---
title: "Nelson hair salons in New Zealand: Which brands are most popular in search?"
description: "Compare Nelson hair salons using branded searches made in Nelson. Share of Search among Aboki Hairdressers, Vivo Hair, The Vibe Hair & Beauty, Zinc Hairdressing, Capelli Hair Nelson and Head Rush Hair Salon, the nelson hair salons Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/nelson/hair-salons"
publisher: "Brandwave"
---

# Nelson hair salons in New Zealand: Which brands are most popular in search?

Compare Nelson hair salons using branded searches made in Nelson. Share of Search among Aboki Hairdressers, Vivo Hair, The Vibe Hair & Beauty, Zinc Hairdressing, Capelli Hair Nelson and Head Rush Hair Salon, the nelson hair salons Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Nelson hair salons
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Aboki Hairdressers, 64.7%

## Which brand is most popular in search among nelson hair salons in New Zealand?

- In August 2026, Aboki Hairdressers was the most searched among nelson hair salons in New Zealand, with an estimated 970 branded searches and 64.7% estimated Share of Search within this set.
- Vivo Hair is in 2nd place, 44.7 percentage points behind at 20% Share of Search.
- Across the 11 months ending August 2026, Aboki Hairdressers’ estimated Share of Search among nelson hair salons in New Zealand increased from 63% to 64.7%.
- Across the 11 months ending August 2026, Vivo Hair’s estimated Share of Search among nelson hair salons in New Zealand decreased from 25.3% to 20%.
- Across the 11 months ending August 2026, The Vibe Hair & Beauty’s estimated Share of Search among nelson hair salons in New Zealand increased from 4.5% to 7.3%.
- Across the 11 months ending August 2026, Zinc Hairdressing’s estimated Share of Search among nelson hair salons in New Zealand increased from 5.2% to 6.7%.
- Across the 11 months ending August 2026, Capelli Hair Nelson’s estimated Share of Search among nelson hair salons in New Zealand decreased from 1.3% to 0.67%.
- Across the 11 months ending August 2026, Aboki Hairdressers’ estimated Share of Search among nelson hair salons in New Zealand peaked at 68% in March 2026 and was lowest at 58.8% in November 2025.
- Across the 11 months ending August 2026, Vivo Hair’s estimated Share of Search among nelson hair salons in New Zealand peaked at 28.5% in November 2025 and was lowest at 15.4% in March 2026.
- Across the 11 months ending August 2026, The Vibe Hair & Beauty’s estimated Share of Search among nelson hair salons in New Zealand peaked at 16% in April 2026 and was lowest at 4.2% in November 2025.
- Across the 11 months ending August 2026, Zinc Hairdressing’s estimated Share of Search among nelson hair salons in New Zealand peaked at 7.6% in July 2026 and was lowest at 4.3% in December 2025.
- Across the 11 months ending August 2026, Head Rush Hair Salon’s estimated Share of Search among nelson hair salons in New Zealand peaked at 1.9% in June 2026 and was lowest at 0.47% in January 2026.
- Across the 11 months ending August 2026, The Vibe Hair & Beauty rose from 4th to 3rd among nelson hair salons in New Zealand.
- Across the 11 months ending August 2026, Zinc Hairdressing fell from 3rd to 4th among nelson hair salons in New Zealand.
- Across the 11 months ending August 2026, Head Rush Hair Salon held steady: its estimated Share of Search among nelson hair salons in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Aboki Hairdressers vs Vivo Hair: compare search popularity](/demand/nz/compare/aboki-hairdressers-vs-vivo-hair): 64.7% against 20% Share of Search.
- [Aboki Hairdressers vs The Vibe Hair & Beauty: compare search popularity](/demand/nz/compare/aboki-hairdressers-vs-the-vibe-hair-beauty): 64.7% against 7.3% Share of Search.
- [Aboki Hairdressers vs Zinc Hairdressing: compare search popularity](/demand/nz/compare/aboki-hairdressers-vs-zinc-hairdressing): 64.7% against 6.7% Share of Search.
- [Vivo Hair vs The Vibe Hair & Beauty: compare search popularity](/demand/nz/compare/the-vibe-hair-beauty-vs-vivo-hair): 20% against 7.3% Share of Search.
- [Vivo Hair vs Zinc Hairdressing: compare search popularity](/demand/nz/compare/vivo-hair-vs-zinc-hairdressing): 20% against 6.7% Share of Search.
- [The Vibe Hair & Beauty vs Zinc Hairdressing: compare search popularity](/demand/nz/compare/the-vibe-hair-beauty-vs-zinc-hairdressing): 7.3% against 6.7% Share of Search.

