--- title: "Idyllic vs The Creatives: Which is more popular in New Zealand?" description: "Is Idyllic or The Creatives more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth brand design studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/new-plymouth/brand-design-studios/compare/idyllic-vs-the-creatives" publisher: "Brandwave" --- # Idyllic vs The Creatives: Which is more popular in New Zealand? Is Idyllic or The Creatives more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth brand design studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Idyllic and The Creatives - **Competitive set**: New Plymouth brand design studios - **Market**: New Zealand - **Month measured**: Oct 2026 - **Idyllic Share of Search**: 7.1% - **The Creatives Share of Search**: 42.9% ## Is Idyllic or The Creatives more popular in search? - In October 2026, The Creatives had more branded searches than Idyllic among New Plymouth brand design studios in New Zealand. The Creatives had about 60 branded searches, while Idyllic had 10. The Creatives made up 42.9% of all New Plymouth brand design studio searches we track, and Idyllic accounted for 7.1%. - The Creatives was ahead of Idyllic in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Idyllic’s share of searches among New Plymouth brand design studios in New Zealand moved from 10% to 7.1%, and its estimated monthly branded searches moved from 20 to 10. - Across the 12 months ending October 2026, The Creatives’ share of searches among New Plymouth brand design studios in New Zealand moved from 25% to 42.9%, and its estimated monthly branded searches moved from 50 to 60. ## Top New Plymouth brand design studios in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Idyllic was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Creatives was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Idyllic was listed before The Creatives in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Strategy Collective | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Idyllic | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | The Cream Co. | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | The Creatives | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Design Garage | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Favour The Brave | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Studio Stu | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about New Plymouth brand design studios - Asked ChatGPT "Which brand design studio should I hire in New Plymouth, New Zealand?": 1. Idyllic, 2. Strategy Collective, 3. The Cream Co., 4. The Creatives - Asked ChatGPT "What are the best brand design studios in New Plymouth, New Zealand?": 1. Strategy Collective, 2. The Cream Co., 3. Idyllic - Asked ChatGPT "What's the best brand design studio in New Plymouth, New Zealand for a new company identity?": 1. Idyllic, 2. Strategy Collective, 3. The Creatives, 4. The Cream Co. - Searched Google, AI Overview "logo design new plymouth": 1. The Creatives Not named in any answer: Design Garage, Favour The Brave and Studio Stu. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth brand design studios in October 2026? - In October 2026, Idyllic gained share of searches among New Plymouth brand design studios in New Zealand, from 4.8% to 7.1%. - In October 2026, The Creatives lost share of searches among New Plymouth brand design studios in New Zealand, from 47.6% to 42.9%. ## How has branded search for Idyllic and The Creatives changed in New Zealand over the last 12 months? | Month | Idyllic estimated searches | Idyllic Share of Search | Idyllic rank | The Creatives estimated searches | The Creatives Share of Search | The Creatives rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 10% | 4 | 50 | 25% | 2 | | Dec 2025 | 10 | 6.7% | 5 | 50 | 33.3% | 1 | | Jan 2026 | 20 | 8% | 4 | 80 | 32% | 1 | | Feb 2026 | 10 | 5.9% | 5 | 50 | 29.4% | 2 | | Mar 2026 | 20 | 10.5% | 5 | 60 | 31.6% | 1 | | Apr 2026 | 30 | 11.5% | 5 | 60 | 23.1% | 2 | | May 2026 | 10 | 5% | 5 | 50 | 25% | 2 | | Jun 2026 | 10 | 3.7% | 5 | 100 | 37% | 1 | | Jul 2026 | 20 | 8.3% | 4 | 100 | 41.7% | 1 | | Aug 2026 | 10 | 4.2% | 5 | 120 | 50% | 1 | | Sep 2026 | 10 | 4.8% | 5 | 100 | 47.6% | 1 | | Oct 2026 | 10 | 7.1% | 5 | 60 | 42.9% | 1 | ## How are Idyllic’s and The Creatives’ branded searches counted? Brandwave collects information about searches that people make online using Idyllic’s and The Creatives’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Idyllic**: Measured on the search terms “idyllic agency”, “idyllic design” and “idyllic marketing”, summed into one figure. - **The Creatives**: Measured on the search terms “the creatives” and “thecreatives”, summed into one figure. - [Idyllic profile](/demand/nz/brands/idyllic) - [The Creatives profile](/demand/nz/brands/the-creatives) - [All New Plymouth brand design studios in New Zealand](/demand/nz/locations/new-plymouth/brand-design-studios): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Idyllic or The Creatives more popular in search? In October 2026, The Creatives had more branded searches than Idyllic among New Plymouth brand design studios in New Zealand. The Creatives had about 60 branded searches, while Idyllic had 10. The Creatives made up 42.9% of all New Plymouth brand design studio searches we track, and Idyllic accounted for 7.1%. ## Cite this page Brandwave. "Idyllic vs The Creatives: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/locations/new-plymouth/brand-design-studios/compare/idyllic-vs-the-creatives This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/new-plymouth/brand-design-studios/compare/idyllic-vs-the-creatives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.