---
title: "New plymouth mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare New Plymouth mortgage advisers using branded searches made in New Plymouth. Share of Search among Mike Pero, Stephanie Murray Mortgages, Jason Bruce Mortgages and Melanie Bielawski Mortgages, the new plymouth mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/new-plymouth/mortgage-advisers"
publisher: "Brandwave"
---

# New plymouth mortgage advisers in New Zealand: Which brands are most popular in search?

Compare New Plymouth mortgage advisers using branded searches made in New Plymouth. Share of Search among Mike Pero, Stephanie Murray Mortgages, Jason Bruce Mortgages and Melanie Bielawski Mortgages, the new plymouth mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: New Plymouth mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mike Pero, 40%

## Which brand is most popular in search among new plymouth mortgage advisers in New Zealand?

- In August 2026, Mike Pero was the most searched among new plymouth mortgage advisers in New Zealand, with an estimated 40 branded searches and 40% estimated Share of Search within this set.
- Stephanie Murray Mortgages is in 2nd place, 10 percentage points behind at 30% Share of Search.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among new plymouth mortgage advisers in New Zealand increased from 30% to 40%.
- Across the 11 months ending August 2026, Jason Bruce Mortgages’ estimated Share of Search among new plymouth mortgage advisers in New Zealand decreased from 30% to 20%.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among new plymouth mortgage advisers in New Zealand peaked at 40% in August 2026 and was lowest at 22.2% in April 2026.
- Across the 11 months ending August 2026, Stephanie Murray Mortgages’ estimated Share of Search among new plymouth mortgage advisers in New Zealand peaked at 41.7% in May 2026 and was lowest at 16.7% in December 2025.
- Across the 11 months ending August 2026, Jason Bruce Mortgages’ estimated Share of Search among new plymouth mortgage advisers in New Zealand peaked at 44.4% in July 2026 and was lowest at 20% in February 2026.
- Across the 11 months ending August 2026, Melanie Bielawski Mortgages’ estimated Share of Search among new plymouth mortgage advisers in New Zealand peaked at 16.7% in December 2025 and was lowest at 8.3% in May 2026.
- Across the 11 months ending August 2026, Mike Pero rose from 2nd to 1st among new plymouth mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Stephanie Murray Mortgages rose from 3rd to 2nd among new plymouth mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Jason Bruce Mortgages fell from 1st to 3rd among new plymouth mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Melanie Bielawski Mortgages held steady: its estimated Share of Search among new plymouth mortgage advisers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Mike Pero vs Stephanie Murray Mortgages: compare search popularity](/demand/nz/compare/mike-pero-vs-stephanie-murray-mortgages): 40% against 30% Share of Search.
- [Mike Pero vs Jason Bruce Mortgages: compare search popularity](/demand/nz/compare/jason-bruce-mortgages-vs-mike-pero): 40% against 20% Share of Search.
- [Mike Pero vs Melanie Bielawski Mortgages: compare search popularity](/demand/nz/compare/melanie-bielawski-mortgages-vs-mike-pero): 40% against 10% Share of Search.
- [Stephanie Murray Mortgages vs Jason Bruce Mortgages: compare search popularity](/demand/nz/compare/jason-bruce-mortgages-vs-stephanie-murray-mortgages): 30% against 20% Share of Search.
- [Stephanie Murray Mortgages vs Melanie Bielawski Mortgages: compare search popularity](/demand/nz/compare/melanie-bielawski-mortgages-vs-stephanie-murray-mortgages): 30% against 10% Share of Search.
- [Jason Bruce Mortgages vs Melanie Bielawski Mortgages: compare search popularity](/demand/nz/compare/jason-bruce-mortgages-vs-melanie-bielawski-mortgages): 20% against 10% Share of Search.

