | 1.7% | 6 |
| Jan 2026 | Easy Jobs | 10 | 1.7% | 7 |
| Feb 2026 | Adecco | 240 | 38.1% | 1 |
| Feb 2026 | OneStaff | 220 | 34.9% | 2 |
| Feb 2026 | Naki Labour Hire | 80 | 12.7% | 3 |
| Feb 2026 | NZ Labour Hire | 40 | 6.3% | 4 |
| Feb 2026 | Recruitment 360 | 30 | 4.8% | 5 |
| Feb 2026 | Action Personnel | 10 | 1.6% | 6 |
| Feb 2026 | Easy Jobs | 10 | 1.6% | 7 |
| Mar 2026 | Adecco | 260 | 41.3% | 1 |
| Mar 2026 | OneStaff | 160 | 25.4% | 2 |
| Mar 2026 | Naki Labour Hire | 110 | 17.5% | 3 |
| Mar 2026 | Recruitment 360 | 50 | 7.9% | 4 |
| Mar 2026 | NZ Labour Hire | 40 | 6.3% | 5 |
| Mar 2026 | Action Personnel | 10 | 1.6% | 6 |
| Mar 2026 | Easy Jobs | 0 | 0% | 7 |
| Apr 2026 | OneStaff | 190 | 35.8% | 1 |
| Apr 2026 | Adecco | 180 | 34% | 2 |
| Apr 2026 | Naki Labour Hire | 60 | 11.3% | 3 |
| Apr 2026 | NZ Labour Hire | 40 | 7.5% | 4 |
| Apr 2026 | Recruitment 360 | 40 | 7.5% | 5 |
| Apr 2026 | Action Personnel | 10 | 1.9% | 6 |
| Apr 2026 | Easy Jobs | 10 | 1.9% | 7 |
| May 2026 | Adecco | 280 | 45.2% | 1 |
| May 2026 | OneStaff | 180 | 29% | 2 |
| May 2026 | Naki Labour Hire | 90 | 14.5% | 3 |
| May 2026 | NZ Labour Hire | 30 | 4.8% | 4 |
| May 2026 | Recruitment 360 | 30 | 4.8% | 5 |
| May 2026 | Easy Jobs | 10 | 1.6% | 6 |
| May 2026 | Action Personnel | 0 | 0% | 7 |
| Jun 2026 | Adecco | 230 | 46.9% | 1 |
| Jun 2026 | OneStaff | 150 | 30.6% | 2 |
| Jun 2026 | Naki Labour Hire | 50 | 10.2% | 3 |
| Jun 2026 | NZ Labour Hire | 30 | 6.1% | 4 |
| Jun 2026 | Recruitment 360 | 20 | 4.1% | 5 |
| Jun 2026 | Action Personnel | 10 | 2% | 6 |
| Jun 2026 | Easy Jobs | 0 | 0% | 7 |
| Jul 2026 | Adecco | 170 | 37.8% | 1 |
| Jul 2026 | OneStaff | 170 | 37.8% | 2 |
| Jul 2026 | NZ Labour Hire | 40 | 8.9% | 3 |
| Jul 2026 | Recruitment 360 | 30 | 6.7% | 4 |
| Jul 2026 | Naki Labour Hire | 20 | 4.4% | 5 |
| Jul 2026 | Action Personnel | 10 | 2.2% | 6 |
| Jul 2026 | Easy Jobs | 10 | 2.2% | 7 |
| Aug 2026 | Adecco | 220 | 42.3% | 1 |
| Aug 2026 | OneStaff | 180 | 34.6% | 2 |
| Aug 2026 | Naki Labour Hire | 50 | 9.6% | 3 |
| Aug 2026 | NZ Labour Hire | 30 | 5.8% | 4 |
| Aug 2026 | Recruitment 360 | 30 | 5.8% | 5 |
| Aug 2026 | Action Personnel | 10 | 1.9% | 6 |
| Aug 2026 | Easy Jobs | 0 | 0% | 7 |
| Sep 2026 | Action Personnel | — | — | — |
| Sep 2026 | Adecco | — | — | — |
| Sep 2026 | Easy Jobs | — | — | — |
| Sep 2026 | Naki Labour Hire | — | — | — |
| Sep 2026 | NZ Labour Hire | — | — | — |
| Sep 2026 | OneStaff | — | — | — |
| Sep 2026 | Recruitment 360 | — | — | — |

## What is being compared

- **Action Personnel**: Measured on the search terms “action personnel”, “action personnel palmerston north” and “actionpersonnel”, summed into one figure.
- **Adecco**: Measured on the search terms “adecco”, “adecco accounting”, “adecco accounting jobs”, “adecco co nz”, “adecco dunedin”, “adecco employment”, “adecco employment agency”, “adecco employment services”, “adecco hastings”, “adecco jobs”, “adecco labour hire”, “adecco marketing”, “adecco marketing jobs”, “adecco near me”, “adecco near me jobs”, “adecco nelson”, “adecco new plymouth”, “adecco new zealand”, “adecco nz”, “adecco nz jobs”, “adecco online”, “adecco online jobs”, “adecco palmerston north”, “adecco personnel ltd”, “adecco positions”, “adecco property management”, “adecco recruitment”, “adecco recruitment agency”, “adecco recruitment nz”, “adecco temp agency”, “adecco wanganui”, “adecco whangarei”, “adecco work agency”, “staffing adecco” and “the adecco”, summed into one figure.
- **Easy Jobs**: Measured on the search term “easy jobs recruitment”.
- **Naki Labour Hire**: Measured on the search terms “naki labour hire”, “naki labour hire and recruitment new plymouth” and “naki labour hire new plymouth”, summed into one figure.
- **NZ Labour Hire**: Measured on the search terms “nz labour hire”, “nz labour hire new plymouth” and “nzlabourhire”, summed into one figure.
- **OneStaff**: Measured on the search terms “one staff”, “one staff agency”, “one staff new plymouth”, “one staff nz”, “one staff queenstown”, “one staff recruitment”, “one staff rotorua”, “OneStaff”, “onestaff agency”, “onestaff auckland”, “onestaff christchurch”, “onestaff co nz”, “onestaff dunedin”, “onestaff hamilton”, “onestaff hastings”, “onestaff hawkes bay”, “onestaff invercargill”, “onestaff jobs”, “onestaff new plymouth”, “onestaff new zealand”, “onestaff nz”, “onestaff palmerston north”, “onestaff palmerston north jobs”, “onestaff queenstown”, “onestaff recruitment”, “onestaff rotorua”, “onestaff tauranga”, “onestaff wellington” and “onestaff.co.nz”, summed into one figure.
- **Recruitment 360**: Measured on the search terms “recruitment 360”, “recruitment 360 new plymouth” and “recruitment360”, summed into one figure.

- [Action Personnel](/demand/nz/brands/action-personnel)
- [Adecco](/demand/nz/brands/adecco)
- [Easy Jobs](/demand/nz/brands/easy-jobs)
- [Naki Labour Hire](/demand/nz/brands/naki-labour-hire)
- [NZ Labour Hire](/demand/nz/brands/nz-labour-hire)
- [OneStaff](/demand/nz/brands/onestaff)
- [Recruitment 360](/demand/nz/brands/recruitment-360)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among new plymouth recruitment agencies in New Zealand?

In August 2026, Adecco was the most searched among new plymouth recruitment agencies in New Zealand, with an estimated 220 branded searches and 42.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "New plymouth recruitment agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/new-plymouth/recruitment-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/new-plymouth/recruitment-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.