## How did search popularity change for New Zealand nelson hair salons in August 2026?

- In August 2026, Aboki Hairdressers gained estimated Share of Search among nelson hair salons in New Zealand, from 61.8% to 64.7%.
- In August 2026, Vivo Hair lost estimated Share of Search among nelson hair salons in New Zealand, from 21% to 20%.
- In August 2026, Zinc Hairdressing lost estimated Share of Search among nelson hair salons in New Zealand, from 7.6% to 6.7%.
- In August 2026, Head Rush Hair Salon lost estimated Share of Search among nelson hair salons in New Zealand, from 1.3% to 0.67%.
- The Vibe Hair & Beauty’s estimated Share of Search among nelson hair salons in New Zealand has lost ground for 3 months in a row, from 9.5% to 7.3% in August 2026.
- In August 2026, Capelli Hair Nelson rose from 6th to 5th among nelson hair salons in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Aboki Hairdressers | 64.7% | 970 | 0.0% | Aboki Hairdressers |
| 2 | Vivo Hair | 20% | 300 | -9.1% | Vivo Hair |
| 3 | The Vibe Hair & Beauty | 7.3% | 110 | -8.3% | The Vibe Hair & Beauty |
| 4 | Zinc Hairdressing | 6.7% | 100 | -16.7% | Zinc Hairdressing |
| 5 | Capelli Hair Nelson | 0.67% | 10 | 0.0% | Capelli Hair Nelson |
| 6 | Head Rush Hair Salon | 0.67% | 10 | -50.0% | Head Rush Hair Salon |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Aboki Hairdressers | 970 | 63% | 1 |
| Oct 2025 | Vivo Hair | 390 | 25.3% | 2 |
| Oct 2025 | Zinc Hairdressing | 80 | 5.2% | 3 |
| Oct 2025 | The Vibe Hair & Beauty | 70 | 4.5% | 4 |
| Oct 2025 | Capelli Hair Nelson | 20 | 1.3% | 5 |
| Oct 2025 | Head Rush Hair Salon | 10 | 0.65% | 6 |
| Nov 2025 | Aboki Hairdressers | 970 | 58.8% | 1 |
| Nov 2025 | Vivo Hair | 470 | 28.5% | 2 |
| Nov 2025 | Zinc Hairdressing | 100 | 6.1% | 3 |
| Nov 2025 | The Vibe Hair & Beauty | 70 | 4.2% | 4 |
| Nov 2025 | Capelli Hair Nelson | 20 | 1.2% | 5 |
| Nov 2025 | Head Rush Hair Salon | 20 | 1.2% | 6 |
| Dec 2025 | Aboki Hairdressers | 1.2K | 64.7% | 1 |
| Dec 2025 | Vivo Hair | 410 | 22.3% | 2 |
| Dec 2025 | The Vibe Hair & Beauty | 120 | 6.5% | 3 |
| Dec 2025 | Zinc Hairdressing | 80 | 4.3% | 4 |
| Dec 2025 | Head Rush Hair Salon | 30 | 1.6% | 5 |
| Dec 2025 | Capelli Hair Nelson | 10 | 0.54% | 6 |
| Jan 2026 | Aboki Hairdressers | 1.4K | 67.4% | 1 |
| Jan 2026 | Vivo Hair | 430 | 20% | 2 |
| Jan 2026 | The Vibe Hair & Beauty | 130 | 6% | 3 |
| Jan 2026 | Zinc Hairdressing | 120 | 5.6% | 4 |
| Jan 2026 | Capelli Hair Nelson | 10 | 0.47% | 5 |
