---
title: "New plymouth law firms in New Zealand: Which brands are most popular in search?"
description: "Compare New Plymouth law firms using branded searches made in New Plymouth. Share of Search among Govett Quilliam, Nicholsons Lawyers, C&M Legal, Goodwill Law and Quinlaw, the new plymouth law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/new-plymouth/law-firms"
publisher: "Brandwave"
---

# New plymouth law firms in New Zealand: Which brands are most popular in search?

Compare New Plymouth law firms using branded searches made in New Plymouth. Share of Search among Govett Quilliam, Nicholsons Lawyers, C&M Legal, Goodwill Law and Quinlaw, the new plymouth law firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: New Plymouth law firms
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Govett Quilliam, 35.7%

## Which brand is most popular in search among new plymouth law firms in New Zealand?

- In August 2026, Govett Quilliam was the most searched among new plymouth law firms in New Zealand, with an estimated 500 branded searches and 35.7% estimated Share of Search within this set.
- Nicholsons Lawyers is in 2nd place, 1.4 percentage points behind at 34.3% Share of Search.
- Across the 11 months ending August 2026, Govett Quilliam’s estimated Share of Search among new plymouth law firms in New Zealand decreased from 43.3% to 35.7%.
- Across the 11 months ending August 2026, Nicholsons Lawyers’ estimated Share of Search among new plymouth law firms in New Zealand increased from 27.7% to 34.3%.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand increased from 7.8% to 10.7%.
- Across the 11 months ending August 2026, Quinlaw’s estimated Share of Search among new plymouth law firms in New Zealand decreased from 10.6% to 8.6%.
- Across the 11 months ending August 2026, Govett Quilliam’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 43.5% in March 2026 and was lowest at 35.7% in August 2026.
- Across the 11 months ending August 2026, Nicholsons Lawyers’ estimated Share of Search among new plymouth law firms in New Zealand peaked at 34.3% in August 2026 and was lowest at 25.3% in March 2026.
- Across the 11 months ending August 2026, C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 15.7% in December 2025 and was lowest at 10.4% in June 2026.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 12.8% in June 2026 and was lowest at 7.8% in October 2025.
- Across the 11 months ending August 2026, Quinlaw’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 13.3% in January 2026 and was lowest at 7.6% in November 2025.
- Across the 11 months ending August 2026, Goodwill Law rose from 5th to 4th among new plymouth law firms in New Zealand.
- Across the 11 months ending August 2026, Quinlaw fell from 4th to 5th among new plymouth law firms in New Zealand.
- Across the 11 months ending August 2026, C&M Legal held steady: its estimated Share of Search among new plymouth law firms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Govett Quilliam vs Nicholsons Lawyers: compare search popularity](/demand/nz/compare/govett-quilliam-vs-nicholsons-lawyers): 35.7% against 34.3% Share of Search.
- [Govett Quilliam vs C&M Legal: compare search popularity](/demand/nz/compare/c-m-legal-vs-govett-quilliam): 35.7% against 10.7% Share of Search.
- [Govett Quilliam vs Goodwill Law: compare search popularity](/demand/nz/compare/goodwill-law-vs-govett-quilliam): 35.7% against 10.7% Share of Search.
- [Govett Quilliam vs Quinlaw: compare search popularity](/demand/nz/compare/govett-quilliam-vs-quinlaw): 35.7% against 8.6% Share of Search.
- [Nicholsons Lawyers vs C&M Legal: compare search popularity](/demand/nz/compare/c-m-legal-vs-nicholsons-lawyers): 34.3% against 10.7% Share of Search.
- [Nicholsons Lawyers vs Goodwill Law: compare search popularity](/demand/nz/compare/goodwill-law-vs-nicholsons-lawyers): 34.3% against 10.7% Share of Search.
- [Nicholsons Lawyers vs Quinlaw: compare search popularity](/demand/nz/compare/nicholsons-lawyers-vs-quinlaw): 34.3% against 8.6% Share of Search.
- [C&M Legal vs Goodwill Law: compare search popularity](/demand/nz/compare/c-m-legal-vs-goodwill-law): 10.7% Share of Search each.
- [C&M Legal vs Quinlaw: compare search popularity](/demand/nz/compare/c-m-legal-vs-quinlaw): 10.7% against 8.6% Share of Search.
- [Goodwill Law vs Quinlaw: compare search popularity](/demand/nz/compare/goodwill-law-vs-quinlaw): 10.7% against 8.6% Share of Search.