## How did search popularity change for New Zealand new plymouth mortgage advisers in August 2026?

- In August 2026, Mike Pero overtook Jason Bruce Mortgages to take the highest estimated Share of Search among new plymouth mortgage advisers in New Zealand, at 40%.
- In August 2026, Stephanie Murray Mortgages overtook Jason Bruce Mortgages to rank 2nd among new plymouth mortgage advisers in New Zealand, at 30%.
- In August 2026, Jason Bruce Mortgages lost estimated Share of Search among new plymouth mortgage advisers in New Zealand, from 44.4% to 20%.
- In August 2026, Melanie Bielawski Mortgages lost estimated Share of Search among new plymouth mortgage advisers in New Zealand, from 11.1% to 10%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mike Pero | 40% | 40 | +100.0% | Mike Pero |
| 2 | Stephanie Murray Mortgages | 30% | 30 | +50.0% | Stephanie Murray Mortgages |
| 3 | Jason Bruce Mortgages | 20% | 20 | -50.0% | Jason Bruce Mortgages |
| 4 | Melanie Bielawski Mortgages | 10% | 10 | 0.0% | Melanie Bielawski Mortgages |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jason Bruce Mortgages | 30 | 30% | 1 |
| Oct 2025 | Mike Pero | 30 | 30% | 2 |
| Oct 2025 | Stephanie Murray Mortgages | 30 | 30% | 3 |
| Oct 2025 | Melanie Bielawski Mortgages | 10 | 10% | 4 |
| Nov 2025 | Stephanie Murray Mortgages | 30 | 37.5% | 1 |
| Nov 2025 | Jason Bruce Mortgages | 20 | 25% | 2 |
| Nov 2025 | Mike Pero | 20 | 25% | 3 |
| Nov 2025 | Melanie Bielawski Mortgages | 10 | 12.5% | 4 |
| Dec 2025 | Jason Bruce Mortgages | 20 | 33.3% | 1 |
| Dec 2025 | Mike Pero | 20 | 33.3% | 2 |
| Dec 2025 | Melanie Bielawski Mortgages | 10 | 16.7% | 3 |
| Dec 2025 | Stephanie Murray Mortgages | 10 | 16.7% | 4 |
| Jan 2026 | Mike Pero | 40 | 30.8% | 1 |
| Jan 2026 | Stephanie Murray Mortgages | 40 | 30.8% | 2 |
| Jan 2026 | Jason Bruce Mortgages | 30 | 23.1% | 3 |
| Jan 2026 | Melanie Bielawski Mortgages | 20 | 15.4% | 4 |
| Feb 2026 | Stephanie Murray Mortgages | 40 | 40% | 1 |
| Feb 2026 | Mike Pero | 30 | 30% | 2 |
| Feb 2026 | Jason Bruce Mortgages | 20 | 20% | 3 |
| Feb 2026 | Melanie Bielawski Mortgages | 10 | 10% | 4 |
| Mar 2026 | Mike Pero | 30 | 33.3% | 1 |
| Mar 2026 | Stephanie Murray Mortgages | 30 | 33.3% | 2 |
| Mar 2026 | Jason Bruce Mortgages | 20 | 22.2% | 3 |
| Mar 2026 | Melanie Bielawski Mortgages | 10 | 11.1% | 4 |
| Apr 2026 | Jason Bruce Mortgages | 30 | 33.3% | 1 |
| Apr 2026 | Stephanie Murray Mortgages | 30 | 33.3% | 2 |
| Apr 2026 | Mike Pero | 20 | 22.2% | 3 |
| Apr 2026 | Melanie Bielawski Mortgages | 10 | 11.1% | 4 |
| May 2026 | Stephanie Murray Mortgages | 50 | 41.7% | 1 |
| May 2026 | Jason Bruce Mortgages | 30 | 25% | 2 |
| May 2026 | Mike Pero | 30 | 25% | 3 |
| May 2026 | Melanie Bielawski Mortgages | 10 | 8.3% | 4 |
| Jun 2026 | Mike Pero | 30 | 33.3% | 1 |
| Jun 2026 | Stephanie Murray Mortgages | 30 | 33.3% | 2 |
| Jun 2026 | Jason Bruce Mortgages | 20 | 22.2% | 3 |
| Jun 2026 | Melanie Bielawski Mortgages | 10 | 11.1% | 4 |
| Jul 2026 | Jason Bruce Mortgages | 40 | 44.4% | 1 |
| Jul 2026 | Mike Pero | 20 | 22.2% | 2 |
| Jul 2026 | Stephanie Murray Mortgages | 20 | 22.2% | 3 |
| Jul 2026 | Melanie Bielawski Mortgages | 10 | 11.1% | 4 |
| Aug 2026 | Mike Pero | 40 | 40% | 1 |
| Aug 2026 | Stephanie Murray Mortgages | 30 | 30% | 2 |
| Aug 2026 | Jason Bruce Mortgages | 20 | 20% | 3 |
| Aug 2026 | Melanie Bielawski Mortgages | 10 | 10% | 4 |
| Sep 2026 | Jason Bruce Mortgages | — | — | — |
| Sep 2026 | Melanie Bielawski Mortgages | — | — | — |
| Sep 2026 | Mike Pero | — | — | — |
| Sep 2026 | Stephanie Murray Mortgages | — | — | — |

## What is being compared

- **Jason Bruce Mortgages**: Measured on the search terms “jason bruce”, “jason bruce mortgages” and “jasonbruce”, summed into one figure.
- **Melanie Bielawski Mortgages**: Measured on the search term “melanie bielawski”.
- **Mike Pero**: Measured on the search terms “mike pero”, “mike pero mortgage”, “mike pero mortgage broker”, “mike pero mortgages”, “mike pero mortgages nelson”, “mike pero mortgages new plymouth”, “mike pero mortgages nz”, “mike pero mortgages timaru”, “mikepero” and “mikepero.co.nz”, summed into one figure.
- **Stephanie Murray Mortgages**: Measured on the search terms “stephanie murray mortgages”, “stephanie murray mortgages new plymouth”, “stephanie murray new plymouth” and “stephanie murray nz”, summed into one figure.

- [Jason Bruce Mortgages](/demand/nz/brands/jason-bruce-mortgages)
- [Melanie Bielawski Mortgages](/demand/nz/brands/melanie-bielawski-mortgages)
- [Mike Pero](/demand/nz/brands/mike-pero)
- [Stephanie Murray Mortgages](/demand/nz/brands/stephanie-murray-mortgages)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among new plymouth mortgage advisers in New Zealand?

In August 2026, Mike Pero was the most searched among new plymouth mortgage advisers in New Zealand, with an estimated 40 branded searches and 40% estimated Share of Search within this set.

## Cite this page

Brandwave. "New plymouth mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/new-plymouth/mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/new-plymouth/mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.