---
title: "Nelson mortgage advisers in New Zealand: Which brands are most popular in search?"
description: "Compare Nelson mortgage advisers using branded searches made in Nelson. Share of Search among Mike Pero, Mortgage Money, NZ Mortgage Advice, Tony Mounce Mortgages and Castle Trust, the nelson mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/nelson/mortgage-advisers"
publisher: "Brandwave"
---

# Nelson mortgage advisers in New Zealand: Which brands are most popular in search?

Compare Nelson mortgage advisers using branded searches made in Nelson. Share of Search among Mike Pero, Mortgage Money, NZ Mortgage Advice, Tony Mounce Mortgages and Castle Trust, the nelson mortgage advisers Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nelson mortgage advisers
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Mike Pero, 66.7%

## Which brand is most popular in search among nelson mortgage advisers in New Zealand?

- In August 2026, Mike Pero was the most searched among nelson mortgage advisers in New Zealand, with an estimated 60 branded searches and 66.7% estimated Share of Search within this set.
- Mortgage Money is in 2nd place, 55.6 percentage points behind at 11.1% Share of Search.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand increased from 55.6% to 66.7%.
- Across the 11 months ending August 2026, Tony Mounce Mortgages’ estimated Share of Search among nelson mortgage advisers in New Zealand decreased from 22.2% to 11.1%.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 66.7% in January 2026 and was lowest at 40% in December 2025.
- Across the 11 months ending August 2026, Mortgage Money’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 25% in April 2026 and was lowest at 8.3% in January 2026.
- Across the 11 months ending August 2026, NZ Mortgage Advice’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 12.5% in July 2026 and was lowest at 8.3% in January 2026.
- Across the 11 months ending August 2026, Tony Mounce Mortgages’ estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 25% in April 2026 and was lowest at 11.1% in August 2026.
- Across the 11 months ending August 2026, Castle Trust’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 20% in December 2025 and was lowest at 0% in October 2025.
- Across the 11 months ending August 2026, Mortgage Money rose from 3rd to 2nd among nelson mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, NZ Mortgage Advice rose from 4th to 3rd among nelson mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Tony Mounce Mortgages fell from 2nd to 4th among nelson mortgage advisers in New Zealand.
- Across the 11 months ending August 2026, Castle Trust held steady: its estimated Share of Search among nelson mortgage advisers in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Mike Pero vs Mortgage Money: compare search popularity](/demand/nz/compare/mike-pero-vs-mortgage-money): 66.7% against 11.1% Share of Search.
- [Mike Pero vs NZ Mortgage Advice: compare search popularity](/demand/nz/compare/mike-pero-vs-nz-mortgage-advice): 66.7% against 11.1% Share of Search.
- [Mike Pero vs Tony Mounce Mortgages: compare search popularity](/demand/nz/compare/mike-pero-vs-tony-mounce-mortgages): 66.7% against 11.1% Share of Search.
- [Mortgage Money vs NZ Mortgage Advice: compare search popularity](/demand/nz/compare/mortgage-money-vs-nz-mortgage-advice): 11.1% Share of Search each.
- [Mortgage Money vs Tony Mounce Mortgages: compare search popularity](/demand/nz/compare/mortgage-money-vs-tony-mounce-mortgages): 11.1% Share of Search each.
- [NZ Mortgage Advice vs Tony Mounce Mortgages: compare search popularity](/demand/nz/compare/nz-mortgage-advice-vs-tony-mounce-mortgages): 11.1% Share of Search each.

