---
title: "New plymouth insurance brokers in New Zealand: Which brands are most popular in search?"
description: "Compare New Plymouth insurance brokers using branded searches made in New Plymouth. Share of Search among Gallagher Insurance, The Advisers, Marsh, AdAstra, Greenlight Insurance Brokers and The Insurance Collective, the new plymouth insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/new-plymouth/insurance-brokers"
publisher: "Brandwave"
---

# New plymouth insurance brokers in New Zealand: Which brands are most popular in search?

Compare New Plymouth insurance brokers using branded searches made in New Plymouth. Share of Search among Gallagher Insurance, The Advisers, Marsh, AdAstra, Greenlight Insurance Brokers and The Insurance Collective, the new plymouth insurance brokers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: New Plymouth insurance brokers
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Gallagher Insurance, 53.6%

## Which brand is most popular in search among new plymouth insurance brokers in New Zealand?

- In August 2026, Gallagher Insurance was the most searched among new plymouth insurance brokers in New Zealand, with an estimated 150 branded searches and 53.6% estimated Share of Search within this set.
- The Advisers is in 2nd place, 32.1 percentage points behind at 21.4% Share of Search.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among new plymouth insurance brokers in New Zealand decreased from 71.4% to 53.6%.
- Across the 11 months ending August 2026, The Advisers’ estimated Share of Search among new plymouth insurance brokers in New Zealand increased from 20% to 21.4%.
- Across the 11 months ending August 2026, Marsh’s estimated Share of Search among new plymouth insurance brokers in New Zealand increased from 8.6% to 17.9%.
- Across the 11 months ending August 2026, AdAstra’s estimated Share of Search among new plymouth insurance brokers in New Zealand increased from 0% to 3.6%.
- Across the 11 months ending August 2026, Greenlight Insurance Brokers’ estimated Share of Search among new plymouth insurance brokers in New Zealand increased from 0% to 3.6%.
- Across the 11 months ending August 2026, Gallagher Insurance’s estimated Share of Search among new plymouth insurance brokers in New Zealand peaked at 77.5% in December 2025 and was lowest at 52% in May 2026.
- Across the 11 months ending August 2026, The Advisers’ estimated Share of Search among new plymouth insurance brokers in New Zealand peaked at 21.9% in March 2026 and was lowest at 12.5% in December 2025.
- Across the 11 months ending August 2026, Marsh’s estimated Share of Search among new plymouth insurance brokers in New Zealand peaked at 20% in May 2026 and was lowest at 8.1% in April 2026.
- Across the 11 months ending August 2026, AdAstra’s estimated Share of Search among new plymouth insurance brokers in New Zealand peaked at 4% in May 2026 and was lowest at 0% in October 2025.
- Across the 11 months ending August 2026, Greenlight Insurance Brokers’ estimated Share of Search among new plymouth insurance brokers in New Zealand peaked at 4% in May 2026 and was lowest at 0% in October 2025.
- Across the 11 months ending August 2026, The Insurance Collective held steady: its estimated Share of Search among new plymouth insurance brokers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Gallagher Insurance vs The Advisers: compare search popularity](/demand/nz/compare/gallagher-insurance-vs-the-advisers): 53.6% against 21.4% Share of Search.
- [Gallagher Insurance vs Marsh: compare search popularity](/demand/nz/compare/gallagher-insurance-vs-marsh): 53.6% against 17.9% Share of Search.
- [Gallagher Insurance vs AdAstra: compare search popularity](/demand/nz/compare/adastra-vs-gallagher-insurance): 53.6% against 3.6% Share of Search.
- [Gallagher Insurance vs Greenlight Insurance Brokers: compare search popularity](/demand/nz/compare/gallagher-insurance-vs-greenlight-insurance-brokers): 53.6% against 3.6% Share of Search.
- [The Advisers vs Marsh: compare search popularity](/demand/nz/compare/marsh-vs-the-advisers): 21.4% against 17.9% Share of Search.
- [The Advisers vs AdAstra: compare search popularity](/demand/nz/compare/adastra-vs-the-advisers): 21.4% against 3.6% Share of Search.
- [The Advisers vs Greenlight Insurance Brokers: compare search popularity](/demand/nz/compare/greenlight-insurance-brokers-vs-the-advisers): 21.4% against 3.6% Share of Search.
- [Marsh vs AdAstra: compare search popularity](/demand/nz/compare/adastra-vs-marsh): 17.9% against 3.6% Share of Search.
- [Marsh vs Greenlight Insurance Brokers: compare search popularity](/demand/nz/compare/greenlight-insurance-brokers-vs-marsh): 17.9% against 3.6% Share of Search.
- [AdAstra vs Greenlight Insurance Brokers: compare search popularity](/demand/nz/compare/adastra-vs-greenlight-insurance-brokers): 3.6% Share of Search each.

