---
title: "New plymouth electrical contractors in New Zealand: Which brands are most popular in search?"
description: "Compare New Plymouth electrical contractors using branded searches made in New Plymouth. Share of Search among Laser Electrical, KES Electrical, Electric L and PERL Electrical, the new plymouth electrical contractors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/new-plymouth/electrical-contractors"
publisher: "Brandwave"
---

# New plymouth electrical contractors in New Zealand: Which brands are most popular in search?

Compare New Plymouth electrical contractors using branded searches made in New Plymouth. Share of Search among Laser Electrical, KES Electrical, Electric L and PERL Electrical, the new plymouth electrical contractors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: New Plymouth electrical contractors
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Laser Electrical, 42.9%

## Which brand is most popular in search among new plymouth electrical contractors in New Zealand?

- In August 2026, Laser Electrical was the most searched among new plymouth electrical contractors in New Zealand, with an estimated 90 branded searches and 42.9% estimated Share of Search within this set.
- KES Electrical is in 2nd place, 14.3 percentage points behind at 28.6% Share of Search.
- Across the 11 months ending August 2026, Laser Electrical’s estimated Share of Search among new plymouth electrical contractors in New Zealand increased from 39.1% to 42.9%.
- Across the 11 months ending August 2026, KES Electrical’s estimated Share of Search among new plymouth electrical contractors in New Zealand decreased from 43.5% to 28.6%.
- Across the 11 months ending August 2026, Electric L’s estimated Share of Search among new plymouth electrical contractors in New Zealand increased from 13% to 14.3%.
- Across the 11 months ending August 2026, PERL Electrical’s estimated Share of Search among new plymouth electrical contractors in New Zealand increased from 4.3% to 14.3%.
- Across the 11 months ending August 2026, Laser Electrical’s estimated Share of Search among new plymouth electrical contractors in New Zealand peaked at 47.4% in January 2026 and was lowest at 35.7% in December 2025.
- Across the 11 months ending August 2026, KES Electrical’s estimated Share of Search among new plymouth electrical contractors in New Zealand peaked at 43.5% in October 2025 and was lowest at 27.8% in November 2025.
- Across the 11 months ending August 2026, Electric L’s estimated Share of Search among new plymouth electrical contractors in New Zealand peaked at 28.6% in December 2025 and was lowest at 10.5% in January 2026.
- Across the 11 months ending August 2026, Laser Electrical rose from 2nd to 1st among new plymouth electrical contractors in New Zealand.
- Across the 11 months ending August 2026, KES Electrical fell from 1st to 2nd among new plymouth electrical contractors in New Zealand.

## Compare search popularity between leading brands

- [Laser Electrical vs KES Electrical: compare search popularity](/demand/nz/compare/kes-electrical-vs-laser-electrical): 42.9% against 28.6% Share of Search.
- [Laser Electrical vs Electric L: compare search popularity](/demand/nz/compare/electric-l-vs-laser-electrical): 42.9% against 14.3% Share of Search.
- [Laser Electrical vs PERL Electrical: compare search popularity](/demand/nz/compare/laser-electrical-vs-perl-electrical): 42.9% against 14.3% Share of Search.
- [KES Electrical vs Electric L: compare search popularity](/demand/nz/compare/electric-l-vs-kes-electrical): 28.6% against 14.3% Share of Search.
- [KES Electrical vs PERL Electrical: compare search popularity](/demand/nz/compare/kes-electrical-vs-perl-electrical): 28.6% against 14.3% Share of Search.
- [Electric L vs PERL Electrical: compare search popularity](/demand/nz/compare/electric-l-vs-perl-electrical): 14.3% Share of Search each.

