--- title: "Baker Tilly Staples Rodway vs SBA: Which is searched more in New Zealand?" description: "Is Baker Tilly Staples Rodway or SBA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/new-plymouth/accounting-firms/compare/baker-tilly-staples-rodway-vs-sba" publisher: "Brandwave" --- # Baker Tilly Staples Rodway vs SBA: Which is searched more in New Zealand? Is Baker Tilly Staples Rodway or SBA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Baker Tilly Staples Rodway and SBA - **Competitive set**: New Plymouth accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Baker Tilly Staples Rodway Share of Search**: 19.5% - **SBA Share of Search**: 7.3% ## Is Baker Tilly Staples Rodway or SBA more popular in search? - In September 2026, Baker Tilly Staples Rodway had more branded searches than SBA among New Plymouth accounting firms in New Zealand. Baker Tilly Staples Rodway had about 80 branded searches, while SBA had 30. Baker Tilly Staples Rodway made up 19.5% of all New Plymouth accounting firm searches we track, and SBA accounted for 7.3%. - Baker Tilly Staples Rodway was ahead of SBA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Baker Tilly Staples Rodway’s share of searches among New Plymouth accounting firms in New Zealand moved from 27% to 19.5%, and its estimated monthly branded searches moved from 100 to 80. - Across the 12 months ending September 2026, SBA’s share of searches among New Plymouth accounting firms in New Zealand moved from 2.7% to 7.3%, and its estimated monthly branded searches moved from 10 to 30. ## Top New Plymouth accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, SBA appeared in all four answers. Baker Tilly Staples Rodway was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. SBA was listed before Baker Tilly Staples Rodway in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SBA | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Schurr & Ireland | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mondo Advisory | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Baker Tilly Staples Rodway | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | More CA | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | BDO | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Balance CA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | KDG Accounting | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about New Plymouth accounting firms - Asked ChatGPT "Which accounting firm should I hire in New Plymouth, New Zealand?": 1. SBA, 2. Schurr & Ireland, 3. Mondo Advisory, 4. Baker Tilly Staples Rodway, 5. More CA - Asked ChatGPT "What are the best accounting firms in New Plymouth, New Zealand?": 1. SBA, 2. Schurr & Ireland, 3. Mondo Advisory, 4. Baker Tilly Staples Rodway, 5. BDO, 6. More CA - Asked ChatGPT "What's the best accounting firm in New Plymouth, New Zealand for a small business?": 1. SBA, 2. Schurr & Ireland, 3. Mondo Advisory - Searched Google, AI Overview "new plymouth accountants": 1. Schurr & Ireland, 2. Baker Tilly Staples Rodway, 3. SBA Not named in any answer: Balance CA and KDG Accounting. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth accounting firms in September 2026? - In September 2026, SBA lost share of searches among New Plymouth accounting firms in New Zealand, from 11.1% to 7.3%. - In September 2026, Baker Tilly Staples Rodway lost share of searches among New Plymouth accounting firms in New Zealand, from 22.2% to 19.5%. ## Month by month | Month | Baker Tilly Staples Rodway estimated searches | Baker Tilly Staples Rodway Share of Search | Baker Tilly Staples Rodway rank | SBA estimated searches | SBA Share of Search | SBA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 27% | 2 | 10 | 2.7% | 8 | | Nov 2025 | 100 | 27.8% | 2 | 10 | 2.8% | 7 | | Dec 2025 | 70 | 25% | 2 | 10 | 3.6% | 7 | | Jan 2026 | 60 | 19.4% | 2 | 20 | 6.5% | 5 | | Feb 2026 | 60 | 16.2% | 3 | 30 | 8.1% | 5 | | Mar 2026 | 120 | 28.6% | 2 | 40 | 9.5% | 4 | | Apr 2026 | 120 | 27.3% | 2 | 20 | 4.5% | 6 | | May 2026 | 120 | 30.8% | 2 | 40 | 10.3% | 4 | | Jun 2026 | 130 | 32.5% | 1 | 20 | 5% | 6 | | Jul 2026 | 80 | 26.7% | 2 | 20 | 6.7% | 5 | | Aug 2026 | 80 | 22.2% | 2 | 40 | 11.1% | 4 | | Sep 2026 | 80 | 19.5% | 2 | 30 | 7.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Baker Tilly Staples Rodway’s and SBA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Baker Tilly Staples Rodway**: Measured on the search terms “baker tilly new plymouth” and “staples rodway new plymouth”, summed into one figure. - **SBA**: Measured on the search terms “sba hawera”, “sba lower hutt”, “sba petone”, “sba pukekohe”, “sba taranaki”, “sba thames” and “sba wanganui”, summed into one figure. - [Baker Tilly Staples Rodway profile](/demand/nz/brands/baker-tilly-staples-rodway) - [SBA profile](/demand/nz/brands/sba) - [All New Plymouth accounting firms in New Zealand](/demand/nz/locations/new-plymouth/accounting-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Baker Tilly Staples Rodway or SBA more popular in search? In September 2026, Baker Tilly Staples Rodway had more branded searches than SBA among New Plymouth accounting firms in New Zealand. Baker Tilly Staples Rodway had about 80 branded searches, while SBA had 30. Baker Tilly Staples Rodway made up 19.5% of all New Plymouth accounting firm searches we track, and SBA accounted for 7.3%. ## Cite this page Brandwave. "Baker Tilly Staples Rodway vs SBA: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/new-plymouth/accounting-firms/compare/baker-tilly-staples-rodway-vs-sba This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/new-plymouth/accounting-firms/compare/baker-tilly-staples-rodway-vs-sba. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.