## How did search popularity change for New Zealand new plymouth insurance brokers in August 2026?

- In August 2026, Marsh gained estimated Share of Search among new plymouth insurance brokers in New Zealand, from 10% to 17.9%.
- In August 2026, The Advisers gained estimated Share of Search among new plymouth insurance brokers in New Zealand, from 16.7% to 21.4%.
- In August 2026, Gallagher Insurance lost estimated Share of Search among new plymouth insurance brokers in New Zealand, from 66.7% to 53.6%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gallagher Insurance | 53.6% | 150 | -25.0% | Gallagher Insurance |
| 2 | The Advisers | 21.4% | 60 | +20.0% | The Advisers |
| 3 | Marsh | 17.9% | 50 | +66.7% | Marsh |
| 4 | AdAstra | 3.6% | 10 | 0.0% | AdAstra |
| 5 | Greenlight Insurance Brokers | 3.6% | 10 | 0.0% | Greenlight Insurance Brokers |
| — | The Insurance Collective | — | — | — | The Insurance Collective |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gallagher Insurance | 250 | 71.4% | 1 |
| Oct 2025 | The Advisers | 70 | 20% | 2 |
| Oct 2025 | Marsh | 30 | 8.6% | 3 |
| Oct 2025 | AdAstra | 0 | 0% | 4 |
| Oct 2025 | Greenlight Insurance Brokers | 0 | 0% | 5 |
| Oct 2025 | The Insurance Collective | — | — | — |
| Nov 2025 | Gallagher Insurance | 270 | 75% | 1 |
| Nov 2025 | The Advisers | 60 | 16.7% | 2 |
| Nov 2025 | Marsh | 30 | 8.3% | 3 |
| Nov 2025 | AdAstra | 0 | 0% | 4 |
| Nov 2025 | Greenlight Insurance Brokers | 0 | 0% | 5 |
| Nov 2025 | The Insurance Collective | — | — | — |
| Dec 2025 | Gallagher Insurance | 310 | 77.5% | 1 |
| Dec 2025 | The Advisers | 50 | 12.5% | 2 |
| Dec 2025 | Marsh | 40 | 10% | 3 |
| Dec 2025 | AdAstra | 0 | 0% | 4 |
| Dec 2025 | Greenlight Insurance Brokers | 0 | 0% | 5 |
| Dec 2025 | The Insurance Collective | — | — | — |
| Jan 2026 | Gallagher Insurance | 200 | 66.7% | 1 |
| Jan 2026 | Marsh | 50 | 16.7% | 2 |
| Jan 2026 | The Advisers | 50 | 16.7% | 3 |
| Jan 2026 | AdAstra | 0 | 0% | 4 |
| Jan 2026 | Greenlight Insurance Brokers | 0 | 0% | 5 |
| Jan 2026 | The Insurance Collective | — | — | — |
| Feb 2026 | Gallagher Insurance | 150 | 55.6% | 1 |
| Feb 2026 | Marsh | 50 | 18.5% | 2 |
| Feb 2026 | The Advisers | 50 | 18.5% | 3 |
| Feb 2026 | AdAstra | 10 | 3.7% | 4 |
| Feb 2026 | Greenlight Insurance Brokers | 10 | 3.7% | 5 |
| Feb 2026 | The Insurance Collective | — | — | — |
| Mar 2026 | Gallagher Insurance | 190 | 59.4% | 1 |
| Mar 2026 | The Advisers | 70 | 21.9% | 2 |
| Mar 2026 | Marsh | 40 | 12.5% | 3 |
| Mar 2026 | AdAstra | 10 | 3.1% | 4 |
| Mar 2026 | Greenlight Insurance Brokers | 10 | 3.1% | 5 |
| Mar 2026 | The Insurance Collective | — | — | — |
| Apr 2026 | Gallagher Insurance | 260 | 70.3% | 1 |
| Apr 2026 | The Advisers | 60 | 16.2% | 2 |
| Apr 2026 | Marsh | 30 | 8.1% | 3 |
| Apr 2026 | AdAstra | 10 | 2.7% | 4 |
| Apr 2026 | Greenlight Insurance Brokers | 10 | 2.7% | 5 |
| Apr 2026 | The Insurance Collective | — | — | — |
| May 2026 | Gallagher Insurance | 130 | 52% | 1 |
| May 2026 | Marsh | 50 | 20% | 2 |
| May 2026 | The Advisers | 50 | 20% | 3 |
| May 2026 | AdAstra | 10 | 4% | 4 |
| May 2026 | Greenlight Insurance Brokers | 10 | 4% | 5 |
| May 2026 | The Insurance Collective | — | — | — |
| Jun 2026 | Gallagher Insurance | 230 | 60.5% | 1 |
| Jun 2026 | Marsh | 70 | 18.4% | 2 |
| Jun 2026 | The Advisers | 60 | 15.8% | 3 |
| Jun 2026 | AdAstra | 10 | 2.6% | 4 |
| Jun 2026 | Greenlight Insurance Brokers | 10 | 2.6% | 5 |
| Jun 2026 | The Insurance Collective | — | — | — |
| Jul 2026 | Gallagher Insurance | 200 | 66.7% | 1 |
| Jul 2026 | The Advisers | 50 | 16.7% | 2 |
| Jul 2026 | Marsh | 30 | 10% | 3 |
| Jul 2026 | AdAstra | 10 | 3.3% | 4 |
| Jul 2026 | Greenlight Insurance Brokers | 10 | 3.3% | 5 |
| Jul 2026 | The Insurance Collective | — | — | — |
| Aug 2026 | Gallagher Insurance | 150 | 53.6% | 1 |
| Aug 2026 | The Advisers | 60 | 21.4% | 2 |
| Aug 2026 | Marsh | 50 | 17.9% | 3 |
| Aug 2026 | AdAstra | 10 | 3.6% | 4 |
| Aug 2026 | Greenlight Insurance Brokers | 10 | 3.6% | 5 |
| Aug 2026 | The Insurance Collective | — | — | — |
| Sep 2026 | AdAstra | — | — | — |
| Sep 2026 | Gallagher Insurance | — | — | — |
| Sep 2026 | Greenlight Insurance Brokers | — | — | — |
| Sep 2026 | Marsh | — | — | — |
| Sep 2026 | The Advisers | — | — | — |
| Sep 2026 | The Insurance Collective | — | — | — |