## How did search popularity change for New Zealand new plymouth law firms in August 2026?

- In August 2026, Nicholsons Lawyers gained estimated Share of Search among new plymouth law firms in New Zealand, from 31.5% to 34.3%.
- In August 2026, Goodwill Law gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.1% to 10.7%.
- In August 2026, Quinlaw gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.1% to 8.6%.
- In August 2026, Govett Quilliam lost estimated Share of Search among new plymouth law firms in New Zealand, from 41.1% to 35.7%.
- In August 2026, C&M Legal lost estimated Share of Search among new plymouth law firms in New Zealand, from 11.3% to 10.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Govett Quilliam | 35.7% | 500 | -2.0% | Govett Quilliam |
| 2 | Nicholsons Lawyers | 34.3% | 480 | +23.1% | Nicholsons Lawyers |
| 3 | C&M Legal | 10.7% | 150 | +7.1% | C&M Legal |
| 4 | Goodwill Law | 10.7% | 150 | +50.0% | Goodwill Law |
| 5 | Quinlaw | 8.6% | 120 | +20.0% | Quinlaw |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Govett Quilliam | 610 | 43.3% | 1 |
| Oct 2025 | Nicholsons Lawyers | 390 | 27.7% | 2 |
| Oct 2025 | C&M Legal | 150 | 10.6% | 3 |
| Oct 2025 | Quinlaw | 150 | 10.6% | 4 |
| Oct 2025 | Goodwill Law | 110 | 7.8% | 5 |
| Nov 2025 | Govett Quilliam | 590 | 41% | 1 |
| Nov 2025 | Nicholsons Lawyers | 390 | 27.1% | 2 |
| Nov 2025 | C&M Legal | 190 | 13.2% | 3 |
| Nov 2025 | Goodwill Law | 160 | 11.1% | 4 |
| Nov 2025 | Quinlaw | 110 | 7.6% | 5 |
| Dec 2025 | Govett Quilliam | 440 | 36.4% | 1 |
| Dec 2025 | Nicholsons Lawyers | 320 | 26.4% | 2 |
| Dec 2025 | C&M Legal | 190 | 15.7% | 3 |
| Dec 2025 | Quinlaw | 150 | 12.4% | 4 |
| Dec 2025 | Goodwill Law | 110 | 9.1% | 5 |
| Jan 2026 | Govett Quilliam | 500 | 37% | 1 |
| Jan 2026 | Nicholsons Lawyers | 390 | 28.9% | 2 |
| Jan 2026 | Quinlaw | 180 | 13.3% | 3 |
| Jan 2026 | C&M Legal | 170 | 12.6% | 4 |
| Jan 2026 | Goodwill Law | 110 | 8.1% | 5 |
| Feb 2026 | Govett Quilliam | 600 | 42% | 1 |
| Feb 2026 | Nicholsons Lawyers | 390 | 27.3% | 2 |
| Feb 2026 | C&M Legal | 170 | 11.9% | 3 |
| Feb 2026 | Quinlaw | 150 | 10.5% | 4 |
| Feb 2026 | Goodwill Law | 120 | 8.4% | 5 |
| Mar 2026 | Govett Quilliam | 670 | 43.5% | 1 |
| Mar 2026 | Nicholsons Lawyers | 390 | 25.3% | 2 |
| Mar 2026 | C&M Legal | 190 | 12.3% | 3 |
| Mar 2026 | Quinlaw | 150 | 9.7% | 4 |
| Mar 2026 | Goodwill Law | 140 | 9.1% | 5 |
| Apr 2026 | Govett Quilliam | 520 | 37.4% | 1 |
| Apr 2026 | Nicholsons Lawyers | 390 | 28.1% | 2 |
| Apr 2026 | C&M Legal | 190 | 13.7% | 3 |
| Apr 2026 | Quinlaw | 150 | 10.8% | 4 |
| Apr 2026 | Goodwill Law | 140 | 10.1% | 5 |
| May 2026 | Govett Quilliam | 510 | 39.5% | 1 |
| May 2026 | Nicholsons Lawyers | 390 | 30.2% | 2 |
| May 2026 | C&M Legal | 160 | 12.4% | 3 |
| May 2026 | Quinlaw | 120 | 9.3% | 4 |
| May 2026 | Goodwill Law | 110 | 8.5% | 5 |
| Jun 2026 | Govett Quilliam | 520 | 41.6% | 1 |
| Jun 2026 | Nicholsons Lawyers | 320 | 25.6% | 2 |
| Jun 2026 | Goodwill Law | 160 | 12.8% | 3 |
| Jun 2026 | C&M Legal | 130 | 10.4% | 4 |
| Jun 2026 | Quinlaw | 120 | 9.6% | 5 |
| Jul 2026 | Govett Quilliam | 510 | 41.1% | 1 |
| Jul 2026 | Nicholsons Lawyers | 390 | 31.5% | 2 |
| Jul 2026 | C&M Legal | 140 | 11.3% | 3 |
| Jul 2026 | Goodwill Law | 100 | 8.1% | 4 |
| Jul 2026 | Quinlaw | 100 | 8.1% | 5 |
| Aug 2026 | Govett Quilliam | 500 | 35.7% | 1 |
| Aug 2026 | Nicholsons Lawyers | 480 | 34.3% | 2 |
| Aug 2026 | C&M Legal | 150 | 10.7% | 3 |
| Aug 2026 | Goodwill Law | 150 | 10.7% | 4 |
| Aug 2026 | Quinlaw | 120 | 8.6% | 5 |
| Sep 2026 | C&M Legal | — | — | — |
| Sep 2026 | Goodwill Law | — | — | — |
| Sep 2026 | Govett Quilliam | — | — | — |
| Sep 2026 | Nicholsons Lawyers | — | — | — |
| Sep 2026 | Quinlaw | — | — | — |