## How did search popularity change for New Zealand new plymouth electrical contractors in August 2026?

- In August 2026, PERL Electrical gained estimated Share of Search among new plymouth electrical contractors in New Zealand, from 5.3% to 14.3%.
- In August 2026, Laser Electrical lost estimated Share of Search among new plymouth electrical contractors in New Zealand, from 47.4% to 42.9%.
- In August 2026, KES Electrical lost estimated Share of Search among new plymouth electrical contractors in New Zealand, from 31.6% to 28.6%.
- In August 2026, Electric L lost estimated Share of Search among new plymouth electrical contractors in New Zealand, from 15.8% to 14.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Laser Electrical | 42.9% | 90 | 0.0% | Laser Electrical |
| 2 | KES Electrical | 28.6% | 60 | 0.0% | KES Electrical |
| 3 | Electric L | 14.3% | 30 | 0.0% | Electric L |
| 4 | PERL Electrical | 14.3% | 30 | +200.0% | PERL Electrical |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KES Electrical | 100 | 43.5% | 1 |
| Oct 2025 | Laser Electrical | 90 | 39.1% | 2 |
| Oct 2025 | Electric L | 30 | 13% | 3 |
| Oct 2025 | PERL Electrical | 10 | 4.3% | 4 |
| Nov 2025 | Laser Electrical | 80 | 44.4% | 1 |
| Nov 2025 | KES Electrical | 50 | 27.8% | 2 |
| Nov 2025 | Electric L | 40 | 22.2% | 3 |
| Nov 2025 | PERL Electrical | 10 | 5.6% | 4 |
| Dec 2025 | Laser Electrical | 50 | 35.7% | 1 |
| Dec 2025 | Electric L | 40 | 28.6% | 2 |
| Dec 2025 | KES Electrical | 40 | 28.6% | 3 |
| Dec 2025 | PERL Electrical | 10 | 7.1% | 4 |
| Jan 2026 | Laser Electrical | 90 | 47.4% | 1 |
| Jan 2026 | KES Electrical | 70 | 36.8% | 2 |
| Jan 2026 | Electric L | 20 | 10.5% | 3 |
| Jan 2026 | PERL Electrical | 10 | 5.3% | 4 |
| Feb 2026 | Laser Electrical | 70 | 38.9% | 1 |
| Feb 2026 | KES Electrical | 60 | 33.3% | 2 |
| Feb 2026 | Electric L | 40 | 22.2% | 3 |
| Feb 2026 | PERL Electrical | 10 | 5.6% | 4 |
| Mar 2026 | Laser Electrical | 90 | 47.4% | 1 |
| Mar 2026 | KES Electrical | 60 | 31.6% | 2 |
| Mar 2026 | Electric L | 30 | 15.8% | 3 |
| Mar 2026 | PERL Electrical | 10 | 5.3% | 4 |
| Apr 2026 | KES Electrical | 90 | 40.9% | 1 |
| Apr 2026 | Laser Electrical | 80 | 36.4% | 2 |
| Apr 2026 | Electric L | 40 | 18.2% | 3 |
| Apr 2026 | PERL Electrical | 10 | 4.5% | 4 |
| May 2026 | Laser Electrical | 70 | 41.2% | 1 |
| May 2026 | KES Electrical | 50 | 29.4% | 2 |
| May 2026 | Electric L | 40 | 23.5% | 3 |
| May 2026 | PERL Electrical | 10 | 5.9% | 4 |
| Jun 2026 | Laser Electrical | 90 | 47.4% | 1 |
| Jun 2026 | KES Electrical | 60 | 31.6% | 2 |
| Jun 2026 | Electric L | 30 | 15.8% | 3 |
| Jun 2026 | PERL Electrical | 10 | 5.3% | 4 |
| Jul 2026 | Laser Electrical | 90 | 47.4% | 1 |
| Jul 2026 | KES Electrical | 60 | 31.6% | 2 |
| Jul 2026 | Electric L | 30 | 15.8% | 3 |
| Jul 2026 | PERL Electrical | 10 | 5.3% | 4 |
| Aug 2026 | Laser Electrical | 90 | 42.9% | 1 |
| Aug 2026 | KES Electrical | 60 | 28.6% | 2 |
| Aug 2026 | Electric L | 30 | 14.3% | 3 |
| Aug 2026 | PERL Electrical | 30 | 14.3% | 4 |
| Sep 2026 | Electric L | — | — | — |
| Sep 2026 | KES Electrical | — | — | — |
| Sep 2026 | Laser Electrical | — | — | — |
| Sep 2026 | PERL Electrical | — | — | — |

## What is being compared

- **Electric L**: Measured on the search terms “electric l” and “electricl”, summed into one figure.
- **KES Electrical**: Measured on the search terms “kes electrical” and “kes electrical new plymouth”, summed into one figure.
- **Laser Electrical**: Measured on the search terms “laser electrical”, “laser electrical new plymouth”, “laser electrical new zealand”, “laser electrical nz” and “laserelectrical”, summed into one figure.
- **PERL Electrical**: Measured on the search terms “perl electrical” and “perl electrical napier”, summed into one figure.

- [Electric L](/demand/nz/brands/electric-l)
- [KES Electrical](/demand/nz/brands/kes-electrical)
- [Laser Electrical](/demand/nz/brands/laser-electrical)
- [PERL Electrical](/demand/nz/brands/perl-electrical)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among new plymouth electrical contractors in New Zealand?

In August 2026, Laser Electrical was the most searched among new plymouth electrical contractors in New Zealand, with an estimated 90 branded searches and 42.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "New plymouth electrical contractors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/new-plymouth/electrical-contractors

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/new-plymouth/electrical-contractors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.