--- title: "Strategy Collective vs The Creatives: Which is more popular in New Zealand?" description: "Is Strategy Collective or The Creatives more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth brand design studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/new-plymouth/brand-design-studios/compare/strategy-collective-vs-the-creatives" publisher: "Brandwave" --- # Strategy Collective vs The Creatives: Which is more popular in New Zealand? Is Strategy Collective or The Creatives more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth brand design studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Strategy Collective and The Creatives - **Competitive set**: New Plymouth brand design studios - **Market**: New Zealand - **Month measured**: Oct 2026 - **Strategy Collective Share of Search**: 21.4% - **The Creatives Share of Search**: 42.9% ## Is Strategy Collective or The Creatives more popular in search? - In October 2026, The Creatives had more branded searches than Strategy Collective among New Plymouth brand design studios in New Zealand. The Creatives had about 60 branded searches, while Strategy Collective had 30. The Creatives made up 42.9% of all New Plymouth brand design studio searches we track, and Strategy Collective accounted for 21.4%. - The lead changed hands 3 times in the 12 months ending October 2026: The Creatives took it in December 2025, Strategy Collective took it in May 2026, The Creatives took it in June 2026. - Across the 12 months ending October 2026, Strategy Collective’s share of searches among New Plymouth brand design studios in New Zealand moved from 35% to 21.4%, and its estimated monthly branded searches moved from 70 to 30. - Across the 12 months ending October 2026, The Creatives’ share of searches among New Plymouth brand design studios in New Zealand moved from 25% to 42.9%, and its estimated monthly branded searches moved from 50 to 60. ## Top New Plymouth brand design studios in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Strategy Collective was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Creatives was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Strategy Collective was listed before The Creatives in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Strategy Collective | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Idyllic | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | The Cream Co. | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | The Creatives | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Design Garage | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Favour The Brave | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Studio Stu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about New Plymouth brand design studios - Asked ChatGPT "Which brand design studio should I hire in New Plymouth, New Zealand?": 1. Idyllic, 2. Strategy Collective, 3. The Cream Co., 4. The Creatives - Asked ChatGPT "What are the best brand design studios in New Plymouth, New Zealand?": 1. Strategy Collective, 2. The Cream Co., 3. Idyllic - Asked ChatGPT "What's the best brand design studio in New Plymouth, New Zealand for a new company identity?": 1. Idyllic, 2. Strategy Collective, 3. The Creatives, 4. The Cream Co. - Searched Google, AI Overview "logo design new plymouth": 1. The Creatives Not named in any answer: Design Garage, Favour The Brave and Studio Stu. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth brand design studios in October 2026? - In October 2026, The Creatives lost share of searches among New Plymouth brand design studios in New Zealand, from 47.6% to 42.9%. - In October 2026, Strategy Collective lost share of searches among New Plymouth brand design studios in New Zealand, from 23.8% to 21.4%. ## How has branded search for Strategy Collective and The Creatives changed in New Zealand over the last 12 months? | Month | Strategy Collective estimated searches | Strategy Collective Share of Search | Strategy Collective rank | The Creatives estimated searches | The Creatives Share of Search | The Creatives rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 70 | 35% | 1 | 50 | 25% | 2 | | Dec 2025 | 30 | 20% | 2 | 50 | 33.3% | 1 | | Jan 2026 | 70 | 28% | 2 | 80 | 32% | 1 | | Feb 2026 | 50 | 29.4% | 1 | 50 | 29.4% | 2 | | Mar 2026 | 40 | 21.1% | 3 | 60 | 31.6% | 1 | | Apr 2026 | 50 | 19.2% | 3 | 60 | 23.1% | 2 | | May 2026 | 90 | 45% | 1 | 50 | 25% | 2 | | Jun 2026 | 70 | 25.9% | 2 | 100 | 37% | 1 | | Jul 2026 | 70 | 29.2% | 2 | 100 | 41.7% | 1 | | Aug 2026 | 50 | 20.8% | 2 | 120 | 50% | 1 | | Sep 2026 | 50 | 23.8% | 2 | 100 | 47.6% | 1 | | Oct 2026 | 30 | 21.4% | 2 | 60 | 42.9% | 1 | ## How are Strategy Collective’s and The Creatives’ branded searches counted? Brandwave collects information about searches that people make online using Strategy Collective’s and The Creatives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Strategy Collective**: Measured on the search terms “strategy collective”, “strategycollective” and “the strategy collective”, summed into one figure. - **The Creatives**: Measured on the search terms “the creatives” and “thecreatives”, summed into one figure. - [Strategy Collective profile](/demand/nz/brands/strategy-collective) - [The Creatives profile](/demand/nz/brands/the-creatives) - [All New Plymouth brand design studios in New Zealand](/demand/nz/locations/new-plymouth/brand-design-studios): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Strategy Collective or The Creatives more popular in search? In October 2026, The Creatives had more branded searches than Strategy Collective among New Plymouth brand design studios in New Zealand. The Creatives had about 60 branded searches, while Strategy Collective had 30. The Creatives made up 42.9% of all New Plymouth brand design studio searches we track, and Strategy Collective accounted for 21.4%. ## Cite this page Brandwave. "Strategy Collective vs The Creatives: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/locations/new-plymouth/brand-design-studios/compare/strategy-collective-vs-the-creatives This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/new-plymouth/brand-design-studios/compare/strategy-collective-vs-the-creatives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.