## What is being compared

- **C&M Legal**: Measured on the search terms “c & m legal new plymouth”, “c and m legal”, “c and m legal new plymouth”, “c&m legal” and “c&m legal new plymouth”, summed into one figure.
- **Goodwill Law**: Measured on the search terms “goodwill law”, “goodwill law new plymouth” and “goodwill.law”, summed into one figure.
- **Govett Quilliam**: Measured on the search terms “govett quilliam”, “govett quilliam lawyers new plymouth”, “govett quilliam new plymouth” and “thelawyers”, summed into one figure.
- **Nicholsons Lawyers**: Measured on the search term “nicholsons lawyers”.
- **Quinlaw**: Measured on the search terms “quinlaw” and “quinlaw new plymouth”, summed into one figure.

- [C&M Legal](/demand/nz/brands/c-m-legal)
- [Goodwill Law](/demand/nz/brands/goodwill-law)
- [Govett Quilliam](/demand/nz/brands/govett-quilliam)
- [Nicholsons Lawyers](/demand/nz/brands/nicholsons-lawyers)
- [Quinlaw](/demand/nz/brands/quinlaw)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among new plymouth law firms in New Zealand?

In August 2026, Govett Quilliam was the most searched among new plymouth law firms in New Zealand, with an estimated 500 branded searches and 35.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "New plymouth law firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/new-plymouth/law-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/new-plymouth/law-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.