| Jan 2026 | Head Rush Hair Salon | 10 | 0.47% | 6 |
| Feb 2026 | Aboki Hairdressers | 970 | 63.4% | 1 |
| Feb 2026 | Vivo Hair | 320 | 20.9% | 2 |
| Feb 2026 | The Vibe Hair & Beauty | 120 | 7.8% | 3 |
| Feb 2026 | Zinc Hairdressing | 90 | 5.9% | 4 |
| Feb 2026 | Head Rush Hair Salon | 20 | 1.3% | 5 |
| Feb 2026 | Capelli Hair Nelson | 10 | 0.65% | 6 |
| Mar 2026 | Aboki Hairdressers | 1.2K | 68% | 1 |
| Mar 2026 | Vivo Hair | 270 | 15.4% | 2 |
| Mar 2026 | The Vibe Hair & Beauty | 150 | 8.6% | 3 |
| Mar 2026 | Zinc Hairdressing | 100 | 5.7% | 4 |
| Mar 2026 | Head Rush Hair Salon | 30 | 1.7% | 5 |
| Mar 2026 | Capelli Hair Nelson | 10 | 0.57% | 6 |
| Apr 2026 | Aboki Hairdressers | 970 | 59.5% | 1 |
| Apr 2026 | Vivo Hair | 290 | 17.8% | 2 |
| Apr 2026 | The Vibe Hair & Beauty | 260 | 16% | 3 |
| Apr 2026 | Zinc Hairdressing | 80 | 4.9% | 4 |
| Apr 2026 | Head Rush Hair Salon | 20 | 1.2% | 5 |
| Apr 2026 | Capelli Hair Nelson | 10 | 0.61% | 6 |
| May 2026 | Aboki Hairdressers | 970 | 66% | 1 |
| May 2026 | Vivo Hair | 260 | 17.7% | 2 |
| May 2026 | The Vibe Hair & Beauty | 140 | 9.5% | 3 |
| May 2026 | Zinc Hairdressing | 80 | 5.4% | 4 |
| May 2026 | Capelli Hair Nelson | 10 | 0.68% | 5 |
| May 2026 | Head Rush Hair Salon | 10 | 0.68% | 6 |
| Jun 2026 | Aboki Hairdressers | 970 | 61.4% | 1 |
| Jun 2026 | Vivo Hair | 330 | 20.9% | 2 |
| Jun 2026 | The Vibe Hair & Beauty | 140 | 8.9% | 3 |
| Jun 2026 | Zinc Hairdressing | 100 | 6.3% | 4 |
| Jun 2026 | Head Rush Hair Salon | 30 | 1.9% | 5 |
| Jun 2026 | Capelli Hair Nelson | 10 | 0.63% | 6 |
| Jul 2026 | Aboki Hairdressers | 970 | 61.8% | 1 |
| Jul 2026 | Vivo Hair | 330 | 21% | 2 |
| Jul 2026 | The Vibe Hair & Beauty | 120 | 7.6% | 3 |
| Jul 2026 | Zinc Hairdressing | 120 | 7.6% | 4 |
| Jul 2026 | Head Rush Hair Salon | 20 | 1.3% | 5 |
| Jul 2026 | Capelli Hair Nelson | 10 | 0.64% | 6 |
| Aug 2026 | Aboki Hairdressers | 970 | 64.7% | 1 |
| Aug 2026 | Vivo Hair | 300 | 20% | 2 |
| Aug 2026 | The Vibe Hair & Beauty | 110 | 7.3% | 3 |
| Aug 2026 | Zinc Hairdressing | 100 | 6.7% | 4 |
| Aug 2026 | Capelli Hair Nelson | 10 | 0.67% | 5 |
| Aug 2026 | Head Rush Hair Salon | 10 | 0.67% | 6 |
| Sep 2026 | Aboki Hairdressers | — | — | — |
| Sep 2026 | Capelli Hair Nelson | — | — | — |
| Sep 2026 | Head Rush Hair Salon | — | — | — |
| Sep 2026 | The Vibe Hair & Beauty | — | — | — |
| Sep 2026 | Vivo Hair | — | — | — |
| Sep 2026 | Zinc Hairdressing | — | — | — |