## What is being compared

- **AdAstra**: Measured on the search term “adastra new plymouth”.
- **Gallagher Insurance**: Measured on the search terms “aj gallagher insurance”, “aj gallagher insurance brokers”, “ajg co nz”, “ajg insurance”, “ajg insurance agency”, “ajg insurance broker”, “ajg nz”, “ajg.co.nz”, “arthur g gallagher insurance”, “arthur gallagher insurance”, “arthur gallagher insurance brokers”, “arthur gallagher insurance company”, “arthur j gallagher insurance”, “arthur j gallagher insurance agency”, “arthur j gallagher insurance brokers”, “arthur j gallagher insurance company”, “gallagher boat insurance”, “gallagher car insurance”, “gallagher health insurance”, “gallagher home insurance”, “gallagher insurance”, “gallagher insurance agency”, “gallagher insurance and risk management”, “gallagher insurance ashburton”, “gallagher insurance auckland”, “gallagher insurance blenheim”, “gallagher insurance broker”, “gallagher insurance christchurch”, “gallagher insurance company”, “gallagher insurance dunedin”, “gallagher insurance hamilton”, “gallagher insurance invercargill”, “gallagher insurance kaitaia”, “gallagher insurance napier”, “gallagher insurance nelson”, “gallagher insurance new plymouth”, “gallagher insurance new zealand”, “gallagher insurance nz”, “gallagher insurance palmerston north”, “gallagher insurance quote”, “gallagher insurance risk management”, “gallagher insurance services”, “gallagher insurance taupo”, “gallagher insurance tauranga”, “gallagher insurance timaru”, “gallagher insurance wanaka”, “gallagher insurance wellington”, “gallagher insurance whangarei”, “gallagher landlord insurance”, “gallagher life insurance”, “gallagher pet insurance”, “gallagher travel insurance” and “gallagherinsurance”, summed into one figure.
- **Greenlight Insurance Brokers**: Measured on the search terms “greenlight insurance brokers”, “greenlight insurance brokers nz” and “greenlight insurance brokers rotorua”, summed into one figure.
- **Marsh**: Measured on the search terms “marsh broker”, “marsh business insurance”, “marsh insurance”, “marsh insurance broker”, “marsh insurance new zealand”, “marsh insurance nz”, “marsh new plymouth”, “marsh new zealand” and “marsh nz”, summed into one figure.
- **The Advisers**: Measured on the search terms “the advisers”, “the advisers new plymouth” and “theadvisers”, summed into one figure.
- **The Insurance Collective**: Measured on the search term “the insurance collective”.

- [AdAstra](/demand/nz/brands/adastra)
- [Gallagher Insurance](/demand/nz/brands/gallagher-insurance)
- [Greenlight Insurance Brokers](/demand/nz/brands/greenlight-insurance-brokers)
- [Marsh](/demand/nz/brands/marsh)
- [The Advisers](/demand/nz/brands/the-advisers)
- [The Insurance Collective](/demand/nz/brands/the-insurance-collective)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among new plymouth insurance brokers in New Zealand?

In August 2026, Gallagher Insurance was the most searched among new plymouth insurance brokers in New Zealand, with an estimated 150 branded searches and 53.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "New plymouth insurance brokers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/new-plymouth/insurance-brokers

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/new-plymouth/insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.