## How did search popularity change for New Zealand nelson mortgage advisers in August 2026?

- In August 2026, Mike Pero gained estimated Share of Search among nelson mortgage advisers in New Zealand, from 50% to 66.7%.
- In August 2026, Tony Mounce Mortgages lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 25% to 11.1%.
- In August 2026, Mortgage Money lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 12.5% to 11.1%.
- In August 2026, NZ Mortgage Advice lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 12.5% to 11.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Mike Pero | 66.7% | 60 | +50.0% | Mike Pero |
| 2 | Mortgage Money | 11.1% | 10 | 0.0% | Mortgage Money |
| 3 | NZ Mortgage Advice | 11.1% | 10 | 0.0% | NZ Mortgage Advice |
| 4 | Tony Mounce Mortgages | 11.1% | 10 | -50.0% | Tony Mounce Mortgages |
| 5 | Castle Trust | 0% | 0 | — | Castle Trust |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mike Pero | 50 | 55.6% | 1 |
| Oct 2025 | Tony Mounce Mortgages | 20 | 22.2% | 2 |
| Oct 2025 | Mortgage Money | 10 | 11.1% | 3 |
| Oct 2025 | NZ Mortgage Advice | 10 | 11.1% | 4 |
| Oct 2025 | Castle Trust | 0 | 0% | 5 |
| Nov 2025 | Mike Pero | 50 | 50% | 1 |
| Nov 2025 | Tony Mounce Mortgages | 20 | 20% | 2 |
| Nov 2025 | Castle Trust | 10 | 10% | 3 |
| Nov 2025 | Mortgage Money | 10 | 10% | 4 |
| Nov 2025 | NZ Mortgage Advice | 10 | 10% | 5 |
| Dec 2025 | Mike Pero | 40 | 40% | 1 |
| Dec 2025 | Castle Trust | 20 | 20% | 2 |
| Dec 2025 | Tony Mounce Mortgages | 20 | 20% | 3 |
| Dec 2025 | Mortgage Money | 10 | 10% | 4 |
| Dec 2025 | NZ Mortgage Advice | 10 | 10% | 5 |
| Jan 2026 | Mike Pero | 80 | 66.7% | 1 |
| Jan 2026 | Tony Mounce Mortgages | 20 | 16.7% | 2 |
| Jan 2026 | Mortgage Money | 10 | 8.3% | 3 |
| Jan 2026 | NZ Mortgage Advice | 10 | 8.3% | 4 |
| Jan 2026 | Castle Trust | 0 | 0% | 5 |
| Feb 2026 | Mike Pero | 50 | 50% | 1 |
| Feb 2026 | Tony Mounce Mortgages | 20 | 20% | 2 |
| Feb 2026 | Castle Trust | 10 | 10% | 3 |
| Feb 2026 | Mortgage Money | 10 | 10% | 4 |
| Feb 2026 | NZ Mortgage Advice | 10 | 10% | 5 |
| Mar 2026 | Mike Pero | 60 | 60% | 1 |
| Mar 2026 | Tony Mounce Mortgages | 20 | 20% | 2 |
| Mar 2026 | Mortgage Money | 10 | 10% | 3 |
| Mar 2026 | NZ Mortgage Advice | 10 | 10% | 4 |
| Mar 2026 | Castle Trust | 0 | 0% | 5 |
| Apr 2026 | Mike Pero | 50 | 41.7% | 1 |
| Apr 2026 | Mortgage Money | 30 | 25% | 2 |
| Apr 2026 | Tony Mounce Mortgages | 30 | 25% | 3 |
| Apr 2026 | NZ Mortgage Advice | 10 | 8.3% | 4 |
| Apr 2026 | Castle Trust | 0 | 0% | 5 |
| May 2026 | Mike Pero | 50 | 55.6% | 1 |
| May 2026 | Tony Mounce Mortgages | 20 | 22.2% | 2 |
| May 2026 | Mortgage Money | 10 | 11.1% | 3 |
| May 2026 | NZ Mortgage Advice | 10 | 11.1% | 4 |
| May 2026 | Castle Trust | 0 | 0% | 5 |
| Jun 2026 | Mike Pero | 40 | 44.4% | 1 |
| Jun 2026 | Tony Mounce Mortgages | 20 | 22.2% | 2 |
| Jun 2026 | Castle Trust | 10 | 11.1% | 3 |
| Jun 2026 | Mortgage Money | 10 | 11.1% | 4 |
| Jun 2026 | NZ Mortgage Advice | 10 | 11.1% | 5 |
| Jul 2026 | Mike Pero | 40 | 50% | 1 |
| Jul 2026 | Tony Mounce Mortgages | 20 | 25% | 2 |
| Jul 2026 | Mortgage Money | 10 | 12.5% | 3 |
| Jul 2026 | NZ Mortgage Advice | 10 | 12.5% | 4 |
| Jul 2026 | Castle Trust | 0 | 0% | 5 |
| Aug 2026 | Mike Pero | 60 | 66.7% | 1 |
| Aug 2026 | Mortgage Money | 10 | 11.1% | 2 |
| Aug 2026 | NZ Mortgage Advice | 10 | 11.1% | 3 |
| Aug 2026 | Tony Mounce Mortgages | 10 | 11.1% | 4 |
| Aug 2026 | Castle Trust | 0 | 0% | 5 |
| Sep 2026 | Castle Trust | — | — | — |
| Sep 2026 | Mike Pero | — | — | — |
| Sep 2026 | Mortgage Money | — | — | — |
| Sep 2026 | NZ Mortgage Advice | — | — | — |
| Sep 2026 | Tony Mounce Mortgages | — | — | — |

## What is being compared

- **Castle Trust**: Measured on the search terms “castle trust mortgage” and “castle trust nz”, summed into one figure.
- **Mike Pero**: Measured on the search terms “mike pero”, “mike pero mortgage”, “mike pero mortgage broker”, “mike pero mortgages”, “mike pero mortgages nelson”, “mike pero mortgages new plymouth”, “mike pero mortgages nz”, “mike pero mortgages timaru”, “mikepero” and “mikepero.co.nz”, summed into one figure.
- **Mortgage Money**: Measured on the search term “mortgage money nelson”.
- **NZ Mortgage Advice**: Measured on the search term “nz mortgage advice”.
- **Tony Mounce Mortgages**: Measured on the search terms “tony mounce”, “tony mounce mortgage broker”, “tony mounce mortgages”, “tony mounce mortgages christchurch”, “tony mounce nz” and “tonymouncemortgages.co.nz”, summed into one figure.

- [Castle Trust](/demand/nz/brands/castle-trust)
- [Mike Pero](/demand/nz/brands/mike-pero)
- [Mortgage Money](/demand/nz/brands/mortgage-money)
- [NZ Mortgage Advice](/demand/nz/brands/nz-mortgage-advice)
- [Tony Mounce Mortgages](/demand/nz/brands/tony-mounce-mortgages)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nelson mortgage advisers in New Zealand?

In August 2026, Mike Pero was the most searched among nelson mortgage advisers in New Zealand, with an estimated 60 branded searches and 66.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Nelson mortgage advisers in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/nelson/mortgage-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/nelson/mortgage-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.