## What is being compared

- **Aboki Hairdressers**: Measured on the search terms “aboki hair”, “aboki hair salon” and “aboki hairdressers”, summed into one figure.
- **Capelli Hair Nelson**: Measured on the search term “capelli hair nelson”.
- **Head Rush Hair Salon**: Measured on the search terms “head rush hair salon”, “headrush salon” and “headrushsalon”, summed into one figure.
- **The Vibe Hair & Beauty**: Measured on the search terms “the vibe hair & beauty” and “the vibe hair and beauty”, summed into one figure.
- **Vivo Hair**: Measured on the search terms “vivo alexandra park”, “vivo bethlehem”, “vivo birkenhead”, “vivo botany”, “vivo broadway”, “vivo browns bay”, “vivo buxton square”, “vivo cambridge”, “vivo cameron road”, “vivo carterton”, “vivo cashel square”, “vivo centre place”, “vivo chartwell”, “vivo esk street”, “vivo fanshawe”, “vivo ferrymead”, “vivo fifth ave”, “vivo george street”, “vivo hair”, “vivo hair & beauty”, “vivo hair and beauty”, “vivo hair auckland”, “vivo hair bayfair”, “vivo hair beauty”, “vivo hair bethlehem”, “vivo hair birkenhead”, “vivo hair botany”, “vivo hair browns bay”, “vivo hair cambridge”, “vivo hair cameron road”, “vivo hair centre place”, “vivo hair chartwell”, “vivo hair dunedin”, “vivo hair esk street”, “vivo hair ferrymead”, “vivo hair hamilton”, “vivo hair havelock north”, “vivo hair howick”, “vivo hair ilam”, “vivo hair kamo”, “vivo hair kapiti”, “vivo hair kelvin grove”, “vivo hair kingsland”, “vivo hair lambton quay”, “vivo hair levin”, “vivo hair lower hutt”, “vivo hair manukau”, “vivo hair masterton”, “vivo hair merivale”, “vivo hair milford”, “vivo hair mt eden”, “vivo hair napier”, “vivo hair near me”, “vivo hair nelson”, “vivo hair new plymouth”, “vivo hair new zealand”, “vivo hair northlands”, “vivo hair nz”, “vivo hair oamaru”, “vivo hair orewa”, “vivo hair ormiston”, “vivo hair palmerston north”, “vivo hair papamoa”, “vivo hair petone”, “vivo hair porirua”, “vivo hair pukekohe”, “vivo hair rangiora”, “vivo hair remuera”, “vivo hair richmond”, “vivo hair rolleston”, “vivo hair salon”, “vivo hair salon near me”, “vivo hair salon westgate”, “vivo hair silverdale”, “vivo hair smales farm”, “vivo hair specials”, “vivo hair st heliers”, “vivo hair stratford”, “vivo hair sylvia park”, “vivo hair takanini”, “vivo hair taupo”, “vivo hair tauranga”, “vivo hair te atatu”, “vivo hair te awamutu”, “vivo hair te rapa”, “vivo hair tory street”, “vivo hair upper hutt”, “vivo hair wellington”, “vivo hair westgate”, “vivo hair whakatane”, “vivo hair whanganui”, “vivo hairdressers”, “vivo halswell”, “vivo havelock north”, “vivo howell road”, “vivo howick”, “vivo ilam”, “vivo kamo”, “vivo kapiti”, “vivo kelvin grove”, “vivo kingsland”, “vivo lambton quay”, “vivo levin”, “vivo lower hutt”, “vivo manukau”, “vivo masterton”, “vivo merivale”, “vivo milford”, “vivo mt eden”, “vivo napier”, “vivo northlands”, “vivo oamaru”, “vivo orewa”, “vivo ormiston”, “vivo papamoa”, “vivo petone”, “vivo porirua”, “vivo pukekohe”, “vivo rangiora”, “vivo rathbone street”, “vivo redwoods”, “vivo remarkables park”, “vivo remuera”, “vivo richmond”, “vivo rolleston”, “vivo silverdale”, “vivo smales farm”, “vivo st heliers”, “vivo stoneridge”, “vivo stratford”, “vivo sylvia park”, “vivo takanini”, “vivo takapuna beach”, “vivo taupo”, “vivo te atatu”, “vivo te awamutu”, “vivo te rapa”, “vivo the boundary”, “vivo tory street”, “vivo upper hutt”, “vivo western heights”, “vivo westgate”, “vivo whakatane”, “vivo whanganui”, “vivo windsor”, “vivo.co.nz” and “vivohair”, summed into one figure.
- **Zinc Hairdressing**: Measured on the search terms “zinc hairdressing”, “zinc hairdressing nelson” and “zinc-hairdressing”, summed into one figure.

- [Aboki Hairdressers](/demand/nz/brands/aboki-hairdressers)
- [Capelli Hair Nelson](/demand/nz/brands/capelli-hair-nelson)
- [Head Rush Hair Salon](/demand/nz/brands/head-rush-hair-salon)
- [The Vibe Hair & Beauty](/demand/nz/brands/the-vibe-hair-beauty)
- [Vivo Hair](/demand/nz/brands/vivo-hair)
- [Zinc Hairdressing](/demand/nz/brands/zinc-hairdressing)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among nelson hair salons in New Zealand?

In August 2026, Aboki Hairdressers was the most searched among nelson hair salons in New Zealand, with an estimated 970 branded searches and 64.7% estimated Share of Search within this set.

## Cite this page

Brandwave. "Nelson hair salons in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/nelson/hair-salons

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/nelson/hair-salons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.